Organisation Study of Indigo Paints

A REPORT ON AN
ORGANISATIONAL STUDY
AT INDIGO PAINTS LTD,
KOCHI
SUBMITTED TO KANNUR UNIVERSITY
in partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY
ANITA JOSE
Reg. No. C1GMBA3030
Under the guidance of
DR. FR. GENIMON V JOSEPH

PRINCIPAL
VIMAL JYOTHI
INSTITUTE OF MANAGEMENT &
RESEARCH CHEMPERI, KANNUR – 670 632
2021-2023
DECLARATION
I, Anita Jose, third semester MBA student of Vimal Jyothi Institute of Management and
Research (VJIM) Chemperi, Kannur hereby declare that the report titled “A REPORT
ON AN ORGANIZATIONAL STUDY AT INDIGO PAINTS LTD, KOCHI” has
been prepared by me under the guidance and supervision of Dr. Fr. Genimon V Joseph,
Principal, VJIM and submitted to Kannur University, in partial fulfillment of the
requirement for the award of the degree of Master of Business Administration.
I further declare that this report has not been previously submitted to any institute or
University for the award of any Degree/Diploma, Fellowship or other similar title.
Place: Chemperi Anita Jose
Date: Reg No: C1GMBA3030

ACKNOWLEDGEMENT
I take this opportunity to express my profound sense of gratitude to all those who helped
me in completing this study.
First of all, I thank God Almighty for enabling me to complete this organizational study
successfully. I am deeply indebted to Dr. Fr. Genimon V Joseph, Principle of Vimal
Jyothi Institute of Management & Research, Chemperi for providing his valuable
guidance, assistance, encouragement and creative suggestions in the preparation of this
work.
I extend my sincere gratitude to Mr. Madhu T K, HR Manager, Indigo Paints Ltd,
Kochi, who gave permission to do organizational study and supported me by sharing
information about company.
I would like to express profound gratitude to my company guide Mr. Karthik Ajay,
Assistant Planning Manager, for his encouragement and helping hand extended tome
this project work, and all staff of different departments in the company, without their
support I would not have been able to complete this study.
Finally, I express my humble gratitude to my friends, family and others for their
encouragement and support given to me.
ANITA JOSE
EXECUTIVE SUMMARY
As per the norms of the Kannur University for the fulfilment for the partial of the
requirement for the award of Master of Business Administration, I had undertaken an
Organization Study at INDIGO PAINTS LTD, KOCHI for a period of 30 days.
I had the opportunity to meet the employees of various departments for the considerable
time duration, which helped me to gain insight about the type of work they do and study
the role and functions of each department in the organization.
The report is an endeavor to cover the overall organizational structure, departments,
procedures and functions of the organization and cover the industry profile and
company profile with their objective that the company have. The report features the
SWOT analysis of the organization.
This learning experience is described in detail in the various sections of this report. The
organization structure and the details of its management along with its location are
discussed in this report. The report discusses about the working of the company and the
important departments of the company. Finally, the overall observations and
recommendations are discussed in the report.

TABLE OF CONTENTS
CHAPTER
NO. TITLE PAGE NO
INTRODUCTION 1-4
1.1 Introduction to the Study 1
1.2 Significance of the Study 2
1 1.3 Objectives of the Study 2
1.4 Methodology of the Study 3
1.5 Chapter Schemes 4
1.6 Limitations of the Study 4
PROFILE OF THE INDUSTRY 5-9
2.1 Industry at a Glance 5
2 2.2 Global Scenario 6
2.3 National Scenario 7
2.4 State Scenario 8
PROFILE OF THE ORGANIZATION 10-59
3.1 Company Profile 10
3 3.2 Product Profile 15
3.3 Organizational Structure 19
3.4 Departmentalization 21
DATA ANALYSIS AND
60-62
INTERPRETATION
4
4.1 Swot Analysis 62
FINDINGS, RECOMMENDATIONS &
63-65
CONCLUSION
5.1 Findings 63
5 5.2 Recommendation 64
5.3 Conclusion 65
ANNEXURES
Interview Schedule
Bibliography
LIST OF TABLES
TABLE NO. TITLE PAGE NO.
3.1 Director Board of Indigo Paints 20
LIST OF FIGURES
FIGURE PAGE
TITLE
NO NO
2.1 Flow Chart of Indian Paint Industry 8
3.1 Organizational Structure 19
3.2 Structure of Functional Department 22
3.3 Structure of Marketing Department 32
3.4 Flow Chart showing Responsibilities of HR Manager 39
3.5 Structure of Finance Department 44
3.6 Structure of Material Department 49
3.7 Flow Chart of Production Process 51
3.8 Department Structure of Production 54
3.9 Flow Chart of Steps in ETP 55
3.10 Structure of QC And R&D Department 58

CHAPTER- 1
INTRODUCTION
CHAPTER- 1
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY
The world of business is changing very fast, and it is clear that the theoretical
knowledge alone will not fulfill the needs of business school students. For a
management student it is very important to know the activities of any business. In view
of this MBA course provides an opportunity to expose the student to an industry and its
operational condition.
The Organizational study is intended to acquire the knowledge regarding the functional
as well as the management aspects of the Indigo Paints Ltd, Kochi. An organization is
an entity such as an institution or an association that has a collective goal and is linked
to an external environment. All organizations have a management structure that
determines relationship between different activities and the members and subdivides
and assigns roles, responsibilities and authority to carryout different tasks. Organization
study aims to get awareness about organizational setup and its operations. It is
conducted mainly to get familiar with the functioning of different departments and
related areas associated with an organization to support its activities. It is really meant
to get an overall picture about the industry about the industry as well as the particular
organization’s presence in the market. Organization studies are the examination of how
individuals construct organizational structures, processes and practices and how these
activities in turn shape social relations and create instructions that ultimately influence
people.
Organizational study is an interdisciplinary concentration program, emphasizing the
influence of economic, psychological, political, social and other factors on individuals

and other complex organizational systems. The field is extremely concerned with how
an organizational system functions, their effects on individuals and larger society with
the process of organizational change and its operations and how these different
departments coordinate to work.
The study conducted in Indigo Paints Limited helps to analyze its functional
departments successfully to achieve its objectives. The study also provides information
about its history, evolution and incorporation details and analysis of present
performance. And finally, t tries to put forward some suggestions to establish a future
vision for the company.
1.2 SIGNIFICANCE OF THE STUDY
An organization is a system in which different facilitate management of day-to-day
operations of the organizations in an effective manner. Departmentalization is helpful
in classification and distribution of work, which actually leads to effectiveness in
business operations without overlapping of business activities. It also enables in
defining the authority and responsibility of each individual who are working in an
organization for the achievement of the ultimate goal of the organization. Usually in a
business organization, we can see a number of departments working for the
organization. It includes Finance department, Marketing department, Human Resource
departments, Production department, OC and R&D department to analyze their
effectiveness in the organization. This study is significant as it aims to gather
information about the organization structure, its departmentalization, communication
in different levels and to get practical exposure about the production organization.
1.3 OBJECTIVES OF THE STUDY
• To study the organizational structure and its functioning.
• To understand the functioning of each department.

Indigo Paints Ltd.
• To perform SWOT Analysis.
• To provide necessary suggestions based on the findings of the study.
• To familiarize with organization functioning.
1.4 METHODOLOGY OF THE STUDY
This study was a descriptive study conducted mainly to familiarize with the activities,
process, procedures etc. followed by the firm. Methodology is the systematic,
theoretical analysis of the methods applied to a field of study. An important aspect of
methodology is data collection. The data required for study are collected through
primary and secondary data within the time period 30 days.
1.4.1 Data Collection Method
Primary and secondary data were used for this organizational study. Both primary and
secondary data were collected. Direct observation is used to understand the production
process.
1.4.1.1 Primary Data
Primary data is collected from managerial personals and office staff and workers of the
company by using an interview schedule.
1.4.1.2 Secondary Data
Secondary data were collected from annual reports, company manuals, website and
other relevant documents and from different textbooks.
1.4.2 Tools Used
• Interview Schedule
Vimal Jyothi Institute of Management and Research Chemperi, Kannur Page | 4

Indigo Paints Ltd.
1.5 CHAPTER SCHEME
Chapter 1: Introduction
Introduction chapter gives an idea about the organization where the study has
conducted,
significance of the study, the methodology of the study, objectives and limitation.
Chapter 2: Profile of The Industry
This chapter gives over all view about the manufacturing of paint industries and its
growth from to time to time.
Chapter 3: Profile of The Industry
This chapter gives the history, growth, objectives and other activities of Indigo Paints
and also gives the details about the different functional departments in the organization
and its functioning.
Chapter 4: Data Analysis and Interpretation
SWOT Analysis reveals the present position of the organization. It is the assessment of
strength, opportunities, weakness and threats faced by the company.
Chapter 5: Findings, Recommendations and Conclusion
This chapter shows the findings, recommendations and conclusions about the
organizational study conducted in the Indigo Paints Ltd.
1.6 LIMITATIONS OF THE STUDY
The study has certain limitations. They are:
• As the study is aimed to familiarize the organization, more emphasis was given
observation and familiarization of the process.
• A detailed study was not done due to time schedule constrains.
• The study was mainly based on secondary data.
• Confidential information is not included in the study report.

Indigo Paints Ltd.
CHAPTER 2
PROFILE OF THE INDUSTRY

Indigo Paints Ltd.
CHAPTER 2
PROFILE OF THE INDUSTRY
2.1 INDUSTRY AT A GLANCE
Color has fascinated culture throughout history, every age and every region has
produced dyes and pigment depending on the available resources. Color has been with
us for more than 20,000 years. The evidence can be found in the cave paintings. The
tradition of painting in Indian subcontinent grew and developed overtime, resulting in
a fully developed and finest style, incorporating the culture and faith of the region and
religion. The history of Indian paint industry is old as the history of the Indian people.
Indian paints always embrace rich colors and clear symbolism, using specific
iconography to make religious figures clearly recognizable.
The Indian paint industry has recently completed 100 years of manufacturing.
Manufacturing of Indian paints started around 1902. The Indian paint industry has seen
a gradual shift in the preferences of people from the traditional whitewash to higher
quality paints like emulsions and enamel paints. Growing popularity of new variants
providing improved finishing and textures, increasing per capita income of people and
efforts on the part of manufacturers to introduce improved version like eco-friendly,
odor free and dust and water-resistant paints, have propelled the growth of the paint
market in India. Efforts on the part of the manufacturers to introduce innovative
technologies in the paint maket have led to a growth in demand for paints in India. Paint
manufacturers are giving due attention to consumers Color preferences. The market is
witnessing introduction of breakthrough technologies to improve the paint quality.
Paint companies are also increasingly investing in their R&D, to carve out a
differentiated product in the market.

Indigo Paints Ltd.
Over the past few years, the Indian paint market has substantially grown and caught the
attention of many international players. The growth in the market is driven by
emergence of the middleclass in India, growing infrastructure, increase in the tendency
to spend and growing young population inclined towards lavish lifestyle. The country
continues to enjoy a healthy growth rate compared to other economies, backed by the
increased level of disposable income, and demand from infrastructure, industrial and
automotive sectors. Indian paint industry has two types: Decorative and Industrial
Paints. Decorative paint market has been further segmented into emulsions, enamel,
distemper and cement paints. Similarly, Industrial paint market is also segmented into
automotive coatings, high performance coating, powder coating and oil coating.
2.2 GLOBAL SCENARIO
The global paints and coatings market is expected to grow from 211.9 billion in 2021
to 230.22 billion in 2022 at a compound annual growth rate of 8.6%. the market is
expected to grow to 311.47 billion in 2026 at a CAGR of 7.8%. the regions covered in
the paints and coatings report are Asia -Pacific, Western Europe, Eastern Europe, North
America, South America, Middle East and Africa. There is a rapid growth in the
consumption of paints and coatings in many industries. Paints and coatings are widely
used in the automotive, construction and manufacturing industries. For instance, the
global buildings construction market is expected to increase from 6.6 trillion in 2019 to
8.4 trillion in 2022.
Decorative paints and coatings are widely used in buildings and construction whereas
protective paints and coatings are linked closely to the automotive, major appliance and
industrial equipment industries. Therefore, growth in end-user industries is expected to
drive the paints and coatings market during the forecast period.

Indigo Paints Ltd.
Biocides are being used in paints to enhance their longevity and to maintain their
quality. Biocide additives have been designed to protect paints from getting damaged
during storage or to keep fungi and algae from growing on the applied paints. The
market for biocides in paints will continue to grow due to the switch from solvent-based
to water-based paints as they are not hazardous for human health and the environment
and minimize fungal and algae growth.
2.3 NATIONAL SCENARIO
Foundation for paint was laid in the year 1902 with the setting up of Shalimar Paint in
Calcutta. It was during and after the World War II. That large number of paint
manufacturing units was set up in India. Since, then the Indian paint industry has made
substantial progress. The paint industry has come to the recognition as an important
sector in the national economy in producing industrial coating and decorative paints.
Decorative paints available in wide range of combination account for 70% of the
coatings total production. While industrial paints share the balance of 30%. This rate is
diametrically opposite to the trend in the industrialized countries where industrial paints
account for 70% and decorative paints for the balance of 30%. With paints majors
shifting their focus from decorative to technology-intensive industrial paints and also
venturing into unexploited rural markets, the paint industry is headed for good times.
The countries per capita consumption of paints at 0.32 kg is a fraction of the world
average at 21 kg. while developed nations like USA, Japan etc. have per capita
consumption in excess of 20kg. even developing nations like Taiwan and Philippines
have higher per capita consumption than India. Such a low level is mainly due to poor
awareness about preservation of assets in India. With increasing disposable income,
this figure is bound to go up which is good news for paint companies as it implies higher
demand for their products. However, it also needs to be noted to be noted that

Indigo Paints Ltd.
consumption patterns across nations cannot be exactly compared. The per capita
consumption of paints in India is significantly lower than developed countries such as
USA, UK, Japan etc.
Indian Paint Industry
Decorative Segment Industrial Segment
Premium Medium Distemper Automotive Consumer

Range Range Range Sector Durables
Metros Small Sub urban

and large cities and rural
cities areas
Figure 2.1: Flow Chart of Indian Paint Industry Segments.
(Source: Company Records of Financial Year 2020)
2.4 STATE SCENARIO
The number of small-scale units in the state had considerably increased in the last few
years particularly due to high per capita consumption of paints in Kerala, which is four
times ahead of the national average, according to Mr. M.T. Antony, former chairman,
Indian small scale paint association, Kerala Region. According to him, by resolving the

Indigo Paints Ltd.
intrinsic problems faced by the paint sector, the scope for expansion of the sector can
be fully realized.
The national average was about 0.25 kgs whereas the per-capita consumption in Kerala
was 1 kg. at present, there were about 150 units in the state providing employment to
2500 people. Out of the total market share of Rs. 275 crores, the contribution from the
organized sector was Rs. 200 crores (73%) while the share of SSI sector was up to Rs.
75 crores (27%). From the large number of new entrants into the field every year, it
should be presumed that the small-scale sector was willing to face the unfriendly labor
situation and other negative factors in the state. Though major paint companies in the
country command good market in Kerala, none of these companies had venture to start
a large-scale paint manufacturing unit due to various adverse conditions. Some of the
factors which failed to attract big industries in the State were unfriendly labor situation,
high cost of labor, difficult power situation, lack of availability of low-cost industrial
land and shortage of adequate infrastructural facilities. There was no indication that the
situation regarding the big industry would change in the near future, he added. The two
main problems affecting the growth of small industries were increased competition and
lack of adequate financial resources. Finance continued to be a major problem for the
SSI products from 6 percent to 8 percent was the biggest blow to paint manufacturers
in the SSI sector in the State. These three major companies, who account for more than
505 of the total paint market in the country had achieved spectacular results by cutting
into the markets of SSI units who were hard hit by the liberalization policies of the
Union Government. While the big units with their divisive portfolio and financial
strength take full advantage of the changed economic scenario, most of the small-scale
units find it increasingly difficult to chalk out a strategy to overcome the present
difficulties.

Indigo Paints Ltd.
CHAPTER 3
PROFILE OF THE ORGANIZATION

CHAPTER 3
PROFILE OF THE ORGANIZATION
3.1 COMPANY PROFILE
INDIGO Paints is a young paint manufacturing company, focusing on delivering and
servicing the customers with healthy eco-friendly product match with international
standards. Indigo Paints Limited is incorporated on 28 march 2000. It is classified as
Non-Government company and is registered at Registrar of Companies, Pune. Its
authorized share capital is Rs. 633110020 and its paid-up capital is Rs. 471561440. It
is involved in manufacture of basic chemicals. Indigo paints is a manufacturer and
supplier of decorative paints, dirt proof and waterproof exterior laminate for
commercial and residential markets. Indigo paints is headquartered in Pune,
Maharashtra. It has a revenue of 600 crores and 650 employees. Indigo Paints has
received a total of $10M in funding. Indigo Paints’ main competitors are Berger Paints,
Asian Paints and Nerolac. As of June 2019, Indigo Paints has 295.2K fans on Facebook
and 1.5K followers on Twitter. Which reflect popularity of indigo paints. Indigo Paints
manufactures a wide compilation of decorative paints, Enamels & Wood Coatings and
today stands at par with all major paint companies in India. Within a short span of 19
years Indigo Paints has been able to garner a substantial presence in nearly all states
across India, with more than 12000 dealers.
The wide presence has enabled successive launches of various products, as test
marketing could be done across various cultural scenarios. Indigo Paints has been able
to identify niche segments for their products in these states. Indigo Paints prides in
providing innovative paint solutions, along with the routine. The response time to the
Indigo Paints Ltd.
market requirement is considerably short, and gives a value-added product with its
innovations.
3.1.1 History of the Firm
Started in the year 2000, Indigo Paints had a modest beginning. It started out with
manufacture of lower-end Cement paints, and gradually expanded its range to cover
most segments of water-based paints like Exterior Emulsions, Interior Emulsions,
Distempers, Primers etc. From an early age, the Company spread its footprints across
the country, with rapid expansion of its reach across India. Today the Company stands
out as one of the strongest contenders in the Indian paint industry, being rated as an
innovative paint manufacturer, which keeps coming out with unique products never
before offered in the country. The Company’s strategy and approach were very different
from other paint manufacturers from the very outset. The Company pledged to
manufacture only eco-friendly water-based paints, which are not harmful to the health
of the customers or the applicators. The Company eschewed the temptation to
manufacture any solvent-based paints, which are extremely harmful to the health of the
users, regardless of their profit contributions. Over time, the Company found its niche
in the paint industry through innovation. It kept churning out bright new ideas for
painting solutions, with alarming regularity. Gradually, the industry began looking
upon the Company as a futuristic thinker and a storehouse of new product development.
With changing time and trends, Indigo Paints revamped its identity showcasing a new
wave of thinking by the Company. A few years ago, it clubbed all its multiple brands
for different product categories into a single umbrella brand “INDIGO”. A new logo
for the brand and the Company was created, which accurately reflected the core
philosophy of the organization. The logo design was extended to all packaging design
and other forms of corporate communication. Going forward Indigo Paints will keep

Indigo Paints Ltd.
evolving itself. We plan to come up with innovative products at regular intervals and
continue to surprise our customers. A strong focus on advertising in the years to come
will set us apart from the competitors and help gain considerable market share.
3.1.2. Indigo Paints Kalamassery
Indigo paints Kerala section is headed by Indigo Paints Kochi. The Indigo paints Kochi
was formerly HI-BUILD Coatings Pvt. Ltd, a Kochi-based company, which became a
subsidiary of the Oman-based Sadolin Paints Ltd and expanded its capacity and
operations. The HBC unit has been modernized and expanded to manufacture wood
care products and triggered up its capacity. The products ranged from protector
products to finishing paints. The technology used was from Danish Company, Finn
Giese. The unit situated at the South Kalamassery near Major Industrial Estate was
expected to make a large annual turnover. Of late, there had been a good general
demand for wood care products in Kerala and the annual demand was estimated to be
large.
However, it is a highly competitive market with major players such as Asian Paints,
Nerolac, ICI, Berger etc. controlling around 60 per cent of the market. Besides, Kerala
has around 100 hundred small-scale units engaged in manufacturing paints. Availability
of housing loan at low interest rates has activated the house construction sector and this
in turn has accelerated the demand for wood care products and paints. Added to this, of
late, there has been an aesthetic appreciation of wood works done in residential
buildings in Kerala and this phenomenon has increased the use of wood care products
rather than paints in windows, doors etc., And the company hopes that its products
would be absorbed by the Kerala market. With these reasons in mind, indigo paints
planned to spread more of its presence in Kerala and bought HBC and later in 2016
march hi built coating (HBC) merged with indigo paints. The Kochi indigo paints are

Indigo Paints Ltd.
now heading the Kerala area and is the central warehouse in Kerala. It coordinates the
Trissur, Kollam, Calicut and Kochi like 12 depots. HBC became Indigo Paints Pvt. Ltd
as per the high court of Maharashtra and the national company law tribunal order came
on 02.03.2017 permitting the merger and came to effect on 1st April2017.
3.1.3 The Indigo Brand Identity
Brand identity is the visible elements of a brand, such as color, design, and logo, that
identify and distinguish the brand in consumers' minds. Brand identity is distinct from
brand image. The former corresponds to the intent behind the branding and the way a
company does the following all with the goal of cultivating a certain image in
consumer’s minds:
• Chooses its name and designs its logo.
• Uses color, shapes, and other visual elements in its products and promotions
• Crafts the language in its advertisements
• Trains employees to interact with customers
• Brand image is the actual result of these efforts, successful or unsuccessful.
The Indigo Paint’s brand identity has two parts:
• A visual: a zebra with multi-colored stripes, instead of just black and white ones,
to dramatize the ‘unexpected’ nature of the brand’s solutions
• A brand line that succinctly sums up what the brand stands for. Brand line of
Indigo Paints Ltd is “Indigo Be surprised”
3.1.4 Mission
Going forward Indigo Paints will keep evolving itself. We plan to come up with
innovative products at regular intervals and continue to surprise our customers. A strong
focus on advertising in the years to come will set us apart from the competitors and help
gain considerable market share.

Indigo Paints Ltd.
3.1.5 Vision
Setting new work strategies, innovative product development and market research
fundamentals, while keeping the spirit of wonderment intact, Indigo Paints has stood
out in a class of its own from its fellow competitors. The ability to innovate and provide
surprising results and never-thought-of approaches for deeper understanding of market
insights has been the key differentiator.
3.1.6 Philosophy of Organization
Indigo’s products reflect this philosophy completely:
• India’s first Metallic paint, which gives a unique look to your walls
• India’s first Floor Coat paint, which can withstand any vehicular traffic
• Unique Ceiling Coat paint, for brighter and whiter ceilings
• First-of-its-kind Tile Coat paint for roofs, which gives an excellent glossy look
• Eco-friendly Water-based Enamels with a super glossy finish
3.1.7 Areas of Production
The south Indian production held at Ernakulum. The head office is situated at Pune and
the south Indian sector is headed by Kalamassery unit. The good quality and variety
shades are the main properties of products, that helps the company to face the
competition. Indigo Paints have 33 depots in all over India, depots are the base of strong
distribution network.
Cochin factory supports 12 depots, they are;
• Calicut Depot
• Kollam
• Trissur
• Visakhapattanam

Indigo Paints Ltd.
• Vijayawada
• Chennai
• Madurai
• Banglore
• Pune
• Nagpur
• Jaipur
• Hyderabad
3.2 PRODUCT PROFILE
Paint is any pigmented liquid, liquefiable or mastic composition that, after application
to a substrate in a thin layer converts to a solid film. It is most commonly used to protect,
color or provide texture to objects. Paint industry is mainly classified into two,
industrial paints and decorative paints. Indigo paints are the operator platform intended
to offer decorative paints and emulsions. The company’s platform offers a compilation
of decorative paints for exterior and interior walls, undercoats and wood or metal
coatings, enabling clients to avail better quality paints and emulsions at fair market
price.
3.2.1 Products
Products are classified into Platinum, Gold, Silver, Bronze series according to their
quality. High quality products are listed in platinum series and low-quality products are
listed in bronze series. The products are mainly sold in 500ml, 1lt, 4ltr, 10ltr, 20ltr and
25ltr cans. Major products are listed below;
3.2.1.1 Interior Emulsions
• Luxury Interior Emulsion-Platinum series
• Premium Interior Emulsion-Gold series

Indigo Paints Ltd.
• Interior Emulsion- silver series
• Interior Emulsion –Bronze series
• Acrylic Distemper-Gold series
• Acrylic Distemper-Silver series.
• Acrylic Pouch Distemper-Silver
3.2.1.2 Exterior Emulsions
• D & W Exterior Laminate-Platinum Series
• Premium XT Exterior Emulsion-Platinum series
• Exterior emulsion – Gold series
• Royal Indigocem- Gold series
• Floracem- Silver series
• Alphacem – Bronze series
3.2.1.3 Primers
• Sealer primer –platinum series
• Stain block primer – platinum series
• Exterior wall primer-gold series
• Water thinnable cement prime –silver series
• Water thinnable cement primer-bronze series
• Zinc chromate primer - Gold series
• Sleek redoxide Metal Primer- Gold series
• Sleek redoxide Metal Primer-Bronze series
• ST Wood Primer –Gold series
• Single Pack Epoxy Primer- Platinum series
• Water thinnable sealer primer –Platinum series

Indigo Paints Ltd.
3.2.1.4 Sleek Wood Coating
• Interior Single Pack Clear PU
• Exterior Single Pack Clear PU
• Exterior Two Pack Clear PU
• Interior Two Pack Hi-Solid Melamine
• Interior Quick Drying Two Pack PU
• Interior Sanding Sealer NC
• Anti-Termite Solution
• NC / PU / Melamine Thinner
• Wood Stain
• Base
3.2.1.5 Special Products
• Floor Coat Emulsion- Platinum series
• Tile Coat- Platinum series
• Metallic Emulsion-Platinum series
• Bright Ceiling Coat-Platinum series
• Aluminium Paint- Gold series
• Roof Paint – Silver series
• Stone & Tile –Gold series
• Bright Ceiling Coat- Gold series
3.2.1.6 Stainer’s and Colorants
• Universal Stainer
• Machine colorant new(1ltr)

Indigo Paints Ltd.
3.2.1.7 HBC Standard Product Range
• Vipco
• Fantacy
• Primers
• Flair
• Climex
• Climex plus
• Tile coat
3.2.1.8 Special Shop Brands
• Francoat -Fashion products, Thrissur based company
• Enigma - J&S Traders, Kottayam

Indigo Paints Ltd.
3.3 ORGANIZATIONAL STRUCTURE
Board of Directors
MD (Pune) MD (Kochi)
GM (Marketing) GM (HR) GM (Finance)
Regional Manager Manager

Manager (Accountant) (Finance)
GM (Technical) Management
Senior Manager
Representative
Manager Manager
Senior Officer
(Material) (Production)
Asst. Manager Development

Manager
Figure 3.1: Organizational Structure of Indigo Paints

Indigo Paints Ltd.
3.3.1 Director Board of Indigo Paints Ltd, Kochi
Board of Directors is a group of people who jointly supervise the activities of an
organization. The board of director’s key purpose is to ensure the company’s prosperity
by collectively directing the company’s affairs, whilst meeting the appropriate interests
of its shareholders and stakeholders. In addition to business and financial issues, boards
of directors must deal with challenges and issues relating to corporate governance,
corporate social responsibility and corporate ethics. Hemant Jalan is the managing
director of Indigo Paints Limited. In cochin unit director board consist of nine members.
Table 3.1 Director Board of Indigo Paints Ltd, Kochi
Sl.no Name of Department Head Destination
1 Varghese Idikkula GM(Production)
2 Shiva Das K Nair Administrator
3 Madhu T K HR Manager
4 Satheesh Paul Finance Manager
5 R Chetan Asst. Finance Manager
6 Suresh Babu Marketing Manager
7 Raj Mohan Logistic and Dispatch Head
8 Sajoy Bose Purchase Manager
9 Mahesh T K QC and R&D Head

Indigo Paints Ltd.
3.4 DEPARTMENTALISATION
Departmentalization can be defined as the process of grouping of activities into units
and subunits for the purpose of administration. The administrative units and subunits
may be designated as divisions, units, branches, sections etc. The process of
Departmentation is done at all levels of the organization. The top-level executive or
manager of the organization groups entire activities into major divisions such as
Production, Marketing, HRM etc. The Indigo Paints Ltd, Kochi follows a flat
organizational structure where the general manager or technical manager heads the
work at Kerala and under the GM’s guidance works the functional departments of the
company.
The main objective of the organization study is to understand the functions of various
departments of the organization.
The seven departments in Indigo Paints are;
• HR Department
• Marketing Department
• Finance and Accounts Department
• Production Department
• Purchase Department
• Maintenance Department
• Dispatch& Logistics department
• Quality Control Department
• Research& Development Department

Indigo Paints Ltd.
Functional Departments
Marketing Finance Dispatch And QC and

Logistics R&D
HR Technical
Material Production
Figure 3.2: Functional Department
3.4.1 Marketing Department
Marketing department plays an important role in every industry. If marketing functions
are not properly done, it will lead to the decline stage of the organization. Since market
is concerned with satisfying the customer needs, it starts with identifying the customer
needs. In order to find out the customer needs Indigo Paints conduct Market studies
twice in a year by Mumbai Agencies. Marketing can be effective when there is a
continuous flow of information relating to customer perception, competitive strategy,
government policies and business trends. The role of marketing department is planning,
implementing and control of marketing activities. Marketing starts with generation of
objectives to increase profit and goodwill of the enterprise and to s satisfy the needs
and wants of the customers. This department is headed by Marketing manager. The
Marketing Manager is responsible for all the marketing and sale promotion activities.

Indigo Paints Ltd.
3.4.1.1 Promotional Activities
In Indigo Paints Marketing activities are mainly divided into two;
Above The Line Activity (ATL): ATL activities includes the big budgets programs like
TV add, advertisement on newspaper, advertisements on social networks like
Facebook, Instagram, Twitter, Google add etc. ATL activities are mainly handled in
head office, Pune. Advertisement is the main promotional tool. Medias used are,
• Newspapers and magazines
• Television ads
• Exhibitions and fairs
• Posters and hoardings
Below The Line Activities (BTL): BTL activities includes contract level programs. It
includes;
• Painter’s Meet: Indigo Paints conducted meetings with painters in order to make
them aware about their products.
• Contractor’s Meet: In this meet marketing head select five main contractors and
gave them a deep introduction about their products
• Polisher Meet: Polisher meet is, mainly done in order to promote their wood
coatings.
• Shop Branding; It is simply mean that branding through shop, it includes the
company’s sign board, advertisement on shop wall and etc.
Tools used in BTL activities are:
• Manpower
• Product Booklet
• Color consistency book
• Mobile tab with a paint preview app

Indigo Paints Ltd.
3.4.1.2 Selling Procedure
The selling procedure is that, the orders are taken by sales executives or is taken from
depots through SAP and is forwarded to the Marketing Manager, after his inspection,
it is transferred to the Accounts Section then to dispatch. Here all the accounting
procedures take place and prices are fixed and the terms of payment are also made.
Where the bills are prepared and from there the goods are dispatched.
The sales support schemes are adopted by the company to increase the sales volume.
Sales forecasting is done on the basis of previous sales. For sales officers, targets are
fixed. If they achieve the targets, they get incentives. The products have a medium shelf
life after which the guaranteed quality may not be received. Within 24 hrs. the
complaint will be acknowledged and within 3 days the complaint will be handled.
The price of the product differs as per the base colors used the shades of color opted for
the products. The price for products base and shades are fixed for the products. Product
wise analysis is made to know about the movement of the products. If any difficulty is
found, they adopt new strategies to improve the movement of the product. To improve
the sales, the company participates in programs like exhibitions and sponsor some
events to make the company get noticed in the market. For the same décor club and
painters meet are organized.
3.4.1.3 Other Responsibilities of a Marketing Department
Marketing department has a huge responsibility of making a business profitable. It
needs to do this by creating awareness, engaging customers, researching competitors
and their product, preparing promotional activities and materials and a whole host of
other responsibilities. The marketing department is like the jack of all trades in any
organization. Anything that other departments do not handle is given to the marketing
department to deal with. When we look in-depth at the responsibilities of the marketing

Indigo Paints Ltd.
department, it becomes very clear why it is the key department of any organization,
without which it would be very difficult for the business to exist profitably.
Applying customer-centric approach: The Marketing Department needs to have a
relationship with the customer so that they can understand what the customers’ demand
from the business and thus aim to meet those demands. Customer feedback is an
important part of marketing and companies need to conduct surveys to get the feedback
from customers and prospects. There are two ways to understand the customer needs
and focus the business activities to reflect the customer’s demands; these are through
internal channels by taking feedback from the sales department and the customer
service department regarding customer preferences and their feedback. This can be
done via data analysis as well as conducting surveys within the company. The other
way to collect information is via external channels, through interaction with social
media and internet. In the end, the focus should be to provide the customer with a
valuable and pleasant experience when interacting with the company.
Keeping up with the competition: The marketing department is also responsible for
researching the competition and keeping up with them to know what they are doing,
which products they are launching, what are the weaknesses of the competitors and how
to avoid making the same mistakes as the competitors. It is also essential to know how
the company is placed in relation to its competitors, why the customers prefer the other
companies, what customers the competitors target and the relationship they have with
their customers. Once all this information is available then the marketing department
can analyze it and create a better marketing and customer relation strategy for the
company.
Branding: A brand is the identity of a company. It is the practice of creating a name,
design or symbol that denotes a particular product or business and makes it stand apart

Indigo Paints Ltd.
from other similar products or businesses. Branding helps to enhance the image of a
business and make it more credible, elicits an emotionally positive response from the
audience, motivates the audience to buy and creates loyalty for the brand and its
products. It is the duty of the marketing department to create and promote a brand
through images, words, ideas, and promises of benefits to the customer. The message
needs to be delivered to the audience by all the members of the enterprise consistently
and frequently.
Finding the Right Partners: The marketing department of all organizations cannot be
extensive enough to handle all the marketing needs of the organization. In order to bring
the full range of marketing tools and expertise to a business, it is often essential to hire
specific expertise and people from outside the organization. It is essential to find the
right partners who understand the philosophy and needs of the organization. It is the
work of the marketing department to identify, hire and oversee these partners to bring
best value to the business. These strategic partners could be advertising agencies to
create and manage advertising campaigns, social media experts to manage the social
media marketing side of the business, web designers, data analysts, copywriters, and
other such people.
Being creative and innovative: The marketing department needs to be on its toes at all
times. It is the responsibility of the marketing department to come up with creative
ideas, whether it is for promotional purposes or to create a new product. Feedback and
ideas from the marketing team are responsible for policy decisions regarding products,
such as whether to create new products or improve the old one. It also needs to come
up with creative ways to position the brand and the product to create additional revenue
for the company. In order to fulfil all its responsibilities, the marketing department often
takes the help of outside partners.

Indigo Paints Ltd.
Communicating with other departments: One of the key responsibilities of the
marketing department is to create a channel of communication with all the other
departments within an organization. It has to familiarize all the employees with the
marketing ethics, company’s philosophy, and customer relationship. It can do so by
conducting workshops, training sessions and talks or presentation regarding customer
handling and brand awareness.
Budgeting: Marketing departments work on budgets. They are given a certain amount
of money to spend upon creating a presence for the company or product in the market.
It is the responsibility of the marketing department to estimate the cost of all the
marketing activities it intends to carry out and prepare a budget that would use the
allocated amount of money most efficiently. It is essential that the marketing personnel
stick to the budget.
Decor club: The company has also started a point scheme program i.e., decor club
(Kerala) or artist club (rest of India). Painters are registered into this club; up to know
4000 painters have been already registered. for every purchase of products from indigo
paints the painter is credited with points in his name. the points have been already set
upped for products. the painters are at painters meet given gifts, gold or trips for the
points awarded to them. of other companies’ indigo paints have a major strike in this
place as the company provides re.1 for a point whereas other companies only give 45por
25p worth gifts for 1 point.
Annual schemes: The annual scheme is provided for the dealers on the basis of their
annual sales of the dealers their annual growth rate and annual turnover. The annual
dealer’s sales scheme is set on the basis of their increase in sales and achieving set
targets for sales. On achieving the targets reward is given. The reward may be

Indigo Paints Ltd.
Foreign trip schemes: The company provides tour schemes to dealers. The dealers are
hitched into the scheme and with achievement of the targets they are given trips as a
reward. the company provides 3 foreign trips and a domestic trip. Foreign trip may be
to Europe, Bangkok or Thailand. the domestic trip may be anywhere in India which
will be pre-selected.
Complaint Handling Relation: The marketing departments also have to deal with the
complaints from the ultimate customer, painters and dealers. The company provides
toll free number for any complaints to be registered or complaints can be given through
Sales executives. any complaint given will be acknowledged within 24 hrs. time and
will be seen to it that it is. first on receives of a complaint the snr manager sees to it and
is acknowledged and is check up on with staffs whether it has to be sent to the lab or
other step is to be taken. the past 3 batch samples will be retained with the lab which
would help to find out if it is the problem of the batch products. the main problems may
be color fading which may also be due to improper use of machineries or because of
presence of artificial elements and environmental exposure. After checking the results,
the company takes on what remedy to be taken.
Tinting Machine: Tinting machines are color mixing machines. the marketing
department must see to it the tinting machine dealers, should set up color point
managers and service engineers. Tinting machines is used to provide customers with
their preferred shades with use of base colors. the marketing dept. also have to prepare
the shade cards in order to give idea for the customers about the colors available and
they also have to update the cards with variety and innovative and different colors so
as to attract the customer.
Package designing: The marketing department also has to take on the package
designing for the product with a view to attract the customer with the packaging of the

Indigo Paints Ltd.
product. indigo paints have recently changed its packaging designs. Can designing is
also considered as an ATL activity.
Pricing: Pricing is mainly depending upon the quality of the product. Indigo Paints
choose the pricing strategies which is followed by their main competitors especially
Asian Paints.
3.4.1.6 Marketing Objectives
• To establish a corporate image.
• To make products visible in the market through the effective market coverage
and penetration.
• At the shortest period to be covered the entire market and develop brand image.
• Design schemes in order to capture the market
3.4.1.7 Competitors
The main players: Asian Paints (AP), Good lass Nerolac, ICI (India), Berger and Jenson
& Nicholson are the leading companies in the organized sector. The top six
manufacturers account for about 80% of the market in the organized in value terms. AP
is the industry leader, with an overall market share of 33% in the organized sector.
Threat of global competition is minimal in the industry. AP dominates the decorative
segment, with a 38% market share, a Tata company, is number two with a 14% market
share. Berger and ICI have 9% and 8% shares, respectively.
Asian Paints: Asian Paints was started in 1942 and has over 60 years of industry
experience. It is India’s largest paint company with widest range of wall and wood
paints. They offer products from low-cost painting solutions to high end luxury interior
and exterior paints. They are third largest paint manufacturer in Asia serving 65+
countries worldwide. They have state of the art infrastructure of paint manufacturing
plants located across 26 locations around the world. Company has head office in

Indigo Paints Ltd.
Mumbai and has annual turnover Rs 140 billion. It is listed in stock market and has
talented team of 6000 professionals that has deep domain knowledge of Paint industry.
Head office - Mumbai.
Kansai Nerolac Paints Ltd: Nerolac is leading Paint Company of India. They are 100%
subsidiary of Kansai Paint, Japan. Headquartered in Mumbai, they have 5 own
manufacturing plants and 6 contract manufacturing plants located at various strategic
locations. They have three categories of products - Decorative Paints, Automotive
Coatings and Performance Coating. They are leaders in Industrial Paints and
Automotive Coatings. They have outstanding network of dealers and their products are
available at remote village retailers too. Head office - Mumbai, Maharashtra.
Berger Paints India Limited: Berger Paints is UK based company which started its India
operations in 1923.They are India’s second largest paint company based out of Kolkata.
With years of expertise and extensive R&D department, they are upgrading their
products with time and are present in all segments of paint industry. They have factories
located at 11 locations in India and a nationwide distribution network of more than
15000 dealers. They also sell their products in 3 countries apart from domestic market.
More than 2500 Employees are associated with the company and working hard to
product best products of Industry. Head office - Kolkata, West Bengal.
Dulux Paints: Dulux is an India based arm of US Company, AkzoNobel. The company
has started its Indian operations way back in 1932. They are among top 3 brands of
decorative paints in India. With their international experience, they have launched some
innovative and high-end luxury paints in Indian market which are in demand for various
luxurious projects. They have their head office at Gurgaon and numerous stores spread
across the country. Head office - Gurgaon, Haryana

Indigo Paints Ltd.
3.4.1.8 Responsibilities of Marketing Manager
• Evaluate the financial aspects of product development, such as budgets,
expenditures, research and development appropriations, and return-on
investment and profit-loss projections.
• Formulate, direct and coordinate marketing activities and policies to promote
products and services, working with advertising and promotion managers.
• Direct the hiring, training, and performance evaluations of marketing and sales
staff and oversee their daily activities.
• Negotiate contracts with vendors and distributors to manage product
distribution, establishing distribution networks and developing distribution
strategies.
• Use sales forecasting and strategic planning to ensure the sale and profitability
of products, lines, or services, analyzing business developments and monitoring
market.
• Identify, develop, and evaluate marketing strategy, based on knowledge of
establishment objectives, market characteristics, and cost and mark up factors.

Indigo Paints Ltd.
GM (Marketing)
Manager
Manager Colour
Sales Regional Sales Manager
Points
Kerala Kerala Kerala

South Centre North
Sales Executive Area Sales Senior Sales

Manager Executive
Marketing Service Engineer of

Marketing Trainee Colour Points
Executive
Figure 3.3: Structure of Marketing Department

Indigo Paints Ltd.
3.4.2 Human Resource Department
Human Resource Management (HRM) involves management relying less on hierarchy,
instruction and command, and instead becoming more participative and open. The aim
is to promote cooperative relations between management and employees and to avoid
the often-adversarial behavior associated with traditional industrial relations. Where
HRM is successful, the employees will be committed to the long-term future of their
organization and this, in turn, will help the organization adapt to competitive pressures.
In Indigo Paints Kochi the H.R Department is handled by H. R Manager Mr. Madhu T.
K. There are 203 employees are worked in Indigo Paints under his supervision. In this
organization mainly the employees are classified into six as;
• Permanent Employees: An employee who has been engaged on a permanent
basis.
• Probationer: An employee who is provisionally e0mployed by the company to
fill a permanent vacancy and has not been confirmed as permanent by an order
in writing.
• Fixed Term Contract Employee: An employee on a contract of employment for
any quarter, year or for accomplishment of a certain task.
• Trainee/ Apprentice/Learner: A person who is permitted to learn a tradeor skill
for a period not exceeding three years depending upon the training required.
• Badly Worker: One who is engaged temporarily in the place of regular workmen
who is on leave.
• Casual Employee: One who is engaged to do some works of very casual and
non-perennial nature.

Indigo Paints Ltd.
3.4.2.1 Functions of HR Department
HR Department includes different processes like
• Reward Management
• Career Management
• Recruitment
• Training and Development
• Performance Management and Development
• Trade Unions
• Disciplinary Actions
• Grievance handling
Reward Management: Compensation is a reward or remuneration received by an
employee in return for his contribution to the organization. Fixation of employee reward
involves balancing the work-employee relation by providing monetary and non-
monetary benefits to employees. The reward includes direct compensation as well as
indirect benefits like incentives, leave with pay, product sales to employees etc. Indigo
paints had been paying wages to its workmen well above wages fixed by the
government under the minimum wages act even though under the minimum wages act.
Paint industry is not brought in as a scheduled employment. the company follows an
accelerated pay scale with 15pay grades. total pay consists of a basic salary, variable
dearness allowance linked to consumer price index, fixed dearness allowance as a
percentage of basic pay, house rent allowance, medical allowance and (for higher grade
staff) reimbursement of the telephone and fuel bills subject to certain sum fixed.
Currently pay is processed by the finance department. Salary of all employees except
employees engaged for work of casual or temporary nature and those engaged through
contractor are paid through bank by crediting the employees saving bank accounts

Indigo Paints Ltd.
opened in SBI and Union Bank of India. Salary is usually paid on 1st 0f the month itself
There shall be a different salary structure for the employees under different grades,
Generally, salary will comprise of basic salary, dearness allowance, telephone
allowance, House rent allowance, conveyance allowance, telephone allowance, and
reimbursement like telephone, fuel and medical expenses.
Employees of Indigo Paints are covered by statutory and social security benefit like,
Employees Provident Fund: EPF is contributory in nature to which employee and
employer shall contribute 12 % of salary. Salary for this purpose shall mean PF
qualifying salary as per the employees’ provident fund and Misc., provisions Act.
Employees State Insurance; ESI is a social security measure introduced by the
government to benefit the employees and their families with a wide range of benefits
such as sickness benefit, medical benefit, maternity benefit etc.
Medical Insurance: All employees who are out of ESI scheme or become out of ESI
coverage subsequently, are covered by Group Medical Insurance. The premia of the
policy shall be paid by the company.
Employee Sale: Employees are entitled to purchase for their exclusive use the Indigo
Paint’s products at concessional rates.
Bonus: A bonus is a financial compensation that is above and beyond the normal
payment expectations of its recipient. Bonuses is awarded by a company as an incentive
or to reward good performance. It is paid annually based on the profitability of the
company and following the Payment of Bonus Act and rules framed therein. Bonus is
paid to employees who have worked at least for 30 days in the financial year.
Gratuity: Gratuity is paid to employees who retires or otherwise leave the company
after putting in at least five years of continuous service with the company. It is paid as
per the provision of the Payment of Gratuity Act and rules framed thereunder.

Indigo Paints Ltd.
Accordingly, gratuity will be equal to fifteen days’ salary for every completed year of
service subject to a maximum of Rupees 20 lakhs.
Pay Days: Under normal circumstances 2nd day of every month following the wage
month shall be the pay day. However, in case the 2nd day of month is holiday either for
the company or for the Bank through which the salary is disbursed or for both, the salary
shall be paid on the next working day for both the company and the bank provided that
the pay day shall not extend beyond 7th day of the month succeeding the wage month.
Career Management: Career Management policy aims to define the opportunities for
employees to develop the skills and knowledge required to assume more
responsibilities, move into management lateral or horizontal move indicates a job
opportunity at the same level but in different department, division or location where the
employee can put in his expertise more meaningfully and productively. A vertical move
provides the employees with a promotion into a higher level or role based on his
performance. A realignment or restructuring of the entire job descriptions either within
the department or organization may also move the employee down a level based on
performance.
Disciplinary Actions: The disciplinary actions shall be commensurate with nature of
harassment or violation of human right.
If any member is found guilty in the following punishment shall be awarded;
• Warning
• Written apology
• Accepting bond of good behavior Reduction to lower grade and increment
• Discharge and Dismissal
• Stoppage of promotion for two years

Indigo Paints Ltd.
Training and Development: Indigo Paints will give employees adequate training to do
their job safely and competently. They believe training is a two-way process. They
encourage employees to participate and to highlight any gap in their own skills or
knowledge they believe they have. Development of employee skill and personal
attributes aims at bringing in a culture within the organization so that each one of the
team recognizes his values to the organization and his contributions to the common
goals of growth, profitability, employee satisfaction, customer satisfaction and
customer retention.
HR Department shall in consultation with HODs prepare an Annual Training Plan
(ATP) which shall include all training needs whether internal on the job or other of the
employees of different departments. Training shall be internal on the job training or
external training, in both the cases, training shall be given to the employees by the
internal trainers or by engaging external trainers.
Performance Management and Development: Indigo Paints recognize employees as its
most important resource and Development process is one of the ways in which people
can be made aware of their value to the organization. Performance Management system
is the process of identifying, evaluating and developing performance of employees so
that the organization’s goals and objectives are achieved. Performance Management
and Development System aims to benefit people employed in Indigo Paints to get a
clear objective and documented outline of expectations regarding their level of work
performance or the key results they are expected to achieve, to provide constructive
feedback on progress, both positive and negative, and identifying strategies to
overcome any difficulty in achieving the desired targets. It also aspires to identify
training needs of people at work, individually and with their supervisors, so that
employees shall become result oriented. Measuring, improving and rewarding

Indigo Paints Ltd.
performance is an ongoing process. It should include informal and formal review. All
employees shall undergo a formal performance review with their immediate line
managers at least two times a year.
Leaves and holidays: Indigo paints at Ernakulum follows the Kerala industrial
establishments (national and festival holidays) act for declaring holidays during a year.
holidays are fixed for the year in consultation with employees and the trade union.
Accordingly, four national holidays and 9 festival holidays are declared as closed
holidays for the company. Maternity leave is given to women employees as per the
provisions of Maternity Benefits Act. The employees are given casual leave for 9 days
and Privilege leave is calculated by one-day leave per 10 days worked.
Recruitment: Indigo Paints aims to employ the best candidates based on merit and
competence. Recruitment at Indigo Paints is free from discrimination and it will not be
influenced by any manner by gender, marital status, race, ethnic, origin, color,
nationality, sex, religion or age. Recruitment refers to the overall process of attracting,
shortlisting, selecting and appointing suitable candidates for jobs (either permanent or
temporary) within an organization. Recruitment can also refer to processes involved in
choosing individuals for unpaid roles. Managers, human resource generalists and
recruitment specialists may be tasked with carrying out recruitment, but in some cases
public-sector employment agencies, commercial recruitment agencies, or specialist
search consultancies are used to undertake parts of the process. Internet-based
technologies which support all aspects of recruitment have become widespread.

Indigo Paints Ltd.
Responsibilities Of HR Manager During Recruitment Process:
Raising Of Position Request
Scheduling Interview
Background Verification
Issuing Offer Letter
Arranging Administrative and Technical
Joining Formalities
Arranging Induction
Figure3.4: Flow Chart Showing Responsibilities of HR Manager
During Recruitment Process
Grievance Redressal committee: When an employee feels that something is unfair in
the organization, he is said to have a grievance. Indigo Paints is committed to redress
grievances of employees right at its inception stage itself. With a view to resolving
grievances of employees six-member grievance redressal committees shall be formed
at each Centre. The chairperson of the committee shall be selected from the employer
and from among the employees alternatively on rotation basis every year. It shall be the
responsibility of the Grievance Committee to address any grievance which the

Indigo Paints Ltd.
employees place before the committee either directly or through the HR Manager. The
committee shall meet every Friday.
Terminating of employees: The service of a permanent employee shall be terminated
by giving him notice in writing or paying salary in lieu of notice and a permanent
employee can resign from work by giving a notice for a period as per the contract. the
salary earned by him shall be paid after obtaining sanction from the departmental heads.
3.4.2.2 Trade Unions
Workers of category 1,2,3 are the members of trade unions. Two trade unions are there;
• Ernakulam District Industrial Estate
• Masdhur Sangh
3.4.2.3 Responsibilities of H R Manager
• Annual human resource planning
• Sourcing manpower through HR service providers
• Maintain database of potential candidates
• Communicate company policies to employees
• Motivating employees to perform and improve
• Maintaining harmonious industrial relation.
• Interacting with personals for resolve issues.
• Facilitating annual performance appraisal.
• Conduct exit interviews and use the information for improving company
policies.
3.4.2.4 Authority
• Authorizing appointment orders for employees below the level of sr. managers.
• Authorize routine communications relating to recruitment activities.
• Recommend disciplinary actions.

Indigo Paints Ltd.
3.4.3 Finance and Accounts Department
The accounts / finance department of Indigo Paints has a centralized service. As the
head office is situated at Pune, major operations are performed there. The finance
department of the indigo paints Kochi is headed by Finance Manager.
3.4.3.1 Significant Accounting Policies
• From State Government in the nature of capital contribution is treated as reserve
and credited to capital reserve. The financial statements of the company have
been prepared in accordance with generally accepted accounting principles in
India (Indian GAAP).
• The financial statements are prepared on accrual basis and under historical
convention.
• Inventories are valued at lower of cost net realizable value.
• Depreciation on tangible fixed assets is provided on straight line method over
the useful lives prescribed in schedule II of the companies’ act, 2013.
• Investment subsidies grant
• The company has provided tinting equipment to dealers on an operating lease
basis.
• Company now follows GST and has 28% tax rate.
3.4.3.2 Functions of Accounts Department
The basic function handled by this department in the company is
• Banking transactional activities
• Bank payments: It deals with overview of working capital payments, payments
by vendors through bank, other expenses transferred through bank, machinery
loans transactions.

Indigo Paints Ltd.
• Bank receipts: Bank receipts the section also looks out for the entries in the
banks that is, receipts for the company i.e., receipts from customer in for the
company term loan repayments
• Cash Transactions: The account section also monitors and gets up to date every
transaction in cash. mainly all transactions are through bank and cheque only
small amount are transacted in pure cash. Like freight, small receipts from
customers, scrap sales receipts
• Purchase accounting and purchase return activities
• Store material invoice maintenance
• Other purchase invoice maintenance
3.4.3.3 Objectives of Finance Department
The main objective of financial manager or finance department is to maximize the
company’s profit and improve the economic welfare. There are mainly two steps for
achieving these specific objectives. They are:
• Profit maximization
• Wealth maximization
3.4.3.4 Software Used in Finance Department
• SAP
• Microsoft Excel
3.4.3.5 Auditing
Mainly of two types, that is one from head office and an internal auditing.
3.4.3.6 Receipts and Payments
Receipts are got from customers by selling goods. They are mainly received through
cheques/DD by sales of decorative paints and other products. Payments consists of;
• Salaries

Indigo Paints Ltd.
• Payment to contractors
• Payment of electricity charges
• Payment to suppliers
• Payment for stationary items.
• Advertisements
• Audit fees
• Interest on loans
• Tax payments
• Repairs
3.4.3.7 Working Capital of Indigo Paints, Cochin Unit.
The finance department in Indigo Paints works has to raise necessary funds, manage
them, prepare finance budgets and administer its working capital. This department
functions public issue of capital maintains and records for helping the finance manager
to access the appropriateness of capital structure. It provides data for the preparation of
budget and various financial statements. Finance plays a key role in every activity of
business. It deals with the principles and methods of obtaining control over money from
those who saved it administering it by those control it. The success of finance function
depends on how finance is planned at the various levels of administration under the
management.
Availability of sufficient funds at the required time is the key success of a concern. As
a matter of fact, finance may be said to the “circulatory system of the economic body”
making possible coordination between the different activities. The main source of
capital in Indigo Paints is SEQUIA a London based company.

Indigo Paints Ltd.
3.4.3.8 GST Implementation
With the emergence of GST, the tax percentage of the company has shifted from 27 %
(ie. 14%+14%) to 28% (as paint comes under luxury category). With emergence of
GST it was said there will be decrease in price of product but with increase in tax
percentage the decrease percentage was small. even through with the increase in
percentage the company was able to decrease the price or maintain the price because of
the GST benefit on excise duty. Of which the company was able to give a slight
decrease in price for the product with implementation of GST.
3.4.3.9 Books Maintained
• Cash book
• Bank book
• General ledger
• Purchase ratio, sales ratio
• Debtor ledger
• Creditor ledger
• Inventory register
• Finished goods stock ledger (kept with dispatch section)
Board Of Directors
Executive Director (KOCHI)
GM Finance
FINANCE HEAD
Figure 3.5: Structure of Finance

Department

Indigo Paints Ltd.
3.4.4 Materials Department
The Materials Management Department deals mainly with the procurement of materials
needed for the company. The materials order may be placed on the basis of the annual
plans made by the company as per the budget for the year. SAP and Microsoft Excel
are the major soft wares used for purchasing and production plan. The budget for the
current year is set as per the previous year’s sales with an extra 50-60% extra sales
estimates. Paint business is a seasonal business, so the company manages the budget as
per the requirement of the products. In Kerala the peak season is from January to May
and Diwali time in all India. Based on the annual plans monthly and extra 50 -60%
growth is estimated on previous year’s sales. Production plan is setup on the bases of
the sales plans. For the production plan the 40-day plan is set up 20th of every month
plan is made as known the estimated sales may not always be as per estimation except
for fast moving items (FMCG). Sales plan contains inventory valuation, sales
requirement estimated and the stock. Considering all this the company sets the
production plan and considering this the material need is estimated and orders are
placed, the raw material for the company are imported from Germany, Italy, Vietnam
and also from Bombay and Chennai for the procurement to there is planning needed,
for a raw material to be approved the vendor should be a certified vendor or the products
samples should be approved by the labs in order for placing the order for the product.
the company also negotiates with the vendors for the price of the product the company
welcomes quotations from different company and after the sample approval the
company selects a vendor which satisfies the plan laid down. the selected vendors are
to place quotations for the materials and from which the company selects the lowest
quotation warehouse from there the company transports the materials to the factory. For
the transportation there are dedicated transporters and inbound logistics. Transportation

Indigo Paints Ltd.
companies like ARC, KRS, ATC etc. the factory provides a GRN (goods receive note)
on receive of the foods at the factory.
The stock is then valued, and the receipt inspection is done to compare with the invoice.
Critical materials are first tested from the lab before loading into the factory if it is not
as per quality but within limits it may be considered, or else necessary actions may be
taken. There is a total of 6 staff in materials department 2 purchase officers and 4 stock
keepers headed by a materials manager.
3.4.4.1 Functions of Material Department
The major function of purchase department is procurement of right quality material
from the right source at the right price at the right time.
3.4.4.2 Responsibilities Relating to Materials
• Quality planning relating to purchased items.
• Overall control of purchasing activities
• Setting key performance indicators in purchases
• Disposition action relating to non-conforming products
• Evaluating proposals received from suppliers from capital equipment.
3.4.4.3 Authority
• Approve plans for purchase of raw material
• Approving suppliers
• Authorizing purchase order and deviation from specification of raw material
3.4.4.4 Responsibilities of Material Manager
• Planning purchasing requirements of raw material and packing materials
• Placing orders on suppliers selected by corporate office for raw material and
packing material required by Kalamassery and Pudukkottai unit.

Indigo Paints Ltd.
• Placing orders on suppliers approved by Kalamassery unit for RM and packing
materials that are exclusive to Kalamassery and Pudukkottai Unit Monitoring
of orders placed.
• Coordinating with QC for approving samples of new products.
• Ensuring verification of purchased products including imported goods’
• Disposition of rejected product
• Inventory control of RM, packing material, and finished goods in Kalamassery
unit and Pudukkottai unit.
3.4.4.5 Authority
• Authorizing purchase orders for raw material, operating suppliers and
consumables
• Recommending approval and re approval of suppliers
• Recommending selection of suppliers for placement of order
• Fixing inventory levels required for raw materials, packing materials and
finished good.
3.4.4.6 Responsibilities of Purchase Officer
• Planning purchase requirements for raw materials and packing materials.
Monitoring suppliers against purchases
• Initiating purchase order
• Ensuring completeness of purchasing information
• Monitoring supplies against purchase orders
• Maintaining purchase records
• Co-ordinating with QC for approving new products or new suppliers
• Evaluating supplier bids
• Arranging advance payments to suppliers, where required

Indigo Paints Ltd.
3.4.4.7 Main Raw Materials Used
• Emulsion 7650
• Emulsion 8850
• Tegofomex
• Cello size (Thinner)
• MZ 90
• Perfume no.1
• Hemothyne (binding agent)
• China clay
• Titanium
3.4.4.8 Major Suppliers
Indigo Paints Pvt. Ltd has around 6000 dealers and out of them 3500 are listed dealers,
so they have around 216 suppliers are there. Their major suppliers for raw material and
packing materials are given below;
• Manika – For packing materials
• Cochin Refineries – For solvents
• BASF – For Emulsion
• VISEN –Emulsion
• Roshan chemicals – For solvent
• Jolly Containers – for packing materials

Indigo Paints Ltd.
Vice Preseident (Operation)
Quality Control Production
Manager (Material)
Purchase Officer Seniour Store Officer
Store Executive Store Officer
(Source: Company Records of The Year 2020)
Figure 3.6: Structure of Material Department
3.4.5 Production Department
Production department includes production planning, manufacturing, packing,
labelling etc. The production is set as per the annual plans and from the derived monthly
plans
3.4.5.1 Production Planning
The production plan is set as per the sales estimation done and based on which the
company makes the plan for production it is also depends on the trends and buyers’
interest. The production plan for the company is extracted as monthly plans from the
annual plan and company sets daily plans on the basis of monthly plans set. In Indigo
Paints production planning is done through Master Production Schedule, in MPS the
Assistant Manager of Production Planning find last 4-month average and converted it
into volume and find out the volume of each product to be produced for the present

Indigo Paints Ltd.
month. In a monthly plan he plans the production for 40 days instead of 30 days a
month, it is done as per the foreseen of any delay arrived. The monthly plan is split into
day called Micro planning, here the 40 days planning is converted into 15 days. As per
the production plan the total quantities of the product to be produced and quantity of
raw material to be used are recorded in a batch sheet by the QC departments. The batch
sheet distributed to the supervisors in the production area, as per the details given in
batch sheet, they handled the production.
Responsibilities of Asst. Manager of Planning:
• Ensuring that the production taken is in conformance with the production plan.
• Committing completed batch sheets in system.
• Ensuring optimum level of RM/PM as per monthly plan.
• Ensuring optimum level of FG’s and scheduling production as per requirement.
• Maintaining records related to production yield, productivity and machine
usage.
• Assisting production manager in planning & scheduling for the arrival of
RM/PM to factory.

Indigo Paints Ltd.
3.4.5.2 Production Process
Raw Material RM Acceptance criteria

Arrive
Quantity verifications
Quantity and test certificate Accepted RM

and PM in
verifications warehouse
Packing
Material Arrive PM Acceptance criteria
Verification with retained
RM Issue
Production planning and

Packing planning
PM Issue
Metered quantity of Conversion Operations
UV treated water • setup

• Equipment Water charging
Quality • RM charging
Testing • Dispersion
Packing / Labelling operations
Product Transfer
Figure 3.7: Flow Chart of Production Process
The factory now produces both solvent and water-based products they mainly
concentrate on water-based products and the other production center at Pudukkottai will
focus on solvent-based products. There are 2 main functions carried on in the factory
are production and the packaging, both are machine based.

Indigo Paints Ltd.
Production is mainly carried through three areas;
Powder area: Area in which powdered raw material are stored
Mixing area: Area in which powders are mixed with corresponding liquids.
Liquid area: Area in which well mixed semi-finished products are modified. In liquid
area they used Ystral machine, it is a German made machine. This machine has a usage
that if the raw material used is for a 25-litre product, but by using Ystral we get 30 litre
paints instead of 25 litres. In Indigo paints factory they use Ystral machine of both 10
KL and 5KL.
There are currently 3 working machines for paint production in the factory. Disperser
is suitable for liquid, mixing, dispersing, dissolving evacuation of all range of product
viscosities. Efficient machine for dispersion of powder into liquid used for mixing in
batches in easy to change tank. It is provided with fix speed, to speeds or variable speed
drive. A hydraulic lifting column can be used for adjusting height of dispersion disk
inside the tank as well as changing the tank. The company uses Twin shaft disperser
contains two impellers on each shaft. It has single motor between 15 to 60 hp. Variable
speed shafts, the twin shaft is for higher viscosities or larger batches and for easier
loading with less dust.
Shaft Disperser: Tank mounted disperser, simple in design and operation. It has an
advantage of low cost but less flexibility of operation. It occupies less space compared
to other models. This can be provided with impeller operating in fixed position
orvertically adjustable with electro-hydraulic lifting. The company also uses a
continuous transfer dispersment system i.e., ystral inline high-speed dispersing
machine. The finished product is then directed to the automated filling machine.

Indigo Paints Ltd.
3.4.5.3 Packing Area
Area in which finished goods are packed and labelled. The company also has to follow
certain rules and laws during packing. There are certain mandatory laws implemented
by the government to be followed while packaging. The company is to show the batch
no, Mfd., M.R. P, company address etc. on the packet (bucket). Women employees are
worked in packing area.
The batch samples are retained with lab for 2 years for any future reference for any
consumer redressal. The quantity of the paint packed in every pack is set by first
calculating the vapor liter of the product as the packaging is done in liters but the filling
machine does it in Kg so in order to transfer Kg into liters calculating the vapor liter of
the product.
The company also makes solvent-based paints in a small circle and also makes putty
which will be wholly shifted to Pudukkottai plant and Kalamassery unit will only
concentrate on water-based paints. The solvent-based machinery also uses the same
components as the water based but doesn’t use water for blending slurry is added in
here there are beading present in machinery which help in dispensing of the components

Indigo Paints Ltd.
Vice President (Technical)
General Manager (Manufacturing)
Manager Electrical Engineer

Maintenance
Production
Asst. Manager Electrical

Junior Engineer
(Production) Supervisor
Production
Officer Asst. Manager
(Planning)
Tinters General Workers
Figure 3.8: Department Structure of Production

Indigo Paints Ltd.
3.4.5.4 Waste Treatment
Indigo Paints encourage eco-friendly activities, so they treat their waste through
Effluent Treatment Process (ETP).ETP is one of the efficient waste treatment technics.
Through ETP they separate chemical waste.
Inffluent from plant pH correction and chemical addition
Chemical Setting
Grit Collection
Chamber Oil Trap Tank 1 2 3
Sludge
Hazardous waste Aeration Tank

Sludge Dying Bed
disposal
Pressure Tertary
Pressure
Carbon Settling
Sand Tank
Filter Tank
Treating Water Tank
Sludge returns to Aeration

and Sludge drying bed
Treated water for miscellaneous

uses
Figure 3.9: Steps In ETP

Indigo Paints Ltd.
ETP is the process in which chemicals are separated from the wastewater. Through ETP
it is possible to increase the amount of oxygen content in 1 2 Treating Water Tank
Collection Tank Grit Chamber Oil Trap Chemical Setting Pressure Carbon Filter
Pressure Sand Tank Tertary Settling Tank Aeration Tank Sludge Dying Bed water to
purify it. After ETP process purified water is the finished products which is used for
gardening and bathroom purposes, and the by product is chemical waste which is
collected by the industry KIEL.
3.4.5.5 Responsibilities of Production Manager
• Preparation of monthly production plan
• Preparation of daily production plan
• Implementation of production plan
• Changing production schedule
• Ensuring optimum level of raw material and finished goods
• Confirmed safety in all activities performed related to production andpacking
• Ensuring safety and good housekeeping
• Committing completed batch sheet in system
• Liaison with QC and Purchase department
• Maintaining relationships with all workers and ensuring discipline
3.4.6 QC And R&D Department
Both QC and R&D departments function under the control of the technical manager.
3.4.6.1 Functions of a QC Department:
• Check the viscosity of the paint
• Calculate the ph. and contrast ratios
• Check the dilution of the paint
• Weight per liter, color difference bases etc. are also checked by QC department.

Indigo Paints Ltd.
The main function of quality assurance is to ensure the quality of the products at each
stage of its production and guide the workers to improve the quality of the product.
3.4.6.2 Major Activities of QC Department
The major activities carried out by this department are:
• Setting up quality standards and practices for operation.
• Ensuring conformance of processes to set standards.
• Qualifying the process, operations and parameters.
• Conduct periodic furnace and process survey.
• Addressing customer complaint
• Finding the root cause of problems detected.
• Communicating customer feedbacks to shop floor and planning sections.
• Ensuring corrective action is taken.
3.4.6.3 Equipment used in QC Departments
• Viscometer - Used to measure thickness of the product
• Pyknometer – Used to measure density of the product
• Spectrophotometer – It measure amount of light absorbed by a sample
3.4.6.4 Functions of R&D
• New product development
• Competitor evaluation
• Developed sample evaluation
• Shade development
For developing a new product, they first set the properties that the product got to have
and the desired extenders is added as per scales. The company saves different shades
of color ratios after formulation thus for future use. The company also uses the
competitors’ product as a reference (benchmark) which will be improved new touch is

Indigo Paints Ltd.
given and released. The formations and specifications thus made is transferred to the
QC. department. A market trail is done on the new product to know the acceptance by
the consumer and based on this feedback the product is launched into the market.
Miniature Department: It is the department under QC, sample production process is
carried out here. that is small amount of product is produced with the small machines
they developed it will help to reduce the error or wastage during production process.
Vice President (Technical)
Team Leader
R&D Chemists QC Chemists
Helper
Figure 3.10: Structure of QC and RD Departments
(Source: Company Report of The Year 2020)
3.4.7 Dispatch and Logistics Department
This department not only does the name’s sake job of distribution but also carries out
various other duties .it to works collaborated with other departments of the company
hand in hand. dispatch and Logistics Department is headed by Raj Mohan, logistics

Indigo Paints Ltd.
Manager. In indigo paints, there are 3 staffs I n logistics department. The logistics
manager, Asst. manager and a management trainee. The department also handles
various non-permanent low floor workers.
3.4.7.1 Functions of Dispatch and Logistics Department
This department carries on the following functions:
• Material Management
• Sales and Distribution
• Logistics Execution
• Production
• Production Process
• Plant Maintenance
• Customer Service
• Quality Management
• Logistics Controlling
• Project System
The company deals with SAP therefore the Logistics Department gets the order
information without the placement of order. Company from here itself calculates the
order based on previous orders and takes other specific orders (as per specific
instruction of customers). The company uses First in First Out method (FIFO) so it
should be seen to it that all products are properly ordered in the warehouse and properly
layout. Cochin factory support 12 depots in Kerala. Kochi, Calicut, Thrissur, Kollam
are their main depots.

CHAPTER 4
DATA ANALYSIS AND INTERPRETATION

CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
4.1 SWOT ANALYSIS
SWOT analysis is a structured planning method used to evaluate the strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
A SWOT analysis can be carried out for a project, place, industry or person. It involves
specifying the objective of the business venture or project and identifying the internal
factors that are favorable and unfavorable to achieving that objective. The technique is
credited to Albert Humphrey, who led a convention at the Standard Research Institute
in the 1960s and 1970s using data from Fortune 500 companies. The degree to which
the internal environment of the firm matches with the external environment is expressed
by the concept of strategic fit. Setting the objectives should be done after the SWOT
analysis has been performed. This would allow achievable goals or objectives to be set
for the organization.
Identification of SWOTs is important because they can inform later steps in planning
to achieve the objective.
4.1.1 Strengths
Strength is the Characteristics of the business or project that give it an advantage over
others
• The company has got a good brand image.
• The company produces a wide range of products which would help to give a
tight competition to other companies.
• The support of strong distribution network in different areas act as a strong base
pillar.
Indigo Paints Ltd.
• In comparison with international standards, the company provides good quality
products.
• The company uses advanced technology.
• Organization maintains a very good safety performance.
• It is an ISO14001:2015 certified company.
• Company gave more importance to eco-friendly activities.
• The company offers affordable price for products.
• Better service to customers.
4.1.2 Weakness
Weakness are characteristic that place the team at a disadvantage relative to others.
• There is presence of other established players in the market.
• Underutilization of resources would be a weakness of the company.
• Lack of adequate promotions.
• Overall cost of production is comparatively high.
• Paint Industry is harmfully affected by the seasonal variations
4.1.3 Opportunities
Opportunities are the elements that the project could exploit to its advantage.
• High demand of the product proposes a good opportunity for the company.
• The paint industry is constantly a growing Industry.
• Wide market and diversification of products.
4.1.4 Threats
Threats are the elements in the business environment that could cause trouble for the
business or project.
• Presence of established competitors in the market.

Indigo Paints Ltd.
• Increasing labor cost possess, a threat to the company.
• Sudden legal and law changes and implementation of GST have caused trouble
to the company.
• Fluctuations in the price of raw material would affect the cost of production.

CHAPTER 5
FINDINGS, RECOMMENDATIONS AND CONCLUSION

CHAPTER 5
FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 FINDINGS
From the study the following findings are drawn;
• As compared to the previous years, the marketing performance of the
company’s excellent because of new package design, quality service and better
customer relation.
• It has a healthy customer relationship.
• They are looking forward to increasing the market share of the company in
Kerala.
• The marketing and sales team has got a very good communication with the
depots, painters club members, consultants and clients.
• Each employee is always free to contact directly the divisional management at
any time.
• Employees are classified on the basis of their duties and responsibilities. Salary
packages are on the basis of this classification.
• The company has ISO14001:2015 certification.
• The company has given very good infrastructure facilities to the employees.
• The company also make use of the latest technology for the production process.
• Good leading network helps the company to serving the need of consumers.
• The firm is on the path of expansion.
• Overall cost of production is comparatively high.
• There is no showroom in factory itself.
• Organization gave more importance to the eco-friendly activities.

Indigo Paints Ltd.
5.2 RECOMMENDATIONS
Based on the study conducted the following recommendations are made;
• Introduce different sales promotion techniques and other offers that attract more
customers towards the product, especially the end users.
• Use different marketing strategies to attract the customers.
• The company’s product composition may be based on the customer needs and
all time climatic compactable paints to be developed, that may help the
organization to compete with their competitors.
• Open a showroom at factory itself, that may attract the bulk purchasers.
• Management may consider ability and experience of the employees while
giving salary or wage.
• Management may try to increase the payment for overtime work.
• The company can import the raw materials in bulk with proper estimation at a
lower cost and combined transportation of imported goods which may reduce
the overall cost of production.

Indigo Paints Ltd.
5.3 CONCLUSION
The privileged opportunity of doing the one-month organization study proved to be
highly beneficial in the management point of view. The one-month academic
organizational study at Indigo Paints Ltd. Was intended to impart a practical exposure
to the organization. As per the study objective the organizational structure, departments
and its functions, activities are studied through observations. Primary data were
collected through observation, interviews and secondary data was generated from
websites and published documents. SWOT Analysis is done with available data.
Indigo has a wide market in whole of India. The company is going with excellence of
management. The employees are satisfied with their workplace and behavior of
superiors. Quality product, economical pricing, innovative features of indigo paints.
Products provide better market position of this company. Indigo Paints Private Limited
is a growing company with a lot of future anticipations. This study really gives a
practical knowledge about the nature of a business firm and enabled me to have an
exposure to functioning, structure, promotional activities, working environment etc. of
the organization.

INTERVIEW SCHEDULE
PRODUCTION DEPARTMENT
Interviewee: Mr. Karthik Ajay
Designation: Asst. Production Manager
• What are the duties and responsibilities of the Production Manager?
• What are the main functions taking place in production department?
• What are the strategies adopted to improve your product quality?
• How the quality assurance maintained?
• What are the techniques adopted by the company to reduce its wastage?
• What are the tools and techniques using for production?
• What are the main issues in production areas?
• How the company tries to reduce accidents in manufacturing units?
HUMAN RESOURCE DEPARTMENT
Interviewee: Mr. Madhu T.K
Designation: HR Manager
• What are the duties and responsibilities of the HR Manager?
• How much is your employee strength?
• What all welfare benefits do you provide for your employees?
• How employees are motivated in the organization?
• How is your department recruiting employees to the organization?
• What are the measures a firm tries to reduce turnover?

MARKETING DEPARTMENT
Interviewee: Mr. Suresh Babu
Designation: Marketing Manager
• What are the challenges faced by marketing manager?
• What are the promotional strategies adopted by the company?
• Who are the main competitors?
• What are the duties and responsibilities of the Marketing Manager?
• How do you come to know about the customer preferences?
FINANCE DEPARTMENT
Interviewee: Mr. Satheesh Paul
Designation: Finance Manager
• What are the main objectives of the finance department?
• What are the duties and responsibilities of a finance manager in the company?
• How transactions are done in your company?
• What are the challenges faced by financial manager, due to shortage of
resources?
• Does the company adopt any type of computer software?

PURCHASE DEPARTMENT
Interviewee: Mr. Sajoy Bose
Designation: Purchase Manager
• Can you give a brief explanation about department?
• How much money you will spend for purchasing raw materials?
• Which transportation mode is used for bringing raw materials?
• Which inventory control technique is used by your company?
• How many employees are working in this department?
• What are the main issues of the department?
• What remedial measures are taken?

BIBLIOGRAPHY
Books
• K. Philip. (2008). Marketing Management. New Delhi: TATA MC Graw.
• Kothari. (2004). Research Methodology Methods and Techniques. NewAge
International.
• Pandy, I. (2008). Essentials of Finance Management. New Delhi: vikas
publishers.
• Potty, L. R. (2009). Human Resource Management. Mumbai: Pratiba
Publications.
• S, M. (2007). Financial Management. New Delhi: Sulthan chand and sons.
Website
• www.indigopaints.com
• https://indigopaints.com.np
• https://craft.co/indigopaints.in

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A REPORT ON AN

SUBMITTED TO KANNUR UNIVERSITY

in partial fulfillment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

DR. FR. GENIMON V JOSEPH

ON AN ORGANIZATIONAL STUDY AT INDIGO PAINTS LTD, KOCHI” has

Principal, VJIM and submitted to Kannur University, in partial fulfillment of the

requirement for the award of the degree of Master of Business Administration.

Place: Chemperi Anita Jose

Date: Reg No: C1GMBA3030

me in completing this study.

successfully. I am deeply indebted to Dr. Fr. Genimon V Joseph, Principle of Vimal

guidance, assistance, encouragement and creative suggestions in the preparation of this

I extend my sincere gratitude to Mr. Madhu T K, HR Manager, Indigo Paints Ltd,

Kochi, who gave permission to do organizational study and supported me by sharing

information about company.

support I would not have been able to complete this study.

encouragement and support given to me.

requirement for the award of Master of Business Administration, I had undertaken an

Organization Study at INDIGO PAINTS LTD, KOCHI for a period of 30 days.

the role and functions of each department in the organization.

The report is an endeavor to cover the overall organizational structure, departments,

SWOT analysis of the organization.

important departments of the company. Finally, the overall observations and

recommendations are discussed in the report.

TABLE NO. TITLE PAGE NO.

3.1 Director Board of Indigo Paints 20

2.1 Flow Chart of Indian Paint Industry 8

3.1 Organizational Structure 19

3.2 Structure of Functional Department 22

3.3 Structure of Marketing Department 32

3.4 Flow Chart showing Responsibilities of HR Manager 39

3.5 Structure of Finance Department 44

3.6 Structure of Material Department 49

3.7 Flow Chart of Production Process 51

3.8 Department Structure of Production 54

3.9 Flow Chart of Steps in ETP 55

3.10 Structure of QC And R&D Department 58

1.1 INTRODUCTION TO THE STUDY

to an external environment. All organizations have a management structure that

Organizational study is an interdisciplinary concentration program, emphasizing the

influence of economic, psychological, political, social and other factors on individuals

departments coordinate to work.

vision for the company.

1.2 SIGNIFICANCE OF THE STUDY

An organization is a system in which different facilitate management of day-to-day

operations of the organizations in an effective manner. Departmentalization is helpful

in classification and distribution of work, which actually leads to effectiveness in

business operations without overlapping of business activities. It also enables in

business organization, we can see a number of departments working for the

organization. It includes Finance department, Marketing department, Human Resource

departments, Production department, OC and R&D department to analyze their

effectiveness in the organization. This study is significant as it aims to gather

information about the organization structure, its departmentalization, communication

1.3 OBJECTIVES OF THE STUDY

• To study the organizational structure and its functioning.

• To understand the functioning of each department.

• To perform SWOT Analysis.

• To provide necessary suggestions based on the findings of the study.

• To familiarize with organization functioning.

1.4 METHODOLOGY OF THE STUDY