Vdocuments - MX Nails Magazine May 2011

MAY 2011 WWW.NAILSMAG.
COM
Not Your
Mother’s
Manicure
(9 Ideas for Upgrades
and Alternatives)
relocation 101
Use Our Handy Checklist
When You Move Your Salon
DOUBLE THE FUN

(and Your Income)
by Adding Couples Services
13 TIPS
FOR E-FILE USERS WHAT TO
EXPECT
(ABOUT
MATERNITY
LEAVE)
WHEN YOU’RE
EXPECTING
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{in this issue} May 2011 Volume 29, No. 4
Features
128
On the Move
Moving your salon to a new location doesn’t have
128 to be a logistical nightmare. Lean on the experience
of fellow salon owners whether relocating down the
street or across the globe.
134
Tending to the Natural Nail
Manicures are a service that virtually all nail salons
offer. There are basic steps that clients expect, plus
add-ons and alternatives that allow for endless
customization. Follow our basic manicure steps
and decide if you’d like to add any of our suggested
upgrades or alternatives to your menu.
138
13 Helpful Tips for E-File Users
There are so many things you can do with your e-file,
from getting nails to the perfect length and shape to
backfill trenching and even a little callus filing. Nail
techs share their most common e-file maneuvers.
134 144
Mother’s Day Promotions
One of the best holidays to entice clients in the door,
Mother’s Day offers special opportunities for not only
pampered mothers but maybe even doting sons and
daughters as well.
138
MAY 2011 WWW.NAILSMAG.COM
page
134
page
144 86 Not Your page
page
Mother’s
Manicure
(9 Ideas for Upgrades
and Alternatives)
relocation 101
Use Our Handy Checklist
When You Move Your Salon
128
138 DOUBLE THE FUN

(and Your Income)
by Adding Couples Services
Cover Look
Nails: Gina Silvestro, Cranston, R.I.
13 TIPS
FOR E-FILE USERS WHAT TO
EXPECT
(ABOUT
MATERNITY
page
106
LEAVE)
Photographer: Vu Ong WHEN YOU’RE
EXPECTING
Model: Jenna Chong, Body Parts Models
na0511Cover.indd 2 3/25/11 12:50:58 PM
20 | NAILS MAGAZINE | MAY 2011
na0511toc.indd 20 3/25/11 2:34:51 PM

SOFTSHADES BY OPI
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EF TTO RIGHT
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In the
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Juggle
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Model is wearing In the

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Piink.
nk
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CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Call 800.341.9999 © ©20111 OPI Produ
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na0511toc.indd 21 3/25/11 1:45:29 PM

{in this issue}
Technique 43 Business 97
122 46 100
Demos Reader to Reader
Step-by-steps from Dashing Diva Are DIY nail products (available to the
and Backscratchers general public) good or bad for the
50 professional nail industry? Why?
Signature Services 102
Step-by-steps for a Nail Rehab Manicure Grow Your Business with Media Coverage
and a Dream Wahine Pedicure A press release is one of the easiest and most
54 cost-effective ways of getting your message
Behind the Scenes out about your business.
Find out how to do the nails that are on 106
this month’s cover. A Bundle of (Unpaid?) Joy
58 For some nail techs, a new baby can be
86 Taking the State Boards accompanied by anxiety over the time you
Remember the day(s) of your state board need to take off from work. Here’s how you
exam? Read testimonials from fellow techs can plan ahead.
about that landmark day. 110
Salon Profile
Style 61 Owner Thao Nguyen left a career in law to

create a charming, successful nail haven
from the ground up.
64
Nail Art Studio
Step-by-steps on new nail art designs
86
Health 117
Double the Fun 120
110 Take advantage of the increased demand Under the Microscope: Plantar Warts
for double services and your salon could Plantar warts are benign growths that
gain the reputation of being the go-to place occur on the sole, heel, or ball of the foot.
to meet up with friends. 122
92 What’s Your Sanitation System?
Designer Nail Tutorial We asked nail techs: How do you quickly and
Veteran nail tech Michelle Sproat shares effectively sanitize your tools when clients
an excerpt from her new book-DVD set. run back to back?
94 126
Boutique: Mother and Baby Products Secret Ingredient: Açai Berries
Appeal to new moms and mommies-to-be A closer look at these deep purple berries
by offering gentle-on-skin products for both that grow on certain palm trees.
mom and baby.
In Every Issue
26 On My Mind
28 On Your Mind
32 Nails File
100 38
40
Freebies & Giveaways
On The Road
148 Ad Index
152 Reader Nail Art
156 Product Spotlight
43 164
182
Deal Sheet
My Other Life
22 | NAILS MAGA
MAGAZINE
E | MAY 2011
na0511toc.indd 22 3/25/11 2:35:11 PM

gilded coral
royal velvet
ancient jade
sapphire silk
Ivey is wearing PURE PORCELAIN

fancy fuchsia pure porcelain
ORLY Nail Lacquers are Free

of DBP, Formaldehyde & Toluene
800.275.1111 orlybeauty.com
www.nailsmag.com/fifi/15168 AVAILABLE AT PROFESSIONAL BEAUTY SUPPLY STORES, SALONS AND SALLY BEAUTY.
na0511toc.indd 23 3/25/11 1:45:48 PM

log on every day to…
.com mag.com
Find everything you’re looking for on www.nailsmag.com. Whether you’re
researching, shopping, or designing, you’ll find inspiration and answers at our website.
Meet More Nail Competitors.

New to our Competition Insider blog are Classic Mully, Shelly Aab, and Roxy
Carrillo. Interact with them as they share their nail competition experiences.
www.nailsmag.com/competitioninsider
Dare to Go Waterless.
If you’ve never done a waterless manicure
before, view our step-by-step guide to
going without the soak. Carrillo Aab Mully
www.nailsmag.com/drymani
Add Mother- Buy Books and More.

Daughter Nail Art Michelle Sproat’s new book and DVD set
Inspirations: Designer Nail Collection is just
to Your Repertoire. one of many nail art tutorial books you can
Whether your clients are mother- purchase at NAILS’ Online Store.
daughter duos who love to look www.nailsmag.com/store
the same or would rather express
their individuality, we’ve got
something for you to choose from
in our Mother-Daughter Nail Art
photo gallery.
Learn Proper E-file

Maintenance.
Once you’ve invested in an electric file,
you want to make sure it keeps humming
over nails year after year. Learn how to
take care of your e-file, so it will take
continue to take care of you.
www.nailsmag.com/ www.nailsmag.com/efilemaintenance
momdaughternailart
na0511webTOC.indd 24 3/24/11 10:33:13 AM

na0511webTOC.indd 25 3/24/11 10:33:20 AM

{on my mind} A Personal
Story About
Personal Touch
What I’m getting ready to write isn’t easy. And please bear
with me if it’s slightly off topic. Last month, my mother, lost
her battle with cancer. I guess that’s how people explain it,
although she wasn’t really actively battling it for the last year or so. She
had been a hospice patient since October 2009. The goal of palliative care
is basically pain management and improved quality of life. And I can
attest that the last year of my mom’s life was better for having been in the
Charlotte, N.C., hospice program.
Through it all, my mom lived on her own terms. She continued to do
most of the same things (and maybe even more) that she did before she
got sick three years ago. She was incredibly social. She was always positive
and upbeat. She got dressed up every day. And she continued to get her
hair done every six weeks and her pedicures every three weeks. She liked
the normalcy of it all. And she enjoyed the personal contact that came with
going to the salon. It made her feel like she wasn’t sick.
During her final month when she simply couldn’t get out of the house
anymore, we talked about having someone come to our house to give
her a pedicure and do her hair. She liked that idea. (Hospice would have
even provided volunteer cosmetologists.) Sadly, that never happened. But
spending those last three weeks with her allowed me to see some of the day-
to-day contact with other service providers — namely her acupuncturist/
massage therapist and her hospice nurse.
The importance of personal touch became real for me in a way I couldn’t
have understood before this past month. As salon professionals, you have
close relationships with your clients. There’s real power that comes with the
intimacy of holding someone’s hands for an hour while doing her nails. But
it was more apparent than ever when I saw the attention the massage thera-
pist paid to my dear mother when she was clearly struggling to stay upbeat.
More than anyone, the hospice nurse was the person whose personal
touch reached not just my mother (her patient/client) but the whole
family. She was there for us when we needed her. And I just kept thinking
in this heart-breaking time how wonderful it was that we had these people
in our lives who weren’t friends or family, but were in some ways closer to
my mom than many, and who were able to offer their own specialties to
My mom and I always got help lift her up. It’s truly a gift to be able to touch someone’s life in a time of
pedicures together when I went extreme vulnerability, and I couldn’t stop thinking about how nail techs are
that person to many of their clients. So on behalf of those clients who are
back east for the holidays. struggling, even those you don’t know are struggling, I want to say thank
It was one of the things she you. Thank you from the client, who might not be able to say thank you any
more. And thank you from her family, who you might have never met, but
always looked forward to who appreciate the personal touch you offered to their loved one.
because she got to get a (One last thank you: I’d like to thank the NAILS team for keeping every-
thing running smoothly when I was out dealing with my mom’s illness and
pedicure and see me “at work,” afterwards, trying to deal with her death. And a special thank you to Sree
which made her very proud. Roy for stepping in and writing this page last month.)
26 | NAILS MAGAZINE | MAY 2011 Hannah.Lee@bobit.com
na0511oMm.indd 26 3/25/11 2:10:21 PM

SAY
GOOD-BYE
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na0511oMm.indd 27 3/25/11 2:10:36 PM

{on your mind}
A BOBIT BUSINESS MEDIA PUBLICATION
alists
Publisher Cyndy Drummey
other fin
NEED EXTRA ISSUES My nail design “Candy Button Nails”
s” Cyndy.Drummey@bobit.com
was a finalist in the Cover Tech Contest in the January 201111 MARIKO
Nail SalonTAMU RA
Ciel, Tokyo
SAM BIDDL
Be Inspire E
d, Gillingham,
England DIANA RUIZ
Associate Publisher Michelle Mullen
issue. I wanted to see if there is any way to have additional
al The Painted AND NICHOLE KEYSE
Nail, Sherm R
an Oaks, Calif.
Michelle.Mullen@bobit.com
copies sent to my salon or even if you u could
possibly send me a PDF file so I would Associate Publisher/Editor Hannah Lee
Hannah.Lee@bobit.com
be able to frame it for the shop? >>>>>
PRINC
Artistic Nails, ESS GARD
Shaker Heigh
>> ts, Ohio NAOM
N
>>>>> I GONZALE
Le Petit Nails, ALEZZ
I am very humbled and grateful for

>>>>>
Managing Editor Sree Roy

>>>>> Sanford, Fla.
Fla
> >> > > ERIKA KUMA
>>> Nail GAWA
>>>>> Salon Ciel,
Tokyo
>>>> >
>>>>>
>>>
Sree.Roy@bobit.com
y
hy
making it as a finalist in this contest.
orttth
tries
or
ewo
other
Since we’ve opened it’s been a fun journeyy
ew
te
Features Editor Judy Lessin
en
n ot
no
with lots to learn. Can you believe thatt 100 | NAILS MAGA
ZINE
KASU MI ISHII
Ci-z Internationa
l College, Tokyo
MIND
M
Tara DayIN
NDY KING
Judy.Lessin@bobit.com
| JANUA RY
2011
Spa, Newburg,
Mo.
Mo MAKI
this was my first contest entry ever? I’m m na0111coverTech

.indd 100
Nail SalonNAITO
Ciel, Tokyo
>>>
already thinking of some new and exciting ng

3/8/11 2:50:33
PM Senior Editor Tim Crowley
Tim.Crowley@bobit.com
art if this opportunity were to present itself
elf
again. I like to be prepared and I love art! Editorial Assistant Jennifer Washington
Naomi Gonzalez
alez Jennifer.Washington@bobit.com
Le Petit Nails
Sanford,, Fla. Contributing Writers
Michelle Pratt, Erin Snyder Dixon
Editor’s Note: Not a problem. We’ll send you a few extra copies and a PDF of the
story. If anyone else is featured in the magazine, we’re happy to send a few extra Art Director Danielle Parisi
issues or PDFs for you to print out and frame. We love that you love to show off your Danielle.Parisi@bobit.com
hard work! (And keep your eyes peeled in future issues for more contests. The Cover Associate Art Director Ajay Peckham
Tech Contest entries are due each year around the beginning of October. But we’ll Ajay.Peckham@bobit.com
start running information about that contest in the August issue.)
Graphic Artist Kimberly Pham
Kim.Pham@bobit.com
Production Manager Carla Benavidez

Carla.Benavidez@bobit.com
SEEKING SALON VENTILATION ADVICE purifier is a waste of money. I am
I need to purchase a nail salon air purifier convinced it is only a small investment
that can protect my wife, daughter, if it can protect their health. Western Sales Manager
Michelle Mullen, (310) 533-2465
and nail technicians. I want to make an John Wilder Michelle.Mullen@bobit.com
informed purchase. With the economy Via www.nailsmag.com
the way it is I can’t afford to waste money Eastern Sales Manager
on a system that does not work. I am Editor’s Note: I can tell you that Salon Mary Baughman, (562) 377-0465
Mary.Baughman@bobit.com
considering several systems I have seen Pure Air was voted our Readers’ Choice
advertised in your magazine. I need to winner for favorite ventilation system Marketing/eMedia Coordinator Myla Diaz
find some unbiased, reliable information for the past two years. Myla.Diaz@bobit.com
by actual users or professional reviews. A good place to go is our Facebook
I need something that is simple to page (www.facebook.com/nailsmag) Audience Marketing Manager
maintain, durable, made to last, and and you can ask the techs on there for an Desiree Bennett
works to clean up the chemical fumes. My opinion. And you can also ask on the
For subscription inquiries:
grandaughters spend time in our salon forums at BeautyTech.com (www. (888) NAILS-44, bobitpubs@halldata.com
and I don’t want them to experience any beautytech.com/forums). There are
health problems. I also am looking at many very helpful techs on both sites. I Send business and editorial correspondence to:
3520 Challenger St., Torrance, CA 90503
being cost-efficient in terms of ongoing hope this helps. Also, here are a few (310) 533-2436
cost to maintain. helpful stories so your wife can see that (310) 533-2507 Fax
I don’t know where to go to find this salon ventilation is very important: www.nailsmag.com
type of information; I was hoping you > www.nailsmag.com/salonsmell Chairman Edward J. Bobit
could help direct me to where to find > www.nailsmag. CEO/President Ty F. Bobit
some unbiased information. My wife com/9ventilationquestions Chief Financial Officer Richard E. Johnson
believes that purchasing any salon air > www.nailsmag.com/10healthtips
na0511oym.indd 28 3/24/11 10:35:37 AM

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na0511oym.indd 29 3/24/11 10:35:46 AM

{on your mind} Where in the world is NAILS Magazine?
I recentl
r y read your “Where in
th
the World Is NAILS Magazine”
WEB POLL p Where is it ? At a casino!
post.
What was your primary source of I working on developing
I’m
money for your nail school tuition?
a mobile nail tech business
My own savings account 37.5% based in central New York.
Winter is our slow season, so
By working part-time while
going to nail school
on occasion I bring NAILS
7.5%
Magazine forf ideas
d for my new website (www.
By working full-time while 15%
ManiPediToday.com). I’m currently looking for a mentor to
going to nail school help me decide what business avenue to take. It’s looking
like an association to me, which is very exciting! Especially
By borrowing money from 12.5% since I read your list of associations in the Big Book
family/friends
and didn’t see anything like it. Any insight you have on
finding a mentor or other steps I should take would be
Monetary gifts from family/ 27.5%
friends and/or scholarships appreciated. Thank you! I love your magazine. I read —
and reread — it everywhere!
Log on to www.nailsmag.com to answer this Tanya Arcuri-Gout
month’s question and check back here to see ManiPediToday.com, Newport, N.Y.
what other nail techs have to say.
na0511oym.indd 30 3/24/11 10:41:17 AM

Do you have a picture of yourself reading NAILS Magazine? Send a pic to
Hannah.Lee@bobit.com and make sure to include your name, salon name,
city, state, and a brief synopsis of what’s going on in the photo (where you
are, what you’re there for).
HOW TO SEND NAIL ART PHOTOS Days of Nail Art blog, you can send
Some of our nail art was featured them to editor@nailsmag.com.
on your 365 Days of Nail Art blog
(blogs.nailsmag.com/365nailart). We FANCY HANDS I love your website Editor’s Note: We love your site
wanted to find out if it would be in and almost anything that has to do with and all your nail styles Maya. Keep up
print anywhere? nails. I am a nail tech with a website the good work and hopefully you’ll get
Toni Jones of my own — www.fancyhands.net. I some new followers from NAILS. You
Via www.nailsmag.com am trying to get my business off the can also post a link to your page on our
ground. I would love for you to take Facebook page (www.facebook.com/
Editor’s Note: The 365 Days of Nail a look. nailsmag). We have more than 43,000
Art blog is an online exclusive. To have Maya Joseph fans on our Facebook page and the
your nail art considered for inclusion Chicago majority of them love nail art too!
in NAILS Magazine, you can send your www.fancyhands.net
images to Sree.Roy@bobit.com. We
prefer high-resolution images that are Psssst…
300 dpi. Cell phone images usually Send your comments to Hannah.Lee@bobit.com or send us a letter via
aren’t good enough for print. If you snail-mail to Hannah Lee, 3520 Challenger St., Torrance, CA 90503.
(NAILS Magazine reserves the right to edit letters for space and clarity.
want to send more pictures for the 365
Please include your name, address, phone number, and e-mail address.)
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na0511oym.indd 31 3/24/11 10:41:22 AM

{nails file}
Canadian Nail
Tech Networking
After attending a networking event in Michigan in 2009,
nail techs Dayna Knight Strathroy and Annette Sykaluk
Mermaid’s Tears
set out to bring a similar event to Canada. The two Silver Shatter
discussed “a mountain of ideas” over a glass of wine and
Sparrow Me the Drama
the Canadian Nail Tech Connection (CNTC) was born.
Since then the CNTC has sponsored two successful
Brights by OPI:
events, the most recent in London, Ontario, in November. a Treasure Trove of Color
“It is a great experience for those still in school, giving OPI captures the bright colors and breathtaking escapades
them a head start on what they should expect out in the seen in Disney and Jerry Bruckheimer Films’ Pirates of the
working world. Even a seasoned nail professional will Caribbean: On Stranger Tides with six limited-edition nail
benefit from coming out and seeing what this event has lacquers and a new Silver Shatter. Disney’s highly-anticipated
to offer,” says Strathroy. The November event offered fourth installment of the Pirates of the Caribbean film
both education and a chance to network with suppliers franchise is directed by Rob Marshall and features an all-star
and other nail techs, plus product demonstrations and cast, including Johnny Depp and Penelope Cruz.
informational sessions on infection control and posture To celebrate the new film, OPI launches its Spring 2011
and exercises. Every attendee received a gift bag valued Brights Collection, which features a new color addition in the
at approximately $200. Shatter coat formula — Silver. Inspired by graffiti art, this shade
“After our second successful year we have decided leaves behind a crackled, two-texture silver finish when painted
to keep this as a permanent fixture here in London and over dry polish.
hope to branch out across Canada,” says Strathroy. “OPI is thrilled to celebrate the latest film in this beloved
For more information, e-mail cntc@daysofbeauty.ca. series,” said Suzi Weiss-Fischmann, OPI executive VP and
artistic director. “With shades ranging from sage and lavender
to khaki gray and pastel pink, these colors are evocative of a
warm, tropical setting, with a classic nautical influence.”
The Pirates of the Caribbean: On Stranger Tides collection
includes Skull & Glossbones, Mermaid’s Tears, Steady as She
Rose, Planks a Lot, Sparrow Me the Drama, Stranger Tides, and
Silver Shatter.
Vanilla Ice Dons Black Minx

Rapper Vanilla Ice wore Black Minx nail fashion for his
week-one appearance in “Dancing On Ice,” which aired in
December 2010 in the U.K. Nail stylist Kimberley Casey
applied Minx to Vanilla Ice as well as to other contestants.
They chose the black Minx color since Vanilla Ice told
Casey he wanted an “Ozzie Osbourne dark theme.” He
also shared plans to experiment with other Minx designs
in the upcoming weeks. >>>
na0511generalNF.indd 32 3/23/11 1:30:57 PM


Tweezerman Continues
Philanthropic Initiatives
IN THEATRES MAY 20, 2011 Since its inception, Tweezerman has maintained a Second Bottom Line
program that shares profits with those in need. This spring, Tweezerman
announced its partnership with Starlight Children’s Foundation in
launching the new Reach for the Stars Mini Slant Tweezer and Zip File.
Starlight Children’s Foundation helps brighten the lives of children with
chronic and life-threatening illnesses through entertainment, education,
and family activities.
The bright pink, youthful patterns adorning these tools will bring a
smile to all who use them. To kick off this campaign, Tweezerman hosted
its very first Great Escape family event for the Tri-State Starlight division
this past December, when employees volunteered their time to face
NAIL COLOR
paint, feed, gift, and cheer up nearly 85 Starlight children and their family
YOU’RE SURE TO
members. Tweezerman will donate partial proceeds of sales of these
TREASURE! products to support this cause.
For more information, go to www.nailsmag.com/fifi/15391.
Skull &
Glossbones
Steady as
She Rose
Sparrow Me
the Drama AII Acquires It’s So Easy, Poshé
In February, American International Industries (A.I.I.) announced the
acquisition of It’s So Easy Nails, a line of nail art accessories, products,
and tools. “It’s So Easy provides the highest-quality nail art products
for nail art applications,” says A.I.I. director of PR and advertising Anne
Moratto. The line includes loose glitters, cracked ice flakes, foil polish,
sealer and dryer, cuticle oil, brushes, body glue, and more.
A.I.I. also acquired certain assets from Amell Products, Inc., including
the Poshé brand. Poshé is a professional line of nail care and treatment
Planks Stranger
nger Mermaid’s
Mermai products that uses elements found naturally within the nail plate to
a Lot Tid
Tides
des Tearss
nourish and condition, without the use of dehydration techniques.
silver
shatter
Apply one
Apply ne co
coat
at ove
overr
COMPLETELY DRY
nail lacquer for a
look that’s “ARG-uably” y”
R
Robanda International Acquires
the coolest thing
you’ll ever see!
Omega Labs USA
O
I January, Robanda International, owners of the
In
Mr. Pumice and Tropical Shine brands, merged with
M
Omega Labs USA, whose products include Fungus
O
© Disney Enterprises, Inc.
Treatment, Ultimate Growth 2, Nail Art, and Nail
T
Glitters. Robanda International will continue to
G
develop the Omega family of nail products with
d
expansion
i plans to grow theth brand into a worldwide leader in the nail category.
Previous owner of Omega Labs USA, Bill Homaidan, will remain with the
company taking the lead with product development. “This was an organic
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE
expansion for us in the nail category and we look forward to an exciting year of
growth worldwide,” says David Leib, president of Robanda International. >>>
Nail Lacquers feature OPI’s exclusive
ProWide™ Brush (Patent pending).
Call 800.341.9999 ©2011 OPI Products Inc.

IN THEATRES MAY 20, 2011
Look for the Pirates of the Carribean Look for the Pirates of the Carribean
12-piece
i counter di
display
l 8-piece counter display featuring
Silver Shatter
NAIL COLOR YOU’RE SURE TO

TREASURE!
Find us on:
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE Call 800.341.9999 ©2011 OPI Products Inc.

{nails file} Beyond Avon: Selling on the Side
When you think about it, direct sales businesses are a natural fit for the more
outgoing nail tech. As with nails, it’s all about building relationships, meeting needs,
and helping people feel better about themselves.
Meet six nail techs who are supplementing their incomes as sales consultants.
HOW TO
WHO’S SELLING WHAT THEY’RE SELLING PROS AND CONS APPROACH CLIENTS
Shannon Arbonne Besides the extra income, I enjoy hearing I listen to their needs while
Chomanczuk www.arbonne.com how I have helped someone feel better doing their nails and if
A Polished Image, Sells anti-aging products, about herself or made her skin better someone expresses a need
New Windsor, N.Y. cosmetics, skin and body than it has ever been. Cons are when a for skin care or makeup
care, and health and well- product doesn’t meet expectations, plus advice, I will talk with them
ness products. the extra work involved in ordering and about Arbonne.
delivering products while also ordering
products for the salon.
Pure Romance I love working with Pure Romance. I get a I don’t try to sell to my clients
Holly Ratta www.hollyratta. chance to empower, educate, and enter- unless they seem interested.
Fringe Salon, pureromance.com tain women. I meet a lot of women at my
Stow, Ohio Sells romance and parties who have become clients or vice
relationship enhancement versa. I have made some great friends
products, plus bath and working as a Pure Romance consultant.
beauty products. The only negative is I often have to work
late at a party on Thursday or Friday and
then get up early to work at my salon.
Carmen Jimenez Mary Kay The pros of selling Mary Kay is the ben- I offer them Mary Kay Satin
www.marykay.com/ efit of controlling your income potential Hands to use and this opens
Jazzy Nail Boutique,
carmenjimenez and being able to use the products you the door to a discussion
Charlotte, N.C.
Sells cosmetics, fragrance, sell. For me there are no cons to selling. about Mary Kay products.
and skin care for both men
and women.
Melodie Hand Thirty-One Gifts I think it’s always good to have a variety of I keep catalogs in the salon
www.mythirtyone.com/ retail items not only to meet your clients’ for clients to view and order
Tickled Pink Salon,
melhand needs but also for great supplemental from. I keep it simple and
Clayton, N.C.
Sells personalized income. The only downside that I see to non-pushy.
handbags and accessory selling other products (not nail-related)
items. is that customers may get burned out on
retail items.
Jade Larson The Pampered Chef Flexible hours make it easy to schedule I usually leave Pampered
www.pamperedchef.com parties along with working full-time Chef catalogs on my station
Designing Women,
Sells affordable and unique at my salon. It is just like being self- or somewhere close by in
Casper, Wyo.
kitchen utensils, plus employed. And both have their ups and case anyone needs to look for
spices, marinades, and downs. The Pampered Chef requires an item. I have also had a few
cookbooks. keeping track of expenses for taxes, etc., clients have parties.
so that can be a con if you aren’t very
good at keeping track!
Michelle Gonzales Scentsy I’ve been with Scentsy for 2 1/2 years One of the great things about
www.aromawonder. and haven’t come across any “cons” yet! Scentsy is that my clients
Personails,
scentsy.us Scentsy has truly been a blessing in my can smell it as soon as they
Albuquerque, N.M.
Sells warmers that use a life. I’ve met so many wonderful people walk in the door. I display my
low-watt light bulb to melt — customers and fellow Scentsy con- Scentsy warmer where my
specially formulated highly sultants. I have traveled to many places clients can see it, and usually
scented wax without the because of Scentsy. It has made such a they ask me about it. A new
use of a wick. difference in my life. Where else can you warmer and scent comes out
start your own business for $99? every month so that is what I
display.


Go to www.nailsmag.com/freebies
to find web-exclusive giveaways.
freebies{and}
.com
giveaways!
To enter to win, go to
www.nailsmag.com/freebies
by May 31.
Receive a
$100 Gift
Card, Plus
Enter to
Win a
Grand
Color Club’s Wicked Cayman
Sweet Collection Is Escape
The Allied Health Association (AHA) has
Deliciously Scented announced a new challenge for spas and salons. If you can find
Be one of five readers to win the Wicked Sweet a lower liability insurance rate than Allied Health offers, you will
Collection from Color Club. Once dry, these vibrant receive a $100 AHA gift card. This gift card can be used just like
shades become fruit-scented. Colors include Get cash for anything AHA offers for your business. In addition, anyone
Your Lem-on, The Lime Starts Here, I Always Get who obtains a free online quote is automatically entered for a one-
My Man-darin, Yum Gum, Raspberry Rush, Gimme week luxurious vacation for two to Grand Cayman. Refer other
a Grape Big Kiss, and Wicked Sweet. salons for a quote and get bonus entries to the giveaway. Instant
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Valentino Beauty Pure Gets

Rid of Nail Dust and Odors
Win a Valentino
Beauty Pure — a
nail dust collector
and air filtration
system in one.
All nail dust
and odors are Enter NAILS’ Mini-Masterpiece
eliminated after
being pulled
Contest — There’s Still Time
Have you got a master’s touch with a brush? You can
down through a prove it by entering NAILS’ fifth-annual Mini-
state-of-the-art filter, leaving nothing but clean air. Masterpiece Contest. Your task is to reproduce a well-
At just 3 1/2-in., the stainless steel unit fits easily known work of art on a single nail tip. The rules are
into any nail tech’s work space between the nail simple: You’re free to select any famous painting and
tech and client. you may turn the nail tip sideways to accommodate a
horizontal painting. All entries must be received by
Congratulations to NAILS by May 12.
Send your nail tips to Mini Masterpiece Contest, NAILS
March’s Winners Magazine, 3520 Challenger St., Torrance, CA 90503. Let
One reader received a Buff & Go portable us know the artist’s name and the title of the original work
workstation and four readers received a Ten Terrific of art and don’t forget to send your contact information,
Talons Nail Oil display. including phone number and e-mail address.
For inspiration, check out last year’s winners at www.
nailsmag.com/2010masterpiece.
na0511freebies.indd 38 3/24/11 10:56:49 AM

“it’s not the tools that do
the damage, it’s the fools.”
It’s one of Greg’s favorite phrases, with good reason. The worst
thing that can happen to a client’s nails is the damage caused
by a nail tech that wields an e-file like a jack hammer. Our
solution to that is the same answer we always give: education,
education, and then more education. Whether you’re taking a
class at Young Nails tech, or out in the field with one of our
seriously smart Mentors, we’ve got over 1,000 courses going
on every year. Because we want to make sure you know how
to use our products to get the results you want. And learn how
to become the most knowledgeable, skilled, awesome nail tech
you can be. In turn, your clients will be happier and more loyal.
You’ll get lots more of those all-important referrals. Plus you’ll
make more money. And there’s nothing foolish about that.
Learn more at youngnails.com.

Order from your distributor, online,
at the store or call us at 800.777.9170.
If you’d like to receive info via email,
contact info@youngnails.com.
Join your tech friends on our Facebook page
and on Twitter at youngnails1.
Young Nails Inc., Anaheim, CA.
na0511freebies.indd 39 3/24/11 10:56:58 AM

[left] My daughter Quinn enjoyed relaxing in the
{on the road}

comfy overstuffed chairs while our nails dried after
our pedis. [below] With her creative talent the
Pampered Pinkie sign was even handmade by owner
Megan Wilcock (on the right in this photo with me).
The
Pampered
Pinkie
The minute you walk into this
organic-inspired salon you feel
relaxed, pampered, and
surrounded by good friends.
BY DANIELLE PARISI
THE ORGANIC TOUCH Salon owner Megan
Wilcock gets her inspiration for her shabby
FUN FACTS
chic salon from her lifestyle. She’s a vegan
who considers herself very environmentally > Before becoming the owner of The
conscientious — from offering homemade Pampered Pinkie, Megan Wilcock
foot and hand scrubs (I had sweet orange.) started out as the buyer for the retail
to decorating her salon with eco-friendly portion of the salon. She was also
items. While Wilcock knows everything working in a different salon as a hair-
can’t be organic in the nail business, she stylist. (She has one hair station in her
does her best to incorporate as many natural salon that accounts for about 20% of
elements as possible. Not only has she used her clients.)
her creativity to make her salon inviting, > All of the nail techs are employees who
warm, and cozy, she and her staff are the worked at the salon before Wilcock
sweetest people to spend an hour with. purchased it four years ago. She’s been
lucky and has had no turnover.
ARTISAN MARKETPLACE After taking over > From the nail tables to the displays
The Pampered Pinkie, the only thing kept and even the front desk, Wilcock has
the same — besides the comfy overstuffed refinished all of the decor in her salon.
floral chairs — was the boutique retail section She even travels out to Los Angeles to
in the front. Most of her vendors are local one of the largest antique flea markets
artists who make everything from jewelry to at the Rose Bowl to find some of her
clothing to home decor. Wilcock stays on top salon accessories.
of getting in new, fresh, unique items almost
every week — which makes a fun pit stop for
her regular clientele. She also has plans to MENU HIGHLIGHTS
refurbish more furniture that she can sell in Le Pinkie Manicure: $24;
the salon. Le Pinkie Pedicure: $44;
Minx Pedicure: $60;
SWANK TRENDS Most of The Pampered French Polish, Glitter, Nail Design: $5;
Pinkie’s clients wear their nails natural, but Skin Hydrating Facial: $83;
to keep up with current trends she also offers Organic Hair Color: $70;
hybrid gel-polish and Minx nail designs. Itsy Bitsy Bikini Waxing: $42
The Pampered Pinkie also offers popular
salon parties, where the client can bring in PRODUCT HIGHLIGHTS
food, drinks, and decorations and the salon Polish: OPI;
offers services. Wilcock told me the tweens Brush-on Gel Polish: Gelousy;
like getting mani-pedis, but they also love Gel: CND Brisa and Young Nails;
getting their hair blinged out with metallic Lotion: CND; Cuticle Oil: Haken.
hair strands.
www.thepamperedpinkie.com .com
na0511otr.indd 40 3/25/11 3:36:12 PM

na0511otr.indd 41 3/25/11 3:56:22 PM

OPI Disinfectable Foot File
with Disposable Grit Strips
A convenient, economical new way to offer pedicure services with the highest level
of sanitation – the new OPI Disinfectable Foot File with Disposable Grit Strips,
so that each client gets a fresh strip.
• Disposable strips available in 80-grit

(quickly reduces calluses) and 120-grit
(buffs skin to a smooth finish) abrasives.
• Easy to use! Paddle features a larger Peel-off disposable

working surface for faster callus removal. strip for maximum
sanitation.
Call 800.341.9999 or visit www.opi.com

©2011 OPI Products Inc.
120-Grit 80-Grit 5-pc. Display

Refill Pack Refill Pack
na0511techNF.indd 42 3/25/11 9:12:21 AM

TECHNIQUE}
Texting Thumbnail Syndrome

Texting can put a damper on the edges of clients’ thumbnails and throw off the
whole shape of the nail. Here’s a quick fix, in between fills and/or polish changes,
3 from Dianna Medeiros of Woodbury Heights, N.J.
“Although I am using natural colored acrylic, you can do the same procedure
with a white tip. I text a lot, and I would say after about three days the corners
start to round off (as you can see in the picture). Rather than rounding all of them
off to match, I prefer to keep a nice squoval shape.”
1. Remove old polish from the nail and gently file the corner area where you
will be rebuilding.
2. Using your acrylic brush, gather a small bead of acrylic and set the bead on
the corner of the nail.
4 3. Flatten it out and gently push toward the free edge of the nail to create the
square. Then turn your brush around and swipe gently up toward the center of
the nail. This will allow the new acrylic to blend right in with the existing acrylic.
4. Let dry and then gently use your file to smooth out the top and define your
shape. >>>
na0511techNF.indd 43 3/25/11 9:18:23 AM

Breathe Easy
With Erica’s Nail
Vacuum System
The new NV210 Nail Vacuum System from Erica’s Advanced Technical
Abrasives is made to vacuum up gel and skin particles. The Nail Vacuum
system significantly reduces the amount of dust that usually accumulates
on your clothes and workstation. No more fussing with an itchy mask or
stuffy nose. The nail vacuum system allows you to breathe easily and work
healthier. The unit is made to fit e-files: Erica’s MT-20, T-300, and Kupa’s
U–Power; and speed controls are variable depending on the amount of dust
and to reduce noise. The compact size at seven pounds and 16” x 6” x 11”
makes it a convenient fit on any manicure table. For more information, go to
www.nailsmag.com/fifi/15411.
NSI’s Video
Nail Lab
NSI has recently revamped its online
education with the addition of the
Nail Lab on its main website, www.
nsinails.com. The Nail Lab features
instructional videos on almost
every NSI product and their various
application techniques. To gain access
to the video library, users login and
enter their license number into the
registration form and are then allowed
to watch any of the available videos.
Azkéntz
Enters Gel
Polish Market
Richmond, Ontario, Canada-based Akzéntz is coming out with a new line
of its very own brush-on, soak-off gel polish, called Luxio. The soak-off
gels will come in polish-like bottles and brush on easily like polish, while
soaking off in 10 minutes. The colored gels will last for three weeks without
any chipping, smudging, cracking, or lifting, and will have 24 custom colors
for your clients to choose from. For more information about this product, go
to www.nailsmag.com/fifi/15412.
na0511techNF.indd 44 3/25/11 9:18:45 AM
NA0411nubarspringthirver.indd 1 2/23/11 2:13:22 PM

20,000 RPM
Variable Speed Control
Picture Perfect High Torque
Olivia Gordon of Lancaster, Calif., hass a 110v – 220v
popular following for her unique “Picture ure
Book” nails. By using digital photos and nd Forward / Reverse
printing out a proof sheet, so that the photos
os Easy Twist Locking Chuck
are very small, Gordon cuts them out and d
seals them into her acrylic sets. Built-In Handpiece Cradle
The technique is a great way for
sentimental clients to carry their loved
ones around on their nails, and Gordon also NEW!!
accentuates these images with a little nail artt
around the borders.
She lays the photos into clear acrylic, then
seals them with clear acrylic. After that, she buffs
and applies top coat to the nail and decorates it
with acrylic paint.
Miss
Professional
Nail Products Manicure
Re-Brands
Miss illustrates the range of shades
available for its Nail Art Brush & Pen
line by coloring each tile with the Pedicure
appropriate lacquer shade.
Miss Professional Nail Products is re-branding and kicking it off with a new
website launch. The new site, www.misspn.com, showcases the company’s
range of nail lacquer shades and art pens in artistic and creative ways.
Viewers can look up a polish collection and then see its range of shades
within artistically illustrated artwork and graphic designs. The Gardena,
Calif.-based company is excited to bring the high-fashion aesthetics inspired
by premiere designers throughout the beauty and fashion world to its own
brand of professional nail lacquers.
na0511techNF.indd 45 3/25/11 2:49:10 PM

NA0511medicoolthrd.indd 1 3/25/11 11:58:41 AM
TECHNIQUE} demos
1 2
Available in thin or thick styles for short or

long free edges, Dashing Diva’s French Wrap
Plus provides an easy-to-create, lasting French
manicure or pedicure with consistently perfect smile lines
Dashing Diva and a no-chip finish. Using patented double injection process
technology, the French Wrap Plus housing applicator protects
French Wrap the French color and helps apply even pressure during the
application process.
Manicure 1. Clean and prep nails, and select the proper size French Wrap
Plus. Lightly buff the free edge with a 240-grit sponge file,
then brush adhesive onto the side corners of the natural nail
free edge and onto the entire band of French color inside the
French Wrap Plus housing applicator. Place the French Wrap
Plus onto the free edge with the French color aligned flush
with the free edge.
2. Holding French Wrap Plus in place, press from the center of
the housing applicator to the sides of the applicator. Repeat
the pressing out motion two to three times.
3. Use a nail clipper to clip the application tab at the raised
circle to release the housing applicator from the French color.
Carefully wipe away excess Brush-On Glue with a dry lint-free
wipe before the adhesive dries.
4. File the French color band to align with the free edge, then
lightly buff over with the 240-grit side of a sponge file. Apply
one coat of Dashing Diva Base Seal and let dry for two to three
minutes. Apply two coats of Dashing Diva Top Seal.
For more information, go to
3 4
na0511demos.indd 46 3/23/11 1:33:37 PM

ed
end r
comm ct fo -Off
Re rodu Soak r
P m e
xiu Lacqual
Ax Gel ov
Rem
• More effective than traditional

polish remover
• Removes dark nail lacquer
shades fast!
• Non-drying; leaves skin &
cuticles soft and supple
• Pleasant, gentle aroma
• Formulated to meet even the
strictest state regulations
Table
Towels
Nail Wipes
Traditional polish removers falling short? New OPI Expert Touch
Lacquer Remover provides superior performance without the drying Use with OPI Expert Touch Nail
Wipes and Expert Touch Table
effects of harsh removers. It sweeps away even the darkest shades Towels for lint-free results.
of nail lacquer, while leaving cuticles soft and smooth, instead of
parched and dry looking!
Call 800.341.9999 or visit www.opi.com ©2011 OPI Products Inc.
na0511demos.indd 47 3/23/11 1:33:50 PM

TECHNIQUE} demos
1 2 3 4
Backscratchers Extreme Powder Glaze Acrylic Dip

System incorporates resin technology with high
Backscratchers Extreme quality acrylic dipping powder to create strong,
natural–looking nails that are easy to apply. Usable on tips or
Powder Glaze Acrylic natural nails, this system can help create a beautiful set of nails in
Dip System 30 minutes or less.

1. Prep the nail by shaping with a 240 septifile and removing
shine using a 600 grit file. Then apply Base Glaze, staying
1/16-in. away from the cuticle.
2. Activate with Glaze Dryer.
3. Remove shine from the free edge with a 240 septifile where
the tip will be placed, then apply Base Glaze to the free edge.
Apply tip and hold for 5 seconds. Apply Base Glaze on the
seam line and activate with Glaze Dryer. Cut tip to desired
length and shape with a 240 septifile grit.
4. Apply Finish Glaze over the nail and tip, staying 1/8-in. away
from cuticle.
5. Dip Nail in Extreme Powder and tap off excess powder.
6. Apply Finish Glaze over the powdered nail, staying 1/16
inches away from cuticle. Activate with Glaze Dryer. Then
apply the last coat of Base Glaze over the entire nail, staying
1/16-in. away from cuticle. Activate with Glaze Dryer.
7. File around the cuticle with a 240 grit file, then go over the
entire nail with a 600 grit file to smooth. Apply one to two
For more information, go to coats of Extreme Sealer. (Wait 60 seconds in between coats.)
www.nailsmag.com/fifi/15312 8. Apply Nail Radiance.
5 6 7 8
na0511demos.indd 48 3/23/11 1:33:56 PM

na0511demos.indd 49 3/23/11 1:34:12 PM

TECHNIQUE} signature services
Nail Rehab Manicure

Rachel Jones at Ravisante, San Mateo, Calif.
4
Ravisante uses:
OPI Nail File; Trind Cuticle Remover, Cuticle Balsam, Nail
Magic 3-Way Buffer, Nail Balsam, Advanced Hand Repair,
Base Coat, Nail Repair (available in multiple color and finish
options), and Top Coat.
1. Make sure the client commits to regular manicure

appointments (at least every other week) as part of the
“rehab” process.
2. Use the OPI Nail File to shorten the nails to the desired
length and shape. Give the client the file to take home.
3. Soak nails in warm water for about one minute.
12
4. Apply Trind Cuticle Remover, leave on for one minute, then
gently push back the cuticles.
5. Use nippers to carefully remove excess dead skin and any
hangnails.
6. Apply Trind Cuticle Balsam to the eponychium area and
leave on for one minute, then massage excess into the nails.
7. Use a Trind Nail Magic 3-Way Buffer to smooth nails (but
do not overbuff).
8. Massage Trind Nail Balsam into the nail beds.
9. Massage Trind Advanced Hand Repair into the hands and
lower arms.
10. Apply Trind Base Coat.
11. Apply Trind Nail Repair (available in multiple color and Alternate Names:
finish options).
12. Apply Trind Top Coat.
Nail Intervention
13. Retail the client products that will help her continue to repair Road to Recovery Manicure
and maintain her nails at home. This may include cuticle oil,
hand cream, a nail file, top coat, and/or nail strengthener.
Trind Nail Repair Manicure
price: $45
na0511sigserv.indd 50 3/23/11 1:36:09 PM

AXXIUM, the
first professional
product
advertised
directly to the
consumer.
Seen in Ladies’ Home
Journal, Lucky, More, and
Self. OPI – supporting the
professional nail technician.
Effortless overlays and sculpts
with exceptional strength, clarity
and color! Your clients will delight
in the beauty, the wear, and the
weightlessness. Beautiful nails have
never been so easy to achieve.


TECHNIQUE} signature services
Dream Wahine Pedicure

Scratch Pedicure Parlour, Rockford, Ill.
Scratch Pedicure Parlour uses:

Haken Mineral Spa Soak, Sugar Cane Scrub, and
Massage Butter (all in Coconut Papaya); base
coat, polish, and top coat; bamboo sticks and
seashells.
1. Garnish the product plate with bamboo sticks

and seashells.
2. Soak the client’s feet in warm water with Haken
Mineral Spa Soak (in Coconut Papaya). 5
3. Exfoliate the client’s feet and lower legs with
Haken Sugar Cane Scrub (in Coconut Papaya).
Do not rinse.
4. Wrap the client’s feet and lower legs with hot
towels for about eight minutes. Rinse.
5. Massage the client’s feet and lower legs with
Haken Massage Butter (in Coconut Papaya).
6. Apply base coat, two coats of polish, and top
coat.
price: $45
Alternate Names:
Coconut Papaya Pedicure

Want to see your signature service here? Island Indulgence Pedi
E-mail details to sree.roy@bobit.com. Tropical Relief Feet Treat


TECHNIQUE} behind the scenes
A Softer Side of French

When 20-year veteran nail
technician Gina Silvestro told us
she was going to be in town with
Viv Simmonds and Catherine Wong for
their Los Angeles class, we couldn’t pass
up the chance to have her do a cover. The
Cranston, R.I.-based salon owner, nail
tech, and Akzéntz educator is known for
designer gel nails — the more bling the
better. (And her art is often on extreme
shapes, like stiletto or edge nails, too.) But
we asked her to tone it down for a softer
look for this month’s ballerina cover.
Funnily enough, she also recently did
Lady Gaga’s nails for her new M.A.C.
Viva Glam campaign and ended up with
a very similar look. Says Gina, “The
trends of styles and shapes have changed
over the years. For Lady Gaga’s nails, I
used Akzéntz Options Creamy Nude in a
trendy, pointy oval shape. It’s a very
ethereal look. The natural, soft look is
not at all what people expect to see when
they think of me doing Lady Gaga’s
nails! But the key to success in any
industry is to remain versatile.”
In addition to Lady Gaga, working
with the N.Y.-based agency Artists by
Timothy Priano has allowed Gina the
opportunity to work with celebrities
1 2 3
54 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY VU ONG/KIMBERLY PHAM
na0511bts.indd 54 3/25/11 2:33:20 PM

such as Jennifer Lopez and Kristen
Davis, as well as the Victoria Secret
models.
But even though she works on
celebrities and showcases her amazing
design talent for nail techs through her
worldwide education, Gina says that in
the salon the majority of her clients
prefer a soft, square nail. “I was very
excited to do such a soft, natural look for
this cover,” says Gina. “After doing nails
for over 20 years the most requested look
is still a French manicure. With wedding
season right around the corner, these
nails are perfect for brides that want a
Realizing how difficult it can be for nail professionals to find
beautiful, soft, natural-looking French local classes, Gina Silvestro has created a variety of short
manicure that will last through the video tutorials that are available on her website at www.
wedding and honeymoon, yet still soak gelessentialz.com. She handles a wide array of mediums
off when returning home.” with Akzéntz gel as the main focus.
Here’s how you

can do these nails:
1. Prep the nails and apply Akzéntz Pro
Tab forms.
2. Extend the nail using Akzéntz Builder
French White gel. Cure for two minutes. In addition to a
3. Apply one to two layers of Options Clear. softer look for this
Cure for two minutes. File and shape the month’s cover,
nail if necessary. Gina also recently
4. For the nail bed color, apply Akzéntz created this soft,
ethereal look
Options Teacup Rose. Cure for two
for Lady Gaga’s
minutes. M.A.C. Viva Glam
5. Apply Akzéntz Options Cloud White on campaign.
the free edge and swipe the smile line.
Cure for two minutes.
6. Add another layer of Options Clear. Cure
for two minutes. Remove dispersion
layer and file to perfect the shape.
4 5 6
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na0511bts.indd 56 3/25/11 2:33:54 PM

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2/18/10 4:18:03 PM NA0311duripolishfp.indd 1 1/26/11 10:35:13 AM
TECHNIQUE}
Taking the
State Boards
Remember the day(s) of your state
board exam? Were you scared and
nervous, or cool as a cucumber? Here
are some testimonials from fellow
techs about that landmark day.
test I was so nervous I didn’t get any of the building so I almost missed
sleep. I swear my hands were sweating starting on time. After that it went
and shaking during the written, and I downhill. The building was freezing
think I read each question three times cold, the test giver was extremely soft-
to make sure I was reading it right. My spoken and the building was loud as
mom has always been my state board there were close to 50 of us testing. I
The day I took my state boards I model and she kept whispering to me, fumbled and dropped so much stuff
was literally sick to my stomach and “Calm down, you got this.” And she and I couldn’t remember the steps.
thought I was going to vomit during was right! I sanitized my hands so much they
my exam. Then when the clinical part na Nance Fox were raw. They didn’t notify us of our
started I felt like someone had taken Terrific 10 by Tina, Knoxville, Tenn. pass or fail results until 30 days later
a baggie and thrown it over my head (I passed with flying colors), but for a
and I was suffocating. I can laugh now My goodness that was 16 years ago, I month I felt like a total failure.
but it wasn’t so funny that day. But I remember I was so nervous I forgot to Colleen Ramsey
passed both clinical and written with soak my model’s hand for the manicure Salon Cosabella, McKinney, Texas
flying colors the first time out. part. But I aced the rest of it.
Elle Lopez Vicki Green Williams I was most nervous because I took my
Phoenix White House, Tenn. mom as my model and she had been
getting her nails done for years. At one
I was scared to death and felt that the I was so nervous because at the time point she tried to whisper to me that the
school exaggerated a little. The whole I didn’t speak much English and I sculpt I was doing on her thumb was
thing was a cake walk. refused to do the test in Spanish. too wide. I was so sure the moderator
Darla Henninger-Haught So what I did was memorize all the would hear her and flunk me.
Blooming Nails, Walsenburg, Colo. questions and answers from the three Devan Petri
different exam models the school VIP Salon & Spa, Riverview, Mich.
I wasn’t nervous at all until three provided. I passed the written the first
of the five of us testing together got time and the practical part was easy. I was so nervous that I rushed through
dismissed for improper product — Lina Maria Hernandez at record speed, just wanting to get each
then I got worried. I was super happy East Hartford, Conn. section over with. My mom was also
when I passed but it was short-lived my model. The whole ordeal was very
when the other girl found out she I started mine with full confidence intimidating, and I was totally freaked
failed. I felt really bad for her. and left feeling like a failure. I showed and just prayed that I passed. When I
Bri McCloud up at the appropriate time and place, found out I aced it I was amazed.
Cleveland, Tenn. but they neglected to tell us we needed Kathie Kirkpatrick
to use a different entrance at the back The Vanity Shop, Crockett, Texas
I have dyslexia so taking tests is a pain
for me anyhow, but the night before the
Visit NAILS 101: A Student Blog (blogs.nailsmag.com/student) for NAILS’
student bloggers experiences preparing for and taking their state board exams.
.com
ILLUSTRATION ©ISTOCKPHOTO.COM/NINAKLAUSEN
na0511testimonials.indd 58 3/23/11 1:37:49 PM

NA0511afgebzshowfp.ind
na0511testimonials.indd 59 3/23/11 1:38:29 PM
NA0511afgebzshowfp.indd 1 3/15/11 10:35:39 AM
PROFESSIONAL FILES BY OPI
OPI QUALITY, COMPETITIVELY PRICED!
Exclusive shape!
Superior by design and uniquely contoured for maximum ease.
The curved shape increases accuracy and reduces effort & fatigue.
The seven-inch length provides the maximum file surface.
Use the narrow end for detailing and the wide
end for creating straight sidewalls.

na0511styleNF.indd 60 3/24/11 2:41:15 PM

STYLE}
Does This
Polish Make
My Nails
Look Fat?
We love nail beds in all shapes
and sizes, but, well, your client
is her own worst enemy and
may be mortified that her nail
beds are “too wide.” Luckily,
the nail style experts at CND
have an easy fix. Straight
from the fashion runways,
the “slimline technique” has
been used in Fashion Week
shows for many seasons. The
traditional way to slimline (as
shown in the smaller photo,
from the Monique Lhuillier
Fall 2010 show) is to paint a
slightly narrower swipe of color
on a wide nail bed, not quite
extending to the side edges of
the nails. But we love the new
adaptation of this technique
even more (as shown in the
larger photo, from the Diego
Binetti Fall 2011 show). For
this untraditional slimline,
CND education ambassador
Kristina Estabrooks and her
team painted models’ nails with
Blackjack, then slimlined with
tips coated in Bloodline over
Raisin in the Sun. Now, if only
losing inches off of other body
parts was that easy. >>>
PHOTOGRAPHY COURTESY OF CND MAY 2011 | NAILS MAGAZINE | 61

TREND
watch:
French femininity
Not that it ever went very far away,
but the romance, pretty pastels (think
antique roses), and feminine accents
(like scalloping and ruffles) of Paris are
back at the forefront of fashion. LaShon Lee-Evans,
Get Nailed!, Orlando
Beautifully Bright
Entering Polished in Salem, Ore., instantly uplifts clients’ spirits. The
salon’s design theme is “bright colors and animal prints,” says co-owner
Kristen Dutcher. A multitude of coordinating bright colors adorn the
walls, including, in one case, solid blue below the chair rail, a pink chair
rail, and green above with fun circle outlines. For the circles, Dutcher
explains, “My business partner Jennifer Lockwood and I took three
different sizes of terra cotta pots and dipped them in paint, wiping off
the excess, then placed them on the wall in random order with our
coordinating paint colors!” The salon is also able to regularly change out
its wall art, due to coordinating with local artists to display their work.
“We decorate with local artists’ work. We rotate different artists through
different themes, like ‘watercolors’ or ‘photography.’ It gives us different
looks at no cost to us and the artists end up selling their pieces, so it’s a
win-win for everyone,” Dutcher says.

How to
Remove a
Polish Spill
It always happens on the
worst possible day. You’ve been at the salon since the
wee hours of the morning, you’re finally on your last client —
and then, oops, a red polish bottle slips and spills on your white shirt (or
even worse, all over your new salon uniform). Before you resort to decorating
the rest of your outfit with “artsy” nail polish spills to match, consider giving
one of these pieces of advice from your fellow nail techs a try:
Use Kaboom (www.kaboomkaboom.com) or Awesome Spray Cleaner (available at
most dollar stores) on the shirt. Let it soak for five to 10 minutes, then place in the
washer with one can of soda (like Coca-Cola), two tablespoons baking soda, and 1/4
cup vinegar. Fill the washer with water, and let the shirt soak for about 30 minutes.
Then wash as normal.
Di Dempsey, Tampa, Fla.
Resolve Pet Stain Spot Carpet Cleaner (www.thepowerofresolve.com) — I have used it

on my clothes and it’s been good for me. Use a scrub brush and scrub lightly.
Amanda DeCarlo, Midnight Nails @ Salon Metamorphose, Ironwood, Mich.
Painters Goo Gone (www.magicamerican.com/googone.aspx) is my miracle worker.

It doesn’t ruin any fabric and I even use it on my manicure towels to make them look
brand new!
Melissa Tirado, via www.facebook.com/nailsmag
Spray hair spray on it — immediately! Hair spray will keep it from setting in, then as
soon as you get home throw it in the wash. It will remove hair color on clothes too.
Cindy Walston, Portland, Ore.
Place two acetone-dipped tissues on either side of the material, then dab until it’s
all gone.
Barry Davidson, via www.facebook.com/nailsmag
Mirror, TV, On the Wall

It’s been an unspoken design rule for years, maybe ever
since television was invented, that a TV is not an
acceptable focal point in any space with high class.
TVs are hidden away in armoires or even left out
entirely from high-end establishments. If your
luxury salon is interested in having televisions
for client entertainment, but needs to avoid the
potential tackiness, check out Ciil Technologies’
mirror TV. Created by Eno Vision and distributed
by Ciil, the mirror TV is exactly as it sounds, a TV
and mirror in one. This unique convergence of
decor and technology uses real mirror technology,
which allows the TV to transmit at the maximum
brightness and reflect like a mirror when the TV is
not in use. The mirror TV is 100% waterproof and can
be installed as either an in-wall fixture or an on-wall decor piece.

NA0411nubarzebrathirver.indd 1 2/23/11 2:18:23 PM
STYLE} nail art studio
Spring Scene
1. Apply silver shimmer gel to the free edge,
working it up to the middle of the nail. Add
blue shimmer gel to the base of the nail near
the eponychium down toward the middle
of the tip. Use a clean brush to blend the
two colors together. Cure. (Optional: Add a
second coat to intensify the color.)
2. Use green gel to add grass and stems. Cure.
Use striping paint to add dark and light
green accents and to add leaves.
3. Start adding clay cane flowers, a dragonfly,
and a butterfly.
4. Finish adding clay cane flowers. Apply gel
top coat. Cure. Anna Vasquez, Total Eclipse, Flagstaff, Ariz.
Flower Child
1. Apply three contrasting shades of colored
acrylic (like green, pink, and purple) next
to each other above the smile line.
2. With a brush, blend the three colors
together before they set, creating a tie-
dye effect. Make a crisp smile line.
3. Working quickly, apply a flower
embellishment in the upper outside
corner and press down slightly to embed
into unset acrylic.
4. Cap the entire nail with either clear or pink
acrylic. File and shape. Buff to a shine or
apply top coat.
Amy Walp, Dreamweavers Salon, Springfield, Ohio
Green Zebra Crossing

1. On a corner of the free edge, paint a green
quarter-circle shape. On the other side,
paint a black half yin-yang shape.
2. Use a black striper to add zebra print over
the green.
3. Use pink and white stripers to paint wavy
lines over the black and the unpainted
areas.
4. Use a gold glitter striper to outline the green
area and the pink line.
5. Add black dots around the gold and pink,
then add lime green dots in between the
pink and white wavy lines. Apply top coat.
Liz Van, French Nails, Phoenix
continued on page 85 >>>

64 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY KELLY BRACKEN
na0511nas.indd 64 3/24/11 3:47:36 PM

May – June 2011
NEW BRIGHTS
Pirates of the Caribbean by OPI
SERENA WILLIAMS and OPI
Take Europe by Storm
New Avoplex
MANICURE PRODUCTS
NEW LIMITED-EDITION
Mini Nipper
IN A HOT NEW COLOR
Nice Stems!
NEW SUMMER SHADES,
PICKED JUST FOR YOU
Domestic Edition
+PZUL`,U[LYWYPZLZ0UJ
NA_OPI_WN_May11.indd Sec1:1 3/31/11 9:48:14 AM

2|
IN THEATERS MAY 2011
OPI captures the bright colors and breathtaking adventure of the Disney release
of Pirates of the Caribbean: On Stranger Tides starring Johnny Depp and Penelope Cruz
with seven new swashbuckling shades you’re sure to treasure!
The Pirates of the Caribbean: On Stranger Tides Collection includes trend-setting

shades of pink, lavender and sage, and our new Silver Shatter—a stunning new shade
that creates a “shattered” effect when applied over nail lacquer…it’s “ARG-uably”
the coolest thing you’ll ever see!
Silver Shatter Skull & Steady as Sparrow Me Planks a Lot Stranger Tides Mermaid’s Tears
A shimmering Glossbones She Rose the Drama Dive into style with Explore this uncharted Few have seen this
sea of silver with Best light gray ever, This gorgeous This cool, this lustworthy sea of sage. magical green.
a two-texture finish. no bones about it. pink is your final collected pink purple! NL P17 NL P18
NL E62 NL P13 destination. means business! NL P16
NL P14 NL P15
+PZUL`,U[LYWYPZLZ0UJ

|3
Pirates of the Caribbean Edition A
OPI Item No. DC P05
12 – Nail Lacquers (2 of 6 shades) (NLP13 - NLP18)
1 – chipboard counter display
1 – color palette with chain and label
Salon Price ................$ 49.95 U.S. $ 69.95 CAN

Total Retail Value .........$ 102.00 U.S. $ 131.40 CAN
Salon Profit ...................$ 52.05 U.S. $ 61.45 CAN
Pirates of the Caribbean Edition A+

OPI Item No. DC P06
24 – Nail Lacquers (4 each of 6 shades) (NLP13 - NLP18)
Display Dimensions: 12" H x 11" W x 7.5" D • 31 cm H x 28 cm W x 19 cm D
Pirates of the Caribbean Edition C

OPI Item No. DC P07
36 - Nail Lacquers: (6 each of 6 shades) (NLP13 - NLP18)
1 - acrylic counter display with printed header
1 - color palette with chain and label
Display Dimensions: 12.75" H 9.5" W 6.75" D • 33 cm H x 25 cm W x 18 cm D

Silver Shatter Display

OPI Item No. DC P09
8 – Nail Lacquer: Silver Shatter
Display Dimensions: 7.5" H x 5.25" W 5.5" D • 19 cm H x 14 cm W x 14 cm D
Salon Price ..................$ 34.00 U.S. $ 44.95 CAN

Total Retail Value ...........$ 68.00 U.S. $ 87.60 CAN
Salon Profit .....................$ 34.00 U.S. $ 42.65 CAN
Pirates of the Caribbean Mini Pack

OPI Item No. DC P08
Includes 1/8 Fl. Oz. Each:
Skull & Glossbones, Sparrow Me the Drama,
Planks a Lot, Stranger Tides
Mini Pack Dimensions: 5.75" H x 5" W x 1.75" D • 15 cm H x 13 cm W x 5 cm D
Salon Price ...................$ 6.50 U.S. $ 8.95 CAN

Suggested Retail Price ...$ 12.50 U.S. $ 16.95 CAN
Display artwork is subject to change.

For more information about Pirates of the Caribbean Brights by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

4|
OPITAKES EUR O OPI and tennis superstar Serena Williams t
fabulous new shades in celebration o
OPI SERENA FRANCE
Glam Slam! France Promotion Glam Slam! France Promotion

Spark de Triomphe - 6-pack Display Rally Pretty Pink - 6-pack Display
OPI Item No. SR C96 OPI Item No. SR CA1
6 - Glam Slam France Duo Packs, each containing: 6 - Glam Slam France Duo Packs, each containing:
1 – Spark de Triomphe, 1 – White Shatter 1 – Rally Pretty Pink, 1 – Red Shatter
1 - chipboard counter display 1 - chipboard counter display
1 - 12-tip color palette with chain and label 1 - 12-tip color palette with chain and label
Display Dimensions: Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
Salon Price .............................................................................................................. $ 48.00 U.S. $ 69.00 CAN

Suggested Retail Price (each duo) ............................................................................. $ 14.95 U.S. $ 20.95 CAN
Total Retail Value ....................................................................................................... $ 89.70 U.S. $ 125.70 CAN
Salon Profit ................................................................................................................. $ 41.70 U.S. $ 56.70 CAN
Glam Slam France Glam Slam France

Spark de Triomphe Rally Pretty Pink
The French Open meets fashion with Kick off the French Open in style
one sparkling silver glitter and a new with one shimmering sunset-pink
white shade that "shatters" when and a new red shade that "shatters"
you apply it. Simply apply White when applied. Just apply Red
Shatter over Spark de Triomphe Shatter over Rally Pretty Pink for
for a stylish two-texture finish. a high-fashion finish.
Spark de Triomphe Rally Pretty Pink

A monumentally Rise to the occasion
marvelous with this shimmering
silver glitter. sunset-pink!
White Shatter Red Shatter

Glacier white Ravishing red
with a "crackled" with a "crackled"
finish. finish.
Available May
For more information about The Glam Slam France Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|5
R OPE BY STORM
ms team up to bring you Serena Glam Slam–
on of the 2011 Grand Slam tournaments.
OPI SERENA ENGLAND
Glam Slam! England Promotion Glam Slam! England Promotion

Grape…Set…Match - 6-pack Display Your Royal Shine-ness - 6-pack Display
OPI Item No. SR CD4 OPI Item No. SR CD3
6 - Glam Slam England Duo Packs, each containing: 6 - Glam Slam England Duo Packs, each containing:
1 – Grape…Set…Match, 1 – Servin’ Up Sparkle 1 – Your Royal Shine-ness, 1 – Servin' Up Sparkle
1 - chipboard counter display 1 - chipboard counter display
1 - color palette with chain and label 1 - color palette with chain and label
Display Dimensions: Display Dimensions:
7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D 7.5" H x 5.25" W 8.5" D • 19 cm H x 14 cm W x 22 cm D
Salon Price ............................................................................................................ $ 48.00 U.S. $ 69.00 CAN

Suggested Retail Price (each duo) ........................................................................... $ 14.95 U.S. $ 20.95 CAN
Total Retail Value ..................................................................................................... $ 89.70 U.S. $ 125.70 CAN
Salon Profit ............................................................................................................... $ 41.70 U.S. $ 56.70 CAN
Glam Slam England Glam Slam England

Grape…Set…Match Your Royal Shine-ness
Kick off England's most prestigious Sparkle and shine your way to
tennis tournament with gorgeous, England's most prestigious tennis
shimmering, stand-out nails! This Glam tournament with Glam Slam England,
Slam England duo-pack includes one a stylish duo pack that includes one
captivating metallic purple and our winning metallic-silver and our new
new sparkle-packed silver glitter. sparkle-packed silver glitter. Wear
Wear layered for an extra special look! layered for a dazzle fit for royalty!
Grape...Set...Match Your Royal
And the winner is… Shine-ness
this pretty All stand for this
metallic purple!
shimmering silver!
Servin’ Up Sparkle Servin’ Up Sparkle

Layer this silver glitter Bling out Your Royal
over Grape...Set...Match Shine-ness with this
for a sparkly finish! gorgeous silver glitter!
Available June
For more information about The Glam Slam England Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

6|
NEW
LIMITED
EDITION
DESIGN
Fashion meets function

with OPI’s beloved Mini Cuticle Nipper
now available in a new limited-edition bright-green color.
• Stylish "paint-splashed" handles
• Convenient compact size
• High-precision, professional performance
• Made of high-quality stainless steel
• Single-action spring for double or single-edge use
• Long-lasting & economical
*Available while supplies last
1 Decorated Mini Nipper in clear unit carton

OPI Item No. IM 281
Display Dimensions: 5" H x 5" W x 1.75" D • 12.7 cm H x 12.7 cm W x 4.5 cm D
U.S. CAN
Salon Price ...............................$ 7.95 $ 10.95
Suggested Retail Each ............$ 14.95 $ 19.95
Available June
For more information about the new limited-edition OPI Mini Cuticle Nipper, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

|7
This summer, brighten up your mood, your day— Suzi Weiss-Fischmann, OPI Executive VP & Artistic
and especially your nails—with Nice Stems! by Director. "And because bright, floral patterns are so
OPI, four shimmering-pink shades that capture the hot right now, these shades don’t just look good—
stunning color and undeniable beauty of fresh- they put you at the forefront of fashion!"
picked flowers.
Nice Stems! by OPI is available in a 4-piece "flower-
"These pretty pink-based nail lacquers look amazing cart" counter display that showcases these shades
on fingers and toes, especially for summer" says with impact!
LEFT TO RIGHT:
Play the Peonies

We’d put our money
on this lovely soft-pink.
NL S10
Come to Poppy
Surrender to shine with this
shimmering coral-pink.
NL S20
Be a Dahlia
Won’t You?
Give the gift of fabulous
fuchsia—to yourself!
NL S40
I Lily Love You

Fall head over heels
with this light pink sparkle.
NL S60
Nice Stems!
Display Promotion
OPI Item No. DD S18
18 - Nail Lacquers:
4 – Play the Peonies
5 – Come to Poppy
5 – Be a Dahlia Won’t You?
4 – I Lily Love You
1 - chipboard counter display
1 - 12-tip color palette with chain and label
Display Dimensions: 11.5" H x 10.5" x W 25" D • 30 cm H x 27 cm W x 14 cm D

Available June
For more information about Nice Stems! Promotion by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

8| opinews
ANNE HATHAWAY LUCKY LISTENERS
TAKES OPI ON-AIR GO HOME WITH OPI
Award-winning actress Seventy-five lucky contest
Anne Hathaway wore winners received mini manicures
Diva of Geneva and gorgeous gift bags (which
on her toes and included OPI Nail Lacquers) at
Guy Meets Gal-veston KIIS FM’s 7th annual "Pick Your
on her fingers when Purse" party. Celebrity attendees
she appeared on including Whitney Port (The Hills/
The Tonight Show, The City),
Chelsea Lately, and Kris Allen
at the premiere (American
of her most Idol),
recent movie and Ryan
Love and Seacrest (American Idol/E!
Other News/KIISFM) hosted and
Drugs. performed at the Beverly Hills,
California event.
CELEBRITIES GO HOME WITH OPI

At KIIS FM’s Jingle Ball Gift Suite, OPI gave celebrities and VIP guests gift bags filled with an assortment of OPI Nail Products,
including shades from the Burlesque Collection and Avojuice Hand & Body Lotion. Famous faces at the event included cast
members of Vampire Diaries, Glee, 90210, Keeping Up with the Kardashians and Twilight.
Roberto & Ali, Hayley Williams, Far East Movement Lacey Schwimmer, Brant Daugherty,
The Bachelorette Paramore Dancing With The Stars Pretty Little Liars
OPI NAIL LACQUER INSTYLE POLAND

WINS BEAUTY AWARD GIVES OPI SOME LOVE
The beauty editors of Destination
InStyle Magazine, Poland’s
Weddings & Honeymoon magazine
honored OPI in their February 2011 issue go-to beauty resource,
when they announced OPI Nail Lacquer named OPI’s The Thrill
as the of Brazil "Best Nail
"Best Lacquer" in its Best
Nail Polish." Beauty Buys 2010 Awards!

|9
MANICURE
indulge in the essence of rich avocado
Soothes, moisturizes, and improves skin elasticity

with nutritive, deep-penetrating Avocado oil, vitamins, and phospholipids (the biological building blocks of skin.)
Pro Manicure Kit NEW! NEW!

20 services per kit Avoplex Avoplex Revitalizing
OPI Item No. AV 753
Liquid Soap Hand & Body Scrub
thoroughly cleanses reveals softer, younger-
Contents: hands while nourishing looking skin while hydrating
1 – 240 mL – 8 Fl. Oz. with Avocado Lipid with nutrient-rich Avocado
Avoplex Liquid Soap Complex, Vitamin E Lipid Complex, Jojoba
1 – 250 mL – 8.5 Fl. Oz. and soothing Aloe. and Grape Seed oils.
Avoplex Revitalizing Hand & Body Scrub For use as a soak.
1 – 30 mL – 1 Fl. Oz.
Avoplex Exfoliating Cuticle Treatment
1 – 7.5 mL – .25 Fl. Oz. Salon Price Suggested Retail Price
Avoplex Nail & Cuticle Replenishing Oil Open Stock OPI Item No. U.S. CAN U.S. CAN
1 – 240 mL – 8 Fl. Oz. Avoplex Liquid Soap 8 oz./240 ml AV 108 $ 4.95 $ 6.95 $ 9.50 $ 13.50
Avoplex Liquid Soap 33.8 oz./ 1 Liter AV 107 $ 17.95 $ 24.95 N/A N/A
Avoplex Moisture Replenishing Lotion
Avoplex Revitalizing Hand & Body Scrub
1 – Avoplex Spa Service Tent Card 4 oz./120 ml AV 114 $ 5.95 $ 8.25 $ 11.50 $ 16.50
8.5 oz./250 ml AV 118 $ 9.95 $ 14.95 $ 19.95 $ 24.95
U.S. CAN 25.4 oz./750 ml AV 117 $ 24.95 $ 34.95 N/A N/A
Salon Price........................... $ 29.95 $ 42.50
For more information about Avoplex products, log on as a professional at www.opi.com or contact your local Authorized OPI Distributor.

10 | retailpromotions
OPI RINGS IN
wedding
RETAIL!
season
Today’s bride knows exactly what she wants—and that
includes manicures and pedicures with OPI for her big
day! Make the most of your bridal bookings with OPI
May/June retail promotions, each wedding-themed
TRAY 1 and beautifully packaged with OPI favorites and must-
have bonuses. Perfect for brides, bridesmaids, and any
woman who wants to say “I Do!” to beautiful hands and
nails—don’t miss the big event!
TRAY 2 Promo Center Display

OPI Item No. SR 540
Ask your distributor how you can earn this display for FREE!
U.S CAN
Salon Price ............................................$ 250.00 $ 299.00
TRAY 3 Bonus!
OPI Item No. SR C19
Bonus:
When you purchase four Prepack Trays
(two of #1; one each of #2 and #3), you’ll
receive one pack from each promotion tray FREE!
U.S CAN
Salon Price .............................................$ 378.00 $ 532.20
Retail Value ...............................................$ 780.60 $ 991.45
Potential Salon Profit ................................$ 402.60 $ 459.25

retailpromotions | 11
1 Love Your Nails

Purchase:
1 – 15 mL – .5 Fl. Oz. Original Nail Envy Natural Nail Strengthener
Maximum strength formula for longer, stronger, harder nails – with no splitting, peeling, breaking.
Get FREE:
1 – 15 mL – .5 Fl. Oz. Avoplex Nail & Cuticle Replenishing Oil
Moisturizes & conditions cuticles and nails.
U.S. CAN
Salon Price ............................................. $ 102.00 $ 143.40
Salon Price Each........................................ $ 8.50 $ 11.95
Suggested Retail Each .............................. $ 16.95 $ 19.95 12 UNITS WITH TRAY: SR C20
Retail Value Each ...................................... $ 29.45 $ 39.90 OPEN STOCK: SR C23
2 Always a Bridesmaid…
Special Price:
1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Kyoto Pearl
Shimmery White Satin.
1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Passion
Endlessly enticing pale pink.
Get FREE:
Mini Bag
U.S CAN
Salon Price ...............................................$ 96.00 $ 138.00
Salon Price Each..........................................$ 8.00 $ 11.50
Suggested Retail Each ................................$ 14.95 $ 20.95 12 UNITS WITH TRAY: SR C21
Retail Value Each ........................................$ 17.00 $ 21.95 OPEN STOCK: SR C24
3 Little Romantics
Special Price:
1 – 3.75 mL - .125 Fl. Oz. RapiDry Top Coat,
3.75 mL – .125 Fl. Oz. OPI Nail Lacquer in Alpine Snow,
Princesses Rule! & Sweet Heart
U.S CAN
Salon Price ..............................................$ 78.00 $ 107.40
Salon Price Each.........................................$ 6.50 $ 8.95 12 UNITS WITH TRAY: SR C22
Suggested Retail Each ...............................$ 12.50 $ 16.95 OPEN STOCK: SR C25
Retail Value Each .......................................$ 16.20 $ 22.70
For more information about OPI May/June Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

12 | professionalpromotions
Don't Just Dry – RapiDry! Liquid Essentials

FREE 120 mL - 4 Fl. Oz. RapiDry Save on 480 mL - 16 Fl. Oz. Assorted
with Purchase of 480 mL - 16 Fl. Oz.! Professional Liquids!
OPI Item No. SP CC4
OPI Polish Remover
Includes: OPI Item No. AL 406
1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) U.S. CAN
1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706) Salon Price ..........................................................$ 5.95 $ 8.25
Salon Value............................................................$ 7.95 $ 10.95
Salon Savings ........................................................$ 2.00 $ 2.70
U.S. CAN Artificial Nail Remover

Salon Price .................................. $ 29.95 $ 42.50 OPI Item No. AL 606
U.S. CAN
Salon Value.................................... $ 39.90 $ 28.55
Salon Savings ................................ $ 9.95 $ 13.95 Salon Price ..........................................................$ 14.95 $ 20.50
Salon Value............................................................$ 22.50 $ 29.95
Salon Savings ........................................................$ 7.55 $ 9.45
Brush Cleaner
FREE 30 mL - 1 Fl. Oz. DripDry OPI Item No. AL 206
U.S. CAN
with Purchase of 120 mL - 4 Fl. Oz.! Salon Price ..........................................................$ 14.95 $ 20.50
OPI Item No. SP CC5 Salon Value............................................................$ 19.95 $ 27.50
Salon Savings ........................................................$ 5.00 $ 7.00
Includes:
1 – FREE 120 mL - 4 FL. Oz. RapiDry Spray Nail Polish Dryer (AL 704) OPI Purified Acetone*
1 – 480 mL - 16 Fl. Oz. RapiDry Nail Polish Dryer - Refill Size (AL 706) OPI Item No. AL 506
U.S. CAN *TEMPORARILY NOT AVAILABLE IN CANADA.
Salon Price .................................. $ 29.95 $ 42.50 Acetone-Free Polish Remover *
Salon Value.................................... $ 42.45 $ 60.00 OPI Item No. AL 446
Salon Savings ................................ $ 12.50 $ 17.50 *NOT AVAILABLE IN CALIFORNIA.
Expert Touch Lacquer Remover

OPI Item No. AL 416
U.S. CAN
Salon Price ..........................................................$ 5.95 $ 8.20
Salon Value............................................................$ 7.95 $ 10.95
Save on OPI Pedicure Foot Files! Salon Savings ........................................................$ 2.00 $ 2.75
Disinfectable Foot File

with Disposable Grit Strips
Disinfectable paddle and handle; single-use 80
and 120-grit strips easy to apply and remove!
5-File Display
OPI Item No. SP CC2
U.S. CAN
Salon Price .................................... $ 64.75 $ 89.75
Salon Value.................................... $ 74.75 $ 99.95
Salon Savings ................................ $ 10.00 $ 10.20
Individual File
OPI Item No. PC 180
U.S. CAN
Salon Price .................................... $ 12.95 $ 17.95
Salon Value.................................... $ 14.95 $ 19.95
Salon Savings ................................ $ 2.00 $ 2.00
OPI Foot File

Disinfectable paddle and handle; single-use 80 and
120-grit strips easy to apply and remove!
Dynamic Duos
5-File Display FREE Matching Lacquer
OPI Item No. SP CC3
U.S. CAN
with Purchase of Axxium
Salon Price .................................... $ 64.75 $ 89.75 Soak-Off Gel Lacquer
Salon Value.................................... $ 74.75 $ 99.95 SP CS3 Alpine Snow Duo
Salon Savings ................................ $ 10.00 $ 10.20 SP CS4 Bubble Bath Duo
SP CS5 Lincoln Park After Dark Duo
Individual File SP CS6 Passion Duo
OPI Item No. PC181 SP CS7 I'm Not Really a Waitress Duo
U.S. CAN SP CS8 Miami Beet Duo
Salon Price .................................... $ 12.95 $ 17.95 U.S. CAN
Salon Value.................................... $ 14.95 $ 19.95 Salon Price ..........................................................$ 19.95 $ 24.95
Salon Savings ................................ $ 2.00 $ 2.00 Salon Value............................................................$ 24.20 $ 30.90
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

professionalpromotions | 13
Great Tip!
Get 400 ct. OPI Nail Tips at 200 ct. Price!
OPI Item No.
SP CC6 400 ct. Perfection Tips (Natural • No-Well)
SP CC7 400 ct. Perfection Tips (White • No-Well)
SP CC8 400 ct. Perspective Tips (Natural • Sport-Length/Half-Well)
SP CC9 400 ct. Structure Tips (Clear • No-Well)
SP CD1 400 ct. Structure Tips (Natural • No-Well)
SP CD2 400 ct. Structure Tips (White • No-Well)
SP CD3 400 ct. Dimension Tips (White • Sport-Length/Half-Well)
SP CD4 400 ct. Linear Tips (Natural • Full-Well)
U.S. CAN
Salon Price ...................................................................... $ 17.50 $ 24.95
Salon Value........................................................................ $ 29.95 $ 39.95
Salon Savings .................................................................... $ 12.45 $ 15.00
Smooth Savings! Juicy Summer Deals!

Save $5.00 on 750 mL - 25.4 Fl. Oz. Save 10% on all
Manicure/Pedicure by OPI Products! 200 mL – 6.6 Fl. Oz. sizes!
Manicure/Pedicure by OPI Mask OPI Item No.

AV988 Coconut Melon
OPI Item No. AV978 Cranberry
PC 607 Cappucino AV318 Crisp Apple
PC 617 White Tea AV848 Ginger Lily
PC 627 Cucumber U.S. CAN
AV918 Grapefruit
PC 637 Tropical Citrus AV878 Jasmine
Salon Price ................................................. $ 3.50 $ 4.50
PC 647 Papaya Pineapple AV838 Mango Salon Value................................................. $ 3.95 $ 5.50
PC 657 Royal Verbena AV928 Peach Suggested Retail Price ................................ $ 6.95 $ 8.95
AV308 Raspberry Violet Retail Savings ............................................. $ 1.00 $ 1.00
Manicure/Pedicure by OPI Scrub
OPI Item No. Save 10% on 60 pc 1 Fl. Oz. Retail Display
PC 307 Espresso
PC 317 Green Tea
PC 357 Cucumber
PC 367 Tropical Citrus
PC 377 Papaya Pineapple
PC 387 Royal Verbena
U.S. CAN
Salon Price ......................................$ 24.95 $ 34.95
Salon Value........................................$ 29.95 $ 42.50
Salon Savings ....................................$ 5.00 $ 7.55
OPI Item No. SR C35

Includes:
60 assorted 30 mL – 1 Fl. Oz., 2 Free Testers 200 mL – 6.6 Fl. Oz., 2 POP displays
U.S. CAN
Salon Price .................................................................................................. $ 52.50 $ 66.25
Salon Value.................................................................................................... $ 59.40 $ 74.95
Salon Savings ................................................................................................ $ 6.90 $ 8.70
Save on Avojuice
Body Creme
OPI Item No.
AV404 Mango 120 mL – 4 Fl. Oz.
AV414 Coconut Melon 120 mL – 4 Fl. Oz.
AV424 Ginger Lily 120 mL – 4 Fl. Oz.
U.S. CAN
Salon Price .....................................................................................................$ 4.25 $ 5.37
Salon Value.......................................................................................................$ 4.95 $ 6.25
Suggested Retail Price ......................................................................................$ 8.50 $ 10.75
Retail Savings ...................................................................................................$ 1.45 $ 1.75
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.

14 | opinews
TRENA
TRAVELS
TO LATVIA
OPI Guest Artist
Big Success Trena Martin not only
in Mexico City demonstrated—but

also participated as a
OPI Guest Artist Vu Nguyen rocked the judge—at the Baltic Beauty Fair in Latvia, the biggest Beauty Fair
house at Mexico’s annual professional beauty in the Baltic Region! The fair was held at the Kipsala International
exhibition in Mexico City. More than 75,000 Exhibition Centre where our Latvian distributor, Oniks Beta
salon professionals attended the exhibition,
LTD, took first place once again for the best booth at the show.
making it one of the biggest international
For three days, Martin shared her inspirational techniques and
professional beauty events in the world. The
creative nail art using OPI’s one and only Axxium Soak-Off
talented Nguyen demonstrated the latest
Gel Lacquer. She also enjoyed being a judge for the Annual
techniques using Clarité and Absolute Fx,
Championships in Nail Extension for the Junior/Senior category
and also showed off his artistic skills with
and the Classic Pedicure. “The competitions were very well-
his stylish Nail Art. After the show, Nguyen
conducted an in-house training at the organized and Elena put on a fantastic awards show,” said Martin.
corporate office of OPI Mexican Distributor
California Research where the group spent
hands-on time working on Nail Art and various
systems including Clarité, Absolute Fx, and
our booming Axxium Soak-Off Gel Lacquer. OPI HOLLAND MAKES IT BIG
"The OPI Mexico Team was very committed
and eager to learn, by the end of the class they AT TRADESHOW
were making tigers and skulls along with a The OPI Holland team unveiled a beautiful brand-new booth to more
variety of new nail art," said Nguyen. than 15,000 attendees at Beauty Salon dimensions 2010, one of the
most prominent trade shows in the Netherlands. The sophisticated
stand showcased
an extensive range
SAY HELLO TO THE of OPI products,
and sales were so
NEW OPI EXPERTS successful that
the booth had
Chong Li Ping - Kuala Lumpur, Malaysia to constantly be
restocked as the
May Yoong Yin Mee - Kuala Lumpur, Malaysia
show went on!
BONJOUR, DANNY!
OPI Guest Artist Danny Phung conducted a three-day training
seminar focusing on Absolute, Absolute Fx, Axxium, and
Axxium Soak-Off Gel Lacquer at the Culture of Color Nail Bar
in Paris, France. Each day more than 20 eager nail technicians
attended the training and participated in the rigorous hands
on workshop training for our OPI France Distributor, Ad
Beauty. "I know AD Beauty has grown substantially over the
years and it’s no surprise as to why, they’re one of the best
teams I’ve had the privilege of working with and I can’t wait to
see what they have in store for this year!" said Phung.

opieducation | 15
TO A LOCATION NEAR YOU
If you attend just one education event this year, make it the OPI Academy on Tour!
"I learned more in one day than I have in two years of educational classes!"
"I can't wait to use the new techniques I learned with my customers!"
“This is more than a class – it’s an education experience!”
• Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks
of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend!
Monday, May 2, 2011 Monday, September 12, 2011

SALON CENTRIC SALON CENTRIC
Glen Burnie, Maryland Roanoke, Virginia
Info: (800) 688-0170 ext. 105 Info: (800) 688-0170 ext. 105
Monday, May 16, 2011 Monday, September 26, 2011

SALON CENTRIC TRU BEAUTY CONCEPTS
Hummelstown, Pennsylvania Southhampton, Pennsylvania
Info: (800) 688-0170 ext. 105 Info: (215) 322-671
Sunday, May 22, 2011 Monday, October 10, 2011

BEACHES BEAUTY SUPPLY SALON CENTRIC
Missoula, Montana High Point, North Carolina
Info: (406) 541-8383 Info: (800) 688-0170 ext. 105
Monday, August 8, 2011 Monday, November 7, 2011

SALON CENTRIC STATE BEAUTY SUPPLY
Charleston, West Virginia Overland Park, Kansas
Info: (800) 688-0170 ext.105 Info: (913) 599-6464
CALL NOW!
Space is Limited!
Tuition: $100.00 Includes a FREE lunch, OPI designer bag and product.
For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.

OPI Products Inc.
13034 Saticoy Street
N. Hollywood, CA 91605/USA
May/June 2011
OPI Item No. PR 574
Domestic Edition
Advertising & Marketing

You and your clients can see OPI in the
May/June issues of these magazines:
You’ll also find OPI in American Salon, Modern Salon,

Canadian Hairdresser, Day Spa, InOurSalon, Launchpad,
Nails, Nailpro, Nailco (The Industry Source), Salon
Magazine, Spa Magazine, Viet Beauty, & VietSalon.
OPI is available in over 100 countries around the world

For your Authorized Distributor within the US or Canada,
please call 1-800-341-9999 or go to www.opi.com.
For all other countries, please contact international@opi.com or
International Customer Service at 818-759-8629.

Star-Spangled Nails
1. Polish the nail sparkly red.
2. Paint two blue lines that curve in
opposite directions.
3. Add silver outlines to the blue
lines. Glue on blue star nail jewels.
Add top coat.
Jade Sewell, Just Nails, Great Falls, Mont.
Criss-Cross French
1. Polish the nail sparkly red.
2. Use a green glitter striper to
add criss-crossing lines at the
free edge.
3. At the line intersections, add
gold rhinestones. Apply top
coat.
Kimberly Harr, La Nail Beautician, Everett, Pa.
Poinsettia Power
1. Polish the nail shimmery silver.
2. Use dark red paint to create six
teardrop shapes in a circle.
3. Add black and gold dots to the center
space. Add green curls and leaves.
Accent the leaves with pale green.
4. Accent the curls with pale green.
Accent the poinsettia with pink. Add
three sets of three gold dots. Apply
top coat.
Gina Morgan, Nails by Gina, Oakdale, Calif.
Want to see your

nail art how-to here? For more nail art
.com
Mail your tips (one for each step) and instructions to Sree step-by-steps, visit
Roy, NAILS Magazine, 3520 Challenger St., Torrance, CA www.nailsmag.com/style,,
90503. Make sure to include your name, salon name (if then click on Nail Art.
applicable), city, state, and contact information.
na0511nas.indd 85 3/24/11 3:47:44 PM

STYLE}
Double
double Take advantage of the increased demand for double
services and your salon could gain the reputation of
being the go-to place to meet for coffee, drinks, even
the Fun dinner and a movie. BY MICHELLE PRATT
“It’s like getting two birds with one

stone,” says Roula Nassar, owner
of Roula’s Nail Spa in Houston.
“Friends book together and they are
able to enjoy someone’s company while
getting beautified.” Nassar says her salon
receives requests every day for double
bookings — appointments where two
clients come in at the same time to enjoy
side-by-side services. Double bookings
became popularized as a fun way to
celebrate events, such as Mother’s Day or
birthdays. Today, salons who service two
(or even three or four) clients at once are
replacing traditional meeting spots such Patrons of Roula’s Nail Spa are offered
as coffee shops, bars, and surprisingly, a beverage with their services —
even movie theaters. cocktails for the adults and mocktails
for the younger set.
Double bookings seem to attract natural
nail clients over enhancement clients.
One reason for this may be because ROULA’S NAILSPA
ROULA’S NAIL SPA
enhancement clients are more likely to Houston
prebook their appointments instead of “We include a cocktail or a mocktail with our services,”
spontaneously deciding to get their nails says owner Roula Nassar. Adults enjoy a cocktail, and
filled. But another contributing factor teens or little girls sip mocktails, pretty drinks with no
may be the relaxed pace of natural nail alcohol, while getting their nails done. Offering a drink
services, especially pedicures. For the doesn’t have to prolong the service, but it does increase
most part, natural nail services include a the “aaahh” factor, so clients automatically take a deep
massage, which helps slow the pace, relax breath and relax. Salon owners can encourage clients to
the client, and create a small reprieve from extend their time in the salon by offering specials that
an otherwise hectic schedule. Most often, will help them linger longer. For example, Nassar says
we want a slower pace when we meet a she runs a special offering $5 off a mani/pedi combo,
friend, making natural nail services at a encouraging dual services during double bookings.
salon a perfect choice. “Most people walk out with a combo,” says Nassar. “I
With the increase in double bookings, would say 50% are the mani/pedi combo, with 35%
it’s clear that clients are using the salon getting a pedicure only and 15% get only a manicure.”
as a gathering place. By accommodating Though they don’t do a lot of advertising to promote
multiple clients during the same hour, double services, Nassar says the salon self-promotes
salon owners can keep their current the opportunity. “We’re conducive to double services
customers happy and attract new ones to because of the location, because we have eight pedicure
the salon. Read on to see how these salon stations, seven of which have a mani attachment,
owners have creatively accommodated the and because, though clients come together, they can
double-booking trend. personalize their experience by choosing their favorite
of our 22 different scents,” she says. >>>
na0511double.indd 86 3/23/11 1:39:47 PM

UV Gel Polish
www.ezflow.com
na0511double.indd 87 3/23/11 1:40:04 PM

“We accommodate clients who spontaneously decide
THE
THE NAIL
NAIL BAR Dallas they want to get pedicures together, even without an
appointment scheduled,” says manager Star Williams.
“Clients will walk in with Starbucks cups and want to
sit down and spend time together. It happens naturally
when there is space enough for two.” Clients are
allowed to BYOB (bring their own bottle), which makes
after-work hours and Friday evenings popular times for
appointments. “People meet here after work instead of
meeting friends out for a drink,” says Williams. In addition
to the “after-work” crowd, double bookings offer a draw
to people who just want a place to meet. “We get friends,
sisters, and mothers and daughters who come in to spend
time together.” There is a difference between “double
bookings” and “parties” at the salon, says Williams.
“Parties,” she notes, “are for when a bunch of friends want
to celebrate an event; double bookings are for every day.”
An added benefit to a double appointment: Clients who
schedule together most often also want the high-end
services. The “Nail Bar Signature Package,” a mani/pedi
combo, is the most popular choice for double bookings,
though other options are available that cost less than this
$70 service. Though the Nail Bar doesn’t run promotions
Though screens separate clients at The
Nail Bar in Dallas, clients can still enjoy or discounts for double bookings, they do offer an early-
interacting with friends during their bird special that discounts the mani/pedi combo, so
pedicure appointment. friends are able to take advantage of the discount if they
book early in the day.
COSMOS
COSMOS BEAUTY BAR
BEAUTY BAR
Glen Ellyn, Ill.
“We add the entertainment value,” says owner Annie Johnson..

With a full-service bar as part of the salon, Cosmos is literallyy
a Beauty Bar. “When clients book appointments together, theyy
get something tangible and intangible,” says Johnson. “Theyy
get to be out with a friend, but they also leave with something g
tangible: beautiful nails.” Going out for a mani and martini iss
less expensive than dinner and a movie, but evenings and d
happy hours aren’t the only times that book up for nail servicess
with a shot and twist: Business meetings, mother/daughter,,
or aunt/niece outings are also very popular bookings. “Wee
decorate the whole salon to celebrate every holiday,” sayss
Johnson. “Clients love it. The salon is so festive, and clientss
know when they come in it will be a ton of fun.” Johnson sayss
double bookings happen mostly through word-of-mouth,,
though she does advertise her salon in local magazines and d
Don’t overlook the male market for double
newspapers, as well as through donations of gift baskets att services! This client’s wife scheduled his services
multiple fundraisers. The fact that there are multiple pedicure as a way to celebrate a 40th birthday.
booths and manicure tables, along with a full bar, makes
double bookings a natural and regular part of the offerings at
Cosmos Beauty Bar. >>>
na0511double.indd 88 3/23/11 1:40:13 PM

Who says
you can’ t be perfect?
Patented Innovation
Non-chipping
Long-lasting
Perfect smile lines
every time
Dashing Diva
French Wrap Manicure
Application
STEP 1 STEP 2 STEPS 3+4 RESULTS

Apply French Wrap Plus. Clip off application tab Apply Dashing Diva Base A perfect French manicure
to release French color. Seal and then Top Seal. that lasts on natural nails!
©2011 Dashing Diva Professional. 866.665.3482

www.dashingdivapro.com
na0511double.indd 89 3/23/11 1:40:34 PM

NEW!
LEMON TONIC
Tempt clients into pedicure season with
the alluring aromas of sparkling lemon
and yuzu warmed by cozy vanilla, ginger,
and white tea essences! Filled with
soothing botanical extracts, moisturizing
butters, and antioxidant vitamins, new
Manicure/Pedicure by OPI lemon tonic
scrub, mask, and massage tame
winter-parched skin leaving it soothed,
smoothed and touchably soft!
lemon tonic scrub

Banishes calluses and dry, rough skin
with natural sugar crystals and AHAs.
Salons like Scratch Pedicure Parlour that

offer side-by-side pedicures become
a go-to destination for friends who are
looking for a place to catch up and relax.
SCRATCH
SCRATCH PEDICURE PARLOUR
PEDICURE PARLOUR
Rockford, Ill.
lemon tonic mask “We offer a movie night where friends can book services
Rejuvenates, soothes and ultra-hydrates
with shea butter extract.
together and bring a bottle of wine and a movie to enjoy
while they’re getting their pedicures,” says owner Heather
Hall-Williams. The salon’s location makes it easy for clients
to order carry out from local restaurants in case they also
want to enjoy dinner or snacks. Hall-Williams says she
began to see that clients schedule together, and she realized
they were using the salon as a place to hang out with
friends while they got their nails done. Her salon is located
downtown, making it accessible not only as a destination,
but also as a perfect spot where clients stop in as part
of their evening plans. “We see a lot of Adam-and-Eve
bookings, where clients come in before they go out,” says
lemon tonic massage
For a silky, sensual spa massage with rich
Hall-Williams. “Other times, coming in for pedicures and
emollients and antioxidant vitamins. drinks isn’t tacked on as part of the date — it is the date.“
To promote clients scheduling together, Hall-Williams runs
specials that discount double bookings. “We offer $10 off
your service when you book with a friend, which really means
they each get $5 off the service.“ Hall-Williams markets
through signs in the salon’s window, through Facebook, and
by participating in her city’s First Friday events. All of these
help get the word out to current and potential clients that
her salon can be the go-to destination for friends.
na0511double.indd 90 3/23/11 1:40:43 PM

N
LEMOIC
TON
NEW!
temptingly tam
ing
na0511double.indd 91 3/23/11 1:40:53 PM

STYLE}
Designer Nails Tutorial

Veteran nail tech
Michelle Sproat shares
an excerpt from her
new book-DVD set.
Michelle Sproat
is a nail artist of
many talents.
The Kingsville,
Ontario, Canada-
Sproat based nail tech and
dedicated OPI international
guest artist of 20 years excels
at everything from natural
nail care to fabulous French
enhancements and glamorous
salon-style nails. In her newly
released book and DVD set
Inspirations: Designer Nail
Collection, Sproat focuses mostly
on stiletto-shaped designer nails.
With nine step-by-steps in the
book, plus an hour-long DVD
with five designed nails (three
techniques from the book, plus
two bonus applications), the set
will be a resource to any nail
artist who aspires to a career like
Sproat’s.
Sproat also includes photos
of her nail art journey, including
ones from her competition
experiences and travels with OPI.
Here’s an excerpt, which shows
how to do the book’s cover nails,
dubbed “Cameo Creations.”
na0511sproutDesigner.indd 92 3/24/11 4:01:46 PM

1 2 3
1. Attach a custom extended 2. Sculpt a camouflaged nail bed 3. Sculpt a thin stiletto extension
nail form to the prepared extension. to the desired length.
natural nail.
4 5 6
4. Add a layer of accent color 5. Shape the nail and smooth 6. Add small dots with beads
meeting the smile line and the surface. Optional: Use a and rows of ruffles. It is
fade toward the tip. gel sealer. important to work small.
7 8
7. Use a fine brush, marbleizer, 8. Use a small design brush to

Buy Inspirations: Designer Nail
or pointed tool with gel to add
scrollwork.
build a detailed cameo. Work
in very thin layers. .com Collection ($59.95) from
www.nailsmag.com/store.
na0511sproutDesigner.indd 93 3/24/11 4:01:51 PM

STYLE} boutique
mother & baby products
With springtime in full bloom, what better way to appeal to new moms and mommies-to-be than by
offering gentle-on-skin products for both them and baby. Try arranging a nice variety of the items in a
beautiful gift basket to encourage retail sales.
1. The Susan Brown’s Baby collection of E, and sweet almond oil to form a protective Cap Moisture & Massage Oil.
products are formulated with a blend of barrier over scars. www.nailsmag.com/fifi/15434
cocoa, shea, moringa, and jojoba butters, www.nailsmag.com/fifi/15432
as well as jojoba esters. For sensitive young 5. Mustela’s PhysiObébé cleansing fluid is
skin, Susan Brown’s Baby offers the softly 3. Eco Nuts offers dried fruit shells, which great for baby’s face and diaper area, is soap-
scented Nourishing Lotion and tear-free come from soapberry trees in Nepal, India, free, and works to soften skin using allantoin
Foaming Shampoo & Body Wash. For stretch and Indonesia. The reusable shells are gentle and aloe vera. The Hydra Bébé facial cream
marks, the company offers Stretch Therapy on fabric and skin, eliminating the need for contains jojoba oil, sweet almond oil, and
Warming Masque, as well as the Stretch fabric softener. The all-natural body butter is shea. For mom, the Stretch Marks Intensive
Therapy Daytime Treatment. also available in two flavors, coffee and açai, action treatment contains vitamin B5 and
www.nailsmag.com/fifi/15431 as well as a skin-softening and moisturizing mineral trace elements to help reduce the
body oil in a variety of scents, all great for size, depth, and color of stretch marks.
2. Mamma Mio Skincare provides three moisturizing after a bath. www.nailsmag.com/fifi/15435
great treatments for treating stretch marks www.nailsmag.com/fifi/15433
and deep scars. The Tummy Rub stretch 6. Basq NYC’s 9 Months Essentials
mark oil contains rosehip, wheat germ, and 4. For moms, Baby Bump offers Stretch Mark Kit includes Citrus Sugar Body Polish
borage oils to help increase skin elasticity. The & Massage Oil, 2 in 1 Face Mask & Scrub, for exfoliation, Advanced Stretch Mark
Goodbye Stretch Marks treatment works to Stretch Mark Minimizing Cream, and Body Butter for intense nourishment and scar
help repair and minimize the appearance of Polish. The Kuddles collection for babies and prevention, and a conveniently sized Resilient
stretch marks by up to 70%, while the See- children includes Ultimate Moisture Balm, Body Oil for on-the-go treatment.
No-Scar solution uses dimethicone, vitamin Ultra Gentle Cleansing Cream, and Cradle www.nailsmag.com/fifi/15436
94 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY KELLY BRACKEN
na0511boutique.indd 94 3/23/11 1:52:12 PM

na0511boutique.indd 95 3/23/11 1:55:15 PM

na0511busNF.indd 96 3/23/11 2:21:07 PM

NA0211eurotouchfp.indd 1 12/28/10 10:18:27 AM
BUSINESS}
Store Vantage Delivers

Free Online Scheduling
Store Vantage is a free, web-based scheduling and marketing tool that
helps you schedule your appointments, track client preferences, and
send automatic appointment reminders. It also helps organize your
work, manage your staff and resources, understand your economics,
and send marketing campaigns to your customers. For a small monthly
fee, users can take advantage of a client self-booking feature.
Being web-based means there’s no need to install a program or
purchase additional computer equipment. All that is needed to run Store
Vantage is an Internet connection and a few minutes for setup. “Users
complete four simple steps to schedule a new appointment in seconds,”
says company co-founder Ben Gonzales. “Everything you need to know
about the client and your availability is at your fingertips.”
For more information, go to www.nailsmag.com/fifi/15441. >>>
na0511busNF.indd 97 3/23/11 2:21:14 PM

12/28/10 10:18:27 AM
Is a Franchise Salon Right for You?
MiniLuxe, a nail and waxing salon chain that started with one salon in Newton,
Mass., recently announced plans to expand its concept nationally through a
franchise program with the goal of opening up to 15 new locations throughout
the Northeast and Mid-Atlantic by the end of 2011. Since opening its first salon
in mid-2007, MiniLuxe has launched a new location each year. According to the
brand, MiniLuxe thrives on a number of factors, one of the most important being
the chain’s dedication to hygiene. MiniLuxe assembled a special group of advisors
that spans from podiatrist Dr. Carolyn Siegal to physician Dr. Mehmet Oz to top
beauty editors. Every salon features a lab equipped with hospital-grade autoclaves
and supporting sterilization equipment. “In survey after survey prior to our initial
launch, cleanliness and service surfaced as the two most important things for
our customers. With both a podiatrist and a physician on our advisory staff, our
practices are already reshaping the industry,” notes Laura Bronner, senior vice
president.
Tony Tjan, chairman of MiniLuxe and general partner of The Cue Ball Group
(MiniLuxe’s founding firm), says, “We challenged the team to come up with a
breakthrough franchise concept that could create a new brand standard, grow quickly,
and be resistant to economic market cycles. After months of analysis by some of the
best minds in the country, the only project still standing was MiniLuxe.”
If you might be interested in opening up a MiniLuxe franchise salon, visit www.
miniluxe.com/franchise, e-mail franchise@miniluxe.com, or call (855) MINILUXE.
Run Your
Business Better
Creating a salon or spa from scratch is a daunting
task. Successful Salon & Spa Management, Sixth
Edition cuts through the confusion and offers
a clear understanding of what it takes to run
a salon or spa. This go-to reference provides
advice on menu pricing to keep your business
profitable. Other topics include lease and
rental agreements, utilities, and other operating
costs. Author Edward J. Tezak has a 50-year history in the
beauty industry as a barber, hairstylist, chain salon manager, and
cosmetology instructor. Co-author Terry Folawn has over 30 years
of experience as a stylist, trainer, manager, and business owner.
For more information, go to
www.nailsmag.com/fifi/15442.
NA0311biosculpthrd.indd
na0511busNF.indd 98 1 1/21/11
3/23/11 2:21:23 PM 8:38:30 AM
Free Nail Art Really Brings Them In The thing about
“I don’t charge for nail art,” says Sharon Frenz, owner of
The Nail Boutique in Tomah, Wis. “As long as I can fit
the color
the art in the allotted appointment time, it’s free. I do
some quick wisps, swirls, and dots, and my clients are
happy as clams!” Complimentary nail art is a no-brainer,
orange
she says. “Of all the services we can offer, it’s the least
expensive for us. Nail art paint and polish is inexpensive is that it
and application only involves a little bit of our time.”
And once she gets them in the door with the promise
of free nail art, Frenz educates new clients about why stands out.
they should stick with her. “I have my Barbicide jar in
a conspicuous place on my table and they see how I
work and take care of their nails,” she says. “They see
how we clean our pedicure throne and we explain
why we’re doing it that way. I kill them with the
best customer service I possibly can and my
receptionist has them rebooked before I’ve put on Your nail salon should stand out,
the top coat.” too. But rather than giving all
She does make exceptions to her free nail art
your clients bright orange polish,
policy. “If they want something specific (such as
maybe you should start with
a special design for their kid’s sports team) then I
charge a nominal fee — usually not more than $5. MINDBODY software.
If what they want is more detailed and goes into
the next hour (and I have time), I usually charge
$8,” she says. “But I tell all my brides that their
art is my wedding present to them. I figure there’ll
be someone at the wedding who will admire her
nails and she’ll tell them about the wonderful
place that treated her so nicely.
“I’m not giving anything away. It’s part of my
business and marketing plan. I tell my clients MINDBODY—helping businesses
that they are my walking billboards so why
stand out since 2001.
would I charge for them to advertise for me?”
'
Create an
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limited, so call Backscratchers at (800) 832-5577 for availability.
na0511busNF.indd 99 NA0511mindbodythrd.indd 1 3/23/11 2:21:47 PM

BUSINESS} reader to reader
Are DIY nail products (available
to the general public) good or
bad for the professional
industry? And why?
Bad bad bad.

When consumers
buy these products and use them without
any professional training they don’t they will always make a mess of it and education, damaging results occur.
learn proper technique, application, or realize we are not just some air-headed Guess who gets the bad rap? The entire
maintenance. They risk ruining their bimbos who sit pretty painting nails. We nail industry. I do not enjoy hearing the
nail beds or someone else’s and can pass are qualified and do our jobs properly! I horror stories from somewhere else, but
infections from one person to the next (if think a lot of hairdressers must feel the I look at it as part of my job to educate
they are providing the service to someone same way, but they are still very much in anyone who sits at my table. So get ready
other than themselves), not to mention business and so are we. for an earful if you slam my industry.
risking their own personal health! They Judy Archibald Robin Jones
have no clue as to what to watch for. I Manchester, England Robin’s Nest Professional Nail Care,
don’t even like the idea of full-coverage London, Ohio
DIY nails because they can rip away the When I was a teenager I bought DIY
nail beds. I think they should only have products, developed a passion for nail There’s nothing wrong in doing
access to basic nail files, polishes, etc. care and nail enhancements, and now some DIY to the nails as long as the
Bobbi Morgan over a decade later I share my passion instructions are followed properly. It
Liquid Sun Nails, Prince Rupert, with potential nail care professionals as gives us ladies time to experiment and
British Columbia, Canada a nail instructor. some time to ourselves! I started out this
Toyia Brown way and it led me to my career, which I
There are two reasons I feel they are bad. Rivertown School of Beauty, Columbus, Ga. love. Nothing is as good as the real thing
First of all it takes away from my income. though — DIY products are not the best
That’s the greedy side of me that rarely The average consumer and/or quality and they make you realize what a
shows. Secondly, DIY nail products unlicensed professional who tries to do good job nail techs do. So it’s very good
make the average Jane think she knows nails at home doesn’t really scare me as for us because we have skills and passion
everything there is to know about nails. far as business goes. Clearly, they’re not that the DIY products can never touch.
Unfortunately, the consumer is not who I want as a customer in my salon Clients know a good professional service
fully educated on all the diseases and (although I would love to change their when they get one and always come
disorders of the nail. I worry they will perspective). Unfortunately, there are back (especially after experimenting
harm themselves or others due to lack just too many enhancement products themselves, even with nail polish).
of information. available to the public. Without Cheryl Wigley-Douce
Melissa Fuge Laid’eez Salon & Spa, Derby, England
The Foxy Lady, Klamath Falls, Ore.
Next question:
One thing we have to remember is that If your salon was on fire and you had time to grab three things,
if stores sell DIY nail product kits, then
what would they be and why? [Answers will be printed in the
August 2011 Issue.] Share your opinion on the topic by e-mailing
.com
people may well give them a try. And
your response by May 15 to sree.roy@bobit.com. Please include your
name, salon name, city, and state with your response.
100 | NAILS MAGAZINE | MAY 2011 ILLUSTRATION BY AJAY PECKHAM
na0511reader2reader.indd 100 3/23/11 2:22:45 PM

NA0211artisticfp.indd 1
Celebrity Manicurist Tom Bachik
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VOGUE 03019 SWAG 03038
na0511reader2reader.indd 101 3/23/11 2:23:30 PM

NA0211artisticfp.indd 1 12/21/10 11:51:23 AM
BUSINESS}
Grow Your Business

with Media Coverage
A press release is one of the easiest and
most cost-effective ways of getting your
message out when you have a business
announcement. BY JENNIFER WEZENSKY
NEED AN ANGLE?
Here are some possible news angle ideas for
your press release:
> New location
> Moving location
> Expansion of facility
> New stylists/technicians/designers
Today’s newsroom is a busy Sales announcements and > New services
place. Editors are constantly routine business information > Unique services (such as a job-hunting makeover)
looking for good stories, but should be in paid ads. > Renovation of facility
they don’t have much time to find Other types of information > Fundraising event (such as Locks of Love, Breast
them. By learning more about what can be distributed in press re- Cancer Awareness Month)
editors need, your business has a much leases. There is no charge for > Awards/recognition for salon
better chance of being featured. publishing this information. > Employee awards/recognition
Studies have shown that half the If your press release has a lot > New employee certifications
content of most newspapers originates of fluff, hype language, or ex- > Attendance at relevant major events (such as hair
from press releases (also known as clamation points, it will likely shows, beauty events)
news releases). Everything from be dismissed by an editor as > Trends in hair, nails, or spa services
calendar items and news briefs to information that should be in > The economy: Has it affected your beauty business?
feature stories may have originally a paid ad.
started as a tip from a press release. Consider the audience. The editor of
Press releases are not advertise- a community newspaper is looking for
ments. Some editors understand that stories that resonate with local readers.
much of the general public does not If you can take a national trend and
make distinctions between news and connect it to your local company or
ads. On the other hand, many editors service without distortion, you have a
will be frustrated if you don’t under- good story to tell. If you are providing
stand the difference. a service that no one else in the area
An ad is paid for. It runs in its own offers but lots of people would use if
space, typically below the publication’s they knew about it, you have a good
news and feature stories. Sometimes story to tell.
publications include a border, In this case, “think local” means If your announcement would interest
either with a line or white space, to think of the types of information that them, then it may interest a local
differentiate between ads and news. interest your friends and neighbors. editor. Your press release should
na0511pressRelease.indd 102 3/24/11 11:02:43 AM

NA0511mehazprofp.indd
FOLLOW US ON FACEBOOK.
www.nailsmag.com/fifi/15170

NA0511mehazprofp.indd 1 3/18/11 8:43:06 AM
make it clear how this is of interest to interesting? Why are you
local readers. excited about it? Why would
When you have information you someone else care about it?
want to share with the public about Make sure you know the
your business, first you should answers to these questions
determine if the information is actually before you sit down to write
news; consider whether it is interesting your press release.
to anyone besides yourself and your Your press release should
immediate family. What makes it make it clear what is unusual,
unique, or intriguing about whatever it

is you are announcing. Press releases
that are tied to something timely, such
as an upcoming event, are more likely
to get the attention of a local editor.
Companies introducing new products,
services, or projects also have a good
chance of standing out among the
news submitted.
Other types of information editors
are seeking include the announcement
of:
> Personnel matters: Hirings,
promotions, awards, retirements of
employees who have been with the
company for many years.
> Anniversaries, such as a
company’s 75th year in business, or
other milestones or record-setting
performances.
> Survey results or statistical
data a company has collected that
has relevance to the newspaper’s
readership. Such information might
be something readers either can use,
a helpful tip, or something that makes
the reader feel more informed.
> Worthwhile activities: Special
projects a company or its employees
have tackled to better their community
and help those around them.
> New partnerships, mergers, or
similar business activities.
> New construction or jobs.
Jennifer Wezensky is president of JW

Public Relations, a Michigan-based
boutique PR firm specializing in helping
small businesses garner positive media
coverage. The new JW PR Toolkits
series has the tools a nail technician or
salon owner needs to create a “do-it-
yourself” PR campaign on a shoe-string
budget. For more information, visit
www.jwprtoolkits.com.

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BUSINESS}
A Bundle of
(Un-Paid?)
For some nail techs, a new baby
can be accompanied by anxiety
over the time they need to take
off from work. Here’s how you can
help alleviate some of the stress by
planning ahead.
BY TIM CROWLEY
Joy
According to the latest NAILS Big Book, approximately
20% of working nail technicians do not have medical
insurance, and approximately 25% classify themselves
as either booth renters or independent contractors, meaning they
do not fall under state and federal mandates for re-employment.
This can put nail technicians in a tight spot when expecting a
baby. Even established nail techs with full books will be forced to
take time away from their money-earning business and may have
a difficult time receiving any disability coverage while they are out.
A tech might also have to deal with her job (or booth if you are a
106 | NAILS MAGAZINE | MAY 2011 ILLUSTRATION BY ©ISTOCKPHOTO.COM/MEGAMIX
na0511maternity.indd 106 3/25/11 9:20:29 AM

©2010 Entity Beauty Inc.
Brush.
Entity One
Color Couture.
Forget everything
you know about
Wear. manicures and
take your art
to the next level.
We’ve combined
the long-lasting,
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It’s everything you
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entitybeauty.com
Model is wearing
Tres Chic Pink. www.nailsmag.com/fifi/15131
na0511maternity.indd 107 3/28/11 9:36:13 AM

NA0411entityfp.indd 1 2/24/11 9:07:00 AM
4,587 stories renter) being replaced while she is out. And if you are not
310 polish articles classified as an employee, there’s not much you can do
about it.
eight blogs According to the Family and Medical Leave Act, amended
in January 2008, employees of a company are guaranteed
NAILSMAG.COM up to 12 weeks of job-protected leave during any 12-month

period for the birth of a child, adoption, care of an imme-
diate family member with a serious health condition, and
485 step-by-step demos care of one’s own serious health condition. This is a feder-
583 all-new Encyclopedia entries ally mandated act that applies across state lines.
One of the catches to this is you are not entitled to any
four giveaways every month more rights than you would be if you were still working (for
instance you could still be the victim of a budget-induced
NAILSMAG.COM layoff), but the idea is that a recognized employee can’t be

terminated solely because of her family leave. You can see
more specifics on the U.S. Department of Labor’s website,
340 reader questions answered www.dol.gov/compliance/laws/comp-fmla.htm.
336 covers to view There are also accompanying pregnancy leave rights for
different states — with different coverage for each (some
twenty eight years’ worth of magazine content offer no additional coverage). The website www.national-
partnership.org (here’s a shortened direct link: www.
the brand new tinyurl.com/4h9t6ya) has an information-packed brochure
addressing the laws in each state.
NAILSMAG.COM INSURANCE OPTIONS

— everything a nail tech needs Unfortunately, being under a
spouse’s medical insurance
doesn’t include you in the FMLA’s
57 combined years of editorial experience plan for any paid maternity leave,
122 photo galleries which is what an employee of an

FMLA-qualified business would
58,062 NAIL ART PICTURES be. So the likelihood of a booth

renter or independent contractor receiving any help while
away from her job is very low. But there are some disability
NAILSMAG.COM options that will work.
Some states have disability insurance programs for the
8,300 other art images self-employed, which may provide you with some alterna-
tive options. This will be similar to buying temporary insur-
247 technical videos ance programs, such as Aflac (www.aflac.com), in which

case you usually need to sign up for the plan before you are
20 years’ of industry statistics pregnant, and sometimes you need to have been in the
program at least six months or more before they will cover
any claims.
NAILSMAG.COM However, these short-term coverages can sometimes
carry expensive premiums.
seventy three articles on working healthy
80 nail disorders explained TAKING THE TIME
153 salon profiles Once you know your expected due

date, you should start planning for how
you will keep your clients covered
1,436 companies in our salon directory during the time you will be away from
work. Obviously, you aren’t the first
NAILSMAG.COM nail tech wanting to take a maternity

leave, so we suggest you reach out to
108 | NAILS MAGAZINE | MAY 2011 ICONS BY ©ISTOCKPHOTO.COM/VALERYPRINT2DVALERYPRINT2D
na0511houseWeb-halfVERT.indd 2 3/25/11 2:13:16 PM
na0511maternity.indd 108 3/25/11 5:18:01 PM

fellow techs or hairstylists A good resource to have
for advice. Professional throughout your nail
FUNGUS
beauty web networks can career is the advice and
be helpful for advice from opinions of other nail
other female salon workers techs across the world.
KILLING
who have gone through And with social networking
maternity leaves themselves. exploding like crazy,
If you are a booth renter there’s no reason not to
POWER!
or independent contractor, familiarize yourself with
let the salon owner know as the popular nail tech forums
soon as possible when you out there. Here’s a quick list
are planning to take off, and of some you can check out:
discuss with him or her if www.beautytech.com
there is an option for you forums.nailsmag.com
to return within a certain www.facebook.com/nailsmag
time period if you desire www.nailtalkradio.com
to do so.
The owners are under no obligation to re-lease to you, but
if the business relationship has been a good one, the owner
might be open to negotiating. Grace Ann Horstman of Grace
Anne’s Nail Shoppe in Brodheadsville, Pa., enlisted the help
of a tech right out of school to help mentor and take over her
clients while she was out. This can be a great way to help a
young newbie tech learn the ropes, while adding a personal
touch to your clients as you introduce her to them.
Another way to cover your regulars is to recommend
them to another nail tech you respect. April Franks of Digits
Professional Nailcare in Rockford, Ill., describes how she
managed the leave. “As a self-employed salon owner, I
al
intended to take six weeks off, but instead only took four,”
she says. “I adjusted my schedule before, so that after I had
f e s s i o n u la
the baby I would work just two-and-a-half (very full) days.
Pro h F o r m
Strengt
My clients only had to see someone else once or twice while
I was out, and luckily my salon had other techs still building
a clientele so they had time to take some of my regulars.”
Franks says she only lost two clients because of her new
schedule, and her maternity leave went very smoothly.
BABY BONDING AND

BACK TO WORK
The most important thing to
remember is that your approaching
time with your newborn is a special • No odor Available at:
moment to bond with your child
and not stress out about work. • No harsh acids
Allow yourself the time you need • No oils
to welcome your child happily into
this life. And when you are ready, you can get back to the
• Aseptic dropper tip
salon (probably with a new whole-hearted motivation to • No need to remove
earn money). polish or acrylics
Good relationships and strong networking skills are
invaluable tools during maternity leave, and with a little • Patented formula
resourcefulness and knowing your obligations and rights,
you’ll make it back to the manicuring table with your full
book eager to hear your stories of new motherhood. Lake Forest, CA 92630 800-780-6999
na0511maternity.indd 109 NA051pacwrldrghlf.indd 1 3/25/11 9:20:41 AM

BUSINESS} salon profile
The inspiration for Tips2Toes decor
was interior design styles from various
Japanese and Korean movies.
Romantic Canadian Salon

Shines with Dreamy Details
Owner Thao Nguyen left a career in law to create a charming, successful nail haven
from the ground up with the help of her sister Ha Nguyen. BY JENNIFER WASHINGTON
Based in Kitchener, Ontario, was unsatisfying. “I wanted to try to says. She and her sister attribute most
Canada, Tips2Toes Nail Spa is run my own business, so the next best of their success to their mother, Be
a Victorian romance-themed thing to do was to return to my roots,” Thi Nguyen, now retired, who enjoys
retreat that focuses on exceptional she says. As Nguyen began looking into helping out on the weekends. “She
services in a relaxing atmosphere. a newly developing area, her sister Ha helps clean and make sure everything
Owner Thao Nguyen runs the salon agreed to help while she was in college is in tiptop shape for us. You know
with business partner and twin sister working on her graduate studies. how moms can be,” Nguyen laughs.
Ha Nguyen using the skills they learned “All those years of translating and
growing up in their parents’ nail salon. taking care of my parents’ business, SWEET, SOFT, AND INVENTIVE
Thao, born in Hong Kong and raised dealing with lease negotiations, payroll, Inspiration for the salon’s dreamy
in Canada, considers herself to be a mix and marketing — all these skills came decor came from Japanese and Korean
of traditional and western influences. in handy when they were needed,” films. “We find that a lot of soft colors
From the age of 13 until they began Nguyen says. Despite being young, and wallpaper were used for a cozy,
college, she and her sister helped out she convinced a board of directors to cute effect,” Nguyen says. “Bright
in every aspect of their parents’ nail approve her business plan for a prime lights and white, sheer curtains
salon, including translating for them unit next door to a Starbucks. remind us of romantic getaways and
and problem solving. After college, “Each week I slowly gained their canopy beds.”
Thao decided to open a salon upon respect and eventually they loved the The salon’s color palette incorporates
realizing that her career at a law firm business plan and decor ideas,” Nguyen sweet mauves, creamy vanillas, and
110 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY KAITLYNN SCHAEFER
na0511salonprofile.indd 110 3/25/11 9:22:08 AM

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1. The unique manicure
booths were created to
enhance the relaxing
experience of being in the
salon with added privacy
and comfort. 2. The
salon’s popular pedicure
basins were built in their
entirety by owner Thao
Nguyen and her sister Ha,
using training they obtained
by attending classes at a
home improvement retailer.
3. The high ceilings, warm
lights, and soft draping
add to the sweet, relaxing
ambiance in the space.
1 2
Nguyen had to do a great deal of pricing
research to avoid being taken advantage
QUICK LOOK of by contractors, she says.
Salon Name: Tips2Toes Nail Spa She also had to present a
Location: Kitchener, Ontario, Canada business plan at a bank to
Owner: Thao Nguyen, obtain funding for plumbing,
partner/manager Ha Nguyen electricity, cement, dry wall,
Square Footage: 926 and an HVAC system.
Years of ownership: 3 “Everything else was done
PHOTOGRAPHY BY KEVIN KEUNG

Number of Nail Techs/Total Staff: 5/7 by my sister and me, with help
Specialties: Pedicures and freehand nail art from some friends and family.
Compensation: Commission This helped tremendously
Website: www.tips2toesnailspa.ca because we had such a limited
budget,” she says. “I remember
chocolate browns for a feminine and my sister and I went to Home
modern look. High ceilings blanketed Depot for free tutorials on how to lay
with soft, romantic drapes are accented tiles and plaster walls. We literally slept 3
by hanging lamps and white Victorian- in the salon every night for a month and The salon specializes in freehand nail
inspired chandeliers. a half, working as quickly and as hard art, as well as the popular pedicures
The salon holds eight manicure as we could.” that include full leg and foot massages.
stations and four pedicure basins Currently, about 90% of the salon’s
within the main space, and includes QUALITY TIME The Nguyen sisters, services focus on nails.
a back room for waxing and make-up both certified as nail techs in 2002, In addition, large group parties for
services. Three of the manicure stations have return clients who are not only bridal showers, children, and corporate
are located on a long table on the right loyal to them, but were also loyal to events are another salon specialty.
half of the salon while the four pedicure their parents many years ago. “Clients With regard to pricing, manicures
basins are placed in the back. Both appreciate that we take the time to know start at $17, pedicures start at $33,
sections are separated by a low wall. them and understand exactly what they and a la carte services range from $3
On the left, five unique manicure are looking for,” Nguyen says. “We for a nail repair to upwards of $60 for
booths sit back to back, each resembling respect that everyone is different and certain nail services. “The most popular
intimate restaurant seating for two. has different tastes and preferences.” nail treatment at our salon is the $45
“The booths were an idea we came up Tips2Toes’ services include manicure and pedicure combo,” Nguyen
with to provide more privacy for our manicures, pedicures, nail art, gel and says. “We spend an hour to an hour and
clients,” Nguyen says. “We didn’t like acrylic nail extensions, OPI Axxium a half and we are thorough, which our
the idea of our customers crammed in services, waxing services, makeup customers enjoy very much.”
next to one another.” applications, paraffin wax treatments “Our clients are usually referred by
During the construction process, for hands and feet, and airbrushing. word of mouth,” Nguyen says. The

NA0411nubarlovefp.indd

NA0411nubarlovefp.indd 1 2/24/11 8:37:13 AM
(left to right) Owner Thao Nguyen stands
with her mom, Be Thi Nguyen, and sister/
business partner Ha Nguyen in their salon’s
main foyer. The sisters created the salon from
salon also markets itself through radio six to 12 clients a day. Slow seasons the ground up, which included everything
and contests, the website, and cross- usually consist of busy nights and a from negotiating with contractors to laying
down tile and flooring themselves.
marketing with other businesses. steady flow of clients throughout the
“We try to give our clients specials weekends. “From time to time, it is nice
each month — something different and to get together with clients and chat,”
new. We also offer half-price services Nguyen says. “Trust and reputation
on the seventh visit,” she adds. During can’t be bought, so it is very important
PHOTOGRAPHY BY KEVIN KEUNG

peak season in summer and winter, to me to make sure that everyone is
each employee sees anywhere from happy and satisfied.”
LIGHTHEARTED ATMOSPHERE The

employees at Tips2Toes are all friends
but maintain professional respect
for each other and work as a team to
improve. “We always try to keep each
other grounded and remind each other
of our focus and goals,” Nguyen says.
“We all have to work, but if we make it
fun, it won’t feel like work.”
Initially, Nguyen faced some
difficulty finding and hiring technicians
who would abide by her salon’s rules
and speak English no matter what
their background was. “I felt that as
long as the employee tried and learned
along the way, customers would still
appreciate her efforts,” she says.
The team makes a point to share
any and all new techniques with each
other and as an incentive, Nguyen
arranges group events for the team
as well as monthly staff dinners to
discuss suggestions, improvements,
and new changes. “This keeps the
communication open and free, and
this helps keep morale positive at the
work place,” she says. In addition,
all employees receive services free of
charge as a means to keep themselves
looking their best and to also inspire
customers to try out new services.
“My goal was to offer something
different to the clients, in service and
the environment experience aspect,”
Nguyen says. “We wanted to make
others happy and to try to make a
change in this nail industry — maybe
try and gain more respect for the art in
this industry and acknowledge those
who have the passion for it.”

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na0511healthNF.indd 116 3/28/11 9:32:38 AM

HEALTH}
Java Gives a Jolt to Barista Line

Coffee has a stimulating richness recognized for centuries as a natural curative.
Barista Bath and Body leverages the revitalizing benefits of coffee by making
organic coffee a primary ingredient in its flagship products. Studies have
documented the benefits of the topical application of coffee and caffeine, says
company CEO Christine Willett. Barista Bath and Body products are formulated
with organic coffee, coffee extract, and essential oils to maximize the revitalizing
benefits of coffee.
According to Willett, coffee — along with its major ingredient, caffeine — has
the following advantages.
> It features a pH balance similar to the human body, meaning that it cleans
better than ordinary soap or shampoo.
> It acts as a gentle exfoliant.
> It performs as an effective astringent.
> It promotes the appearance of smoother-looking skin, especially in cellulite-
prone areas.
Paraben-free, sulfate-free, and phthalate-free, the line includes body cream,
body scrub, soap, mist, gel, shampoo, conditioner, and lip balm.
For more information, go to www.nailsmag.com/fifi/15451. >>>

Advanced Education Eases
ALL OF YOUR NAIL
Clients’ Fears
It was tough to counter the flow of dirty nail
salon stories in the media, says Claudia Cox,
CARE NEEDS UNDER owner of Back in Touch Wellness Center in
ONE ROOF Sebring, Fla. “We would tell clients, even
show them our liquid disinfection system,
but that didn’t seem to alleviate their fears,”
says Cox. Her business turned around
however, after she took the Medinails
Learning Center programs and became
a Medical Nail Technician. “Showing we
care about clients’ safety when it comes
to nail services enhances trust in us as
professionals, and they come in for more
non-nail services as well,” she says.
Medinail Learning Center offers two
courses for nail technicians, an Advanced
Nail Technician Program (ANT) for salon-
based nail technicians who wish to upgrade
their services and bring in clients who appreciate safety, and a Medical Nail Technician
Program (MNT) designed to train nail technicians to work in podiatry offices. The ANT is
>VÃVÀ>ÌViÀÃÊUÊi>ÊÊ four modules of online information plus an exam and includes sections on how to market

ÕVVÊUÊ-iViÊUÊ ÊUÊ -Ê safety to attract new clients and how to work safely on chronically ill clients. The MNT
*ÀVÊUÊÕ«>ÊUÊi>âÊ is comprised of the ANT curriculum plus seven more modules, exams, and an internship
-Õ«iÀÊ >ÊUÊÌÀÃVÃÊ experience in a podiatrist’s office.
iÌÃÊ/ÕVÊUÊ/iÌÀ>ÊUÊ
iVÊ For more information, go to www.medinails.com.
ÀìÊUÊ}ÊUÊ
i>ÊEÊ >ÃÞÊ
>ÀÌÞÊ `ÞÊUÊ>ÃÊLi}Ê
>Ê
>ÀiÊ/ÃÊUÊ/>ÞÊ/>ÞÀÊÊ This Ventilation System Sucks —
*," --" Ê In a Good Way
/

-Ê-1**",/Ê For optimum ergonomics, efficiency, and
EÊ*" Ê", ,-Ê
function, the Eat My Dust nail vent from Nail
(800) 473-6062 Innovationz increases workspace and mobility
by connecting through the underside of the
desk top. Ventilation via the desk top also allows
ORDER ONLINE AT: for the removal of both electric file and hand-
WWW.NAILTECHSUPPLY.COM filing debris as well as the extraction of vapors
1- Ê*,""Ê
" Ê produced by polish removers, cleansers, and
disinfectants. Additionally, the unit itself is
NAILS5 & SAVE!
designed to be small enough to fit out of sight
in the average desk cabinet. Alternatively, the
base can be personalized with custom graphics
to match the decor of your salon.
“In relation to comparable models, which
typically run at decibel ratings close to those of
a vacuum, the Eat My Dust houses a motor that is more comparable to a quiet
bathroom fan, while still offering sufficient suction,” says Avry Bablitz, president
of Nail Innovationz. “While our highest priority was effective removal of dust
and vapors away from the tech’s immediate breathing space, noise pollution,
ergonomics, ease of use, and aesthetic appeal were also of significant importance
when we designed this system.”

NA0510nailtechthrd.indd 1 3/22/10 3:39:06 PM
{ QA } AND
Q I have a 50-year-old client who has been having recurring

ingrown nails on her fingers. It tends to affect the middle and
ring fingers on both hands, and on both sides of the nail. She
starts to feel sensitivity to pressure on her fingers and within
days you can see pus under the skin. It looks like a small piece
of nail is growing into the skin, causing the infection (and quite a bit of pain). She
has hard, brittle nails that she wears short and polished. Is there anything I can do
in the salon to prevent this from happening so often?
When I see someone present with recurrent minor infections like this, I take
a look at the whole picture. I do have the advantage of having access to patient
medical records, but as a licensed professional you are able to question the general
health of your client. Since this client is 50 years old, there is most likely another
co-condition underlying the recurrent infections. I would first ask her gently if she
is a diabetic, or has been told by a physician that she is in a pre-diabetic state.
Second, I would ask her if she has taken any immunosuppressant (chemo) drug
therapy recently or currently. If the answer to either of these questions is yes, then
I would refer her to her physician. Third, I would ask her if there is anything in
her health history that would shed light on this situation. If the answer is no, then
I would advise a regime of careful hand-washing with a soft nail brush and gentle
castile soap. Her preference for short polished nails is a plus, as she would not be
a good candidate for enhancements. Careful adherence to a hand-washing routine
should keep her nails clean and prevent recurrent infections. If she still continues
to have a painful, purulent (pus filled) cuticle area, then I would refer her to her
physician, as you have done all you could within the scope of our profession.
— Grace Almleaf, MNT, is a podiatry assistant in Jamestown, N.Y.
Q I need help selecting a good UV light. What should I look for? Is price a good
indicator?
If you are a nail technician looking for a good UV light right now, that is both
an easy and a difficult thing to do. First, there are many good quality UV lights
on the market. Perhaps the better search should be for a good UV light with a
great warranty. Each company will warranty different things on the light and for
differing amounts of time. Perhaps a light made in the U.S.A. is important to you. If
it is, then look for one that satisfies this requirement. Lights are just as personal as
gels — find one that you believe in and one that the company will repair or replace
for you if needed.
Second, what gel are you trying to cure? It is always strongly suggested that you
use the light that your gel manufacturer sells. They will support you if they know
you bought from them. You will find that some lights on the market will cure more
than one brand of gel. If this is the case, find the light that has a good warranty and
will cure more than one selection of gels and purchase this light. If your gel requires
the use of an LED UV light, then use the one the manufacturer suggests.
Third, find a light that fits on your table. Many nail tables are small and will not
accommodate a large light unit. There are many UV lights on the market. This was
not the case 10 years ago, so shop and search for the right light for you, your work
space, and your gel. An expensive light is not always the right light for you. Some-
times the more expensive the light, the better the bulbs that are used in the light.
Sometimes, a light is just more expensive.
— Jim McConnell is president of Light Elegance.
Have a health question?

(about salon safety and sanitation, nail disorders, science, etc.)
E-mail it to Judy.Lessin@bobit.com and check back here for an expert answer.
na0511healthNF.indd 119 3/25/11 2:37:25 PM

HEALTH} under the microscope
Plantar Warts
Plantar warts are benign
growths that occur on the
sole, heel, or ball of the foot.
When warts form on the plantar surface — or bottom — of the feet, they are referred to as “plantar
What is it?
warts.” Children and teenagers are more likely to develop plantar warts, but adults are not immune to
them. Because plantar warts are often located on weight-bearing areas of the foot, they can grow deep
into the skin and be quite painful. To identify plantar warts, look for firm, round, flat bumps on the foot.
A single wart can multiply quickly, creating clusters of warts. Techs may see small black dots among
the clusters.
Warts develop from exposure to the human papillomavirus (HPV). HPV enters the body through cuts
How do you get it?
or breaks in the skin, but doesn’t always develop into a wart because the immune system may kill the
virus. However, there are times when conditions are perfect for the virus, and the virus begins to grow
— and warts develop. Plantar warts can spread rapidly from one part of the foot to another. According
to the Mayo Clinic, the virus can spread by touching or scratching. The virus can also spread by contact
with skin shed from a wart or blood from a wart.
Plantar warts often heal through the body’s own immune system, but most people prefer to be
How is it treated?
proactive in an attempt to clear them up quickly. Clients may try an over-the-counter wart treatment
that contains salicylic acid. When the salicylic acid is applied, it destroys skin cells, so warn clients to
use caution. The destroyed cells should be removed by filing, and the application/removal process
repeated until the warts are eliminated. Doctors remove warts by using an acid solution stronger than
the one available over-the-counter, plus they are able to shave the skin that has been destroyed from
the acid. Another option that has proven to be effective is freezing. Doctors administer liquid nitrogen
to the site of the wart, and within a few days the dead skin peels away. Laser surgery can also be used
to remove plantar warts, but because of the expense, many doctors shy away from it.
Plantar warts are contagious. Techs should be very careful with implements and foot baths after
What can a tech do? servicing a client with plantar warts. Use disposable files and wash the foot bath with hospital-grade
disinfectant. Thoroughly clean the service area, as warts can be spread through exposure to skin cells.
While at-home remedies have proven to be effective, when techs see plantar warts on clients with
diabetes or circulation problems, they should refer them to a doctor for treatment.
Another treatment option is duct tape. It may sound like an old wives’ tale, but it’s true. The Mayo
What else? Clinic reports: In “duct tape therapy,” people covered their warts in duct tape for six days, soaked them
in water, and then gently rubbed warts with an emery board or pumice stone. The hypothesis of why
duct tape works is that the irritation caused by the tape may stimulate the body’s immune system to
fight off the wart.
For more information about plantar warts,

log on to www.nailsmag.com/encyclopedia.
.com
na0511disease.indd 120 3/24/11 10:07:50 AM

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NA0411expressionfp.indd 1 2/24/11 1:26:42 PM
HEALTH}
What’s Your
Sanitation System?
Sure you’re busy, but not too busy to
sanitize and disinfect properly. For
some this means having multiple sets
of implements that last the whole day;
others manage to disinfect on the fly,
alternating between just two sets of
tools. We asked nail techs: How do you
quickly and effectively sanitize your
tools when clients run back to back?
I have a dozen sets of pushers, nippers, finished with one client we sanitize at home. I wash the implements in hot
and nail clippers. (I buy them whenever and put them into disinfectant so soapy water and put them in solution to
they are on sale.) That way if I drop we can rotate them out. We each soak, rinse, and dry on a towel. I then
one I know that I still have enough to have a closed drawer for storage of put them in a drawer.
last me throughout the day. I also use disinfected implements. Tamara Nute
disposable files, which are either thrown Melodie Hand Sazzy Scizzors Salon, Forsyth, Mont.
out or given to the client. At the end of Tickled Pink Salon, Clayton, N.C.
the day I wash my implements, then I always have my implements
soak them in hospital-grade disinfectant I don’t have time to clean and disinfect immersed in Barbicide. The only time
for the recommended amount of time, my tools between clients. Instead I have they are not immersed is while they
rinse, dry, and seal them in a clean six sets of nippers and different pushers are in use. Before I put them back
pouch. Also, for each client, I remove and nail clippers in sanitized pouches so in the Barbicide, I wipe them clean
the towels and any other items used, I don’t go searching for tools. The used with alcohol so I have no debris in my
wash down the desk, wipe the chair, tools go into a container for dirty tools Barbicide. I also have tons of Purifiles
and make sure everything is freshly so they can be cleaned and disinfected that get sanitized. It’s important that
cleaned. Sometimes clients may have to at the end of the day. Then I’ll have the my clients see that my implements
wait a few minutes, but they don’t mind cleaned set of tools in new pouches for are sanitized.
as they know I am looking after their the next day! Jennifer Fody-Sacco
health as well as my own. Shamina J. Di Mauro Sanity Salon & Spa, Surprise, Ariz.
Ingrid Slatta Advanced Images & Nail Center, Baldwin, N.Y.
Ingrid’s Aesthetics & Nails, I have eight full sets for pedicures
Victoria, British Columbia, Canada I have at least eight sets of implements and seven full sets for manicures,
and I throw them in a sanitizer and plus miscellaneous tools I package
I have five sets of implements and clean them at the end of the day. I use individually (like tweezers, wrap
each of my techs has three or more disposable files and either throw them scissors, etc.). Even with back-to-back
sets of implements. As soon as we are away or give them to the client to use clients I clean everything in between
122 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY BY KIMBERLY PHAM
na0511sanitation.indd 122 3/25/11 9:23:37 AM

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NA0211tweezerfp.indd 1 12/22/10 2:23:54 PM
clients. When a client comes in, she service no matter what. (It takes no less When I’m done, the time is just about
washes her hands while I am washing than 12-15 minutes to properly clean right to walk her into the waiting room
implements from the previous client, and disinfect the tubs, so the timing is where she can relax.
then I put them in the disinfectant. I always spot on.) Oana Schultz
autoclave at the beginning of the next Erika Clary-Terzani Well Spa, Milwaukee, Wis.
day or anytime I find time during Vista, Calif.
the day. My towel warmer also has a I have several nippers, pushers,
sanitizing light as a backup, but I have I have three sets of implements and clippers, and other tools I sanitize
never needed to use it for anything about 15 nail brushes. I wash and and disinfect between clients. I try to
but nice warm towels. I also clean sanitize my implements when my make a big show of demonstrating our
the pedicure tubs and fill them with client is scrubbing her nails. Then salon’s cleaning practices, especially if
sanitizing solution before I start on when she’s drying, I pull them from I’m running late, by telling clients that
the rest of a client’s service or on the the sanitizer, rinse, and dry. I wash I’ll be with them as soon as I clean
next client. and sanitize the brushes at the end of and disinfect my tools. What are they
Lydian Flash the day. As for my files and buffers, I going to say to that? It takes almost
Lan’s Studio, Austin, Texas throw them out after each single use. no extra time to clean your tools
Lorri Silvestre between clients, given that you have
I use just one set. I wash my implements Nail Designs by Lorri, Grover Beach, Calif. to wash your hands and clean your
and put them in the disinfectant while table anyway, so I don’t see the point
the client’s nails are drying and she is I have two sets. While one is soaking, I of waiting until the end of the day to
checking out. For manicures, the tools use the other one. I always make sure I clean everything. I’ve used Let’s Touch
are ready by the time I’ve removed have time to wash the implements and for years and always keep my clean
the next client’s polish, applied cuticle leave them soaking. While the client tools soaking in it.
softener, and filed the free edge. For is drying for a couple of minutes, I Deborah Blatchley
pedicures, they’re ready for the next wash my hands and clean implements. HFN Hands Feet & Nails, Fort Collins, Colo.
What are you talking about?

NAILS Magazine has five active blogs on our website and there’s something for
everyone. Check in at one of our typical blogs, all written by people in the know.
“Within a week of starting nail school I

knew nails was all I ever wanted to do.
And nails is all I have done since having
that revelation.”
Veteran nail tech Maggie Franklin has a point
of view … on everything. Read her daily post
at Maggie Rants [and Raves].
“My biggest frustration has

“Nail competitions are an
been the recent full turnover “We used a crane to hoist furniture onto
important part of the industry,
of our front desk team...again. the second floor. Days later, we STILL
and we need to encourage growth.
I feel for them because a don’t have power, and I don’t know when
Let’s make would-be competitors
busy front desk is the most we will. The city ran out of electricity
feel welcome and get them excited
underappreciated job.” meters. Just my luck.”
about participating. Let’s make
At The Coaching Chronicles, From the Blueprint of a First Year blog that
listen as salon coaches offer tips
nail competitions the main event
follow the ups and downs of several new
and advice to build your business. salon owners. at trade shows.”
From the Competition Insider
blog that follows several nail
competitors as they seek to make
“You know how we’re usually used to seeing negative pieces in the mainstream
the NAILS Top 25 list.
media about the nail industry? Well today is a day when we can all hold our
heads up high.”
From the From the Editors blog, written daily by NAILS Magazine’s editors, and
covering everything from nail art at the Olympics to how to write for the web. www.nailsmag.com .com

NA0311kupafp.indd 1

NA0311kupafp.indd 1 1/25/11 1:42:13 PM
HEALTH} secret ingredient
açai berries
What it is: Açai (pronounced ah-sigh-ee) is a small, deep purple berry that
grows on certain palm trees in Central and South America. Derived from
ancient legend, its local name is “içá-çai,” meaning “fruit that cries.”
Where it comes from: In addition to being harvested from certain parts of
Central and South America, açai is particularly abundant in the Amazon
rainforests in Brazil.
Properties: Available in a few colors, the purple variety of açai berries are some
of the most nutritionally dense foods in the world. The berries are about one
inch in diameter and contain a large pit inside. The taste has been described
as a delicious combination of blueberries and chocolate. Açai are also said
to have fat-burning properties, fatty acids, amino acids, trace minerals, fiber,
and 10 times the amount of antioxidants of red grapes.
What it’s good for: Açai has surged in popularity thanks to its multitude of
uses, which include improving energy levels, digestion, sleep habits, brain
functions, skin appearance, circulation, heart functions, and overall health. In
‘‘
addition to eliminating toxins, weight loss has been one of the more popular
uses for açai, considering that supplements are made with pure açai extract
In Brazil, a dish called
and without artificial ingredients. Açai berries are also rich in protein and in
Açai Bowls Rio Style, or glucosamine, an ingredient that many arthritis sufferers use to reduce pain.
‘‘
açai na tigela, is a favorite
treat and is made using a
combination of frozen açai,
granola, guarana syrup,
and bananas.
Where you’ll find it: Fresh açai berries are not available outside the Amazon,
but other forms are available as close as your nearest supermarket. You’ll
find juice, dietary supplement capsules, powders, and frozen purees.
Supplements have the longest shelf life and are much more potent than
fresh açai berries or açai juice.
Other uses: Açai oil has been gaining momentum as an ingredient in a variety
of beauty and cosmetic products, including face cleansers and masks, age
renewal creams, lip and cheek products, body washes and creams, and hair
care lines. The oil contains a large variety of beneficial vitamins as well as
Omega-6 and Omega-9 fatty acids.
126 | NAILS MAGAZINE | MAY 2011 PHOTOGRAPHY ©ISTOCKPHOTO.COM/BRASIL2
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On the
Moving your salon to a new location doesn’t have to be a logistical
nightmare. Lean on the experience of fellow salon owners whether relocating
down the street or across the globe. BY ERIN SNYDER DIXON
Chances are good that sooner to start planning your move as far out never know what will happen,” she says.
or later the time will come to as possible and to be able to adjust. “The owner might get sick or run into
relocate the salon. Whether When Shannon Stickman, co-owner financial problems and may need to
spurred by a change in landlords, of Seven Salon, in Omaha, Neb., looked sell the building or worse — it could go
growing pains, the relocation of a family at the possibility of moving, the salon into foreclosure.” After announcing her
member, or natural disaster — moving was looking for more space. What she intent to move the salon, several staff
is a major undertaking. found was a location with a modern members decided not to follow. The
Time to inventory your resources. Do feel near a main intersection in Omaha. new building was purchased in March
you have access to labor? Will family, “The staff helped by painting and and the salon was open by December,
friends, or staff help with the physical cleaning. One Sunday, we packed up with the help of an architect, a profes-
move? What new equipment will the the old salon and moved to the new one. sional electrician (which was required
salon need? What will you do with the We kept a lot of the equipment from the by law), a contractor, a laborer, and
old equipment? The questions can be salon that had previously been there.” family. They made the move with only
dizzying. Where to start? With a list! It’s possible the new location may three nail techs.
We’ve started the list for you with some need some alterations to house a Monica Kitching of Nail Boutique in
key items you won’t want to forget. It salon. One of the biggest obstacles for Brackenfall, Cape Town, South Africa,
may help to jot things down as you think Katrina Bell of Laws of Attraction salon moved her salon from Port Elizabeth
of them. You can then research them in Bridgeport, Ohio, was ADA (Ameri- when her husband was transferred for
and assign a time frame and a dollar cans with Disabilities Act) compliancy. work. Her biggest obstacle? “Starting
amount needed to complete. Most “Everything had to measured precisely from scratch! I had to build my clien-
of the salon professionals we talked and spaced a certain way. We had to tele from nothing, as I had to leave six
with stressed the need to stay within a install a handicapped toilet, sink, faucet, years worth of clients behind. My old
budget, so you may also want to mark and door handles.” She also stresses the clientele was very sad but wished me
some of the things on your list as needs, importance of securing funds — espe- the best of luck. My new clientele was
wants, or just pure fantasy. The point is cially if you are renting a building. “You a bit skeptical, as I had to prove myself
128 | NAILS MAGAZINE | MAY 2011 CAR PHOTO ©ISTOCKPHOTO.COM/GIEDRIUS DAGYS, MAP PHOTO ©ISTOCKPHOTO.COM/JOSH LAVERTY
na0511moving.indd 128 3/25/11 9:27:15 AM

first. It took a week to move everything. property owner was willing to make
I packed all my nail products in the car changes to accommodate her salon at
so I could start working as soon as we no cost to her. She is proof that, some-
were settled.” times, all you have to do is ask. And,
After years of operating in a larger there is another move on the horizon
location, Brenda Gibson of Brenda for McCoy. “I have always wanted my
Gibson Center for Nails in Perrysburg, salon to be in a historic, downtown
Ohio, made the liberating decision to building in a busy business district
downsize. After holding a big garage — and to add tanning services to my
sale to unburden her salon of unneeded menu.” McCoy’s husband has started
equipment, Gibson moved to a space a new job in another town and they
large enough for her, her daughter, and are waiting for the house to sell. All
a hairdresser. Armed with the same these moves have taught her a thing or Shannon Chomanczuk readied her
phone number she had for nine years two about the process. She also keeps new salon, A Polished Image, to
and a location a mere half-mile from the same phone number. Learning open in just a month.
the original, she was free to spend more to negotiate with property owners
time pursuing educating. has ensured that she could reduce to make it happen in a month. “I am
Nancy Donatone McCoy, owner of overhead and get things like utilities very lucky to have a husband who is a
McCoy Nail Salon in Walnut, Miss., included in the rent. carpenter, a brother-in-law who works
has experienced a myriad of reasons When the salon in which Shannon for the phone company, and very
to move. Expanding, downsizing, Chomanczuk was booth renting closed helpful parents and in-laws.” Would
catering to the location of her target instead of being sold, she was forced she have done anything differently?
market, and finally, being more acces- to step out and relocate. Stretched Chomanczuk, currently the owner of A
sible to her son whom she home- between performing services at the Polished Image in New Windsor, N.Y.,
schools. Finding appropriate loca- old location and preparing the new replies, “Given myself more time to
tions was a chore but each time the location for opening day, she was able work on the new location.” >>>
na0511moving.indd 129 3/25/11 9:27:43 AM

Update client contact information.
Develop a budget and moving fund.
Back-up all business records off-site.
Research licensing requirements and codes for any
prospective locale.
Collect information on salon furnishings.
Decide if you are up for a name or logo change.
Assess how invested you want to be in a salon. Do you
want to build it to sell or just have a place to work?
Keep an eye on what the market is doing in your area.
Is it expanding or contracting?
> Plan on hand-carrying anything extremely valuable or breakable.

> Mark all boxes clearly. List the room of the salon and the contents.
Keep an ongoing inventory with box numbers so you won’t have to
open 15 boxes to find the extension cord.
> Wrap items with repurposed bubble wrap or newsprint and pack
in sturdy boxes. It helps if the boxes are similar sizes.
> Lock the moving truck if you are doing it yourself.
> Assemble more help than you plan to need, and plan on feeding
and entertaining the help.
> Avoid moving flammables if it is more than across town. If hiring
professional movers, they will likely restrict the contents they will
move or warehouse.
> Have a professional relocate the signage, if appropriate.
Monica Kitching of Nail Boutique in Brackenfall,

Cape Town, South Africa, had to build a new
clientele from scratch when she moved from
Port Elizabeth.
> Talk with your accountant and plan to take advantage of

any special tax credits.
> Get an insurance check-up.
> Secure back-up funding for emergencies.
> Keep an eye on your credit report to prevent unwelcome
Shannon Stickman, co-owner of Seven Salon, in
surprises when shopping leases.
Omaha, Neb., was looking for more space when she
> Plan for utility deposits.
found this location with a modern feel near a main
> If moving into a busy shopping center, will the salon be
intersection in Omaha.
the only salon? Ask for an exclusive deal.
> Have any contracts looked over by an experienced
business attorney. >>>
na0511moving.indd 130 3/25/11 9:27:54 AM

na0511moving.indd 131 3/25/11 2:55:40 PM

NA0511spilofloweryfp.indd 1 3/25/11 12:12:41 PM
> www.onesimplemove.com — free and interactive moving tool
> www.movers-edge.com — free planning tools
> Sort items as they are packed. Purge any unwanted items > www.movingchecklist.com — easy checklists
early on. Consider donating usable equipment to a local
beauty school. If it’s sticky or worn, let it go!
> Start having supplies delivered to the new location ahead of
the move. Use up what you have in the old location.
> Plan to have utilities turned off at the old location after
the move and turned on at the new location well ahead of
the move.
> Hire a technology company to route phone lines, cables, and
set up computers.
> Allow extra days for city and state inspections and unfore-
seen work that may need to be done.
> Try to build in wiggle room on the departure date from the
old salon.
> Notify everyone you have business with of your change of
address. Don’t count on mail forwarding for items like maga-
zine subscriptions.
> Keep a binder with contracts, paint chips, fabric swatches,
lists, etc., that pertain to the move.
> Inspect any rental equipment before leaving the rental > Tap into social media. Facebook fan pages, Twitter,
company to avoid being charged for damages that you Ning, Myspace, and more offer platforms to share
didn’t incur. Pay attention to insurance needs on rental what’s going on in your salon.
equipment. Leave the gas tanks full on moving trucks to avoid > Reward long-time clients by holding a soft open-
hefty fuel charges. ing and giving them the opportunity to prebook
> Ask property owners, codes and compliance, state boards, premium appointment times.
etc., if there are any permits you may need. Every location > Offer tours of the new location before opening day.
is different. > Call the local newspaper. Have before and after
> Talk with state board about interior requirements for photos and staff bios.
the salon. > Distribute the new salon menu to all existing
> Sign up online with major home improvement stores. Many clients and to local hotels.
have moving help sections and even send out percent-off > Postcards listing your old and new location can
coupons to help with things like paint and plumbing supplies. be quickly dropped in the mail.
> Remind clients of the moving date. Update telephone > E-newsletters keep salon patrons up-to-date and
prompts with directions to the new salon and any parking are the perfect place to tuck coupons.
requirements. > Consider bag stuffers with coupons and a
> Collect menus from nearby restaurants and get to know moving notice.
your new neighbors. > Hold an open house with mini treatments, door
> Carry a flashlight for any late night trips to inspect the build- prizes, and food.
out before power is turned on. Make a note about any needed > Showcase local professionals by hosting mini
security measures, such as lighted entrances, doorbells, lectures on interesting topics.
alarms, etc. > When calling to remind clients of appointments,
> Consider doing a video walk-through of the old and new let them know about the new location and offer
locations as a benchmark for how the properties were left directions and information on parking.
and found. > Offer to speak at the local beauty college. It’s a
> Draw the floor plan and measure rooms. A measuring tape great way to give back to the community and to
can help you plan the space and avoid costly mistakes. network and locate potential employees.
> Try to look at salon furnishings in person. Colors can vary > Ask your best clients for referrals.
online and it’s hard to determine quality. > Get involved with the local chamber of commerce.
> Update the employee manual with emergency plans, etc. Most have mixers and business after hours events
> Update social media and marketing — anywhere your where you can meet other business people.
address appears. Do an online search to find locations you > Host a campus girls’ night out with freebies and
may have missed such as free telephone directories. light fare to get young people into the salon.
na0511moving.indd 132 3/25/11 9:28:27 AM

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na0511moving.indd 133 3/25/11 9:28:40 AM

TENDING TO THE
natural nail
Manicures are a service that virtually all nail salons offer. There are basic steps that
clients expect, plus add-ons and alternatives that allow for endless customization.
Follow our basic manicure steps that run through the middle of the next four pages and
decide if you’d like to add any of the upgrades or alternatives to your menu. BY SREE ROY
1. Wash your hands. Have

the client wash her hands. 2. Soak the client’s hands in warm
water and manicure soak.
Shown: SpaRitual
alternative Harmonizing Soak Tonic
Perform a waterless manicure.

Shown: Gehwol Disinfectant
Lotion Spray
134 | NAILS MAGAZINE | MAY 2011 NAILS BY MELISA BRUCE; PHOTOGRAPHY BY KIMBERLY PHAM
na0511naturalNails.indd 134 3/25/11 9:43:42 AM

Customize the soak, such as Exfoliate the client’s hands and Infuse the client’s hands with
by adding fresh fruit slices, lower arms with either a hand extra moisture with a hand
flower petals, or essential oils. scrub or a hand peel. Rinse the mask and/or paraffin application.
Shown: Bella Luccè Madi scrub or remove with moist Cover the client’s hands with
Lular Petal Bath warm towels. plastic wrap and/or warm
Shown: OPI Lemon Tonic Scrub towels or mitts. Remove the
mask or paraffin after designated
upgrade upgrade amount of time (according
to product instructions).
Shown: Cuccio Naturalé Deep
Dermal Transforming Wrap
upgrade
3. Remove existing nail polish. 4. Apply cuticle remover to the client’s

Shown: Zoya Remove+ nails. Remove cuticle and complete
nail prep. File nails to desired length
and shape.
Shown: Dr. G’s 2-in-1 Antimicrobial
Callus and Cuticle Remover >>>
NON-TECHNICAL ADD-ONS
Keep in mind that upgrades can also be non-technical add-ons, like offering the client
a beverage and/or snack, a warmed neck pillow, an aromatherapy room spray, or even
a themed music soundtrack that matches the vibe of her service.
M
MAY
MA 2011 | NAILS MAGAZINE | 135
35

Perform a hot-stone massage,
reflexology, or add more time to
the standard massage.
Shown: Universal Companies
Small Stone Set
upgrade
5. Massage the client’s hands 6. Remove oils from the client’s 7. Apply two coats of nail polish
and lower arms with lotion, nail plates. Apply base coat to to the client’s nails.
massage cream, or massage oil. the client’s nails. Shown: Essie Blushing Bride
Shown: Bio Sculpture Shown: Seche Clear Base
Hand Cream
alternative
.com
We’ve showcased a myriad of manufacturers’
products so you can get a feel for the variety
of natural nail products out there — but in
your salon, you’ll likely want to stick to only a
few of your favorite brands for any given
service. Most manufacturers have systems
that go together. Visit www.nailsmag.com/ Apply a nail treatment or
handcarefanfare for examples. specialized base coat to
the client’s nails.
Shown: Duri Ridge Filling
Base Coat

PRICING
PROS AND CONS
Generally, a salon will either offer a base
Add nail art to all or some Apply quick-drying drops or spray. manicure price, then charge for add-ons, or
of the client’s nails, or create Shown: China Glaze Fast Freeze a salon will offer different tiers of all-inclu-
a French manicure. sive manicures. Here are the pros and cons
Shown: Orly Instant Artist of each pricing strategy:
upgrade
A LA CARTE
upgrade PROS
• The salon’s (base) manicure price may be
affordable to a larger client base.
• Clients can customize the service so it
meets their exact needs.
CONS
• Nail techs have trouble estimating the
amount of time to allot to a client.
• Nail techs may put pressure on clients to
upgrade, making the clients uncomfortable.
• Clients may be turned off by a higher-than-
expected bill, depending on how many
add-ons they choose.
ALL INCLUSIVE
8. Apply top coat. PROS
Shown: Nubar Diamont Top Coat • Nail techs can better estimate the amount
of time to allot for each client.
alternative • It’s easier to train nail techs with having
consistent service options.
• Clients know the final price up front — no
surprises.
CONS
• Some of the salon’s potential clients may
hear the top-tier manicure price and think
the salon is too expensive.
• Clients may be getting (and paying for)
add-ons that they don’t want or need.
• Clients may not understand the difference
between the different all-inclusive mani-
cures, especially if the service names are
Buff the client’s nails to unclear.
a high shine. • There’s a time and financial investment in
Shown: CND Girlfriend Buffer figuring out which product line to use with
each level of manicure.

13
There are so many
things you can do with
your e-file, from getting
Helpful Tips
E-File
nails to the perfect
length and shape to
backfill trenching and
for Users even a little callus filing.

Nail techs share their
most common e-file
maneuvers.
A lot of experienced nail techs are loyal hand-filers, preferring the increased
control and touch of hand files over the speed of an e-file. And many worry about
the learning curve of an e-file and are afraid of the damage they could possibly
do to a natural nail with ramped up RPMs and a new snazzy Swiss carbide bit. But in reality, with
the wealth of information and education in the nail industry today, there is no reason that a fully
trained e-file user would be any more dangerous than your average careless hand-filer.
Manufacturers are making e-files today with lighter weights and less vibration than ever, so together
with proper training and classes, which can be found at most beauty shows and nail networking
events, nail techs are using their e-files for more aspects of the nail service than ever before.
Use these practical tips from experienced e-file users to help stay on top of your electric file game.
Cleaning
Between Toes Cleaning
Robert Munkel a.k.a. The Drill Sergeant Toe
Zaida of London Hair
Salt Lake City Cuticles
I use this cone bit to clean between the toes at an RPM I use this B3 bit to clean the cuticle from the toenails
of 10,000. I use even pressure and am sure to keep the after I push it back with a cuticle pusher. I use very little
handpiece moving so I don’t stay in one spot as that would pressure when doing this to avoid heat and I let the bit
cause heat build-up. Also I use this bit to target the cracks in do the work. Remember to move the handpiece and not
the heel and the crease underneath the big toe. Remember stay in one spot. >>>
to use the coarse bit first to remove the bulk and then the
fine bit after to really smooth the skin when finished.
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VS0311prospafp.indd
na0511efile.indd 139 1
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10:12:24 AM
Seasoning an
Arbor Band
Brittany Hogan
Lash Couture, Salt Lake City
Prepping the
Natural Nail
I like to use an arbor band for natural nail prepping,

but you first have to make sure to bevel the edge of the
arbor band. This will remove any sharp edges. Simply run
it against a hand file while it is in a low setting for only a Make sure you are using your e-file with arbor band
second; this will ensure you do not nick your client. on the lowest speed setting. Many e-files will “skip” or
stop when used at the lowest setting. Do not use an
e-file for prepping if yours skips or stops and do not use
it at a higher speed setting to avoid this as this will cause
excessive filing of the natural nail. With no pressure
whatsoever “tickle” the natural nail. Let the electric file do
Removing Lif ting

the work for you. Make sure to get up near the cuticle area
and sidewalls. You can use the arbor band to push back
the cuticles as well.
Shaping the Nail
If there is any lifting around the cuticle area you can use
a medium carbide or diamond bit to cut a line just behind
the lifted area. Make sure to be gentle as these bits can do
damage to the natural nail and must not come in contact
with it.
na0511efile.indd 140 3/24/11 11:33:13 AM

Edge Thinning
and Finishing
Marc Foley
Greatful Nails, Wausau, Wis.
When finishing the nail enhancements use your sanding
band under the nail to reduce thickness and shorten the
nail. Hold the sanding band flush under the nail’s free edge
and use a slow speed to reduce the thickness and clean
the underside of the nail.
Prepping the
Free Edge
Using a two-week carbide cutting bit, cut your new smile
line by holding the bit at a 45-degree angle, cutting the old
product out at the smile line but leaving the thickness at
the tip, which allows you to add a second glitter mix to the
previous fill, giving a fade effect by using a lighter or darker
color combination.
Under Edge
Finishing
When using a carbide bit to clean under the nail, use
a slightly faster speed and hold the bit flush to clean the
nail and remove burrs.
Using an over-grip, slightly

adjust your client’s hand so
you have a perfect view of
the upper arch from the side
profile. File the upper arch by
keeping the base of the barrel
in contact with the free edge,
the body in contact with the
apex, and the tip in contact
with the cuticle area. >>>
na0511efile.indd 141 3/24/11 11:33:21 AM

Cuticle
Prepping
Amanda Schison
Outerimages Studio & Academy
Toenail Shortening
Brampton, Ontario, Canada
When performing a dry pedicure, I like to shorten toenails

For hard-to-reach corners, I like to use a flame point silicone with a Sapphire Pedicure Disk. This is very helpful to use if the
stone to gently remove stubborn pterygium from the nail plate in nails are brittle and tend to crack in the wrong direction when
the cuticle area. To prepare the plate during natural manicures/ using toenail cutters/nippers. Hold the bit at a 90-degree angle
pedicures as well as for artificial applications these bits are great using a medium RPM, turning up the speed only as needed.
to safely and gently remove the shine. At a very low speed, about High speeds tend to shred the edge of the nail. For clients with
3,000 RPMs, gently start from the right side of the nail at the thick toenails, the Sapphire Cone can also be used on the tip
groove wall and slowly work your way around the cuticle and top of the nail to taper down the edge. Remember not to apply too
of the nail until you reach the left side of the cuticle. much pressure and always use short strokes, removing the bit
Tip: Turn the client’s hand, not the bit, to file around the from the nail often as you work to avoid causing heat build-up.
sidewall and cuticle area.
Tip: Too much pressure or speed will damage the nail and
cause heat, but not enough pressure will get you nowhere — find
a happy medium.
Shortening Callus Filing

Enhancements
Make sure you keep your bit straight up and down Pedicure bits are excellent to use for dry pedicures
vertically (a 90-degree angle) when shortening the free or to just add extra smoothness. The use of a cone or
edge to avoid skipping. Skipping can cause the product barrel pedicure diamond bit is great to smooth dry and
to weaken and break down. With medium speed, hold hardened skin on the heel, ball, and side of the feet as
the bit against the tip of the nail, and start from the left well as to reduce the appearance of cracked heels. It
side and work your way to the right. Turn the speed down also makes my pedicures easier and quicker to perform
if needed. I prefer to use disposable sanding bands with with less wear and tear on my hands and arms. It is best
a mandrel over diamond bits. I feel that carbide bits are to use a medium to high RPM, and make sure you do not
not the best choice for shortening the nail. leave it on one spot too long, as it can get very hot and
uncomfortable for the client.
na0511efile.indd 142 3/24/11 11:33:34 AM

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PROMOTIONS
One of the best holidays to entice clients in the door,
Mother’s Day offers special opportunities for not only pampered mothers but
maybe even doting sons and daughters as well. BY TIM CROWLEY
One of the most valuable marketing plans a salon

can use is to capitalize on the many holidays
throughout the year. Some of these will lend them-
selves to salon specials better than others, but the act of actively
marketing new services or new promotions can really help make
your name stand out in your community while continuing to
entice new customers. “We plan all our events a year ahead so we’re
If it’s St. Patrick’s Day, why not offer a special “Green Toes very prepared for Mother’s Day this year. We are
Pedicure,” or President’s Day can have a complimentary running a couple of specials. For our Mother-
“Washington White Wine,” or even an “Economic Stimulus Daughter exclusive treatments we have the
Manicure at Half Price.” It’s really only limited by your imagi- Strawberry Margarita Ice Cream Pedicure for
nation, and clients will appreciate the effort. Moms, paired with the Strawberry Shortcake Ice
Mother’s Day in particular has huge potential for salons. Cream Pedicure for daughters (age 4-14), and it’s
There is a big market for gift certificates during this time of only $40. Then we have the Strawberry Marga-
year, with creative gift-giving-inclined sons scrambling to find rita Ice Cream Manicure for Moms, and Straw-
a perfect gift for mom at the last second, and there is also an berry Shortcake Ice Cream Manicure for
opportunity to bring two in the door as many mothers would daughters (same age-span), and this is $30.
like to indulge in a salon pampering day with their children. Recent studies are showing a rise in spending
The depth of your discount will be determined by your budget, by parents on their children, specifically 8 to 12
but here are some ideas from other nail techs on how to market year olds, who are now having almost $40
your salon for maximum Mother’s Day earnings. million a month spent for them on beauty
products, and teens are spending another $100
million, according to the NPD Group (a popular
market research company). So we want to take
this opportunity to start building a bond with the
parents and child.
And why not Mother’s Day? It’s a time of year
when we as moms do not feel guilty about taking
“I like to give a free
a small amount of time for ourselves or spending
manicure to the
a little money, because we have worked so hard
daughter if she buys
keeping our families going throughout the year.
her mom a mani-pedi.”
And if we can take the opportunity to spend time
Patricia Dean
with our daughters in a quiet and relaxing place,
Fayetteville, N.C.
then why not?
At the salon, we get so busy on Mother’s Day
that we often have to recruit more help to cover
all the customers. And dads feel so proud buying
something for both their girls — they feel like
Super Dad.”
Marsha Coppola
NeVaeh Day Spa, Thorold, Ontario, Canada
144 | NAILS MAGAZINE | MAY 2011 >>>
na0511motherday.indd 144 3/28/11 1:01:04 PM

“ Problem nails? Get the
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“I plan to sell buy-one-get-
one-half-off gift certificates
so moms and daughters
can come in together.”
“I always do my Mother’s Day
Bri McCloud
Pamper Special, which is a discount
Happy Nails, Athens, Ga.
on the mani/pedi combo and a free
massage. I’m not the greatest at
doing nail enhancements, so I would
much rather provide a massage to
relax my mommy clients.”
Melissa Fuge
The Foxy Lady, Klamath Falls, Ore.
“Because I am an independent
contractor and the salon I
work in is quite small (myself
and two hairstylists), I tend
to run with my own ideas and
specials. Occasionally, we will
partake in something together
but generally I switch up the
“I always offer a Mother/ specials to where I offer a
Daughter Mani-Pedi combo. variety of different things all
I have even had some moms the moms are able to choose
bring in their brave sons. from. I may offer a mani/pedi
Normally the cost for the special, a certain percentage off “I am trying to set up free mini
mani-pedi combo is $65. For their service(s), gift certificates makeovers for single mothers this
Mother’s Day I charge $50 if (which are always available), Mother’s Day, with a free haircut,
they show up 10 minutes early, run a raffle, or even have moms mani and pedi, and of course
and I have been surprised at pick out a special grab bag some makeup. I’m hoping to earn
how many actually prepay for to receive a small token for some loyal customers this way,
this service that day. It’s so showing my appreciation and and help give back some. I’m not
nice. I am lucky to have such wishing them a very happy sure if it will all work out, but I’m
amazing clients.” Mother’s Day.” excited to try.”
Leslie Howard Jennifer Jeffery Brandi Ghanoo
Edge of Beauty, Price, Utah Maple Heights, Ohio Shades of Mahogany, Orlando, Fla.
Here are some fun MOTHER’S DAY-INSPIRED NAIL ART designs to help get you in the spirit of
Mother’s Day promotions. You can check out more on the Nail Art Gallery, at nailartgallery.nailsmag.com, and
on the NAILS website (www.nailsmag.com/list/topic/mother-s-day).
Jade Sewell, Just Nails, Great Falls, Mont.


“We are doing a couple different
promotions this year.
First is the ‘Mommy & Me’ spa
party package that promotes mommy
“As a brand new nail and daughter pairs getting together to
tech, I am planning on bond together in the best possible
adding some extras to way — with spa services. They get
my manis for Mother’s white fluffy robes, terry cloth head-
Day, like an exfoliating bands, spa slippers, rose petals
scrub and massage.” scattered about the party area, and
Toni Arends soothing spa music. The package
Tranquil Nails, Dike, Iowa includes their choice of two services:
manicures, pedicures, facials,
hairstyling, makeup application,
massage, or spray tanning for
teenagers and adult daughters with
their moms. We ran this package last
year and experienced everything from
toddlers and their moms soaking
“I offer a free hot stone together to senior citizen mother and
massage with my traditional daughter pairs.
pedicure for Mother’s Day.” We are also teaming up with a local
Julie Pecanty Perry photographer to do a ‘Mommy & Me’
Strands Hair and Nail Salon, photo shoot package. This includes
Brookhaven, Miss. fruit, sparkling juice, professional hair
and make-up application, and a
“I always offer my special one-hour photo shoot with feather
Mother’s Day Pedicure, which boas, hats, and tons of fun props.
is actually the same price as They also have the option of adding
an everyday pedi but I do extra on a manicure or pedicure, and the
things, like wrap the feet in hot package includes an 8” x 10” of their
steam towels, give an extra choice with the option of purchasing
fragrant foot rub, and a fancy additional prints for an additional fee.
big toenail art design of her We promote this package as a really
choosing. I also add a little fine “I print coupon fliers and fun bonding experience with their
glitter (gold) to the final rub send them to work with choice of soothing spa music or
down with lotion and oil so her my husband for Valentine’s upbeat fun music, and even a clothing
feet gleam. They love it, Day and Mother’s Day rack for them to try on as many fun
especially with flip flops.” every year. It works great!” wardrobes as they wish.”
Cindy Watson Claudia Berry-Iacovetto Amber Nicole Perez
Portland, Ore. Newcastle, Wyo. Spa Events NY, Rochester, N.Y.
Julie Ventura, Chestnut Ridge, N.Y.


{ad index} For more information direct from our advertisers,
call (888) 745-4030, or go online to www.nailsmag.com/fifi.
Fifi # Advertiser Page Fifi # Advertiser Page
15212 Aerovex Systems..............................................................................158 15107 Kupa Inc............................................................................................... 125

15305 Akzentz Nail Products .....................................................................116 15140 LeChat .................................................................................................. 155
15185 Antoine de Paris ................................................................................ 151 15183 Lexor Intl.............................................................................................. 174
15296 Artistic Nail Design ..........................................................................101 15211 Light Elegance .....................................................................................111
15147 Atwood Industries ...........................................................................163 15178 Medicool ...............................................................................................45
15309 Bags Rep ..............................................................................................163 15170 Mehaz Professional ................................................................103, 153
15251 Beauty Millennium .......................................................................... 177 15115 Mind Body Inc. ....................................................................................99
15160 Beauty Tech ........................................................................................163 15292 Mode Intl. Inc. ...................................................................................163
15265 Belava .............................................................................................30, 115 15308 Nail Superstore, The ........................................................................ 178
15187 Bio Sculpture Gel ................................................................................98 15279 Nail Tech Supply Inc. ........................................................................118
15128 Blaine Labs Inc....................................................................................119 15106 Nailite ...........................................................................................114, 173
15119 China Glaze ..........................................................................................33 15188 Nailtechheaven.com ....................................................................... 175
15271 Christrio ............................................................................................. 104 15135 NSI — Nails Systems International .........................................18-19
CND ................................................................................4-5, 27, 29, C3 15255 Nubar Cosmetics ...............................................................44, 63, 113
15291 Continuum Footspas.........................................................................49 OPI Products 2-3, 21, 34-35, 42, 47, 51, 60, 65-84, 90-91, C4
15102 Cuccio ....................................................................................................37 15101 Orly International ........................................................................... C2-1
15231 Dashing Diva................................................................................ 25, 89 15168 Orly International .............................................................................. 23
15103 Dollar Nail Art ...................................................................................163 15261 Pedi World Pedicure Spas .............................................................179
15262 Dr. G’s ...................................................................................................109 15144 PNI Worldwide..................................................................................165
15276 Duri Treatments ..................................................................................56 15268 Premier Nail Source ....................................................... 166-167, 168
15197 Duri Cosmetics ..................................................................................57 Premiere Orlando ............................................................................ 143
15169 Eco Nail Systems .............................................................................. 133 15244 Pro Spa ................................................................................................139
15259 Education Beauty Zone ....................................................................59 15232 Prolana ...................................................................................................62
15131 Entity Beauty Inc...............................................................................107 15113 Ram Products Inc. .............................................................................171
Essie Cosmetics .......................................................... 8-9, 10-11, 145 15104 Seche .......................................................................................................41
15193 European Touch ..................................................................................96 15180 Sheekee Nails ....................................................................................163
15250 Expression Beauty Works............................................................... 121 15156 Shooting Star International ...........................................................163
15110 EZ Flow ..................................................................................................87 15310 Spa 1000 ............................................................................................. 127
15240 Famous Names, LLC........................................................................159 15166 Star Nail ...............................................................................................169
15210 Flowery Beauty Products ....................................................... 131, 153 15112 Supply Source, The ..........................................................................180
15285 Hand and Nail Harmony ................................................ 12-13, 14-15 15189 T4 Spa Engineering & Design ......................................................105
15238 Hollywood Nail Supply ................................................................... 176 15127 Toezeeze ..............................................................................................163
15122 ibd .................................................................................................... 53, 95 15258 Tweezerman International ............................................................ 123
15109 Jessica Cosmetics .........................................................................16-17 15177 Ultronics .................................................................................................31
15191 Konad ...................................................................................................170 15260 Young Nails ................................................................................. 6-7, 39
The Ad Index is provided as a courtesy to NAILS advertisers. The publisher assumes no responsibility for errors or omissions.
na0511adindex.indd 148 3/28/11 9:43:12 AM

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{ TOP TO BOTTOM} { TOP TO BOTTOM} { TOP TO BOTTOM}
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(800) 347-7456
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na0511rna.indd 154 3/23/11 2:45:18 PM

na0511rna.indd 155 3/28/11 9:34:44 AM

{product spotlight}
OPI introduces a Lemon Tonic flavor to the Manicure/
Pedicure by OPI line. The alluring new scent blends
excellently into the scrub, mask, and massage treatments.
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(888) 745-4030 x15317 Cuccio Naturalé’s new
www.nailsmag.com/fifi/15317 Stainless Steel Pedicure File
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(888) 745-4030 x15318
www.nailsmag.com/fifi/15318 5318
Noveau Nail has added colors to its Soak-

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olor Club’s new Wicked

Color
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weet lacquer collection
actually gives off scents once
the polishes dry. The vibrant
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blend of aromas.
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na0511products.indd 156 3/25/11 3:05:58 PM

Get a jump on spring sparkles with Zoya’s
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The colors are Reva, Kimmy, Apple, Tanzy,
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(888) 745-4030 x15321
Tweezerman’s Pedicure Plus tool is a

stainless steel nail cleaner and ingrown
toenail file in one. The file end helps relieve
pressure of ingrown nails and the thin
curved end cleans under and around
At o
Atwood
the nail. The tool can be sterilized in
stries has
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Cácee has entered the brush-on gel

polish market with its new Color Gel
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on easily and soak off quickly and
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>>>

{product spotlight}
Take an exotic island escape with China Glaze

this summer with a tropical, shimmering
rainbow of brilliant bright colors. Mix and Backscratchers’ Heavenly Soles Foot Care
match these hot hues to add a candy-like System offes a complete pedicure kit in one
pop to that summer manicure and pedicure. box. The all-in-one package has four easy
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(888) 745-4030 x15325
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Is your salon air

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www.aerovexsystems.com Bellissima International has new colors
Mention Code NA09 Antoine De Paris’ # 215 Curette Scoop for its Bella Forma Soak Off Color Gel line.
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you can return it for a full refund. Clients will love how gently it cleans labeling. The colors are Nightclub, Passion,
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na0511products.indd 158 1
NABBK09aerovexthrd.indd 3/25/11 3:07:36 PM
10/29/09 11:07:02 AM
include Fallen Angel, Kingdom of Shadows,
and the eponymous Angels and Demons.
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CND’s 12 latest Shellac shades add

excitement to both nail techs and customers
alike. The range of shades feature perennial
classics and fashionable favorites to give
salon-goers a wide variety. The colors span
effervescent light shades like Mother of Pearl Entity’s Rainforest Pedicure Kit uses rich
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The ultra-sleek and chic nail tips from

Dashing Diva have definitely made their
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fast and easy but stay on for long and
comfortable wear. Dashing Diva also has a
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colored smile lines that can be sealed with a The Epsilon Try Me Sample Kit Gel includes
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Duri’s Angels and Demons collection

is inspired by the innocent charms and
mischievous mystique in everyone. The
enchanting colors range from shimmering
cobalt blue Devil Wears Duri to the creamy
wine From Dusk Till Dawn and the red-glitter
flecked Mystic Elements, all shown here. Naturally Clean by essie is a complete nail
Some of the other colors in the collection care system that safely cleanses hands and

nails while restoring hydration with essential and-easy gel polish cuts the service time in no seepage. The forms fit easily for faster
oils and natural botanical ingredients. The half and will give a deep sleek finish without enhancements and the sculpting grid allows
system includes Purifying Hand Wash, Nail chips, smudges, or drying time. The color for length and shape consistency from nail
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Sheba has a collection of Gel Paint Nail Art

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Hand & Nail Harmony’s Acrylic Master a writing pen, but dispense a thin paint that
Kit is designed with the latest in liquid- Light Elegance’s Pedi-Cure Kit is a great kit flows easily on the nail. The pens are quite
and-powder technology to bring high- for techs who want to get into gel pedicures. accurate and do not overflow or run and can
performance quality in a convenient and It comes with everything needed to get quickly make interesting designs or small
all-inclusive package. The formula creates started, including a Pedi-Cure Lamp, Bonder, embellishments. A strong top coat or UV
durable and flexible extensions, and the kit Super-Shiny, Cleanser, Gel Polishes, Dry top coat should be applied to seal the colors
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Mehaz Professional’s Toenail Clipper

Collection offers four cutting blade styles:
Kupa’s Cordless U-Power delivers incredible the straight edge preferred by professionals, LCN’s Citrus Foot Care collection is the
speed and power, and not having a cord the classic curved edge, the exclusive angled perfect remedy for skin that needs a little
makes it easy for techs to take this file with straight edge with wide jaw feature, and the pick-me-up. The bath salts, foot mask,
them wherever they go. The U-Power can last angled straight edge. Each clipper is made and peeling cream are great for repairing
for up to two hours on a single charge, has a in Japan from stainless steel and comes dryness. As a finishing touch, a massage
lightweight handpiece that includes a holster, equipped with an adjustable handle for with the foot cream and a spritz of the Fresh
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Continuum’s Simplicity pedicure chair

requires absolutely no plumbing or
installation. Just plug it in, fill the tank,
and you’re ready to start pedicuring. The
lightweight removable tub easily fills from
any sink without hoses or connectors, and
LeChat’s Perfect Match Gel Polish applies NSI’s Platinum Forms are designed to create the soothing shiatsu massage will relax
like nail polish but wears like gel. This quick- beautiful C-curves on any nail type with clients in no time. It features an adjustable
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3/25/11 10:47:57 AM
Nubar’s kit for its UV Soak-Off Infinity Gels
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na0511products.indd 163 3/25/11 11:24:52 AM

MAY 2011 165
DEAL S H E E T
Deal Sheet shows you all the bimonthly deals offered
by your favorite manufacturers and distributors. Browse
166-167, 168
169
170
171
through this issue, brought to you by NAILS Magazine,

before doing your shopping at your distributor.
172
165 PNI Worldwide

166-167, 168 Premier Nail Source
173
169 Star Nail
170 Konad
171 RAM Products Inc.
172 Zyon Spas 174
173 Nailite Inc.
174 Lexor Inc.
175
175 nailtechheaven.com
176 Hollywood Beauty
177 Beauty Millennium
178 The Nail Superstore
176
179 Pedi World
180 Supply Source
177
178
Call your professional beauty products supplier directly

179
to take advantage of this month’s great deals. Tell them
you heard about them in NAILS Deal Sheet!
180
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TOLL FREE 1-800-727-1119
0HONE s &AX
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PINK CRYSTAL
GLASS
COLOR TIPS S-T-R-E-T-C-H
YOUR CHOICE: TOE RINGS
FILE 20-CT
D 20-CT
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$
#NB0192 Burgundy (1-10) (1-10)
O
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TM
T $1 $1 $1
#NB0194 Pink ALOHA BALI CRISS FOREVER FUNKY PRINCESS PSYCHE- RETRO TINY SPIDER
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L
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French 21-ct. Sanitation Kits Mr. Pumice Tropical Shine Lava Stone Onezees Toe Spa Thong German
R COIL
A Manicure Purple Pumi Bar Colossal File Separators Slippers Callus Planer
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Professional Cushioned Files 20-ct. $4.95 MINI-FILES 100/180 GRIT DISPOSABLE MINI BLOCKS 1X
A Black 80/80 #NB0010 100/100 #NB0011 20-ct. $2.50 15¢ ;7$'&&#FA $13.95 97I;'&&& $119.95 USE
100/180 #NB0012 180/180 #NB0013
B B Zebra 80/80 #NB0014
100/180 #NB0016
100/100 #NB0015
180/180 #NB0017
BLACK #NB0038
ZEBRA #NB0039
MINI ARCTIC BLOCKS™ (EACH) #NB0040
'&&#F79AD8&&*&F97I;D8&&*&9 1X
240/240
U F Hygienic Files 20-ct. $5.95 Individually Sealed 3-Way Shiner Blocks MINI ORANGE BLOCKS (EACH) #NB0041
'&&#F79AD8&&*'F97I;D8&&*'9
USE
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100/180
C Black .&%.&D8&&'.'&&%'&&D8&&'/'&&%'.&D8&&(&
D Zebra .&%.&D8&&(''&&%'&&D8&&(('&&%'.&D8&&() ` #NB0037 NAIL BASIX BLOCKS EA. 100-PK CASE 25¢ each
F L BEST E Econo Cushioned Files 50-ct. $6.95
3!,%! #4
Yellow Manicure
Pink Pedicure
NB0004 NB0004P NB0004C
NB0005 NB0005P NB0005C
$23.95 100-ct.
SELLERS $99.95 Case (500)
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F Natural Nail Garnet Boards 20-ct. $2.95 #NB0025
ARCTIC BLOCKS 20¢ ;7'&&#FA '.$/+ CASE (500) ./$/+
R S A B C D E F G H I G Professional Pink Glass File $1.49 #NB0030L TM SANITIZABLE BLOCKS EA. 100-PK
Purple Med/Coarse NB0001 NB0001P NB0001C
CASE
S FLEX TAPE
H Professional Buffers 49¢ ea. 50-ct. $19.95
Waterproof Material
8bWYaD8&&)+F_daD8&&),
$1
per roll
3-Way 49¢ #NB0031 / 50-ct. $19.95 #NB0031P
4-Way 49¢ #NB0032 / 50-ct. $19.95 #NB0032P
I Cuticle Eraser Stones 65¢ ea. #NB0033 GUARANTEED NON-YELLOWING
Orange Med/Fine NB0002 NB0002P NB0002C
Blue Fine/Super Fine NB0003 NB0003P NB0003C
ARCTIC BLOCKS™ NB0034 NB0034P NB0034C
NAIL $6.95 / 500-ct. / Sizes 1-10 FORMS

T $9.95 / 500-ct. / Sizes 1-10 Extra Strength
500-CT.
NEW & IMPROVED
BASIX TM $1.95 / 50-ct. refills $2.95 / 50-ct. refills Brush-On Glue
C-CURVE STICKS
I 10 grams #NC0031 $1.95
P
#NB0100 #NB0101 #NB0102 XN301 XN302 XN303
Shaping Tools
F Quick Bond Gel Glue Rectangular Forms
S Xtreme Cut-Out 2 grams #NB0304 $2.95 #NB0307 For A Perfect
O 3QUARE 6 #UT /UT 4APERED Xtreme Cut-Out Xtreme Cut-Out
—
G
R #NB0104 #NB0105 #NB0106 XN304 XN305
Curve
XN306
White
$1 Horseshoe Forms
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M
L 8 ,ONG (ALF 7ELL Xtreme “V” Xtreme Cut-Out Extra Strength REUSABLE FORMS
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S #URVE #LEAR (ALF 7ELL
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U #NB0107 #NB0108 #NB0109 XN308 XN406 XN407
#NC0305 20¢ Nozzle! SALE!
E $3.95
Xtreme Xtreme
5-CT.
S &RENCH
White
.O 7ELL
White
.O 7ELL
Xtreme Square Welless
Natural
Welless
White
BOX OF 250
$39.95
Dries in
Seconds! NON-STICK #NB0310
3TERILIZER4RAY
$1 PURE
$OUBLE3PRING !SSORTED#UTICLE0USHERS 3TERILIZER*ARS Chasticide 3-PC BRUSH PEN SET Round Sable Acrylic Brush KOLINSKY
I #UTICLE.IPPER Spoon Pusher Your
Choice Small Hospital Grade #NAB0116
SHORT #NB0405 Acrylic Brushes
M SALE! Disinfectant
#NB0201
100% KOLINSKY SABLE BRISTLES
B Flat Sable Acrylic Brush
$1
#NB0301 16 oz. #PN114B MEDIUM ACETONE RESISTANT CLEAR HANDLES
P SALE! Medium

R
Spoon Pusher / Pterygium Remover #NB0202 LONG #NB0406

L #NB0205

GAL. #PN114G
SALE!
E
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S
!CRYLIC .IPPER
Locking Handle
2-Sided Straight Pusher #NB0203
#NB0302 #NB0300 1
3)$%$
Nylon Gel Brush
#NB0407 $1 ss."
M Straight Pusher / Cleaner #NB0204 0ROFESSIONAL#ALLUS0LANER Brush Cleaner #NB0409 .!), ss."
H ALUMINUM ACRYLIC BRUSH
$1 $1
E #NB0210 Holder SALE! HOLDS 8 !24
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ss."
N
#NB0207
#LIPPER Stork #NAB0117
S 3CISSORS SALE! 3%4
T 79¢
$1
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#LIPPER Brush stores in handle!
#NB0208 #ALLUS0LANER
S #4727 Curved #NB0213 / Straight #NB0214 "LADES CT 4 oz. #NB0410 9 #NB0408 ss."
TM
ACRYLIC LIQUID VIOLET MONOMER Primer Split Second Resin $3.95 3INGLE 0ROCESS56 'EL Pink
A NO
MMA
2 oz. 4 oz. 8 oz.
$1.95 Activator Spray 1 oz. NB1026 1 oz. $6.95 Bright Pink
NB1053 $2.95 NB1054 $4.95 NB1013 $6.95 White
R NB1022 2 oz. NB1058 $2.95 Extender Tips
SALE! $5.95 Bright White
ODORLESS ACRYLIC LIQUID $4.95 4 oz. $19.95 Clear
T
8 oz. NB1020
ACRYLIC
.75 oz. 2 oz. 4 oz.
Brush-On 10-ct. 95¢ 16 oz. $59.95 X-Thick
N $2.95 $4.95 $9.95 2 oz. 4 oz. 8 oz.
NB1055 $3.95 NB1016 $6.95 NB1017 $11.95 Anti-Fungal NB1052
I
Clear NB1101 NB1102 NB1103
POWDER Activator UV Gel Sealer
A
White NB1104 NB1105 NB1106
UV CURABLE Prep Spray Brush-On
F
Bright White
Pink
NB1107
NB1110
NB1108
NB1111
NB1109
NB1112 ODOR FREE $1.95 2 oz. NB1057 $1.95
$4.95 Shimmer Gel NB1045
Resin $1.95
I Bright Pink NB1113 NB1114 NB1115 ACRYLIC LIQUID 1/2 oz. 1/2 oz.
I Natural NB1116 NB1117 NB1118 2 oz.
$3.95
4 oz.
$6.95
8 oz.
$11.95 NB1023
8 oz. NB1021 $3.95 10 gm NB1025 NB1024 FIBREGEL
L
French Dip NB1119 NB1120 NB1121 NB1056 NB1018 NB1019
$99.95!!!!! Pink NB1046
C
SALE!
FABRIC Clear NB1047
S
50-CT. 6 OZ 8 OZ PUMPS DAPPEN DAPPEN
PRE-ADHESIVE $12.95
I Stainless Steel
DISH DISH
SOAKER
STRIPS
YOURCHOICE
Fiberglass or Silk Strips 1" x 36", 2 ct.
A 4 oz. NB0323
SAVE $40
TRAYS
Fiberglass (NB1048) Silk (NB1049) $2.95
L Dust Masks Dust Brush Komfort Wedge Mushroom Pump Twist-Lock Pump 8 oz. NB0324
$2.95 NB0314 $2.95 NB0315 $11.95 WEDGE1 $1.95 NB0322 $1.75 NB0321 $5.95 EACH
Ceramic w/Cork Porcelain w/ Lid Triple Dappen
$5.95 NB0318 $1.00 NB0319 $1.00 NB0320 $139.95 ST01
Sonic Touch III Acetone Proof
2 for
Litl Dipr’s 10-ct.
$1 NB0336 $9.95 LD1004
Also Available: Pre-Cut Fingers 70-ct.
Fiberglass (NB1050) Silk (NB1051) $2.95
WE EXPORT FREE APPOINTMENT BOOK & CATALOG SE HABLA

WORLDWIDE! PHONE: 1-800-727-111ËVË L : CATALOG@PREMIERNAILSOURCE.COM ESPAÑOL
Prices in this ad are valid May 1 through June 30, 2011. Afterward prices subject to change without notice. Shipping charges are denoted in parenthesis.
na0511ds.indd 166 3/24/11 3:22:24 PM

TM
USA & ADVANTAGE

CANADA RapidDry™ BreatheEasy™
LOWEST PRICES GUARANTEED! TAKE OF…
NAIL DUST COLLECTOR
We accept ACH/E-Checks, Wire Transfers and these Credit Cards: DRYER Whisks dust
jm_d\Wdi and debris out
êj%YebZ of the air!
Wkjeed%e\\
#NC0232
* Free shipping within contiguous USA on orders of $99 or more; excludes oversized items as noted online and in our catalog. Free
shipping to Canada on orders of $99 or more weighing under 12 lbs.; excludes brokering fee/taxes incurred when clearing customs. $69.95 #NC0227 $49.95
DRILL BITS CARBIDE DRILL BITS DIAMOND DRILL BITS SANDING BANDS $99.95 -!.) 02/ -4
E A
DRILL Exclusive Razzberry #EDMT20 20,000 RPM
L C
AND Large Barrel 1000 ct. “THE BULLET”
Large Barrel #NB0501 #NB0508 DRILL KIT Price!
ACCESSORIES 100 ct. 15,000
Acrylic Bit
Small Barrel #NB0502
Small Barrel
#NB0509 #NB0518 Fine Includes 6 bits,
3 sanding bands
25,000 RPM RPM
E C
Stand Holds 6 Cone #NB0503 Cone #NB0519 Medium and convenient
carrying case.
C E
T S
#NB0510 #NB0520 Coarse
NB0523 Toothpick #NB0504 Includes 3 bits
SALE! $149.95
$39.95
Backfill and no-hassle STEEL CASE
)NVERTED
Football #NB0505 #NB0511
Football
4APERED
$2.95
#PNI12 warranty. #PNI25 ")43!$*30%%$#KUPA1 $399.95 FWD/REV
R S
4-wk Backfill #NB0506 #NB0512 "ARREL"IT Battery Operated
UV Lamp
Professional
UV Lamp
(ANDED56,AMP "5),4 ).
4)-%2
UV BULBS $4.95 EA.
4 WATT #NB1508
O O
N R
Toothpick #NB0513 #NB0521 42 WATT
2-wk Backfill #NB0507 #NB1507
0EDICURE 6 WATT #NB1509
$4.95 EACH. $2.95 EACH.
$12.95
I I
4 WATT
"IT#NB0522 $2.95
UV Lamp / Removable Shade
#NB1504 #NB1502 7 WATT #NB1513
C E
$1
Chamois Buffer Bit Buffing BUILT-IN
Mandrels Barrel NB0515 $19.95 SALE! #NB1500 TUNNEL UV LAMP
S S
TIMER #NB1512
#NB0514 ¢ #NB0517 Stone "ITS Cone NB0516 9 WATT 6 WATT $11.95 & FAN $79.95 36 WATT $49.95 9 WATT BULB #NB1510
Clear #NAB0001
$1
NAIL ART FOIL RHINESTONE
DRIED FLOWERS NAIL ART BRUSHES
Black #NAB0002 WHEELS S
N
U
Blue #NAB0003 240-CT. .I>7F;I Striper Brush #NAB0111
RHINESTONES
Gold #NAB0004
$1 PER PACK
$1.95 AVAILABLE
A
$1 I P
Green #NAB0005 1200-CT. Detail Brush #NAB0112
GOLD #NAB0227
Iridescent #NAB0006 $4.95
L P
Choose from many styles at SILVER #NAB0228
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Pink #NAB0008
STRIPING TAPE )lWh_[j_[i.Yebehi'lWh_[joWdZYebehf[hfWYa TOOL L
144-CT. Purple #NAB0009
YOUR GLITTER STRIPS SHIMMERING DOTS MYLAR FLAKES CRUSHED SHELLS FIMO SHAPES ACRYLIC ROSES A I
$1
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CHOICE! MANY
R
COLORS
E
RHINESTONE SHAPES
$1 per roll
$1 AVAILABLE!
VISIT OUR
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$1 T
S
100-CT. View available colors online. PER PK EACH YOUR CHOICE!
NAIL TM
Art Club DURABLE ACRYLIC A
BASIX C
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O C
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E
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WALL MOUNTED
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.25 oz. Holds 36 Bottles - $19.95
Holds 90 Bottles - $29.95
I S
2.5 OZ.
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$4.95 TREATMENTS TREATMENTS
GEL POLISH H R
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GEL POLISH EMPTY I
1/2 OZ. .6 OZ. 1/2 OZ. .33 OZ. .5 OZ. .125 OZ. DISPLAYS & E
$2.95 $3.50 $3.50 $4.25 $13.95 $4.95 Holds All Popular Brands S
h/RIGINALv4HONG 3TYLE h3OFTEEZv8 3OFT h/NEZEESv)NDIVIDUAL %LECTRIC-ITTENS SB0210 Manicure Warmer $9.95
THERAPEUTIC PNI MANICURE CUSHION
Pedicure Slippers Toe Separators Toe Separators /2"OOTIESSB0212
M P
PARAFFIN WAX Enhance client comfort! $11.95
25-CT.
144-ct. SALE! #NC0128
` ` $3.95 per pound * WHITE
0!)2 0!)2
$3.50
24-ct. $1
6 lb. Box $17.95*($5 S&H) SALE $15.95 #SB0300 #SB0301
CUPS
$1.95 A E
#!3%/& #!3%/& #!3%/& PEACH
1 LB. 6 LBS.
#SB0202 #SB0203 5.)6%23!,,).%23 Gauze Wipes N D
BEST SELLER! I I
LAVENDER #SB0204 #SB0205
1 0ARAFFIN-ITTENSOR"OOTIES
PNI NAIL TIDY ™
Pumice Sponges
#SB0404
Manicure Scrub
#SB0406
Heavy Duty 4-Way NEW! SPA FIZZ™

#SB0407 VANILLA #SB0206 #SB0207
PARAFFIN
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CT SB0217
4ERRY#LOTH 100-ct.
#SB0317
$1 ORGANIZER
$19.95 #NC0127 C C
Brushes #SB0304 Red Pedicure File BUBBLE BOWL -ITTENS /2"OOTIES Birchwood
Pedicure Socks U U
#SB0408
Sticks
` ` #SB0412 $19.95 0!)2 100-ct. Black PEDISTIL™
%!#( #SB0409 Pedicure Foot R R
#SB0305
EACH SB0215
& Leg Rest
E E
White
"/8/& "/8/& 0!#+ SB0214 #SB0410 $19.95
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#SF1000 $49.95 #SB0201 $2.95 pair #PediStil1
PEDICURE FIZZ MANICURE FIZZ M P

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&RESH3CENT0EDICURE4ABLETS -ANICURE"ALLS CT 5 Gallons $59.95 U U
($10 S&H)
CT 3" 0INK'RAPEFRUIT 3" Gal. $14.95 R R

&RESH3CENT,ARGE0EDICURE4ABLETS 3OOTHING,AVENDER3" ($5 S&H)
E E
CT 3" ,EMON ,IME 3" 8 oz. $2.95 Rock Salts Ice Cooling Gel
PIPE-FREE PEDI SPAS PEDI CARTS STARTING AT $69.95!

STARTING AT $1495! NAIL TABLES STARTING AT $169.95!
Photos are merely representational. Items are not necessarily shown to scale in relation to other products shown. Not responsible for typographical errors.
na0511ds.indd 167 3/24/11 3:22:36 PM

SpaManicure & SpaPedicure BULK
25% OFF SIZES
Additional Products
Available Online
MAY/JUNE PROMOTIONS $19.75

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{ my other life Lisa Williams, salon owner
In her other life: yoga instructor
Restoring Balance
Just a year into Lisa Williams’ now 16-year nail career, she became
ill. “First it was minor symptoms and ailments that eventually led to
serious conditions throughout a seven-year span,” recalls Williams,
the owner of Sculptures Salon in Huntington, W.Va. She made the rounds of doctors,
both traditional and holistic, and got few answers. Eventually, in January 2004, the
medical staff at the University of Kentucky issued a diagnosis: acrylic toxicity. “It was in
my bloodstream and had caused auto-immune disorders. It caused my body to attack
itself,” she says. Aside from avoiding acrylic, her treatment consisted of a series of
injections, detox — and yoga.
“Part of my treatment was to do yoga, so I could find balance within my life again and
reap the benefits that yoga provides. I instantly connected with the physical and mental
aspects of yoga. I honestly noticed after my first session what it could do for me.” And
now she teaches yoga to others at St. Mary’s Hospital Wellness Center in Huntington.
Williams practices and teaches ashtanga/power yoga, a more strenuous
type of yoga that deals with proper breathing sequences and powerful poses.
‘‘
‘‘
“Breathing properly is necessary to exchange carbon dioxide throughout the body.
Doing that in a pose oxygenates the muscles and the blood, causing more flow.” I instantly
For her, yoga is first and foremost about balance — in every element of life. “Anyone in
the beauty profession can tell you how demanding and stressful it can be,” she says. “We
connected with the
abuse ourselves by squeezing in too many clients, not eating, working too many hours, physical and mental
worrying about competitors — all that leads to sitting in the same position too long, aspects of yoga.
poor posture, tension in our muscles, and a poor mental state. Just doing a moment of
yoga can change all that.”
NAILS (ISSN 0896-193x) (USPS 001-426) (CDN IPM# 40013413) is published monthly, with an extra issue in December, by Bobit Business Media, 3520 Challenger Street,
Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O.
Box 1067 Skokie, IL 60076-8068. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87
per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions.
Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com.
The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information
believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
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