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    Case Study 6 - Social Media and Customer Engagement at

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    Ysaiah John Gallego
    The document lists the reference for a book on services marketing cases in emerging Asian markets, titled "Services Marketing Cases in Emerging Markets, An Asian Perspective" edited by Mutum, Nguyen, and Roy, and published by Springer International Publishing AG in Switzerland in 2017. It consists of multiple repetitions of the full reference citation.

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    Case Study 6 - Social Media and Customer Engagement at

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    Ysaiah John Gallego
    22 views15 pages
    The document lists the reference for a book on services marketing cases in emerging Asian markets, titled "Services Marketing Cases in Emerging Markets, An Asian Perspective" edited by Mutum, Nguyen, and Roy, and published by Springer International Publishing AG in Switzerland in 2017. It consists of multiple repetitions of the full reference citation.

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    Case Study 6_Social Media and Customer Engagement at Makemytrip.com

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    The document lists the reference for a book on services marketing cases in emerging Asian markets, titled "Services Marketing Cases in Emerging Markets, An Asian Perspective" edited by Mutum, Nguyen, and Roy, and published by Springer International Publishing AG in Switzerland in 2017. It consists of multiple repetitions of the full reference citation.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    22 views15 pages

    Case Study 6 - Social Media and Customer Engagement at

    Uploaded by

    Ysaiah John Gallego
    The document lists the reference for a book on services marketing cases in emerging Asian markets, titled "Services Marketing Cases in Emerging Markets, An Asian Perspective" edited by Mutum, Nguyen, and Roy, and published by Springer International Publishing AG in Switzerland in 2017. It consists of multiple repetitions of the full reference citation.

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    CASE STUDY 6:

    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.
    REFERENCE: Mutum, D. S., Nguyen, B., & Roy, S. K. (Eds.). (2017). Services Marketing Cases in Emerging Markets, An Asian Perspective.
    Springer International Publishing AG Switzerland.

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