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Successful Poster Design

Presented by

Hedren SUM
@ NTU Libraries

18th May 2009

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,
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Large printed picture or notice used for decoration or

advertisement (By Oxford Dictionary)

Displayed sheet or placard giving news or information

(By Oxford Dictionary)

Graphic design as symbols, emblems or words, used

especially for identification or as means of giving
direction or warning (By dictionary.com)
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Decoration
Advertisement
News or information
Identification
Direction
Warning
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What is a Poster?
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Step 1: (Information Gathering)

Step 2: (Conceptualization)

Step 3: (Development)

Step 4: (Evaluation)
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Step 1: (Information Gathering)

Identify the main message or focus
Define and understand target audience
Consider presentation and printing requirements
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Picture Source: Fedora Art Team

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What was the

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3
SECONDS
30
SECONDS
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Define and understand

your

Picture Source: www.optimizedagent.com

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For Kids For Teenagers For Adults

What is the for the posters?
(Kids, Teenagers and Adults)

Picture Source: Design Blueprints

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Picture Source: Epson

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Where are you going

to the poster?
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Picture Source: Wikipedia

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Step 2: (Conceptualization)
Gathering inspirations
Choosing elements
Organize your elements
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inspiration
is found (or discovered)

Picture Source: Getty Images

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Think
Out-of-the-box?
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inspiration can be gathered anywhere…

Books, designs and journals
Internet
Movies and televisions
Colleagues, friends and family
Music
Everyday environment
etc.
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Picture Source: Design Blueprints

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Picture Source: www.inmart.com.hk

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Choosing Fonts
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Typeface

Spacing Size

Style Case
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Choose
Typeface
carefully
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Sans Serif
Serif
Script
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Sans Serif
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Which is more ?
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Increase to improve
readability
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using
to add emphasis
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Types of Font Styles

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Use to
increase readability
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Picture Source: Pantone

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Colour Wheel
Picture Source: hidc.com.au
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Colours can be used to:

convey meanings, moods and symbolisms
emphasize something
help readers recall information
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Colours can
meanings, moods and symbolisms
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(Exciting)

(Calming)

Colour Wheel
Picture Source: martyk72.wordpress.com
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Love, Infatuation, Danger, Intensifier of

Emotions, Strength, Aggression, Sexuality

Joy, Optimism, Happiness, Idealism, Anger

Life, nature, growth, renewal, health, environment, jealousy

, inexperience

Calm, Peace, security, friendly

More at http://sparxoo.com/2009/02/09/colors-of-economy and http://desktoppub.about.com/cs/color/a/symbolism.htm

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Colours can
something
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Picture Source: Design Blueprints

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Colours can help readers

information
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Picture Source: NTU Libraries

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Understand relationship of colours:

Analogous colours
Complementary colours
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Picture Source: hidc.com.au

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abc abc
abc abc
abc abc
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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: painting.about.com

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abc abc
abc abc
abc abc
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Colour perceptual property corresponding

in humans to the categories
called red, yellow, blue and others. Colour
derives from the spectrum of light
interacting in the eye with the spectral
sensitivities of the light receptors.
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Picture Source: COLOURlovers

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Picture Source: COLOURlovers

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Picture Source: sharris.wordpress.com

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Consider the following:

Target audience
Meaning
Focus and intention of use
Resolution and picture quality
Intellectual Property (IP)
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Picture Source: What is Graphic Design? poster contest

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Picture Source: www.unbsj.ca

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“ Anatomy”
Exploring
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Margins

Flowlines

Columns

Column
intervals

Grid
modules
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Single-column
Grid

Picture Source: Design Blueprints

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Picture Source: Design Blueprints

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Picture Source: psstpassiton.com

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Picture Source: Design Blueprints

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Picture Source: www.toddroeth.com

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Is this design by grids?

Picture Source: Design Blueprints

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Picture Source: Design Blueprints

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=
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Picture Source: NTU Libraries

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Picture Source: Design Blueprints; What is Graphic Design? poster contest

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Be Back in 15 mins…

Picture Source: Kit Kat

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Step 3: (Development)
Getting Started with Microsoft PowerPoint
Demonstration on Poster Design
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Picture Source: Microsoft PowerPoint

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Setting Unit Measurement

Setting the Stage
Interface
Text styles, spacing and character spacing
Handling images
Grouping and aligning
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Step 4: (Evaluation)
Thinking back…
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Picture Source: www.abelramirez.com

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Picture Source: SMUSA

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Picture Source: SMUSA

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Picture Source: NTU Libraries

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Picture Source: Design Blueprints

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Picture Source: NTU Libraries

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Picture Source: NTU Libraries

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Picture Source: NTU Libraries

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Too much text and information

Missing crucial information
Incorrect or misleading visuals
Hard to read text
Consistency with other peripherals
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Clear

A
Successful
Poster

Concise Relevant
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