IA ITB – Indonesianisme Summit 2017

Building Indonesia Digitalpreneur

with Disruptive Silicon Valley
Mindset

Ign. Wiseto P. Agung

VP Media & Digital Strategy and Development,
PT. Telekomunikasi Indonesia, Tbk.

Jakarta, 09 December 2017

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01 Why: Telkom builds Digital Entrepreneurs

02 How: Indigo Creative Nation

03 Lesson Learned

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01 Why: Telkom builds Digital Entrepreneurs

02 How: Indigo Creative Nation

03 Lesson Learned

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 In today’s business environment, innovation is an essential component of entrepreneurship, in most cases associated with new
technologies to create new products and services.

Source: Accenture Entrepreneurial Innovation Report, 2013

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 Corporations
Access to market
• Market knowledge
• Workforce
• Economics of scale
• Resources & power
• Capital Viability
• Slowness Innovation
• Lack of creativity New Business
• Encouragement of continuity
• Standardization of processes
• Limited motivation
• Slow-paced growth
• Risk aversion
• Operate in mature markets
Source: http://blog.iese.edu, 2017
Startup
• Difficulties in accessing new markets A good start-up ecosystem proves to be better at
• New to market shortening the cycles of innovation, exploiting
• Limited workforce technology, enhancing existing business models, and
• Lack of resources and partners inventing new ones more quickly and effectively than big
• Need of extra resources to scale
corporations.
• Lack of money
• Lack of visibility
Early-stage high-growth businesses should benefit from
the support of bigger and more experienced companies
• Organizational agility
that help them with valuable resources, better sales and
• Continuous new ideas
• Challenge to the status quo supply chain opportunities in exchange for their
• Versatile environment creativity and ideas. This makes a big difference
• Highly motivated teams to startups as they can go to market or scale more easily.
• Potentially rapid growth
• Willingness to take risks
• Capillarity to enter new markets
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01 Why: Telkom builds Digital Entrepreneurs

02 How: Indigo Creative Nation

03 Lesson Learned

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 Telkom Indonesia’s initiative in encouraging the growth of
digital creative industry through Nurturing Creativity,
Incubation, Acceleration and Follow-on-Funding program for
Indonesia’s Digital Startup.

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 They are often weak on strategy,
poor at execution and build weak • Fail to
teams below them develop a
Product
Problem product that
meets the
market need.
Poor
Running out of
Management
Cash
Team

Market
Problems
• Find a scalable way
to acquire • There is not a compelling enough value • Leads to a company running
customers Business proposition, or compelling event, to out of cash, and unable to
• cause the buyer to actually commit to raise more
Monetize those Model Failure purchasing.
customers at a
• The market timing is wrong
significantly higher • The market size of people that have
level than cost of pain, and have funds is simply not large
acquisition enough
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• During the development phase,
startups go through the Valley
of Death.
• In this position, startups need
to have:
▫ Strong passion
▫ Strong team work
▫ Clear vision
▫ Dare to pivot (if needed)
▫ Clear and structured work
plan

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1 People 2 Planet
Providing 16
Building strong creative camps
Digitalpreneur and 5 creative
thru Incubation centers and its
Program and supporting facilities
nurturing for pre-startup, and
thousands of startup incubation
talents program

3 Participation
Academic + B usiness C ommunity G overnment M edia
Research institute
Startup Ecosystem
development thru Penta
Helix Collaboration

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 • Indigo Incubator
§ Bandung Digital • Jakarta Digital
Valley (BDV) Valley (JakDiVa)
§ Jogja Digital • MDI (Metra Digital
Valley (JDV) Innova on)

Menumbuhkan
Cultivates Mengakselerasi
Accelerates
Inovasi
Innovation Inovasi
Innovation

2009 - 2012 2012 - 2013 2013 - 2015 2015 - Now

Menghargai
Appreciates Menjemput
Acquires Innovative
Kreatifitas
Creativity Talenta Inovasi
Talents

• Indigo Fellowship
• Digital Innova on
• Indigo-preneur Award Lounge (DILo)
• Indigo Music Award

▪ DILo was developed to foster the digital talent in the community

▪ The DILo output includes a new startup to be developed in Indigo's incubation and professional developers
▪ Background of DILo establishment: Indigo's startup number is very small and startup quality needs to be improved (startup readiness)
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 Local & Global Mentors with Silicon Valley mindset

Creative Camp Creative Centre Creative Capital

Nurturing Selecting Customer Product Business Market Value
Creativity Creativity Validation Validation Model Validation Validation
Validation
Pre-Startup Incubation Acceleration Next Investment

Telkom CVC

Pre-Startup Stage Incubation Stage Acceleration Stage Next Investment Stage

• Digital talent development • Validate startup idea •Product is ready to market • Prepare startup for fund
• Idea exploration & founder • Develop product & biz model, and validate to •Marketing & channeling raising to get a bigger
match making early adopter product to acquire market investment
• Startup forming • Start to integrate into CFU environment growth

17.461 4.266 98 16 STARTUPS

18 15
Oct’ 2017
TALENTS TALENTS STARTUPS STARTUPS STARTUPS

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Funding, Mentoring, APIs, Market Access
▪ Bandung Digital Valley
▪ Jogja Digital Valley
▪ Jakarta Digital Valley

180 millions customers

▪ Resident Mentor
▪ Expert Mentor
▪ Global Mentor

More than 200K

corporate customer,
include SME
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01 Why: Telkom builds Digital Entrepreneurs

02 How: Indigo Creative Nation

03 Lesson Learned

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 INDIGO encourages
talents to develop their
skills through the
creativity to commerce
framework

Source: World Skills Russia, 2016

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 Be consistent and always make
continuous improvement

Collaboration: building the digital creative

industry requires comprehensive
functions and roles

Bring startups close to the market

Meet Telkom Market
Give business opportunities for startups to
integrate their products into Telkom Group
Portfolios and supporting systems
(e.g: Privy ID with Indihome & DES)
Demo Day
Bi-annual events to introduce qualified
startups to investors, corporations, and
government agencies to encourage further
startup growth

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Mobile Payment Ecosystem to reinvent cash culture and
simplify payment. Envisioned to be the fastest, simplest
and safest way in Indonesia, while creating value for
facilitators and merchants

www.payfazz.com
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 this slide is not the end,
we’ll just begin …

Let’s Rockin’

thank you
 Collaboration of Corporations, Startups, Universities, Societies, and other related parties are required to generate completely new ideas
for digitalizing Indonesia

Source: Silicon Valley Innovation Center, 2017

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 Let's work Together
to build a superior
Indonesian startup
ecosystem

Source: Startup Commons, Innovation Partnership Program, 2016

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