2nd Quiz in

ENTREPRENUERSHIP

Name:__________________________ Date:_____________
Strand Year & Sec.________________ Score:____________

TEST I
INSTRUCTIONS: Read the statement carefully write TRUE if the statement is correct, then FALSE if
the statement is wrong.

1. The marketing mix never change over time.

2. The marketing mix more popularly refer as to 7ps.
3. Promotion has 5 components called the promotion mix
4. Strategic Ps can change overnight.
5. Tactical mix of marketing can be changed more easily
6. Retirees are the prime market for many luxury cruises
7. Network marketing offers equal opportunity to those who want to start and grow their own
business.
8. Marketers doesn’t need to considers the more complex DMU’s that are usually involved in the
decision making process for most product and services
9. Marketers usually make use of several marketers researches to understand their costumer better.
10. Buyer behavior is an important component of the consumer purchase decision making process.

TEST II
INSTRUCTION: Choose the correct answer inside the box

Marketing Mix Product Sales Promotion Advertising Public Relation

; Promotion Place Selling Physical Appearance/Evidence People

Process Marketing Plan Decision Making Process Decision Making Unit

Diagnostic Marketing Unit

1. It is two interrelated components of strategy.

2. To satisfy the needs and wants of a target market.
3. To effectively inform and persuade the target market.
4. To convince customer to buy immediately
5. To offer of a positive image of the company and the brand.
6. To get the costumer buy.
7. To make the product conveniently available to the target market consistent with their
purchasing pattern
8. To build and improve consumer demand
9. The first distinction of the product that could be easily recognized by the consumer.
10. It determines the capability of the product to supply demands of the consumer
11. They are the target consumers of the company.
12. The points who purchase the product.
13. It answer how, where, and when the purchase made.
14. It entails the matching of correctly defined marketing problems with the proper marketing
solution.
15. It is usually formulated annually, but result are review monthly.

TEST III
ENUMERATION
INSTRUCTIONS:
(1-4) FACTORS INFLUENCING BUYER BEHAVIOR IN CONSUMER MARKETS.
(5-8) 4S IN MARKETING PLAN
(9-10) GIVE AT LEAST TWO TACTICAL PS OF MARKETING MIX