Professional Documents
Culture Documents
Business Plan Sec 1-3
Business Plan Sec 1-3
Business Plan Sec 1-3
FOOD KYOTO
(Feasibility Study)
Submitted by:
Submitted to:
Prof. Carlos Chong
2023
CHAPTER 1
EXECUTIVE SUMMARY
A. Type of Business
The product food kyoto is made out of an omelet that is rice and toppings
inside wrapped in a thin sheet of egg. It is a fusion of Filipino and Japanese
cuisines. Food kyoto will not only give new taste and satisfaction to customers
but also a healthy diet. The meal consists of protein, fiber and healthy fats. Food
kyoto is basically wrapped egg with rice and food topping of choice, the options
are fried omelet with pork tocino, tapa, plain egg, roast chicken and siomai inside
the rice. Food kyoto is a meal to go and it is flexible because it has various
choices of meals that will satisfy the customers’ needs.
B. Management Highlights
John Phillip Gerald A. Sta. Elena : 22, is in charge of finance, the financial
section of the business plan. He took the STEM strand during his senior year in
Colegio San Agustin Biñan and is currently taking Business Administration at
FEU Alabang, and he is very well knowledgeable with the use of excel and basic
computation. During the pandemic he focused on learning the stocks and crypto
and created a financial journal. He can contribute ideas determining the potential
risk and reward of a business.
Marcus Jay A. Pastorfide: 21, currently taking BS Business Administration
at FEU Alabang. He is in charge of the General Manager because of his
intelligence in sales and marketing. Mr. Pastorfide has been an expert in
managing his own small business for 3 years. He was able to succeed marketing
his own business in different social media platforms. On the other hand, while
being a young entrepreneur, he's working at BPO Company, simultaneously, in
order to develop even more his communication skills. Mr. Pastorfide has a
background as being an Account Specialist because he was trained by his father,
who is also an Account Specialist in a reputed company. He is responsible for
creating plans and strategies to improve the brand and attract targeted
customers, implementing effective advertising campaigns from conception to
completion, as well as, trying out a variety of free and paid methods of customer
acquisition.
D. Operation Highlights
This method has a primary goal which is to provide food hot and fresh with
a fast and efficient service since time is critical in providing good service and
quality of food that we are providing. Our team came up with a way to give fast
service to each customer. The team has designed the best setup for the food to
operate daily, such as food placement, staff positioning, and designated number
stabs to beat long lines situations from customers without losing the standard
quality of the food.
E. Financial Highlights
The researcher agreed that the initial investment is 15,000 per student,
therefore the overall initial capital of the group is P60,000. This business has a
bright future ahead as it is strategically positioned for growth. The market for our
food products will expand rapidly and the business has a strong competitive
advantage. Additionally, the company is dedicated to innovation and constant
improvement, which will enable it to sustain its competitive edge.
F. Socio-Economic Contributions
Overall, despite the fact that Food Kyoto is not a native Filipino dish, its
popularity in the Philippines has contributed to the country's socioeconomic
development by generating job opportunities, growing the food industry,
supporting regional ingredients, drawing tourists, advancing culinary education,
integrating CSR or the Corporate Social Responsibility which include giving back
to communities and contributing positively to stakeholders, and encouraging
cross-cultural interaction.
CHAPTER 2
MANAGEMENT & ORGANIZATIONAL PLAN
Food Kyoto
Vision - Food kyoto aims to bring the classic savory Filipino and
Japanese-style dishes into one and aims to serve our community, country, and
fellow people and be the favorite part of everyone’s menu list.
D. Core Values
● Machines are the equipment used to process the materials into finished or
semi-finished products and can help reduce costs and to improve the
quality of output. However, Food Kyoto will not be using any machinery, It
will not be necessary as it can run the operation without any machinery.
● Methods refer to the normal and prescribed ways of doing various
operations that are performed according to certain systems and
procedures. Cashier will be responsible for interacting with customers and
taking orders. After ordering, the cashier will give number stabs to each
customer who ordered, to maintain fine operations from time to time and it
also helps to reduce long lines. Kitchen staff will be receiving orders from
the cashier and the finished product will begin distributing by orders using
the number stabs. The use of right methods helps to increase the
efficiency of operations and contributes to effective management
F. Organizational Structure
G. Manpower Requirements
Minimum Wage the Wage Rationalization Act, Republic Act No. 6727, sets
the minimum wage rates applicable per region, province and industry sector. The
industry sectors are: non-agricultural, agriculture (plantation and non-plantation),
cottage and handicraft, retail and service sectors. The minimum wage may vary
depending on the number of employees and gross-sales of an enterprise and its
industry sector As of June 202022 the minimum wage of non-agricultural workers
in Metro Manila is PHP 570.
The “no work, no pay” principle applies during special non-working days
and such other special days as may be proclaimed by the President of the
Philippines. Workers who are not required or permitted to work on these days
are, therefore, not entitled to any compensation. This, however, is without
prejudice to any voluntary practice or CBA providing for payment of wages and
benefits for declared special days even if unworked.
Their bonus will be given if the employee has exceeded the 1 year for
being an employee of the business. The computation for their 13th-month
pay/bonus is provided;
“To compute your pro-rated 13th-month pay, take the amount of your basic
salary per month, multiply it by the number of months you have worked for the
year and then divide it by 12”.
Source: “Data came from the Department of Labor and Employment
(DOLE)”
K. Employee Benefits (SSS, Philhealth, Pag-Ibig)
L. Employee Manual
Waiter 1 : Is responsible for cleaning tables, running the food from kitchen to
tables
In Food Kyoto, Customers must receive orders correctly and equally, when
a customer receives a wrong order, they have the power to refund or change it.
Customers should attain the quality service from the employees at all times.
When a customer suffers from food poisoning and is hospitalized because of the
food we offer, Food Kyoto is responsible for the treatment and hospital bills
appropriately.
● Smoking policy
● Waste Management Policy
● Breach of food safety regulations
● Pest Control
● Discrimination at the workplace
Food Kyoto is always committed to its quality standards of the food and
services, an employee that is not serious about the quality standards of the
company will be automatically terminated and will be blacklisted. Food Kyoto is
genuinely significant in keeping the employees delighted and motivated at all
times and when an employee resigns, they will receive an employee reward. This
reward will be optionable and depend on the manager. Furthermore, every month
they will be receiving vouchers or discounts when they order in Food Kyoto.
M. Working hours and days of the week
N. Training
Business Training
Purpose: To prepare in the execution of the business, efficiently and effectively.
Learning objectives:
Teamwork Training
Purpose: To teach staff how to work together efficiently.
Learning Objectives:
● Acquire knowledge about the value of collaboration in the workplace
● Practice transparent communication and active listening
● Improve the ability to resolve conflicts
● Improve interpersonal connections with teammates
Delivery Mode: Group activity with practical application and instruction from a
facilitator
Evaluation Procedure: Collaborate with one another to construct and market the
business properly.
Japan and the Philippines have seen an increase in cultural tourism and
interaction in recent decades. Filipinos visit Japan for a variety of reasons,
including tourism, education, cuisine, and job opportunities. Whereas Japanese
visitors see the Philippines for the same reasons plus the country's stunning
landscapes and rich cultural history.
Recent studies indicate that the level of enthusiasm and support for
regional cuisine is significantly under-reported. Hence, through the Food Kyoto
business, it encourages to support local ingredients, and at the same time having
the taste of a famous Japanese dish, Omurice. Integrating Filipino food in a
Japanese dish will maintain supporting local ingredients and provide unique
dishes that can be loved by both country’s cultures as well as to other tourists.
Japanese cuisine is very popular globally, to the point that tourists come to
Japan to witness and taste the authentic Omurice. On the other hand, in the
Philippine National Tourism Development Plan, Filipino cuisine is identified as a
key tourism product. However, many culinary experts deem that Filipino cuisine
still lacks the kind of identity and branding needed for it to be sought by travelers.
The rise of Food Kyoto in the Philippines attracts food enthusiasts and
tourists who seek to explore different cuisines. The presence of the dish in
Filipino restaurants contribute to the country's culinary tourism, attracting visitors
who want to experience and taste Japanese and Filipino food. This influx of
tourists supports local businesses, hotels, and the tourism industry as a whole.
Lastly, this innovation not only attracts local customers but also draws
attention from the international food scene, promoting the Philippines as a
culinary destination.
C. Employment Generation
Food Kyoto, as a Food Company will only accept those who are 18-26
years old therefore workers could operate smoothly and can handle today's
technology and personality to serve to customers, this is an important standard in
Food Kyoto so that every employee could understand every situation happening
inside the business such as using E-Payment, Social Media Advertising, Social
Messaging, and more. As a result, we offer the appropriate compensation based
on their performance while considering Labor Code laws as well legislation to
protect our people’s rights. Food Kyoto will be established not only to provide
profit and sales but also to provide opportunities for those who are looking for a
source of income to survive day to day living by employing themselves for work.
Providing a safe working environment and the right tools to complete any task.
This is our objective and by steadily focusing on what we aim we can eventually
provide and contribute to the economy, by expanding the business itself making it
well known to many people slowly but surely, as a result Food Kyoto will increase
its market share from time to time as well as increasing our revenue.
D. Social Desirability
a. Towards Customer
b. Towards Companies
Food kyoto will focus on giving the highest degree of satisfaction in food
service and fulfilling the needs of customer. By doing this the researcher use
SWOT, PORTERS, and Marketing strategies in order to generate appropriate
revenue in the business. In achieving the success of our business we are
dedicated to encorpotate our mission, vision and core values of the business.
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