Ethics Challenges in Various Organizational Function : Ethics In Marketing

In our environment, we may be in placed in a situation where ours personal value system may

clash with ethical standards of the organization culture and value. Ethics in marketing means

deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision

making, behavior, and practice in the organization. In my opinion, ethics in marketing can

be a general set of guidelines to assist companies as they evaluate marketing strategies.

If a company decides that an ethical marketing strategy can increase their profits or advance

their public image, they can take steps to use ethical marketing. When an organization

behaves ethically, customers develop more positive attitudes about the companies, its

products, and its services. Companies responsibility can be a major selling point to

consumers who are interested in more than just price and quality. Companies that are known

for treating workers fairly, sourcing sustainable materials, environmental stewardship, and

charitable donation have to reflect these principles in their marketing strategies.

For companies looking to improve the image of a brand and develop long-term relationships

with customers, ethical behavior can lead to positive impact. Companies can use ethical

marketing to develop a trust among their customers. If a product lives up to the claims made

in its advertising, it can make the consumer feel like the company not only is invested in the

quality of the products, but also the value they provide customers. From that way, ethical

marketing can be an economical and effective form of advertising.

The relationship between doing the right thing and making money has never had a

satisfactory answer. The purpose of marketing is to generate profits for its stockholders.

Long-term profits come from sales growth, which means selling more products or services to

the market to increase overall sales revenue. On the other hand, a few companies would not

undertake an ethical marketing strategy if it reduces profits. If ethical marketing proves to be

cost-prohibitive, the companies will abandon the effort. At some points, it becomes questions,

"What should we do, if we must find a way to sell more, but practice ethics can reduce

profit?", "What should we do, if sell more products can hurt people?", or "Is this the ethical

way to sell this?"

Good Morning Mam Kanti and Everyone!!!

I would like to ask questions about ethics in marketing.
The purpose of marketing is to generate profits for its stockholders. Long-term profits come
from sales growth, which means selling more products or services to the market to increase
overall sales revenue. On the other hand, a few companies would not undertake an ethical
marketing strategy if it reduces profits. At some points, it becomes questions,
"What should we do as marketer, if we must find a way to sell more, but practice ethics can
reduce profit?" and "What should we do, if sell more products can hurt people?"
Thank you and have a good day everyone !!! 😊

(and also thanks to group 2 for the presentation 😊)