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    This document is a minor project report submitted by a student to study the marketing strategy of OnePlus in Delhi and its effects on consumers. The report includes an introduction outlining the topic, a literature review on previous related studies, the research methodology used, an analysis of data collected, findings and conclusions. It is submitted under the guidance of a faculty member to partially fulfill the requirements for a Bachelor's degree in Business Administration.

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    This document is a minor project report submitted by a student to study the marketing strategy of OnePlus in Delhi and its effects on consumers. The report includes an introduction outlining the topic, a literature review on previous related studies, the research methodology used, an analysis of data collected, findings and conclusions. It is submitted under the guidance of a faculty member to partially fulfill the requirements for a Bachelor's degree in Business Administration.

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    14 views2 pages

    Minor Project

    Uploaded by

    Spammer Op
    This document is a minor project report submitted by a student to study the marketing strategy of OnePlus in Delhi and its effects on consumers. The report includes an introduction outlining the topic, a literature review on previous related studies, the research methodology used, an analysis of data collected, findings and conclusions. It is submitted under the guidance of a faculty member to partially fulfill the requirements for a Bachelor's degree in Business Administration.

    Copyright:

    © All Rights Reserved
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    of 2

    Minor Project-II Report

    ON

    “A STUDY ON MARKETING STRATEGY OF ONE PLUS AND ITS EFFECTS ON


    CONSUMERS OF DELHI REGION”

    SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF

    THE DEGREE OF BACHELORS IN BUSINESS ADMINISTRATION

    UNDER THE GUIDANCE OF:

    Dr. Mukesh Gupta

    Associate Professor, RDIAS

    SUBMITTED BY:

    Siddharth

    Enrolment No. 03615901722

    BBA-II Semester

    Batch 2022-25

    RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

    An ISO 9001:2015 Certified Institute

    NAAC Accredited: A+ Grade (2nd Cycle), Category A+ Institution (by SFRC, Govt. of NCT Delhi)

    (Approved by AICTE, HRD Ministry, Govt. of India)

    Affiliated to Guru Gobind Singh Indraprastha University, Delhi

    2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085


    TABLE OF CONTENT

    Particulars Page No.

    i
    Student Declaration

    Certificate from Faculty Guide ii

    Acknowledgement iii

    Executive Summary iv-v

    Chapter 1: Introduction 1-6

    Chapter 2: Review of Literature 7-10

    Chapter 3: Research Methodology 11-12

    Chapter 4: Data Analysis 13-19

    Chapter 5: Findings and Conclusion 20-24

    References 25-26

    Annexures (to include questionnaire, if any; plagiarism report, etc.) 27-32

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