P R O D U C T

PROPOSAL

Presented to
Mrs. Ian Jade E. Lozada
 EXECUTIVE SUMMARY

Feytin, Inc. is a partnership company owned by a young entrepreneurs namely;

Ms. Christine Joy Basa and Ms. Kezza Faith Totica to produce a healthy products. Their

goals are not only to satisfy the needs and wants of their customers but even to trump

them.

Feytin, Inc. uses the best of what nature has to offer to make the products vibrant

and intense in colors and flavors. The source of different herbs are from different herbal

tea gardens in the Philippines supporting the local producers to get a good value and a

steady market for their production. The teas are produce with passion and love to provide

customers the perfect blend of teas rich in antioxidants especially the catechins.

This proposal outlines the primary objective of Feytin, Inc. to introduce its first

ever Feytin BlueFit Tea that made from clitoria ternatea and senna leaves in the

Philippines and also it involves the product description, branding strategy, price,

promotion, and distribution strategy.

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 TABLE OF CONTENTS

EXECUTIVE SUMMARY ………………………………… i

PRODUCT ………………………………… 1

PRICE ………………………………… 5

PROMOTION ………………………………… 7

PLACE ………………………………… 8
A. PRODUCT

I. PRODUCT DESCRIPTION

BlueFit Tea is an herbal dietary slimming beverage that made from 70%

pure clitoria ternatea and 30% of first-class Senna herbs that helps you to lose

weight quickly, effectively and without any adverse side effects because it

contains antioxidants especially the catechins that helps to reduce weight by

flushing out the unwanted fats and toxins from the body. Regular consumption

promotes not only a slimmer and sexy figure but also a healthy digestive system.

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 II. BENEFITS

BlueFit Tea helps to ease digestion, treat constipation, and detoxifies your body.

If you are struggling with bloating, cramping or indigestion, BlueFit tea can often help

by promoting the normal flow of food and waste matter through your bowels. It also has

anthelminthic property; it helps prevent the growth of worms in the gut. It also cleanses

blood, improves night vision, revitalizes skin and hair, clitoria ternatea and senna leaves

has been proven as a safe herb and this has not any major side effect or mortality.

III. DIRECTION FOR USE

1) Place one (1) teabag of BlueFit Tea in a cup of hot water.

2) Let it steep for 10-15minutes.

3) Add sugar, honey or lemon for additional taste.

4) Do not boil directly into teapot.

5) For best results, drink BlueFit Tea before bedtime and combined with a healthy
diet and exercise

IV. PRECAUTIONS

BlueFit Tea is not recommended for pregnant, breastfeeding mothers and for those

people who are taking pills. BlueFit Tea is not also a medicine and shouldn’t be used as

a cure in any type of diseases. If symptoms persist, consult a doctor.

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V. WHAT PROBLEM DOES IT SOLVE?

Most of the people nowadays especially women wants to have a slim and sexy

figure but at the same time they love to eat a lot and the results are the opposite of what

they want to achieve. Some experience constipation that makes them nauseous and feel

awful throughout the day. For this reason, Feytin Inc. produce BlueFit Tea in order to

help them - not only to have a slimmer body, but to ease digestion and to help with

constipation.

VI. BRANDING

The brand is FEYTIN pronounced as a “Fityn”, it conveys information which is fit,

but they tend to spell out as a feyt to make it unique from others and also to help those

women to achieve their body goals. The brand have a distinct personality which capture

specific information in short it has a sincere personality that can attract consumers

especially women. The specific information that the brand carries is the most popular

word that most of the women are dreaming of, which is to be “fit” in order to improve

their health and reduce the risk of developing several diseases. In addition, the brand is

created from the names of young entrepreneurs which the Feyt is from the Faith of Kezza

and Tin from Christine.

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VII. BRANDING STRATEGY

Fethin Inc. used an umbrella branding approach in order to established their

reputation and translate their success into public goodwill especially with their other

products. They used this strategy through attaching the same brand name to all of its

products and focus its efforts on promoting a single brand because they believe that

using an umbrella branding approach can create huge brand equity, can gain customer’s

trust and credibility and it can decrease advertising cost for their future products.

VIII. STRATEGY FOR LAUNCHING

Feytin Inc. used beta testing to launch their first ever Feytin BlueFit Tea in order to

simulate a real-world purchase decision and evaluation of their product. The product is

made available for trial and consumption in an open (public) or closed (private) beta to

interested users. They consider limiting the number of active beta users, either to make

their product seem more scarce and interesting or to iteratively receive fresh feedback

to on boarding flows. Feytin Inc. believes that they can raise the brand awareness of

their first-ever product and help them to get their customers excited about it before

launching the product through using the beta testing.

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B. PRICE

I. COSTING

COSTING
OPERATIONAL FIXED COSTS
Rent 80,000
Insurance 3,500
Loan and Interest 5,000
Fixed Salary 120,000
Utilities 12,000
TOTAL MONTHLY FIXED COSTS 220,500
DAILY FIXED COSTS 7,350.00

OPERATIONAL VARIABLE COSTS

Labor Cost 29,000
Raw Materials
Clitoria Ternatea 15,000
Senna Leaves 13,000
Packaging 9,500
Transportation 5,500
Advertising Expense 9,000
TOTAL MONTHLY VARIABLE COSTS 81,000
DAILY VARIABLE COSTS 2,700.00

TOTAL COSTS
Monthly Fixed Costs 220,500
Monthly Variable Costs 81,000
TOTAL 301,500

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 II. PRICING

UNIT COST UNIT PRICE

Total Costs 301,500.00 Unit Cost 167.50

60 boxes x 30 1,800.00 Mark up 12.50
TOTAL AMOUNT 167.50 Total PRICE 180.00

The BlueFit Tea has an attractive price. Considering that the material is made up of

purely natural ingredients, it will be sold less expensive – with high quality. One box is

worth PHP 180.00 with thirty (30) tea bags in it. And it is an innovative product and it is

not sold in the market, yet. Price adjustments will depend on the demand of the product for

its 6 months of distribution. It is estimated to increase by 10% from its original price once

popularity of the product has met.

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C. PROMOTION

Feytin Inc. used image advertisement to promote their first ever Feytin BlueFit Tea

made from clitoria ternatea and senna leaves because they believe that they can induce and

allure their customers since the advertisement message is more abstract than a list of

features and attributes and it can reach the masses even where words cannot flow. It is also

to show that if people click the ad they will be taken to the website of Feytin Inc. through

the help of Google Ads and found a lot of information what the BlueFit is all about. The

product will be seen also to various online platforms such as Facebook, YouTube, and

Twitter.

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D. PLACE

I. Where will you sell your product?

Feytin Inc will sell their first-ever product in Online shop and in the physical market

in order to attract their customers and gain sales.

Online shops and physical market are the following;

SHOPEE - @FeytinIncorporated

SM CITY ILOILO (Mandurriao, Iloilo City) – Upper Ground Floor

ROBINSON'S MALL - Mabini St., Iloilo City Proper, Iloilo City
MAIN STOREFRONT – Bangga Dama, Sta. Barbara, Iloilo

II. DISTRIBUTION STRATEGY

END
MANUFACTURER WHOLESALERS RETAILER
CUSTOMERS

Feytin Inc. used push marketing strategy to distribute their product for the

reason that it is more effective in their line of business since they will be having

wholesalers and retailers. The Blue Fit Tea will be distributed to for its first year of

operation in different selected places namely; Robinson's Mall, SuperMarket, Main

storefront, and online. The main storefront is located at Bangga Dama, Santa Barbara

Iloilo near at Iloilo International Airport.

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III. DISTRIBUTION CHANNEL

Feytin Inc. used selective distribution in order to create business certainty. Since

the business is new, it is best to learn and manage fewer relationships in order to

have control over the cost of expenses. And also it is ideal for customers who may

have special brand preferences when they are purchasing a specific product.