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  • SESS - FGD - Group 1

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    The document discusses questions that were asked during a focus group discussion about how over-the-top (OTT) platforms are affecting traditional cinema. The focus group addressed topics such as preferences between OTT platforms and cinemas, frequency of OTT platform usage, genres best suited for each format, challenges with OTT platforms, and whether OTT platforms will permanently replace cinemas. Participants were asked their views on issues like platform subscriptions, movies best seen at cinemas versus OTT, and if OTT content consumption is exceeding healthy levels.

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    SESS_FGD_Group 1

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    The document discusses questions that were asked during a focus group discussion about how over-the-top (OTT) platforms are affecting traditional cinema. The focus group addressed topics such as preferences between OTT platforms and cinemas, frequency of OTT platform usage, genres best suited for each format, challenges with OTT platforms, and whether OTT platforms will permanently replace cinemas. Participants were asked their views on issues like platform subscriptions, movies best seen at cinemas versus OTT, and if OTT content consumption is exceeding healthy levels.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    SESS - FGD - Group 1

    Uploaded by

    Bbbbb
    The document discusses questions that were asked during a focus group discussion about how over-the-top (OTT) platforms are affecting traditional cinema. The focus group addressed topics such as preferences between OTT platforms and cinemas, frequency of OTT platform usage, genres best suited for each format, challenges with OTT platforms, and whether OTT platforms will permanently replace cinemas. Participants were asked their views on issues like platform subscriptions, movies best seen at cinemas versus OTT, and if OTT content consumption is exceeding healthy levels.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    SESS: FGD – Group 1

    Topic: How OTT platforms are killing traditional cinema?

    Link for the FGD:


    https://drive.google.com/file/d/1qx_WLb2R5pCmQbMMGgIv0VF0PkHgHXzk/view?
    usp=share_link

    Questions/points discussed in the FDG are –


    1. Anyone who doesn’t prefer OTT platform altogether?
    2. How many of you have never purchased any subscription but use some others?
    3. What’s your frequency of usage? How frequently you consume content on OTT
    platforms?
    4. If given an option, would you prefer watching movie on OTT platform or PVR cinema?
    Would your answer change if we remove the price aspect
    5. Any movie genre that you would prefer to watch in cinemas rather than on an OTT
    platform or vice versa?
    6. Any challenges you face on OTT platform or any suggestions you have to make the
    experience better
    7. Thought to ponder upon – given the great accessibility to OTT platforms, do you
    think we are consuming more content than we should these days because of OTT
    platforms
    8. Do you think OTT platforms will replace cinemas forever?

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