Republic of the Philippines

SULTAN KUDARAT STATE UNIVERSITY

TACURONG, NATIONAL HIGHWAY, 9800 CITY OF

TACURONG

PROVINCE OF SULTAN KUDARAT

CODE

DPS-04
 CHAPTER II. The Business

This chapter discuss the topic such as name of the business, significant of the logo,

business description, mission and vision statement, business location, and lastly

types of business organization.

I. Name of the business

Dried Fish Republic created by two person which is the owner of the

business, it has a dept or/and different meaning and reason. From the word

REPUBLIC means for everyone, that everyone can buy this product not

because of being cheap but its also everyone’s favorite.

II. Significance of the Logo

An organization, brand, product, or company can be represented visually by a

logo. A logo helps to create a distinct identity

Figure 2.1.
 The figure 2.1 shows the logo of the business. Logo say’s a lot about the

business. The two straight line is a piece of cooking equipment where the

cooking surface consist of an open rack or grate with a heat source

underneath, in other words it is a grill. The word REPUBLIC means for

everyone. The picture inside the logo is our main product, while the chips

shape symbolizes the crispness. The brown symbolizes the color of cooked

food while the white color refers the cleanliness of production and services.

III. Business Description

Dried Fish Republic is a Sole Proprietorship business located at Purok 5

Upper Dansuli Isulan Sultan Kudarat Montoya residence near at Gonzales

farm. Salted fish has its origins in Asia as a “poor man’s food”, also known for

good for skin, healthy diet for individuals and it has certain vitamins and

minerals. Dried Fish Republic offer Sapsap, Galonggong, Danggit, Pusit, Dilis,

Pirit, Burot, Salmonete, and Goodbye Head and also offers free delivery for a

minimum order of 7-10 kilos. The kilos of the products are 180-1,000.

Dried Fish Republic open for wholesaler and retailer. The store open from

Monday to Saturday 8:00am- 4:00pm. At any time customers can dial

09557987249 or just visit our Facebook page, Instagram and Tiktok shop for

more inquiries.
IV. Mission and Vision Statement

Vision

Dried Fish Republic, aims to be the most trusted supplier of varieties of dried

fish in whole market of Region XII.

Mission

Dried Fish Republic, to provide friendly, economic and affordable products.

Gives aspiring, useful and convenient high-quality products suppliers in the

whole market of Region XII.

V. Business Location

Business location describes the actual or virtual area in which a company is

located. Choosing the right location is an important decision that can affect

the long-term success of a business.

Figure 2.2
 The figure 2.2 shows the business location. Dried Fish Republic located at

Purok 5 Upper Dansuli Montoya residence near at Gonzales Farm and Cres

Garden Resort Isulan, Sultan Kudarat. The selected location would make the

Dried Fish Republic well known. If you decided to visit, you can use the map

we’ve given to find it and go to our location.

VI. Type of Business Organization

Dried Fish Republic is a Sole Proprietorship types of business entity where a

single individual owns and operates the business. The advantages are EASY

TO SET UP, it is easy and inexpensive to set up compared to other types of

business entities. COMPLETE CONTROL, the owner has complete control

over all aspects of the business, including decision making, operations and

profits. And lastly FLEXIBILTY, the owner can make quick decisions and

easily adapt to changes in the market. While the Disadvantages are

UNLIMITED LIABILITY, the owner is personally liable for all debts and legal

liabilities for the business. And also LACK OF CONTINUITY, the business

may not continue if the owner dies or becomes incapacitated since the

business is tied to the owner.

 CHAPTER III. Organizational Plan

This chapter discusses the organizational chart, personnel qualification and job

description, personnel salary structure and human resource policy.

I. Organizational Chart

Organizational chart, also known as an organizational structure, is a visual

representation of the formal structure of an organization, including its various

departments, roles, and relationships. Also, to provide a clear and easily

understandable representation of the structure of an organization.

MANAGER/OWNER

CASHIER LABORER DELIVERY MAN

Figure 3.1

The manager is responsible for overseeing and directing the work of a team or

department. Cashier is responsible for handling financial transactions at a business.

Laborer is responsible for performing physical labor tasks, such as lifting, carrying

and moving materials. And lastly the Delivery Man o Driver is responsible for

transporting goods from one location to another.

II. Personnel Qualification and Job Description

Personnel Qualification refer to the knowledge, skills, experience, and other

attributes that a person possesses that make them suitable for a particular job

or role within an organization. This helps to ensure that work is completed

effectively and efficiently, and that employees are able to perform their duties

safely and competently.

Job Title Job Qualification Job Description

 18 years of age  Laborer can lift

Laborer and above bulky products and

 High School physical work.

Graduate  Not getting tired

 Fit to work easily.

 Responsible

 25 years of age  Ability to walk,

above drive, lift, and carry

 Driver licensed heavy items to

person deliver the

Delivery Man
 No bad driving products properly

records without damages.

 Excellent
 communication

 Have an

experienced in

driving

 18 years of age  Can scans items to

above ensure prices and

 High School quantities are

Degree correct.

 Positive Attitude  Handles returns

Cashier
 Cashier and exchanges

Experience when necessary.

 Good in Math Skill  High level of

energy with strong

customer service

skill.

Table 3.1.

The table 3.1 shows about personnel qualification or requirements of Dried Fish

Republic business to be qualify and to start the business operation.

III. Personnel Salary Structure

 This table refers to the framework or system that an organization uses to

determine and manage employee salaries and benefits. Also, to ensure that

employees are fairly compensated for their work, while also supporting the

organization’s goals and objectives.

Job Salary SSS Phil-Health

Title

Daily Monthly Annually EE ER Total EE ER Total

Cashie 368.0 10,304.0 123,648.0 800.0 400.0 12,000.0 225.0 225.0 450.0

r 0 0 0 0 0 0 0 0 0

Labore 368.0 10,304.0 123,648.0 800.0 400.0 12,000.0 225.0 225.0 450.0

r 0 0 0 0 0 0 0 0 0

Driver 368.0 10,304.0 123,648.0 800.0 400.0 12,000.0 225.0 225.0 450.0

0 0 0 0 0 0 0 0 0

Source Region XII minimum wage, SSS contribution for ER and EE 2023, and Phil-
Health contribution table of 2023

Table 3.2.

The table above shows the amount of salaries in different position. Provide a

thorough breakdown of salary for employee based on minimum wages in Region XII,

with maximum of eight (8) working hours, including cashier, laborer and driver.
IV. Human Resource Policies

Refer to a set of guidelines and procedures of Dried Fish Republic that an

organization and procedures that an organization uses to govern its

management of human resources.

1. Absenteeism and Tardiness Policies

Attendance is a must to establish clear expectation and consequences for

employee attendance.

Absences Penalty

1-2 Semi- Warning

3-4 Warning

5 above Termination

Table 3.3

This table determine the possible consequence every absences.

2. Break and Lunch Requirements

All employee has the right to take and feel their break.

Policy Description

15 minutes break Dried fish Republic allows the

employee to take a 15 minutes
break for snacks time.
1 hour break Employee need to take their lunch
 break and take a rest in a short
period of time.
Table 3.4

This table 3.4 shows the break time business policy of dried fish republic, to increase

concentration, which boosts workers’ productivity when they return to work.

Dress Code

 Wear any presentable and comfortable clothing during working hours.

 Neat physical appearance

3. Cellphone Policy

 Employee allows to use personal cellphone but not during working hours

4. No Smoking Policy

 Smoking strictly prohibited during working hours

 All employees are expected to come to work in a good condition.

5. Paid Holiday Schedule

 New Year- January 1

 Independence Day- July 4

 Labor Day- First Monday in September

Absenteeism and tardiness policies, break and lunch break, dress code, cellphone

policy, no smoking and paid holiday schedule, are those Human Resource Policies
of Dried Fish Republic that employee need to exercise, avoid and execute to have a

good services for the customers and community.

CHAPTER IV. Production /Operation Plan

This chapter discusses the Gantt chart used to visual project management tool to

track tasks and timelines, total quality management (TQM) help to star-up and

develop the business, and distribution channel process use for distributing the

products. Operation plan provide a detailed roadmap for how the business will

operate and achieve its goals. It should be regularly reviewed and updated as

needed to ensure that the business is operating efficiently and effectively.

I. Gantt chart

The table shows the Gantt chart of the business, it shows the activities from

the beginning until the end of the business operation.

Activities Task Timeline

F M A M J J A S O N D J F

PRE-

BUSINESS

ACTIVITIES

Writing

Business Plan

Market

Research
Benchmarking

Environmental

Scanning

Survey

Develop of

Business Plan

POST-

BUSINESS

ACTIVITIES

Build a Store

Processing of

Business or

Legal

Documents

Hiring

Employee

Purchasing the

inventory

supplies of

Dried Fish

BUSINESS

OPERATION

Advertisement

or promotion
 through social

media, flyers

and tarpaulin.

Purchasing the

Products

Business

Launching

The purpose of this table from business planning to launch of business is to oversee

every aspect of the project while keeping a tracking of its progress or provides a

visual display of the project schedule.

Table 4.1

II. Total Quality Management for Start Up

TQM stands for Total Quality Management, which focuses on customer

satisfaction and ongoing process improvement, seeks to improve quality and

efficiency.

Leadership

 They have enough knowledge and abilities to handle and maintain solidarity in

the organizations wherein everyone can fulfill their vision and goal in every

organization.

Employee Involvement
  They should cooperate with other co-workers to enhance and develop their

knowledge and skills to expand and get the main objectives of the company.

Process approach

 They need to understand that every goal needs to strive for, until it turns out

to become a successful procedure that is our way and that is useful to

manage related activities.

Continual improvement

 They should have a long-term goal of steadily, gradually improving the

organization’s overall performance.

Factual approach to decision making

 Only decisions should be made based on data analysis.

Mutually beneficial supplier relationships

 They should be strong and independent with other suppliers that will provide

good benefits between the two parties.

Flow chart

Procedure or workflow that depicts the order of actions necessary to complete a task

using symbols and arrows

Service (Onsite) Flow Chart

Start

Greetings

Selecting
Order

Want to avail
Dried Fish

YES

Pay Cashier

End
 Figure 4.1

The figure 4 above shows the process or flow of the dried fish republic business stall

operation. Always start for being joyful through greetings, for good services. Right to

choose what they want to avail, then lastly proceed to counter to pay the costs and

end.

Service (Delivery) Flow Chart

RECEIVING ORDERS

NO

START

ASSEMBLE
PICK-UP DELIVERY
THE ORDER

PROCESS PAYMENT

END
 Figure 4.2

Figure 5 show the delivery flow. The Dried Fish Republic start from set up to

operation. Both employee and customers has a structure or guide how’s the

processing method.

Service Check Sheet

The table below also known as a tally sheet or a frequency distribution sheet, is a

tool used to collect and organize data for quality control and problem-solving

purposes. It is a simple document that helps to capture and categorize data in

structured manner.

Monday Tuesda Wednesda Thursda Friday Saturda Sunday

y y y y

Purchase // / /// /
order

errors

Late / //// // /
Delivery

Shipping // / //
Mistakes

Incomplet /// // ///

e Porducts
 Total 5 7 4 2 3 3 4

Table 4.1.

This table shows the damages and problems in every situation during operation that

can help to manage and avoid. To serve as a tool to ensure that all necessary steps

are taken and that no important details are missed.

III. Distribution/ Channel Strategy

The term “distribution strategy” refers to a business’s strategy for reaching its

target market with its goods and services. Ensure that a business goods or

services are accessible to clients or customers whenever and wherever they

need them.

Inventory and Control Management

 Use a computerized tracking system to monitor inventory levels and

movement.

 Conduct regular audits to verify inventory levels and identify discrepancies.

 First-In First-Out (FIFO) system to ensure older inventory is used before

newer inventory.

 Implement a safety stock to avoid stock outs due to unexpected demand or

supply chain disruptions.

 Implement a system for proper storage and handling of inventory to prevent

damage.
Transportation/ Delivery

This table shows the delivery costs.

Mode of

Transportation Description Distance Costs

MGM Shopping

Purchasing of Center & NOVO to 100

Equipment and Supplies Dansuli Isulan ( 1.9

kilometer)
Road Transportation
Calumpang Gensan 1,500

and Saranggani to
Purchasing of Dried Fish Dansuli Isulan
Products Sultan Kudarat

( 109.3 and 156.2

kilometer)

Total 1,600

Table 4.2

In this table, shows the delivery transaction from the supplier to the business area or

location (Upper Dansuli Isulan Sultan Kudarat).

Distribution Channel

The table below shows the process of distributing the business products from

producer to consumer.

PRODUCER

DIRECT INDERICT

CUSTOMERS RETAILER WHOLESALER

Figure 4.3

The figure 6 shows the dried fish republic process of distributing products. From

producer to direct and indirect before the customers or last users.

IV. Operational/ Production Policy

 Safety and hygiene- maintaining a clean and sanitary processing area,

handling equipment and tools safety, and training employees on proper food

handling and hygiene practices.

 Packaging and labeling- appropriate information such as the date of the

production and expiration, and complying with relevant regulatory

requirements.

 Monitoring- check the dried fish product for quality and safety.

 Environment- implementing measures to reduce waste and conserve

resources, as well as complying with relevant environmental regulations and

standards.
 V. Supplies and Equipment Breakdown

Raw Material Expense

Particular Description Unit Quantity Price Amount

Cellophane White tiny bag Pack 30(100pcs.) 30 900

cellophane

News Paper Unbranded Bundle 10 50 500

Cartoons Unbranded Bundle 5(50pcs.) 338 1,690

Sapsap Kilo 50 230 11,500

Galonggong Kilo 50 190 9,500

Danggit Kilo 20 1,000 20,000

Pusit Kilo 40 420 16,800

Dilis Kilo 50 330 16,500

Pirit Kilo 40 220 8,800

Dried Fish
Burot Kilo 40 190 7,600

Salmonete Kilo 30 310 9,300

 Goodbye Head Kilo 70 180 12,600

Tie box Unbranded Roll 3 65 195

Total 115,885

Source: Barangay Calumpang General Santos City

Table 4.3

This table shows the breakdown of raw materials, used in the production of goods

and services.

Rent Expense

Particulars Description Unit Quantity Price Amount

Bldg. Expense Monthly Usage Months 12 1,500 18,000

Total 18,000

Source: Montoya Residence

Table 4.4

This table provide a concrete breakdown of rent expense or building expense

Furniture and Fixtures

Particular Description Unit Quantity Price Amount

Table Study Table Piece 1 939 939

Office

Chair Folding Piece 2 435 870

Chair

Total 1,809

Source: MGM Department Store Isulan

Table 4.5

Supplies

Particular Description Unit Quantity Price Amount

Notebook HOTS Piece 2 40 40

Ball Pen Cello Box 1 100 100

 Calculator Casio Piece 1 759 759

Scientific

calculator

Scissor Unbranded Piece 2 60 120

Receipts Unbranded Pad 8 27 216

Film Carbon Unbranded Pad 15 6 90

Folder Long brown Piece 5 7 35

folder

Paper Clip Unbranded Piece 5 5 25

Mantle Unbranded Meter 5 100 500

Weighing Fuji/ Fuji Sun Piece 1 928 928

Scale

Packaging Brown/tan Piece 25 45 1125

Tape packaging tape

Total 3,938

Sources: NOVO and MGM Department Store Isulan

 Table 4.6

Table 4.5 and 4.6 provides a detailed breakdown of needed supplies of Dried Fish

Republic during business operation. Disruption in the ability of goods and resources

needed to meet our basic needs.

Utility Expense

Particular Unit Price 3 months Annual

Electricity Month 500 1500 6,000

Water Month 250 750 3,000

Total 9,000

Source: Isulan Sukelco, Water District

Table 4.7

The table 4.6 shows the electricity and water supply expenses. To highlight the

importance of reliable and consistent access to these basic necessities.

Salaries Expense

Position Daily Monthly 3 months Annually

Laborer 368 10,304 30,912 123,648

Delivery 368 10,304 30,912 123,648

Cashier 368 10,304 30,912 123,648

Total 370,944

Source: SSS and PhilHealth EE and ER contribution table of 2023

Table 4.8

Table 4.8 provide a thorough breakdown of salary for employee based on minimum

wages. Also for transparency and clarity to the employee about the salary.
Promotional Expense

Particular Description Quantity Price Amount

Tarpaulin 4x4 size 1 350 350

printing

Personalized

customized
Flyers flyers printing 100 8 800

A6

Total 1,150

Source: Abaro and Global

Table 4.9

This table shows how to promote the product in different way or activities to increase

awareness, interest and demand for product and service.

Transportation Expensive

Particular Description SKU Price Quantity Amount

Gasoline Purchasing of

Inventory Per liter 65 25 1,625

Total 1,625

Source: Petron and Sea Oil Gasoline Station

 Table 4.10

The table above discuss the costs of transportation of products and supplies. Impact

the movement of goods and people across different cities at region XII.

Permit and Licenses

Particular Description Unit Quantity Price Amount

Purok

Clearance Year 1 20 20

Permit & Cedula Year 1 50 50

Licenses Barangay

Clearance Year 1 150 150

Mayor’s Permit

Year 1 1,500 1,500

BIR Permit

Year 1 500 500

DTI Business

Permit Year 1 500 500

Total 2,720

Source: Municipality of Isulan

Table 4.11

The table 4.11 shows the process of papers requirements of business to perform

certain activities or operations.

Capital Breakdown

Particulars Internal External Total

Injection Injection

Fixed Assets

Furniture and Fixtures 1,809 1,809

Rent Expense 18,000 18,000

Working Capital

Salaries Expenses 362,880 370,944

Utility Expense 9,000 9,000

Raw Materials 5,643 115,885

Supplies 1,385 3,938

Promotional Expense 1,150 1,150

Permit and Licenses 2,720 2,720

Transportation 1,625 1,625
Total 404,212 525,071

Table 4.12
Table 4.12 shows the total breakdown costs of raw material expense, rent expense,

furniture and fixtures, utility expense, supplies, salary expense, promotional

expense, transportation expense and permit licenses.

Marketing Plan (4p’s)

The 4’ps refer to the four main elements of the marketing mix: product, price,

promotion, and place. These are the key components that a company can use to

influence the demand for its products or services in the marketplace.

 Place

Purok 5, Upper Dansuli Montoya residence near at Gonzales farm Isulan

Sultan Kudarat

 Product

 Sapsap  Pirit

 Galonggong  Burot

 Danggit  Salmonete

 Pusit  Goodbye Head

 Dilis

Table 4.13

The table above provide information to the customers what are the available

products.
  Price

Wholesale Retail

 Sapsap 230  Sapsap 240

 Galonggong 190  Galonggong 200

 Danggit 1,000  Danggit 1,010

 Pusit 420  Pusit 440

 Dilis 330  Dilis 340

 Pirit 220  Pirit 230

 Burot 190  Burot 200

 Salmonete 310  Salmonete 320

 Goodbye Head 180  Goodbye Head 190

Table 4.14

Table 4.14 shows the pricing of different varieties of dried fish in wholesale and

retail.

 Promotion
  Flyers

 Tarpaulin

 Word of mouth

 Social media platform

Supplier

Business Name Contact Number

09122745733
Lyngerny Dried Fish Leonilyn Rosalejos 09978258040
Rudino Dried Fish Rudino Tanggan 09052232051
Chealsy Dried Fish Baya Novie Lynne 09092035293
Wenceslao

Table 4.15

This table shows the suppliers of Dried Fish Republic products in different location

with their information.

Target Market

Business to Business Business to Consumer

 Sari Sari Store  Dansuli Residence

 Talipapa

 Dried Fish Vendor of Isulan

Public Market

Table 4.16

The table shows the target customers of dried fish republic business and identifying

the Business to Business (B2B) and Business to Consumer. (B2C)

DRIED FISH REPUBLIC

Survey Questionnaire
Name: (optional) __________________________

This questionnaire is for academic purpose only. Rest assured that all gathered information will be used as basis
for the business plan course requirement of our course and will be kept confidential. Thank you very much for
your participation.

General Instruction: please FILL-IN the needed information and choose your answer wisely by putting check on
the blank provided, check the best answer/s. Please do not leave any items unanswered; your honesty will be
greatly appreciated thank you and God bless.

I. DEMOGRAPHIC PROFILE
1. Name of the business: ______________________________
2. Years spent in industry: _____________________________
3. Types of ownership: ________________________________
4. Source of capital: ____________________________________
5. Monthly income: ___________________________________

II. LIFESTYLE

1. What are the best seller dried fish in your business?

Sapsap Pusit Burot
Galonggong Dilis Salmonete
Dangit Pirit Goodbye Head

2. What do you offer on your business?

Wholesale Retail Both

3. How frequent do you deliver dried fish?

Weekly Monthly Quarterly

Semi-Annually Annually others: ___________

Please Specify

4. If wholesale how many kilos do you sale?

1-3 kilos 4-6 7-9 others: _________
Please Specify

5. If retail how many kilos do you sale?

3/4 1/2 1/4 Kilos: __________
Please Specify
6. Months of peak season?
Jan. - March July- September July- September others: _________
Please Specify
7. Months of lean season?
Jan. - March July- September July- September others: _________
Please Specify
8. What is your pricing strategy?
Entry Level Pricing Market Pricing Mark-Up Pricing

9. What types of promotion do you impose to promote your product?

Social Media (Facebook, TikTok, Instagram)
Flyers
Word of Mouth

10. Do you offer discount or any kind of promotional activities?

Yes No

11. What discount or promotions do you usually offer in wholesale?

Less the price of product (Buy 5 kilos above less 5% discount)
Buy 1 take 1 (Buy 1 kilo get 1 piece of dried fish)
 Price discount at minimum amount of purchase
Others (please specify):_________

12. What discount or promotions do you usually offer in retail?

Free delivery within the area
5 percent discount for loyal customer
Others (please specify):_________

13. What mode of payment do you consider?

Cash G-Cash Credit Card others:
_________ Please specify

14. What mode of service do you offer?

On site Delivery Pick Up

15. How can you prevent possible insects and other animals that land on your product?
Use of physical barriers like screen, and covers
Proper hygiene and sanitation
Use cardboard of wooden crates to keep dust and insects out
Others: (please specify) __________

DRIED FISH REPUBLIC

Survey Questionnaire
Name: (optional) __________________________

This questionnaire is for academic purpose only. Rest assured that all gathered information will be
used as basis for the business plan course requirement of our course and will be kept confidential.
Thank you very much for your participation.
General Instruction: please FILL-IN the needed information and choose your answer wisely by putting
check on the blank provided, check the best answer/s. Please do not leave any items unanswered;
your honesty will be greatly appreciated thank you and God bless.

I. DEMOGRAPHIC PROFILE

1. AGE
18-30 30-45 45-60 60 above
2. GENDER
Female Male
3. EMPLOYMENT STATUS
Student Unemployed
Employed Retired
4. CIVIL STATUS
Single Widowed
Married
5. MONTHLY INCOME
Less than 10,000 10,001-20,000 20,001-25,000 others: ________
Please specify

II. LIFESTYLE
1. Do you consume dried fish?
Yes No

2. How frequent do you buy dried fish?

Daily Weekly Monthly
Quarterly Semi-Annually Annually

3. If wholesale how many kilo do you consume?

1-3 4-6 7-9 others: ________
Please specify
4. If retail how many kilo do you consume?
1/4 1/2 3/4 others: ________
Please specify

5. What do you prefer?

Sapsap Pusit Burot
Galonggong Dilis Salmonete
Dangit Pirit Goodbye Head

6. What you should look for buying dried fish products?

Price Quality Packaging
7. When the Dried Fish Republic will be established, will you avail a product and services?
Yes No
 PROJECTED
YEAR DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 816115 2400 813715 16274
2024 841042 2473 838642 16773
2025 865970 2547 863570 17271
2026 890897 2620 888497 17770
2027 915824 2693 913424 18268
MARKET SHARE FOR WHOLESALE
SAPSAP

GALONGGONG
PROJECTED
YEAR DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 543914 5040 538874 10777
2024 560527 5194 555333 11107
2025 577140 5348 572100 11442
2026 593753 5502 588713 11774
2027 610366 5656 605326 12107

DANGGIT

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 272202 2160 270042 5401
2024 280516 2226 278356 5567
2025 288830 2292 286670 5733
2026 297144 2358 294984 5900
2027 305458 2424 303298 6066

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 407813 1680 406133 8123
2024 420269 1731 418589 8372
2025 432725 1783 431045 8621
2026 445181 1834 443501 8870
2027 457637 1885 455957 9119
PUSIT
YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 1223928 4320 1223928 24479
2024 1261311 4452 1261311 25226
2025 1298695 4584 1298695 25974
2026 1336078 4716 1336078 26722
2027 1373462 4848 1373462 27469
DILIS

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 136101 2400 133701 2674
2024 140258 2473 137858 2757
2025 144415 2547 142015 2840
2026 148572 2620 146172 2923
2027 152729 2693 150329 3007
PIRIT

BUROT

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 4895712 2400 4893312 97866
2024 5045246 2473 5042846 100857
2025 5194779 2547 5192379 103848
2026 5344313 2620 5341913 106838
2027 5493847 2693 5491447 109829

SALMONETE

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 272202 2640 269562 5391
2024 280516 2721 277876 5558
2025 288830 2801 286190 5724
2026 297144 2882 294504 5890
2027 305458 2963 302818 6056
 GOODBYE HEAD

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 680014 4080 675934 13519
2024 700785 4205 696705 13934
2025 721555 4329 717475 14349
2026 742325 4454 738245 14765
2027 763095 4578 759015 15180

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 532556 480 532076 10642
2024 548822 495 548342 10967
2025 565088 509 564608 11292
2026 581355 524 580875 11617
2027 597621 539 597141 11943
MARKET SHARE FOR RETAIL
SAPSAP

GALONGGONG

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 187353 1824 185529 3711
2024 193075 1880 191251 3825
2025 198798 1935 196974 3939
2026 204520 1991 202696 4054
2027 210243 2047 208419 4168

DANGGIT

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 145164 0 145164 2903
2024 149598 0 149598 2992
2025 154032 0 154032 3081
2026 158466 0 158466 3169
2027 162900 0 162900 3258

PUSIT
YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 307358 0 307358 6147
2024 316745 0 316745 6335
2025 326133 0 326133 6523
2026 335521 0 335521 6710
2027 344909 0 344909 6898

DILIS

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 567581 576 567005 11340
2024 584917 594 584341 11687
2025 602253 611 601677 12034
2026 619589 629 619013 12380
2027 636925 646 636349 12727

PIRIT

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 71906 0 71906 1438
2024 74102 0 74102 1482
2025 76298 0 76298 1526
2026 78495 0 78495 1570
2027 80691 0 80691 1614

BUROT

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 172819 192 172627 3453
2024 178097 198 177905 3558
2025 183376 204 183184 3664
2026 188654 210 188462 3769
2027 193933 215 193741 3875

SALMONETE
YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 57769 0 57769 1155
2024 59534 0 59534 1191
2025 61298 0 61298 1226
2026 63063 0 63063 1261
2027 64827 0 64827 1297

GOODBYE HEAD

YEAR PROJECTED DEMAND PROJECTED SUPPLY MARKET GAP MARKET SHARE (2%)
2023 2150023 4320 2145703 42914
2024 2215693 4452 2211373 44227
2025 2281363 4584 2277043 45541
2026 2347033 4716 2342713 46854
2027 2412703 4848 2408383 48168

DEMAND AND SUPPLY FOR RETAIL

DEMAND AND SUPPLY FOR WHOLESALE