“Maintaining and Enhancing Client Relationship Management ”

Submitted to:- Submitted by:

Chinmay Agrawal
 KALPATARU LTD.
SPACES THAT THINK
Kalpataru Group was established in 1969 by Mr. Mofatraj P.Munot (Chairman) Kalpataru Limited, the flagship real estate
company of the Kalpataru Group of companies.
Group of companies
1. Kalpataru Power Transmission. (listed)
2. JMC Projects.
3. Property Solution India Pvt Ltd.
4. Shree Shubham Logistics Ltd.
Product/Market Profile

WESTERN
SUBURBS SOBO
Major Market: Mumbai and Pune

M U M BAI
Target Group: Corporates and
High Net worth Induvial.

Product’s USP: NAVI

Luxury. CENTRAL
MUMBAI
 Tasks assigned

01 04

Competition and
Client Relation Management Process.
Market Study
-Prospecting calls with potential Databas

02 03

Co-ordinating
with Channel Client Engagement
Partner, Program on various sites
conducting
events.
 Objectives of Tasks Assigned

Market Study CP Meetings

• Understand Kalpataru’s as
well as its competitors' • Selling Skills
projects • Prospecting CP
• Perform SWOT analysis database to close
competitors’ projects potential leads.
• Get general understanding of
the market (market survey)

CP Engagement
CP Relation Process
Program
• Existing C P • Product presentation.
• Colla b o rating an d • Assisting with RERA
eng a g ing C h annel registration.
partners • Solve their queries regarding
RERA and its rules.
• Work on exclusivity.
 Process of task performed
CP Meetings

• Icebreaking with the Channel Partner.

• Discuss market scenario.
• Solving enquiries related to RERA and GST
Competition Analysis on Digital Platform
• Engaging them to work with kalpataru.
• Pitching new projects. • Analysis of the online promotions done by
• Closing deals.
competitors.

• Competition analysis.

• Detect active CPs in the area and finding

USP out the projects they are preferring and why

CP Engagement
Program
• Inviting CPs at showcase new construction sites.
• Relationship building with Channel Partners
• Updating information regarding RERA and co-
ordinating with registration.
• Updating on our new upcoming projects.
STRENGTHS WEAKNESS
• Strong dedicated in house • Lack of online presence on social
construction team(JMC), W media.
maintenance team (PSIPL). • Delay in projects.
• Decades of experience in real • High pricing per unit.
estate sector. • Poor co-ordination with Channel
• Brand awareness. partners(Brokerage issues).
S

OPPORTUNITIES
THREATS O
• Intense competition • Investing on digital media
• Government policies. marketing.
T • Expanding new Geographic's
locations
• Different sectors.(low price
range, affordable housing).
• Motivate CP with incentives.
 Learnings and takeaways

01 03 Team Work and

Corporate culture
Time
management

02 Market Research, 04 Handling Objections

and client requirements

05 Generating enquiries a n d closing deals.

 Conclusion

❑Proper co-ordination a n d
communication with the Channel
Partner Fact
Will achieve better results a n d create
g o o d working relations. s ❑ Motivate a n d e n g a g e C P
with better incentive plans.
❑ Investing in different
❑ Seek opportunities in
marketing activities like Challeng different location with
advertisement,
conducting events, online media es economical pricing.
❑ Inter department
presence etc. will e n ha n ce the
Lea rning communication in regards
desired result.
Experien to RERA.
ce

Sale is not about “closing”, it is about creating a n d maintaining

relationships.
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