2.

0 COMPANY DESCRIPTION

2.1 NAME OF THE COMPANY

Honies Chezzy Yummy Hotdog (HCYH)

Honies is from the word “honey” because honey is sweet and

tasty and it has a similarity to our product which is also
sweet and tasty

Cheezy is from the word “cheese” we replaced the letter “s” to

“z” Our product will be overloaded with grated cheese on top

Yummy Hotdog aside from we got the best quality hotdog the
phrase “yummy hotdog” is quite popular on social media. it
will attract the attention of customer

2.2 TYPES OF BUSINESS

Honies Chezzy Yummy Hotdog is a manufacturing business as

the structure of the business, in which we produce our own
products with the use of equipment and main labor.

2.3 FORM OF BUSINESS

Our business is a partnership business consisting of twelve

members namely

• Solon,John Marc
• Anhao,Honey Jean
• Atanoza,Dinah Grace
• Carbonell,Stacey Ashley
• Monteza,Jessel Mae
• Roylo,Monna Marie
• Valendez,Stella Mae
• Abejo,Craig Sebastian
• Canete,Deecon Antony
• De Vera,Elvi Jan
• Pairat,Rv Dwight
• Roxas,James Gabriel

2.4 Vision, Mission, Objective

Vision:

To make the cheesiest Hotdog-bun in Iligan City.

 Mission:

To offer standard quality products in Iligan City and

provide an efficient delivery service and become the best
hotdog selling business of the year 2023.

Objective:

• To provide a standard quality product to customers

in a timely manner.
• To use fresh ingredients available while also
providing a unique and delicious flavor.
• To provide excellent customer service, as well as
create a welcoming and friendly atmosphere for
customers.
• to be competitively priced product in order to
attract and retain customers
• To be a leader in the industry by staying up to
date with the latest trends and innovations in the
food industry

3.0 MARKETING PLAN

3.1 Description of the Product

An oblong shaped soft fluffy bun inserted with a red

hotdog, toppings of mayonnaise, catsup and grated cheese with
add ons of lettuce with customer choice

3.2 Competition Analysis

Table 1 shows the competition analysis based on the

strengths and weaknesses of the product with the same main
ingredient.

Table 1. A Comparison of the Strengths and Weaknesses of

Competing Firms

Company ● Strengths Weaknesses

7/11 ● The product is ● it is easy to
well-known to imitate the
the market product
● Affordable ● the product is
price for the common to the
customers market
 ● Self- service
( the costumer
has the
ability to
choose his/her
own likings of
the product)
● The product is
limited
Minute Burger ● Accessible ● The product is
● Convenient easy to
● Affordable imitate
● Locations may
affect the
hygiene of the
food
● The product is
limited

3.3 Target Market

The target market of the business is students,

specifically, those aged 9 years old and above

3.4 Market Area

● Kiwalan, Iligan City

● Sacred Heart High School INC (Kiwalan Iligan
City)
● Acmac, Iligan City
● Centennial Dalipuga Iligan City

3.5 Distribution Strategy

The distribution strategy will be carried out by

setting up real stands in various target market locations, and
the selling hours will be determined by the specified times.

3.6 Promotional Measures

● Direct selling
● Posting on social media

● Poster

Table 2. Promotional Tool

 Quantity Cost Total
Poster 1 250 250

3.7 Pricing Strategy

Value pricing or Mark

3.8 Summary of Marketing Mix

Table 3. Summary of Marketing Mix

Marketing Mix Strategy

Product The name of the product is
Chezzy Yummy Hotdog
Price
Place
Promotion The business promotion is
through flyers, virtual
advertisements and Posting on
social media

3.9 Total Demand per Capital

Table 4.0 Total Demand per Capital for 7/11 Hotdog

Products Offered Demand per Month

HOTDOG( different flavors)
Original 90 packs
Chicken 80 packs
Cheese 80 packs

Total 250 packs

Table 4.1 Total Demand per Capital for Minute Burger

Products Offered Demand per Month

HOTDOG( different flavors)

Original 30 packs

Chicken 30 packs

Cheese 30 packs

Total 90 packs
4.0 PRODUCTION PLAN

4.1 Product Classification and Specification

The cheesy hotdog sandwich can be classified as a type of

sauce food. It typically consists of a hotdog sausage placed
inside a bun, with grated cheese on top . The bun is usually
toasted or grilled. The sausage can be made from beef, pork,
or a combination of both. The cheese used varies, but it is
usually a type of processed cheese. The sandwich may also
include other toppings such as ketchup, mustard and pickles.
Overall, the cheesy hotdog is a popular and convenient option
for a quick and satisfying meal.

4.2 Production Schedule

APRIL

Production Volume 150

Operating Days 8

Total Units of Production 150

The company will have an 8-day operation per month because the
company will produce every week of the month. In a day the
company will produce 36 products per day and the number of
production will increase day by day. The company will meet
the customer’s demand for the product.

4.3 Production Location

The company's production will be located at Purok 9 Kiwalan

Iligan City . It is just meters away from Sacred Heart High
School, Inc., and meters far from the Public Market where the
materials will be purchased.
 4.4 Raw Materials

Table 9. Direct Materials Required in Production

DIRECT REQUIRED PER UNIT COST COST PER UNIT

MATERIAL UNIT

Oil 8.5 g ₱130.00/ ₱1.10

1000g

Hotdog Bun 1 pcs ₱3.00 per pcs ₱3.00

Hotdog 1 pcs ₱38.00/6 pcs ₱6.33

Cheese 25g ₱94.00/450g ₱5.22

Mayonnaise 20mL ₱136.00/470mL ₱5.79

Catsup 20mL ₱101.75/1000m ₱2.00

L

TOTAL ₱ 25.44

The table above consists of the direct materials that the

company will be needed for the business operation with their
respective unit cost. The first column is the direct materials
of the product and the fourth column is the unit cost of each
material, grams and kilograms per unit in the second column
times the cost per gram and kilogram in the third column .

Table 10. Monthly Direct Material Cost

APRIL

Production Volume ₱150.00

Direct Material Cost per Unit per ₱25.44

piece

Monthly Direct Material Cost ₱3,816.44

The production volume of the company every month is 150
pieces. The table above shows the direct material cost per
unit per price which is ₱25.44 and the production volume of
the company per month is 150 pieces which totals to ₱3,816.44
as the monthly direct material cost of the company.

Table 11. Indirect Materials Required Per Production

INDIRECT REQUIRED PER UNIT COST COST PER

MATERIAL UNIT UNIT

Butter 40g ₱58.95/600g ₱3.93

Mustard 30g ₱249.95/850g ₱8.82

Tomato 80g ₱75.00/3000g ₱2.00

Mayonnaise 50mL ₱237.00/470m ₱25.21

L

TOTAL ₱39.96

The table above shows the indirect materials that the company
will be needed for the business operation with their
respective unit cost. These indirect materials will just
become part of the product as a mixture and will serve as the
flavor enhancer of the product. The first column is the
indirect materials of the product, and the fourth column is
the unit cost of each material, grams per unit in the second
column times the cost per gram in the third column.

Table 12. Monthly Indirect Material Cost

April

Production Volume 150

Indirect Material Cost per ₱39.96

unit per price

Monthly indirect material cost ₱189.96

Table 12 shows the indirect material cost per unit of the
product. The total indirect material cost per unit is ₱39.96
and the production volume of the company per month is 150
pieces which totals ₱5,994.00 as the monthly indirect material
cost of the company.

4.5 Manufacturing Process

In making a product, the process of how it will be

manufactured is as follows:

For the cookies and filling:

1. Heat the bread

2. Slice the hotdog in half

3. Apply the lettuce at the center

4. Drizzle some ketchup

5. Add mayonnaise on top of the hotdog

6. Add the overloaded shredded cheese

4.6 Tools and Utensils

Table 13. Tools and Utensils Cost

TOOLS AND UTENSILS QUANTITY COST

SPATULA 1 ₱30.00

COOKING PAN 1 ₱100.00

GRATER 1 ₱35.00

STAINLESS STEEL 1 ₱50.00

TRAY

Total ₱215.00

Table 13 shows the tools and utensils that the company will
need during the whole month of pre-production. Each tool and
utensil has its perspective cost that totals ₱1,146.75 . The
quantity stated above is already enough for the company to
operate effectively during the production days.
4.7 Production Equipment

Table 14. Equipment Cost and Depreciation

EQUIPMENT COST SALVAGE VALUE DEPRECIATION

STOVE (RENT) ₱550.00 0 0

REFRIGERATOR ₱50.00 0 0
(RENT)

TOTAL ₱600 0 0

4 . 8 Utilities

Table 15. Monthly Utilities Expense

March April

Water ₱20.00 -

Electricity ₱50.00 -

Total ₱70.00 -

Table 15 shows the monthly utility expense of the

company. Every month, the company has utility expenses which
are water and electricity. The water will be used for cleaning
the tools and utensils that are needed. The electricity
expense is for the electricity that will be consumed during
the production of the company. It is ₱140.00 because the
company will use water and electricity for just a short time
for every production.

4 . 9 Supplies

Table 16. Monthly supplies expense

March April

Disposal ₱25.00 -
Gloves

Hairnet ₱10 -

Total ₱35.00 -
 Table 16 shows the monthly supplies of the company. The
company requires disposal gloves and a hairnet as a
requirement for each production. Each month, the company will
supply 1 pack of gloves which costs ₱25 per pack, and a
quantity of 8 hairnets will cost ₱5 per piece to the employees
that will do the production.

4.10 Labor

Table 17. Monthly Direct Labor Cost

March April

Hours Needed 8hrs -

Labor Rate (per ₱40.00 -

hour)

Direct Labor Cost ₱320.00 -

Table 17 shows the monthly direct labor cost of the company.

The company will incur 8 hours every production and since the
production days per month are 4 days, the total hours that the
company will incur is 32 hours. The labor rate per hour is
₱40.00 and so the total direct labor cost per month is
₱1280.00

4.11 Manufacturing Overhead

Table 18. Monthly Manufacturing Overhead

March April

Indirect Materials ₱189.96 -

Rent Expense ₱150.00 -

Supplies ₱35.00 -

Utility Expense ₱70.00 -

Manufacturing ₱444.96 -
Overhead
 Table 18 shows the monthly manufacturing overhead of the
company. The sum of the indirect materials, depreciation
expense,rent expense, supplies, and utility expense. The rent
expense is the expense that the company will incur for the
freezer since the company will not buy a new one and instead
have it as the rent expense of the company. The total monthly
manufacturing overhead of the company is ₱575.7

4.12 Production Cost

Table 19. Monthly Production Cost

March April

Direct Materials ₱189.96 -

Cost

Direct Labor Cost ₱320.00 -

Manufacturing ₱444.96 -
Overhead

Production Cost ₱954.92 -

Table 19 shows the monthly production cost of the company.

The total sum of the direct materials cost is in table 10, the
labor cost in table 17, and the manufacturing overhead in
table 18.

Table 20 Unit Production Cost

Cost Per Unit

Direct Materials ₱25.44

Direct Labor ₱8.42

Manufacturing Overhead ₱0.16

Production Cost Per Unit ₱34.02

 Table 20 shows the unit production cost of the company, the
sum of the direct materials per unit, direct labor per unit,
and manufacturing overhead per unit. Given the direct material
cost in table 7. The total direct labor per month in table 14
is divided by 15 pieces that will be produced per month to get
the cost per unit for direct labor. The total manufacturing
overhead per month in table 16 is divided by 15 pieces that
will be produced per month to get the cost per unit for
manufacturing overhead. The unit production cost may vary
depending on the number of units produced.

5.0 ORGANIZATION PLAN

5.1 FORMS OF BUSINESS

Our business is partnership business consisting

of twelve members namely

• Solon,John Marc
• Anhao,Honey Jean
• Atanoza,Dinah Grace
• Carbonell,Stacey Ashley
• Monteza,Jessel Mae
• Roylo,Monna Marie
• Valendez,Stella Mae
• Abejo,Craig Sebastian
• Canete,Deecon Antony
• De Vera,Elvi Jan
• Pairat,Rv Dwight
• Roxas,James Gabriel

5.2 BUSINESS PROPONENTS

Honies Chezzy Yummy Hotdog (HCYH) Introduce its newest

product, the Cheesy Hotdog Sandwich. This delicious sandwich
is sure to become a favorite among customers. As the marketing
manager, I am excited to promote this product to the public.
The Cheesy Hotdog Sandwich is made with all-natural
ingredients, including a bun, a juicy hotdog, and a generous
helping of melted cheese. It is sure to be a hit with
customers of all ages. Not only is it delicious, but it is
also affordable, with prices starting at just ₱35 as the
 marketing manager of our company the i am confident that this
product will be a success. I plan to use a variety of
marketing strategies, such as social media campaigns, print
advertisements, and promotional events. I am certain that with
the right promotion, the Cheesy Hotdog Sandwich will become a
beloved menu item.

5.3 ORGANIZATION STRUCTURE

Honies Chezzy Yummy

Hotdog
GENERAL MANAGER

Solon,John Marc

MARKETINGM PRODUCTION OPERATION FINANCIAL

ANAGER MANAGER MANAGER MANAGER

Carbonell,Stacey Canete,Deecon Atanoza,Dinah Anhao,Honey

Ashley Antony Grace Jean

ASSISTANTS ASSISTANTS ASSISTANTS ASSISTANTS

Monteza,Jessel Roxas,James Roylo,Monna Valendez,Stella

Mae Gabriel Marie Mae
De Vera,Elvi Pairat,Rv Abejo,Craig
Jan Dwight Sebastian

5.4 JOB DESCRIPTION

GENERAL MANAGER – responsible for improving

efficiency and increasing departmental profits while managing
the company's overall operations. They oversee several
elements in a business operating budgets, and launching price
promotions that could attract more customers.

MARKETINGMANAGER - To promote businesses, services,

products, or brands. They develop marketing and pricing
strategies, generate new business leads, and oversee marketing
department staff. They also manage marketing budgets and
analyze trends.

PRODUCTION MANAGER – To ensure that manufacturing

processes run reliably and efficiently. Responsibilities of
the job include: planning and organising production schedules.
assessing project and resource requirements. estimating,
negotiating and agreeing budgets and timescales with clients
and managers.

OPERATION MANAGER - responsible for implementing and

maintaining the processes that an organization uses. This
includes software and other programs that the organization
uses to function every day. Personnel. Human resources is a
big part of operations in any organization

FINANCIAL MANAGER – To perform data analysis and

advise senior managers on profit-maximizing ideas. Financial
managers are responsible for the financial health of an
organization. They create financial reports, direct investment
activities, and develop plans for the long-term financial
goals of their organization

5.5 PRE-OPERATING ACTIVITIES

• Market Research
• Business Concept
• Conduct Business Plan
• Find Suppliers
• Finalizing and preparation of the product’s location
• Purchasing Equipments and Ingredients
• Making Product Samples
• Product Making
• Asking permission before selling
•Start Selling

5.6 PRE-OPERATING EXPENSES

Table 1.

Pre-Operating Activities Qty Unit Total

Price

Bond paper 11 pcs. ₱22.00

Columnar Book 1 piece ₱39.00

Record Book 1 piece ₱99.00

Ballpen 2 pcs. ₱20.00

5.7 OFFICE SUPPLIES

• Record Book
• Columnar
• Ballpen
• Bondpaper