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  • Engaging The Young Audience - Mongabay

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    Ito Lawputra
    10 views33 pages
    This document discusses strategies for engaging youth audiences in media. It outlines challenges like declining readership, fragmented attention, and the rise of alternative formats. To address this, the organization transformed its approach by going with trends, creating viral content, and building a large young audience pool. This approach proved successful, as analytics showed their youth readership increase from 32.9% to 41.6% over a 5 year period. The document emphasizes understanding what attracts youth and covering important impacts and issues happening in the world.

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    Engaging the young audience - Mongabay

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    This document discusses strategies for engaging youth audiences in media. It outlines challenges like declining readership, fragmented attention, and the rise of alternative formats. To address this, the organization transformed its approach by going with trends, creating viral content, and building a large young audience pool. This approach proved successful, as analytics showed their youth readership increase from 32.9% to 41.6% over a 5 year period. The document emphasizes understanding what attracts youth and covering important impacts and issues happening in the world.

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    10 views33 pages

    Engaging The Young Audience - Mongabay

    Uploaded by

    Ito Lawputra
    This document discusses strategies for engaging youth audiences in media. It outlines challenges like declining readership, fragmented attention, and the rise of alternative formats. To address this, the organization transformed its approach by going with trends, creating viral content, and building a large young audience pool. This approach proved successful, as analytics showed their youth readership increase from 32.9% to 41.6% over a 5 year period. The document emphasizes understanding what attracts youth and covering important impacts and issues happening in the world.

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    © All Rights Reserved
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    of 33

    ENGAGING

    THE YOUNG
    AKHYARI HANANTO
    NOSY MANGABE

    MADAGASCAR DAY GECKO


    DISTRIBUTION OF STAFFS AND CONTRIBUTORS
    4 MAIN
    COVERAGES
    INTERSECTION OF
    HUMAN RIGHTS AND
    THE ENVIRONMENT
    GOVERNANCE ISSUES
    AROUND NATURAL
    RESOURCES EXTRACTION
    AND MANAGEMENT
    ECOLOGY AND SPECIES
    CLIMATE CHANGE
    THREATS TO
    ENVIRONMENTAL
    DEFENDERS INCLUDING
    INDIGENOUS PEOPLES
    what attracts
    youth the most?
    close to none
    DECLINING
    READERSHIP
    REASONS

    READERS DON'T
    FRAGMENTED
    COME BACK
    ATTENTION
    OFTEN

    USER EXPERIENCE
    AND RELEVANCE
    RISE OF
    ALTERNATIVE
    CONTENT
    FORMATS
    RISE OF SOCIAL
    MEDIA
    so, we
    transform(ed)
    of
    course
    challen
    ges
    ensued
    user behaviour
    platform
    algorithm
    so what we
    did/do?
    01
    Going with the flow

    02
    create several "killer
    contents"
    a pool full of
    young audience
    DID IT
    WORK?
    65+
    55-
    2.8
    45- 64
    %
    54 4.2%
    4.8%

    35-44
    14.5 25-35
    % 40.9
    %

    2014-2018
    18-24
    32.9
    %
    65+
    55-
    2.3%
    64
    4.5%
    45-54
    10.3%

    18-24
    41.6%

    35-44
    18.5
    %

    25-34
    22.8%
    2018-2023
    1,373,393,553
    What
    attracts
    them?
    impacts
    that's
    happening
    THYLACOSPERMUM (6,200 M
    SURABAYA

    SUN

    EARTH

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