Professional Documents
Culture Documents
Midterm Requirement
Midterm Requirement
1. List eight to ten most important opportunities and threats facing the company in
Column 1. Weight each factor from 0.0 (not important) to 1.0 (most important) based on
that factor probable impact on the company’s strategic position. The sum of all weights
must be 1.
2. Rate each factor from 1.0 (Poor) to 5.0 (outstanding) based on the firm’s response to
each factor.
5. Add the individual weighted scores to obtain the total weighted score for the company
in Column 4. This tells how well the company is responding to the factors in its external
environment.
Examples:
1. Natural Environment. What forces from the natural physical environment are
currently affecting the corporation and the industries in which it competes?
Ø Solar phenomena (sunspot and solar wind) when relevant to your company of focus
2. Societal Environment. What general environmental forces are currently affecting the
corporation and the industries in which it competes? Consider aspects such as the:
Ø Economy
Ø Technology
Ø Politics
Ø Laws
Ø Sociocultural factors
3. Task Environment. What forces drive industry competition? Are these forces the
same globally or do they vary from country to country? Consider key factors such as:
Ø Customers
Ø Competitors
Ø Suppliers
Ø Creditors
Ø Labor Unions
Ø Governments
Ø Trade Associations
Ø Local Communities
Ø Shareholders