Key elements of the impact of social media on the PEPSI company's performance

 Improved market research capabilities, greater consumer involvement, and

higher brand exposure are some of the key elements that social media has impacted
the success of the PEPSI corporation. PEPSI now has a potent instrument to reach
more people and promote its goods and campaigns using social media platforms. The
business has been able to establish a strong online presence by using these channels,
drawing in new clients, and fostering relationships with current ones.

 PEPSI has been able to engage with customers directly via social media, allowing
them to provide comments, fix issues, and create a feeling of community around the
brand. In addition to boosting customer loyalty, this degree of interaction has
produced useful information for the company's market research initiatives.

 PEPSI is able to make data-driven choices and adjust their plans as necessary thanks
to social media analytics, which allows them to analyse customer preferences, trends,
and attitudes in real-time. Ultimately, social media has greatly aided PEPSI's
performance by expanding the brand's reach, strengthening customer connections, and
providing invaluable consumer insights that are used to guide business initiatives.

 PEPSI can make data-driven choices and adjust their plans as needed based on social
media analysis, which allows them to analyse customer preferences, trends and
attitudes in real time. Ultimately, social media has greatly aided PEPSI's performance
by expanding the brand's reach, strengthening customer relationships, and providing
invaluable consumer insights used to guide business initiatives.