BUSINESS PLAN

POSTRE DE CAMOTE

SUBMITTED BY:
Ayessa Sucayre

Clouwe Waling

Stephany Suliguin

Stacy Rubia

SUBMITTED TO: Mrs. Ellen May Flores Torres

MAY 2023
TABLE OF CONTENTS

Chapter 1. EXECUTIVE SUMMARY .................................... 3

OVERVIEW OF THE BUSINESS.......................... 3
 BACKGROUND OF THE BUSINESS.................... 3
VISION,MISSION,GOALS,VALUES....................... 3

Chapter 2. MAEKETING PLAN ....................................4

PRODUCT DESCRIPTION ...........................4
PRODUCT BENEFITS ..................... ............4
TARGET MARKET ........................................4
PRICING .......................................................4
PROMOTION STRATEGY .............................4
RAW MATERIALS ..........................................4
MARKEY DEMAND .......................................4
LOCATION/STORE SITE ...............................4

Chapter 3. TECHNICAL PLAN .....................................5

 CHAPTER 1
I. EXECUTIVE SUMMARY

Name of the business: POSTRE DE CAMOTE

Our main goal is to be one of the most successful and well known food outlet in
digos city and we target to be the leading food operation within the region.
POSTRE DE CAMOTE seek to provide delicious DESSERT AND FILIPINO DILICACIES
in the convenience of our comsumers homes. Our business aspires to produce
the best tasting homemade goods such as SWEET POTATO WITH A TWIST.
POSTRE DE CAMOTE aims to motivate and remind people to treat oneself as we
strive to grow our business with honesty of providing quality food with
affordable and just price, and We are focused on delivering pleasure results to
our customers, consumers, and the community in where we operate, with the
goal of expanding beyond this community to a nearby community within the
next two years and nationally within the future

II. OVERVIEW OF THE BUSINESS

a. Name of the business: POSTRE DE CAMOTE
b. Name of the business owner:

Ayessa Sucayre
Stephany Suliguin
Clouwe Waling
Stacy Rubia

c. Business address: Rizal Avenue, Business Center

Digos City
d. Business contact number: 09055110269
e. Type of Business organization:
Partnership, we chose this type of organization because each
party's balanced commitment and investment ensures that the
partnership will drive impact, innovation, and longevity in overall
returns.
 III. BACKGROUND OF THE BUSINESS
a. Reason(s) of starting-up the business:
• Create and maintain jobs, and improve people's skills

• It could be commercialized by creating new goods based on our own

ideas

• We are able to achieve financial freedom.

• No one could control our working schedule

• Starting up this business allows me to decide on my own to improve

my skill and creativity

• This business is much more easy to make and affordable to anyone

• We are the ones who benefit from the profit we earn from our
business

• This business would be marketable in our area

• To give more opportunities to people who needs job or unemployed.

b. Product/Service Description

Our product is a smashed sweet potato that is drizzled

with condensed milk and topped with creamy cheese
what made it so unique
IV. VISSION, MISSION, GOALS and
VALUES
a. Objectives:
-We will double up our production and add something new in our
product every quarter

-We will add another 1 branch in front of dicnhs and we will also add
another staff in our 1st store

b. Vision
Postre de Camote seek to provide delicious dessert in the convenience
of our comsumers homes. Our business aspires to produce the best
tasting homemade goods such as sweet potato and ube. Potato de
Camote aims to motivate and remind people to treat oneself as we
strive to grow our business with honesty of providing quality food with
affordable and just price.

c. Mission
Our product sweet potato and ube, aims to satisfy your cravings
and we constantly provide outstanding customer service and believe
that customer satisfaction is our ultimate goal. We are focused on
delivering pleasure results to our customers, consumers, and the
community in where we operate, with the goal of expanding beyond
this community to a nearby community within the next two years and
nationally within the future.
d. Goals
Our main objective is to become one of the most popular
and well-known food establishments in Digos City, and we aim
to become one of the top food business in the area.

e. Socio-economic Responsibility of the Busines

-We are having a small charity about helping homeless people
in the street
-to help reduced carbon foot prints we are buying some goods
from locals/farmers for our corndogs also we are using solar
panels for electricity, some things that we are using is a second
hand.
 CHAPTER II

MARKETING PLAN
Product description:

Everyone will like Postre de Camote, even if it is unfamiliar

to their palate because it has become more flavorful, as it is a
new unique delicacy composed of sweet potatoes drizzled with
ube condensed milk on top to make it sweeter and shredded
with cheese on top to balance the taste.

Product Benefits:

Sweet potatoes are nutritious, packing a good amount of

vitamin A, vitamin C, and manganese into each serving. They
also have anticancer properties and may promote immune
function and offer other health benefits. Like other veggies, ube
is good for you because it's packed with nutrients. In fact, ube
gets its bright purple color from anthocyanins, a group of
powerful antioxidant that may help reduce inflammation and
the risk of certain cancers, according to past research.

Target Market:
 Since our product doesn't have specified customers,
anyone can purchase it, but if you're wanting desserts
that are neither overly sweet nor overly salty, our
product is undoubtedly ideal.

Table No.1 Competitors Analysis-Marketing Mix

NAME PRODUC PRICING PLACE PROMOT VALUE

T/ ION
COMPAN ADDED
SERVICES Y
SERVICES

Don Cassava Value-based 

pricing
Digos city ONLINE NONE
benito’s cake
PAGES
( Filipino
Delicacies)

Our rivals include those who sell similar

products to what we do, such as the local small
businesses that sell sweet potatoes.
Table No.2 Marketing Plan
NAME OF PRODUCT PRICE LOCATIO PROMOTIO VALUE
THE STRATEGY STRATEG N N ADDED
PRODUC Y STRATEGY STRATEGY SERVICES
T

Postre Differentation Cost Plus Rizal Online

Based DELIVER
de Pricing Avenue, Flatforms,
Strategy Y
Camote Business Tarpuline,
SERVICES
Center Word of
Mouth
Marketing

Pricing:
We sell it for only php20 per container,
making the cost extremely inexpensive for everyone
and ensuring that they are satisfied with the size.

Promotion Strategy:
Direct marketing, word-of-mouth marketing, and
advertising marketing are all things we'd like to
undertake. Because we are still just strategizing
with our business, we feel that these forms of
promotion plan can definitely benefit us.

Raw Materials:

Sweet potato, Ube Condensed Milk and Cheese

is the ingredients we all need.

Market Demand:
We estimate 30-80 pcs per day as we evaluate
and study customer feedback on our product. Since
we began, market demand for this product has been
moderate.

Table No.3 Historical Demand Data of Postre de Camote

 Previous Year Demand Qy

2020 9,360

12,480
2021

18,600
2022

Table No.4 Projected Demand Data of Postre de Camote

PROJECTED PREVIOUS PROJECTED
DEMAND
YEAR DEMAND DIFFERENCE
2023 9,360 9,360 18,720

9,360
2024 12,480 24,960

2025 18,600 9,360 24,960

Table No.5 Sales Forecast

PROJECTED PROJECTED 50% SALES

YEAR PROJECTED FORECAST
DEMAND SRP
DEMAND (PESO)

35 327,600
18,720
2023 9,360

2024 382,200
21,840
10,920 35

2025 12,480
24,960 35 436,800

Location/Store Site:
Our Store is located in Rizal Avenue, Front Business Center
Digos City in front of Digos Public Market
 CHAPTER III
TECHNICAL PLAN

NATURE OF THE PRODUCT

Our product, Postre de Camote is made up of sweet
potatoes and you can easily get them in your
neighborhood. Our product is suitable for special
occasions, particularly if you wish to purchase
pasalubongs. We made sure to measure it as well in order
to balance the sweetness of the sweet potato and
condensed milk with our grated cheese. Additionally, it is
nourishing, containing significant amounts of vitamins A
and C in each serving. and may provide other health
advantages such as promoting immunological function.

Materials of the Product

To make our postre de camote, we need fresh

sweet potatoes, condensed

milk and cheese.

Source of Raw Materials

All materials that we need is easy to find in

supermarket, malls and even in small markets.

Table No.6 Cost of Raw Materials

Specifications Cost of Raw Materials

Php 40.00 per kilo

Sweet Potato

Condense Milk Php 53.00 per can (large)

Cheese Php 65.00

Total: Php 158.00

Tools and Equipment
The tools and equipment we use are hairnet, apron,
disposable plastic gloves, pot, fork, stove, transparent
plastic container and refregirator.
Figure 1. Operating Process

We are preparing our tools and

We are buying and equipments that are going to be
collecting those used in the making of our product
ingredients and
materials that we
needed for our product.

First procedure: Wash the sweet

potatoes until it is clean. Seamer it until
its soft.

Second procedure: Transfer the sweet

potatoes in a clean bowl,peel and smash
it with fork.

Third procedure: Transfer it then in a

clean container and drizzle it with ube
condensed milk and top it with cheesed

FINISHED
PRODUCT
 Figure 2. Legend

in this storage we are purchasing and collecting ingridients

INPUT
for out product.

in this storage we are preparing the ingridients, tools,

PREPARING
equipments for the preparation for our product.

MAKING
PRODUCT in this storage we are making our product

FINISH PRODUCT in this storage, we are done making our product and it
is ready to serve and eat
LOCATION

We are located at RIZAL AVENUE BUSINESS CENTER,

DIGOS CITY

EXHIBIT 1: PRODUCT

EXHIBIT 2: BUSINESS LOCATION

FIGURE 3: SKETCH
FIGURE 4: FLOOR PLAN
DISPLAY AREA

WASHING
COOKING
AREA
AREA

DISPLAY

AREA
 CHAPTER IV

MANAGEMENT PLAN

Before starting a business, we should always have a plan in place

so that we can handle any issues that may arise. To be successful
in their business, every business owner strives to make a profit
and provide a good and high-quality product to their customers.
When a new employee is hired by an employer or a store owner,
we should look for someone who is dependable, diligent, and
accountable for the position he or she applied for. We must also
investigate their background to determine their life preferences .

Team Management

Table No.7 Owners Capital Contribution

Owner Capital Name Capital Contribution

Sucayre 10,571 or 20%

Waling 10,571 or 20%

Suliguin 10,571 or 20%

Rubia Stacy 10,571 or 20%

Tinoyog 10,571 or 20%

Total: 52,855 or 100%

BUSINESS OBJECTIVES:

Long term:

Our goal is to increase our revenue, stay profitable, improve our

function in customer service, launch a new product or service, and
lastly, expand to a new place or have another branch .

Short term:

To give our customers a new good service every month, we

implement monthly give-aways for loyal customers and also
increase the product prices by 3% every quarter.
Business Organization

The company needs key positions, and the owner is the only
one who can determine who has the skills and judgment to fill
such positions. The manager who can regulate, plan, and solve
problems with intelligence and calmness will be able to
comprehend any issue that may arise with customers or other
employees. Receiving payments, providing receipts, wrapping
gifts, and tracking all credit and cash transactions are among the
duties that fall under the teller's responsibilities.

Figure No. 5 Structure

OWNERS:

SUCAYRE

WALING

SULIGUIN

RUBIA

TINOYOG
PRODUCTION MANAGER: FINANCE MANAGER: MARKETING MANAGER:

SULIGUIN,STEPHANY SUCAYRE, AYESSA WALING, CLOUWE MAY

FOREMAN: FINANCE COMMITTEE: SALES OFFICER:

TINOYOG, SEAN MATTHEW SULIGUIN, STEPHANY RUBIA, JOHN STACY

STAFF:

COOKER/DISHWASHER

TABLE NO.8 JOB POSITION AND SALARY WAGES

POSITION WORKE SALAR DAIL MONTHL YEARL BENEFIT

R Y Y Y Y S

WAGE (26) (12)

S
COOKER/ 1 200 200 5,200 SSS &
62,40
DISHWASHE PHIL
R 0 HEALTH

TOTAL: 1 200 5,200

200 62,40
0

TABLE NO.9 EMPLOYER AND EMPLOYEE’S SAHRE OF

CONTRIBUTION FOR BENEFITS

BENEFITS TOTAL EMPLOYER EMPLOYEE

MONTHLY
PREMIUM
INDIVIDUAL
SSS ₱715.00 ₱467.50 ₱247.50
PHILHEALTH ₱400 ₱200 ₱200

COMPANY POLICY:
WORKER:

 Always arrive on specificed time and date

 You should always be responsible
  Take a good care with the tools and equipments
 Be patient, and treat the customers with kindness
 Be honest
CUSTOMER:
Respect our personnel as they should respect you, and if you
have any complaints, just let the staff or manager know.

METHODS AND PROCEDURE:

1. Prepare the ingridients.

2. Boil the sweet potatoes until

it’s soft. put it in a bowl and start
smashing it
3. After smashing, put the sweet
potatoes in a clean container and
start to drizzle it and topp
4. After putting all together the
ingridients
put it in a fridge for 10-15 minutes
and it ready to serve. !

STRENGTH:
We use ube and sweet potatoes to make our products. We
promise that both our process and our products will satisfy you.
We offer a discount and a buy three get one offer each month.
Additionally, you can get different nutrients and advantageous
effects. Simply put, everyone can purchase this item due to its
affordable price. Particularly for parents, teachers, and other
people, the cost of this product, which is only $25.00, is very
affordable. The manager and employee cooperation, as well as
the group's cohesion and customer-friendly behaviors, allowed
us to produce our product.

WEAKNESSES:
Our product is not enough to draw customers' attention and convince them to
buy it; it is also very simple to make at home. If you are negative or lack
confidence in your product, no one will buy it and you will fail. It is difficult to
recreate a client if an employee lacks confidence, this is because costumers will
never be persuaded to test your product because they will assume that it is not
their likings.

OPPORTUNITIES:
Even if our business is still fresh to the customer,
we can assure them that when they start
purchasing or consuming our products, they will be
filled with good minerals and vitamins. They are
evidently dissatisfied with the products we produce.
If consumers express satisfaction, we will seize the
chance to expand our business and introduce new
product lines.
THREATS:
Despite the fact that our business is new, we are optimistic that
customers will buy our products because of their delicious
flavor, which might cause cravings. Despite the fact that our
business is still relatively young, we promise that more
customers will purchase our product. Although we are aware
that there are companies that are vastly superior than ours, if
we continue to highlight our efforts, customers will continue to
support us by buying our labor-intensive goods.
CHAPTER V
FINANCIAL PLAN SCHEDULE
Schedule No.1 Projected Sales (2023-2025)

YEAR 2023 2024 2025

In Units 9,360 10,920 12,480

SRP 35 35 35

TOTAL SALES 327,600 382,200 436,800

Schedule No. 2 Cost of Sales

YEAR 2023 2024 2025

QUANTITY 9,360 10,920 12,480

PRODUCT COST/ 29 29 29
UNIT
COST OF SALES 655,200 764,400 873,600

Schedule No. 3 Raw Materials

Specification Daily Cost Monthly Yearly Cost
Cost of
Production
Production Production
Sweet potato 360
Condense 212
milk
Cheese 260
Plastic
Container
Spoon

Total:

Unit Produces/day= Cost per Unit=

 Schedule No.4 Compensation (Salary)
Personel Compensation No. of Annual
workers compensation

Cooker/ 200 1 62,400

Dishwasher
Total: 200 1 62,400

Schedule No.5 Kitchen Supplies

 ITEMS ACQUISITION
Container 7540
Gloves 4290
Sandok 3510
Hair net
Bowl 1200
Electrice stove 2000
Pot 1000
Fork 3510
Ref

Schedule No.6 Capital Contribution

PARTNERS CONTRIBUTION
Waling, Clouwe Mae C. 5,158.4 or 20%
Suliguin, Stephany B. 5,158.4 or 20%
Sucayre, Ayessa 5,158.4 or 20%
Rubia, Stacy 5,158.4 or 20%
Tinoyog, Sean 5,158.4 or 20%
Total: 25,792 or 100%

Schedule No.7 Operating Expense

Specification Monthly Yearly

Rent expense 12,000 144,000

Business permit 10,00p
Utilities expense 700 8,400
Advertising 270 3240
Salaries & wages 5,200 62,400
Transpotation 160 1920
TOTAL: 18, 080 221,960
 INCOME STATEMENT FOR YEAR ENDED (2023-2025)
year 2023 2024 2025

revenue 327,600 382,200 436,800

Cost of 655,200 764,400 873,600

sales
Gross profit 327,600 382,200 436,800

Less 309,504 327,106 344,708

operating
expenses
18,096 55,094 92,092
Income
before
income tax

Income tax 5,428.8 16,528.2 27,627.6

30%
Income 12,667.2 38,565.8 64,470.4
after tax