RAMO, CHEKYNA MAE

BSBA-MM 2-3N

ENTREPRENEURAL MARKETING
MANAGEMENT

Activity #1: List down at least (10) Filipino Successful entrepreneur

List down the company/ies or businesses they owned/operates and a summary of their
business historical background.

1. Cresida Tueres (Greenwich Pizza)

Greenwich Pizza is an authentic Filipino pizza chain founded by Cresida Tueres in 1971.
Jollibee Foods Corporation, impressed by Tueres' commercial acumen and Greenwich's
expansion, struck an agreement in 1994 to buy 80 percent of Greenwich's stock. After the
lucrative business deal, the new business changed its name to Greenwich Pizza Corporation and
opened its first location in the Ever Gotesco Commonwealth Shopping Mall.

Today, Greenwich is available from as far north as Tuguegarao to General Santos City
down south. With over 240 stores and sales of more than 3 billion as of the end of 2005,
Greenwich continues to write business history by consistently improving its product offering and
quality through research and development and continuous expansion of its stores nationwide.

2. Socorro Ramos (National Book Store)

He is a Salesgirl in a bookstore, Socorro Ramos started her career in publishing and retail.
At the age of 19, she and her husband opened National Book Store in Escolta, selling children's
books and school supplies with a capital of PHP200. At the time, the Japanese imposed
censorship on books and publications, which applied to her expanding company as well. She and
her husband added to their income by selling additional goods like soaps and candles.

The Ramoses constructed a nine-story building alongside Avenida after the postwar boom
increased the company's earnings. Ramos took a hands-on approach to managing her company;
she even created the logo. There are currently about 3,000 workers at The National Book Store.
Socorro Ramos, who is 98 years old and has an estimated net worth of USD 3.1 billion, is one of
the richest people in the nation.

3. Edgar Sia (Mang Inasal)

Mang Inasal creator Edgar Sia is widely regarded as the country's innovator of unlimited
rice meals. Sia, an Iloilo City native, left college at age 19 to launch his own laundry and photo-
developing company. In 2003, Sia, who was 26 at the time, made the decision to open the fast-
food establishment Mang Inasal, which in his native Hiligaynon means "Mr Barbecue." The first
branch was built in a shopping center parking lot in his hometown.

The eatery enjoyed great success. Tony Caktiong of Jollibee acquired Mang Inasal for
PHP5 billion after learning of Sia's expanding enterprise. Sia put the money she received from
the sale of Mang Inasal toward banking and medical expenses. At age 42, he is the youngest
billionaire in the nation.

4. Joe Magsaysay (Potato Corner)

Jose Magsaysay, Jr. is best known for founding the flavored fries chain and guiding its
phenomenal growth from the start: Potato Corner went from one small food cart in 1992 to 70
stores in 1994, up to 120 stores in 1997, and is now at 1,100 in the Philippines with 200 stores
abroad. With a record-breaking Php 1 billion in sales in 2015 and a presence in 11 countries,
Potato Corner is now regarded as an international brand.

5. Mariano Que (Mercury Drug)

Mariano Que discovered a business chance after World War II. Before the war, Que
worked at a neighborhood pharmacy, but he saw a demand for sulfa, an antibiotic used to treat
bacterial illnesses, and he decided to open his own pharmacy. He started providing low-cost,
 high-quality sulfa for sale. He was able to grow his clientele as a result. He established the
Mercury Drug chain of pharmacies in 1945.

The Roman god Mercury, who was revered for both his speed and for creating the
caduceus, the emblem of the medical field, inspired the name Mercury Drug. Over time, he
assisted the business' expansion, and it is now among the most well-known pharmacies in the
nation.

6. John Gokongwei Jr. (J.G. Holdings)

John Gokongwei Jr., a Chinese-born member of one of Cebu's wealthiest families, was
born. But after his father passed away, the family fortune vanished, and he was left to support his
family by selling goods on the streets of Cebu while riding his bicycle. After that, he started trading
by truck and boat before starting to import from the United States.

Despite the fact that this business endeavor was successful, he continued. The name of
his business was soon changed to Universal Robina Corporation as he started to add more
products, like Blend 45. As of 2019, Gokongwei was 93 years old. His family is currently one of
the richest business families in the Philippines and controls the commercial airline Cebu Pacific
and Robinsons Supermarkets and Department Stores through its Robina Land Corporation.

7. Dennis Uy, Udenna Corp

As a then-relatively unknown national figure, Dennis Uy's investments were met with a
great deal of skepticism. But Uy was wise enough to avoid focusing on his detractors. After all,
he began his success by taking on the industry's behemoths from around the world to establish
Phoenix Petroleum and gain access to Mindanao's petroleum market.

His can-do attitude in business helped him build one of the nation's most varied
conglomerates, Udenna Corporation, which has ventured into a number of industries including a
new telecommunications company, a hospitality and business college, a chain of convenience
stores, and the restaurant industry.

8 Vicky Belo
It is not surprising that one of a nation's most prosperous businesspeople is a
dermatologist and aesthetic physician in a place that shuts down for the annual Miss Universe
pageant. Vicki Belo, as she is affectionately referred to by both patients and admirers, entered
the profession because she had to deal with the issues she now addresses.

In a 44-square-meter clinic, she began her dermatology practice in 1990. Today, her
beauty empire, which includes the clinics run by the Belo Medical Group and the Belo line of
cosmetics, has expanded to the point where it now serves the entire spectrum, so long as you're
interested in beauty. Her companies have pioneered the beauty industry by introducing the
Philippines to products like Picosure, Lutronic GENIUS, Thermage, ADVATx, and others.

9. Corazon D. Ong
Although the CDO food brand is now very well known among Filipino consumers, the
company was a true success and made Corazon Dayro Ong one of the country's most prosperous
businesspeople at the time. In 1975, she opened a home business in her kitchen, producing her
own meat products like siopao and skinless longganisa. She started out selling and delivering to
friends and neighbors only, doing it to supplement her family's income.

However, the company quickly expanded, and she began supplying hospitals,
supermarkets, and hotels. Additionally, they added additional products like bacon, ham, tocino,
and others. The CDO Food Products brand was soon registered by her and her husband Pepe.
They established a corporation in 1981 under the name Foodsphere Inc., with CDO serving as
the principal brand.

10. Ben Chan, BENCH

He started Suyen, a children's store, in Harrison Plaza. For the SM department store, he
began creating a line of men's t-shirts and jeans that would eventually become BENCH in 1987.
 A short time after its launch, BENCH rose to prominence as a lifestyle and fashion brand.
His Suyen Corporation launched the clothing lines Human and Kashieca in the 1990s. By
founding Bench Fix Salon, Bench Skin Expert, and PCX, a full-service cosmetics and beauty store,
he also entered the personal care and beauty industries.

# 2: In at least a paragraph or two (2), write down your learnings/takeaways during our 1st 2
meetings

I learned from the first meet is the types of entrepreneurs you’ve asked what is the
importance of building a business. The importance of building a business for me is to earn money
and invest for my family. Also, I learned that to be a successful entrepreneur I need to be more
independent, have strong self-confidence to talk to customers and be creative in making a
business. Following the discussion, you were tasked with searching for foreign and Filipino
successful entrepreneurs.

In our second meeting, we continue the discussion of smart goals and ask what will be
our plan after graduation. Will we build a business or become an employee first? My preference
is to work as an employee first so I can improve my skills and save money before I start my own
business. For me, starting a business is difficult without money and experience to improve more
my business. Moreover, I learned a lot from the first and second meetings about being a good
entrepreneur and what we need to know about the distribution of goods and services in our
economy to provide what we need and wants.