Ajay Joshi

Personal Information

Date of birth: 05/06/2000

Nationality: INDIA
Address: 128 MANIK CHOWK, ALIGARH 202001, INDIA
Phone number: +917417634656
Email address: Ajayjoshi9055@gmail.com

Profile

HEY, I AM AJAY JOSHI .I am ambitious and driven. I thrive on challenges and constantly set goals for myself, so I
have something to strive toward. I'm not comfortable with settling, and I'm always looking for an opportunity to do
better and achieve greatness.

Work experience

01/2023 – present Marketing & communication manager

ALIGARH, INDIA FRESSHER
Ideation & Execution of marketing & sales strategy, impacting brand recall & revenue,
including the launch of Kaya’s first hair care products, resulting in 271% increase in
sales.
Conceptualized & executed an innovative high impact launch campaign for the Hair
Care Services category, comprising of multi-media ATL & BTL elements.
Led a multi-functional team including R&D, supply chain & operations to devise and
deliver new product developments, with brand, product & category directions.
Go-To-Market Planning for products division including channel development and
SKU rationalization.
Brand Relaunch for Product development & Digital Content Strategy Development.
Lead Consumer Research to support channel marketing & sales initiatives.

04/2015 – 06/2015 Account Planning Intern

Chicago Leo Burnett
Conducted in-depth reseach & analysis on Male Grooming habits for Emami in key
markets.
Resposibilities included marketing research & analysis, interpretation and insight
mining for the industry, resulting in strategic suggestions for Emami in terms of
existing products and communication, on online & offline channels

Education

03/2020 – present BBA- Strategic Marketing & Communications | BBA

ALIGARH, India Aligarh College Of Engineering & Technology ALIGARH UTTAR PREDESH
Led Marketing & PR for MICAVAANI 90.4FM in 2020-22 and launched new digital
outreach medium, increasing daily listenership by 32%
Led Sponsorships & Finance for TEDxMICA, 2015, and delivered an international
standard event with over 200 attendees & multiple HNI speakers
 Skills

– PROFESSIONAL SKILLS
Brand Management New Product Development

– L ANGUAGES
English Hindi
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