Virgin America: Case Analysis

What was Virgin America’s segmentation strategy? Who did it serve? 

Virgin America served customers who preferred flying in a outlets for electronic devices, full-
service meals, and that most scarce of all asset to its customers.
With regard to its core segment, what did Virgin America offer its customers?
complaints.
Using the Porter model
high quality services and technologies compared to its rival in the industry. Virgin America
aimed to create a differentiated and premium brand image, and this allowed them to demand
higher prices to their customers.
What actions taken at the functional level enabled Virgin America to implement its strategy? 
from other rival companies, they were able to produce several actions to implement at a
functional level. These actions included focusing on providing exhigh-end, comfortable aircraft
with enhanced amenities, offering in-flight entertainment options, and providing high-quality
meals. 
Do you think Virgin America would have been able to survive had it remained independent? (The
company was acquired by Alaska Airlines in 2016.)

The company faced multiple competitive pressures from low-cost airlines, and their strategy
made it position as the latter airline seek to improve Virgin America’s operational efficiency.