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Unit Operator
Unit Operator
Rating sensitivities
Positive factors – Factors that could lead to positive rating action/upgrade:
• Improvement in the credit profile of BCL (parent).
• Significant improvement in RCCPL’s operating performance and financial flexibility.
1
Complete definition of the ratings assigned are available at www.careedge.in and other CARE Ratings Ltd.’s publications
Multi-region presence with strong distribution network and strong brand recall: RCCPL, along with BCL, has
significant presence in Central (Madhya Pradesh) and Northern regions (Uttar Pradesh and Rajasthan) of the country. With
operationalisation of 3.89 MTPA plant at Mukutban, Maharashtra, in April 2022, the company’s capacity has increased to around
10 MTPA and it has also forayed into the western region.. The group sells through a common network of around 250 sales
promoters, more than 9,500 dealers, and more than 24,000 sub-dealers. Approximately 80% of the company’s sales in FY22
were generated from Trade channels and the rest from non-trade channels. On a combined basis, the plants cover an average
radius of approximately 300 kms. The group sells its products under well-established brands, viz., MP Birla Perfect Plus, MP Birla
Samrat, MP Birla Samrat Advanced, MP Birla Chetak, MP Birla Unique, MP Birla Ultimate, MP Birla Ultimate Ultra, etc.
Majority sales from blended cement: The Group manufactures both blended (Pozzolona Portland Cement PPC, PSC, PCC –
91 % contribution of overall sales in FY22) and OPC. Furthermore, the Group is considering expanding its premium brands like
‘M.P Birla Perfect Plus’, M.P Birla Unique Cement, M.P Birla Ultimate, M.P Birla Ultimate Ultra, M.P Birla Samrat advance’, which
command premium prices. Recently, the group has launched a super-premium brand Rakshah. The group has increased the
share of premium brands in its total sales to 51 % in FY22 from 30% in FY19, which has positively impacted its profitability
margins.
Operational efficiency with availability of sizeable mineral reserve and captive power plant and robust operating
performance: RCCPL has waste heat recovery system (WHRS) and solar power capacities of around 12.25 MW and around 22
MW, respectively. After operationalisation of Mukutban plant, RCCPL will also has Captive Power Plant (thermal) capacity of
40MW. The company met around 27% of its total power requirement in FY22 (22% in FY21) through captive sources thereby
bringing economies to power cost of the company. Furthermore, the group has captive limestone mines across the country with
estimated limestone reserves of more than 300 MT and another around 100 MT non-operational (for which process of seeking
approvals is in progress). The group sources around 85% of its limestone requirements from its captive mines. Furthermore,
RCCPL has a captive coal mine at Sial Ghogri, Madhya Pradesh, with an extractable reserve of 5.69 MMT providing cost benefit
to the company for its fuel requirements. The production of coal from Sial Ghogri improved to around 2 lakh tons in FY22 from
1.85 lakh tons in FY21.
Cost optimisation offered by split units of the project and proximity of the project to various raw material
sources: RCCPL has its operational units spread across Madhya Pradesh, Uttar Pradesh and Maharashtra. Out of the four units
(Maihar [MP], Kundanganj [UP], Butibori and Mukutban [Maharashtra]), the units at Maihar and Mukutban are integrated
facilities, whereas in other two places, the company is operating grinding facilities near the user markets to save upon the cost
of logistics. Limestone requirements of the unit at Maihar are met through Sadhera and Salaiya mines, while the company has
received approval for development of Persoda mines for Mukutban plant. Major clinker requirements of the two grinding units
are met from the Maihar unit. Furthermore, other raw materials are also located near the project sites which in turn enables the
entity to optimise its cost.
RCCPL’s newly set up plants with updated technology ensures optimum efficiency in operations: RCCPL’s operating
units were commissioned in 2014. The plants are of latest technology, which in turn ensures optimum efficiency in terms of
operations. The same is evident from low power requirement per tonne of production of cement of 67 kw/ton as compared to
industry average of 75-80 kw/ton.
Comfortable financial risk profile, albeit high leverage: The capacity utilisation (CU) of RCCPL increased y-o-y to 108%
in FY22 from 92% in FY21, supported by boost in demand after easing of COVID-19-related restrictions, resulting in increase in
revenue to ₹3,140 crore from ₹2,830 crore. However, the PBILDT margin decreased to 20% from 26% due to increase in
power & fuel and freight expenses. Industry-wide there has been sharp increase in fuel, raw material, and packaging costs
during the year owing to a significant increase in commodity prices. Due to an increase in fuel prices along with prices of pet
coke and coal (both domestic and imported), total distribution cost in FY22 has also risen. The impact on the profitability is
expected to continue even in FY23 due to prolonged and unabated cost pressures. CARE Ratings Limited (CARE Ratings),
however, believes that various cost-saving initiatives taken by the company (such as waste heat recovery-based and solar
power plants to replace high-cost grid power, increase in clinker capacity and coal extraction from captive mines) would aid
profits.
The overall gearing though improved since FY21, continues to remain on a higher side and stood at 1.90x as on March 31, 2022
(2.13x as on March 31, 2021). The improvement in gearing was on account of accretion of profits coupled with slower-than-
anticipated debt drawdown.
RCCPL’s eligibility for various incentives results in cost advantages: RCCPL’s operating manufacturing units in MP, UP,
Maharashtra have been granted the status of Mega Projects and have been granted special incentives. Incentives categories
include value added tax (VAT) (now substituted with Goods and Service Tax [GST]) /Sales Tax and stamp duty exemption,
capital investment subsidy amongst others. The incentives have the potential to recover the entire investment, which can
provide cost advantages in the future course of operations. In FY22, accrued subsidy benefit was around ₹150 crore, while the
company received only ₹13 crore of subsidies, and subsidy receivable stood at ₹500 crore as on March 31, 2022. The new unit
at Mukutban, is eligible for subsidy of over ₹2,000 crore in a span of 20 years from FY22. Timely receipt of subsidies shall
remain one of the key monitorables as the same should not hamper the cashflows and thereby the liquidity of the group.
Cyclicality of the cement industry: Cement industry is highly cyclical in nature and depends largely on the economic growth
of the country. There is a high degree of correlation between the GDP growth and the growth in cement consumption. Cement
being a cyclical industry goes through phases of ups and downs, and accordingly impacts the unit realisations and profitability.
Industry outlook: Growth in India’s cement sector has seen a strong bounce back in FY22. The year closed with a growth of
20%, reaching an all-time high, after witnessing a decline of 11% in FY21. The jump was on account of the government’s
infrastructure push via various schemes and allocations towards the creation of hard assets and a low base effect. Growth trend
continues in production FY21 created a low base primarily because of the COVID-19 pandemic. This, coupled with pent-up
demand, has led to the reversal in the muted trend in volumes. The 20% production growth in FY22 was driven by the strong
recovery witnessed during H1FY22, which saw a y-o-y growth of 36%. Owing to strong momentum in housing, infrastructure,
and industrial development, the cement industry in India is set to see an upswing in demand in FY23. CARE Ratings believes
the industry is likely to move at high single-digit growth on account of government thrust for infrastructure and strong traction
in capital expenditure. Various initiatives by the government along with several Micro, Small, and Medium Enterprises (MSME)
schemes are set to propel capital expenditure from private players. While demand is likely to remain strong in FY23, headwinds
arising out of rising cost pressure could create some stress on the profitability of cement companies. Resultant price hikes by
cement producers will become evident and might sustain in the near term. However, due to the competitive nature of the
industry, the magnitude of the price hikes driven by cost pressure remains to be seen.
Liquidity: Adequate
RCCPL’s average fund-based utilisation during 12 months ended March 2022 has been around 10%. Liquid
investment/unencumbered cash and bank balance stood at ₹94 crore as on March 31, 2022. The company’s gross cash accruals
(GCA) is expected to be around ₹470 crore in FY23 vis-à-vis debt repayment obligation of ₹291 crore (including ₹75 crore
WCDL and ₹100 crore preference shares). Mukutban plant has already been operationalised RCCPL’s management might defer
capex, esp. those related to sustenance and debottlenecking, if the targeted realisations are not achieved. RCCCPL’s liquidity
also draws comfort from BCL’s string liquidity position. On consolidated level, liquid investment/unencumbered cash and bank
balance stood at more than ₹1,200 crore as on March 31, 2022 (including equity investment of around ₹400 crore).
Consolidated GCA stood at ₹858.95 crore in FY22- vis-à-vis debt repayment obligation of ₹414.98 crore in FY23 (including
repayment of WCDL of ₹210 crore).
Furthermore, RCCPL enjoys additional financial flexibility from being a part of the MP Birla Group. The management has
indicated that though a need is not envisaged in the foreseeable future given BCL’s strong liquidity, group support will be
available, if required.
Analytical approach
Standalone
However, parentage of BCL is factored in, as these companies are engaged in similar line of operation under a common
management, having financial linkage and selling their products under the common brand and marketing team. Apart from the
above, RCCPL’s (a wholly-owned subsidiary of BCL) strategic importance is expected to increase in future with the expectation
of it contributing major share of profits of the consolidated entity on account of completion of Mukutban capex plan in RCCPL.
The rating also factors in the financial flexibility that it enjoys by virtue of being part the M.P Birla group.
Applicable criteria
Policy on default recognition
Consolidation
CARE’s Policy on Default Recognition
Factoring Linkages Parent Sub JV Group
Financial Ratios – Non financial Sector
Liquidity Analysis of Non-financial sector entities
Rating Outlook and Credit Watch
Short Term Instruments
Cement
Manufacturing companies
Brief Financials (₹ crore) March 31, 2020 (A) March 31, 2021 (A) March 31, 2022 (P)
Rating history for the last three years: Please refer Annexure-2
Covenants of the rated instruments/facilities: Detailed explanation of covenants of the rated instruments/facilities is
given in Annexure-3
Dec,
Fund-based - LT-Term Loan - - 1035.38 CARE AA; Stable
2028
Aug,
Fund-based - LT-Term Loan - - 241.70 CARE AA; Stable
2028
Dec,
Fund-based - LT-Term Loan - - 170.00 CARE AA; Stable
2028
Note on complexity levels of the rated instruments: CARE Ratings has classified instruments rated by it on the basis of
complexity. Investors/market intermediaries/regulators or others are welcome to write to care@careedge.in for any
clarifications.
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E-mail: saikat.roy@careedge.in
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