Professional Documents
Culture Documents
Study On Retailer'S Brand in Chennai: Personal Detail
Study On Retailer'S Brand in Chennai: Personal Detail
Study On Retailer'S Brand in Chennai: Personal Detail
4) Age : :
<18 >40
18-30
30-40
5) Mobile no: 9962958225 6) Family Income: 10000 to 20000 above 40000 ans: 7) Address : CHETNADU MEDICAL COLLEGE, CHENNAI 20000 to 30000 30000 to 40000
2. Whats your perception about Retailer label brands? Outsourced from other companies ANS: Manufactured by retailers which sell them
3. Whats your perception about quality of the retailers products? 2 1-More positive 2- positive 3-Neutral 4-Negative 5-More negative.
4. Perception about price of the retailers products? 3 1-More positive 2- positive 3-Neutral 4-Negative 5-More negative. ANS:
5. Rate your satisfaction level for the following factors related to the retailers products?
Factors Quality Availability of the product Price charged Trusting brand Freshness Packaging Healthy 12345Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied 2 1 4 2 1 3 3
ANS
6. What do you mostly shop for at a retailers shop? Electronic cosmetics ANS fruits and vegetables All products cereals
7. Do any of these cues influence your shopping decision? Friends Atmosphere ANS 8. Which of the following means was most helpful in increasing your knowledge about retailers products? Pamphlets ANS 9. Which store do you kept in preference for purchasing ? Reliance fresh ANS 10. Rank the given retailer products according to the quality on the scale of 1 to 5? a)Groceries ____4_____ b)Electronic items__5__________ c)cosmetics _____1_____ d)cereals_______2____ e)Milk and milk products___3_________ Big bazzar Mega mart Others specify_____________ TV Newspaper Internet Word of mouth Family Store atmosphere Past experience
11. Are you pleased with the offers provided for retailers products? Extremely pleased 1 2 3 4 5 pleased ANS: 4 13. How offer do u shop? Daily ANS weekly fortnightly monthly yearly
500
500 1000
10002000
20005000
500010000
10000
15. How likely are you to recommend retailers brand to a friend or relative?would you say the chances are? Excellent ANS: Good Fair Poor
16. What are the things you want to change in Retailers products? a)Quality b) Price c) Offers d)Accessibility e)others specify____________ ANS: A
Any suggestion:
s.sivasangari
Signature