Project Report on

“FINDING THE RIGHT SPECIALIZATION (FRS)”

Submitted By:
Name: Hemant Singh Panwar

Email ID: Mba22.hemant.singh.panwar@sunstone.edu.in

Campus: SAGE UNIVERSITY

Program: Master of Business Administration

Submitted to: Mayuri Rai

Mentor Guide:

1
S. No Topic Covered Page
Number

1 Resume of the Student 4

2 Overview 5-7

3 Part A: Scope of Specialization 1 8-9

4 Skills and Competencies required to excel in 10

Specialization 1

5 Industry profiles related to Specialization 1 11-12

6 Job opportunities for Freshers in Specialization 1 13

7 Compensation Benefits for MBA freshers in 13

Specialization 1

8 Growth Prospects for a Fresher in Specialization 1 14

9 Desired Skill sets and competencies required by a 15

Fresher for Specialization 1

10 Actual Skill set of the student and Identification of 16

Gaps in Skill set for Specialization 1

11 Measures Taken for Bridging the Gap 22-24

12 Part B: Scope of Specialization 2 28-29

2
13 Skills and Competencies required to excel 30
in Specialization 2

14 Industry profiles related to Specialization 2 31

15 Job opportunities for Freshers in Specialization 2 32

16 Compensation Benefits for MBA freshers 33

in Specialization 2

17 Actual Skill set of the student and Identification 34

of Gaps in Skill set for Specialization 2

20 Measures Taken for Bridging the Gap 35

21 Critical Judgment by the student, Conclusion 36-41
& Feedback by the Mentor

22 References 42-43

3
4
Name of Specialization 1:
Marketing
Reason for Selection: (justify in 50
words only)
The marketing department holds
the utmost focus within
organization as it plays a vital role
in generating revenue. It is an
exciting and constantly evolving
field that presents challenges and
opportunities. Personally, I possess
a creative mind and have the
potential to contribute to digital
marketing campaigns by designing
scripts, advertisements,
engaging in online marketing
activities. I am also skilled in
conducting market research, and I
find the realm of social media
analytics particularly fascinating.
Name of Specialization 2:
Marketing
Reason for Selection: (justify in 50
words only)
Watching today’s fast-paced and
technology-driven scenario of
an
industries in India, one of the most
secured career options we can see is
logistics and supply chain
management. Every industry, be it
small or big, be it local or branded,
moves forward with a procedure, a
process which is supervised by
logistics and supply chain
professionals.
With the fast-growing ventures in
India, logistics and supply chain
management is in much demand. It is
still prospering but it holds immense
and opportunities with itself. With a huge
advancement in online services, a
career in this field ensures a brighter
and secure future in the long run. The
logistics and SCM departments
establish a system to deliver goods
and services from supplier to
consumer/ client.
Overview
5
Skills as Strengths for this Main Skills as Strengths for this
specialization: (at least 3) specialization: (at least 3)

 Analytical skills 
 Communication skills
 Adaptability
 Creative mind
 Problem solving
 Designing and editing

Skills Lacking: (at least 2) Skills Lacking: (at least 2)

 Reporting skills
 Technical skills 
 Insufficient familiarity with
advanced technology tools like  Calm under Pressure-The
Adobe Premiere and Final Cut supply chain work
Pro, among others, which are environment is often
widely utilized by very fast-paced, and
organizations. each step relies on the
successful completion of
the step prior. Quigley
admits that the
environment can come
with a considerable
amount of pressure.

6
 PART A:

FIRST SPECIALIZATION/ MAJOR SPECIALIZATION

Marketing

7
 SCOPE OF SPECIALIZATION 1

The field of marketing is considered an evergreen industry and

holds significant focus within an organization, as it serves as a
revenue-generating department.

Marketing offers the potential for great success but also comes with
its fair share of challenges. It is a dynamic and constantly evolving
domain that requires adaptability to stay current.
Digital marketing has rapidly emerged as a prominent field. It serves
as an attractive option for both freelancers and organizations,
offering cost-effective means to reach a vast audience.
Marketing plays a crucial role in lead generation, while sales focus
on converting those leads into revenue.

Furthermore, it is often stated that after establishing oneself in

marketing for a minimum of three years, there are ample growth
opportunities available. This can potentially lead to strategic roles
within the marketing department.

8
 Skills and Competencies required to excel in Specialization 1

Skills:
1. Analytical and critical thinking: Proficiency in analyzing information,
evaluating options, and making informed decisions.
2. Comfortable with technology: Adaptability and familiarity with various
technological tools and platforms relevant to the field.
3. Integrated planning: Ability to develop comprehensive plans that align
with organizational goals and integrate various strategies and
resources.
4. Effective written and oral communication: Skill in conveying ideas and
information clearly and persuasively through written documents and
oral presentations.
5. Creative thinking: Capability to generate innovative ideas and identify
new approaches to problem-solving.

Competencies:
1. Behaviours: Demonstrating appropriate attitudes, behaviours, and
professionalism in the workplace.
2. Technical capabilities: Possessing specialized knowledge and
expertise in specific technical areas related to the field.
3. Engagement: Actively participating and engaging in tasks, projects,
and collaborations to achieve desired outcomes.
4. Targeting: Ability to identify and focus efforts on specific goals and
objectives to optimize performance and results.
9
10
 Industry profiles related to Specialization 1
(Describing any 10)

1. Nissisupriyasikinam (former contentstrategist)

LinkedIn - https://www.linkedin.com/in/nissi-supriya-sikinam-
7a110822b

2. Priya kishore – productanalyst

LinkedIn - https://www.linkedin.com/in/priya-kishor

3. Bhavani Handa – Marketinganalyst

LinkedIn - https://www.linkedin.com/in/bhavinihanda

4. J Manoj de clarence – Senior marketing manager

LinkedIn-https://www.linkedin.com/in/manojclarence

5. Anurag vadlakonda – Digital Marketinglead

Linkedin - https://www.linkedin.com/in/anurag-vadlakonda-
2094ba17a

6. Smriti Gattu – digital marketing strategist at Mediamint

LinkedIn-https://www.linkedin.com/in/smriti-gattu-aab790a5

7. Sharath Chandra – digital marketing manager at Kenyt.AI

Linkedin –https://www.linkedin.com/in/sharath-chandra-
kothapally-a90175b6

11
8. Krishnajirankireddy – Digital marketing manager at Anynews
LinkedIn -https://www.linkedin.com/in/krishnaji-rankireddy-
b6050a186

9. Adarsh Kumar – Digital marketing manager at Infosys

linkedIn -https://www.linkedin.com/in/adarsh-kumar-48b49126a

10. Rinki Ahuja – Assistant manager – digital marketing at

apollo hospitals linkedIn - https://www.linkedin.com/in/rinki-
ahuja-healthcare-digital

12
 Job opportunities for Freshers in Specialization 1
(at least 5)

• Digital marketing associate

• Marketing strategist
• Content creator
• Copy editor
• Assistant creative director
• Search engine optimization (SEO) specialist
• Market intelligence analyst
• Sales and marketing intern
• Email campaign manager
• Social media manager
• Sales representative
• Marketing coordinator

13
 Compensation Benefits for MBA freshers in Specialization 1

The salary range for entry-level marketing positions in India can vary based
on various factors, including qualifications, location, industry, and company
size and reputation. Here is a general overview of the salary ranges:
1. Marketing Assistant/Coordinator: Freshers in marketing assistant or
coordinator roles can expect a salary range of approximately INR 2
lakh to INR 4 lakh per annum.

2. Digital Marketing Assistant: Freshers in digital marketing roles can

anticipate a salary range of around INR 2.5 lakh to INR 5 lakh per
annum. However, this may vary depending on the specific digital
marketing skills and experience required for the position.

3. Market Research Analyst: Entry-level market research analyst positions

typically offer a salary range of approximately INR 2.5 lakh to INR 5
lakh per annum.

4. Social Media Specialist: Freshers in social media specialist roles can

expect a salary range of around INR 2.5 lakh to INR 5 lakh per annum.
However, salaries can vary based on the level of responsibility and the
organization's emphasis on social media marketing.

5. Content Writer/Copywriter: Freshers in content writing or copywriting

roles generally receive salaries ranging from INR 2 lakh to INR 4 lakh
per annum. However, compensation can vary depending on writing
skills, industry focus, and level of experience required.

14
 Growth Prospects for a Fresher in Specialization 1

1. Through gaining experience and showcasing expertise, entry-level

business analysts have the potential to advance to leadership positions
within organizations.
2. As you develop a deeper comprehension of business operations,
industry dynamics, and the strategic implications of analytics, you can
assume managerial or leadership roles. This will involve overseeing
teams and spearheading analytics initiatives.

15
 Desired Skill sets and competencies required by a Fresher for
Specialization 1

1. Proficiency in data analysis and interpretation

2. Effective verbal and written communication abilities
3. Flexibility and adaptability to changing circumstances
4. Self-assurance and ability to grasp new concepts quickly
5. Perseverance and a resilient attitude

Additionally, it is crucial to acquire skills in web analytics to better

understand our target audience. Some recommended tools to learn include:

• Salesforce Marketing Cloud

• Google Analytics
• Power BI

16
Actual Skill set of the student and Identification of Gaps in Skill
set for Specialization 1

1. I recognize the importance of prioritizing the improvement of my

communication skills, including both verbal and written abilities, along
with honing my presentation skills.
2. To stay abreast of the latest trends and developments, I understand
the need to continuously acquire new tools and technologies relevant
to my field.
3. In order to gain practical insights and a better understanding of
consumer behaviour, I aim to actively engage in market visits and real-
world experiences outside of the traditional learning environment.

17
 Analysis by the student:
1. After considering various factors, I believe that pursuing marketing as
my major specialization would be a wise choice. Marketing is a field
that has long-term prospects and is expected to evolve in diverse ways
in the future.
2. To excel in this field, I recognize the importance of enhancing my
communication skills. Additionally, earning certifications for relevant
software tools can provide a competitive advantage. Furthermore,
developing a strong sense of business awareness and corporate ethics
is crucial.
3. In my quest to improve my business acumen, I am committed to
acquiring additional knowledge and staying updated with industry
trends and practices.

18
Score of BME Tests (mention the results of all BME Tests):

19
20
21
Gaps between the self-analysis and Results of BMEs & CELs: N/A

1. Based on my self-analysis, I recognize the importance of acquiring

proficiency in technical tools utilized in the modern marketing
landscape.
2. To further enhance my skills and knowledge in digital marketing, I
have taken the initiative to enrol in a summer school program
offered by Sunstone.
3. With a specific focus on digital marketing, I believe it would be
advantageous for me to gain expertise in tools such as Google
Analytics, Power BI, and Sales force. By mastering these tools, I
aim to gain a competitive edge in the field.

22
 Measures Taken for Bridging the Gap

1. I have taken the initiative to enrol in specific courses offered by

platforms like Coursera and Udemy. These courses focus on teaching
technical tools such as Google Analytics, Python or R, as well as
Tableau or Power BI, which are valuable for conducting marketing
research.
2. In order to enhance my analytical skills, I am actively engaging with
various case studies and research papers. By immersing myself in
these resources, I aim to broaden my thinking and gain different
perspectives that can inform effective decision-making processes.

23
 Critical Judgment and Conclusion

Overall, I feel that this combination is most appropriate and suitable as per
my skillset. Yes, there are few deficiencies, but I will learn and improve
those skills in the due course of time.

I feel that HRM and marketing as appropriate combination of specialization.

Because I would like to be in people-oriented jobs. With this specialization, I
will be looking for roles in learning and development, payroll and
compensation, Digital marketing, marketing analyst, etc.

Therefore, as per my skills and understanding, I feel HRM, and Marketing

are righteous choice going forward.

24
Feedback by Mentor Guide:

25
 References (APA Style)

For this project – various sources were used, in order get proper
guidance and information.
This project is made with the expert guidance, and I have took
guidance from professionals related to my career path. The mode of
communication used was LinkedIn and personal contacts and certain
websites too.

Links –

1. https://blog.vantagecircle.com/hr-career/

2. https://www.indeed.com/career-advice/finding-a-job/human-
resource-management-careers

3. https://www.themuse.com/advice/marketing-jobs-careers-
types

4. https://www.indeed.com/career-advice/finding-a-
job/marketing-career-path

5. https://blog.hubspot.com/marketing/marketing-jobs

26
6. https://www.coursera.org/articles/marketing-careers

7. https://www.mbatuts.com/scope-of-marketing/

8. https://www.upgrad.com/blog/career-options-after-mba-hr/

9. https://www.forbes.com/sites/jeannemeister/2023/01/10/top-ten-
hr-trends-for-the-2023-workplace/?sh=4b4ae3b15933
10. https://talentedge.com/articles/scope-sales-marketing-
india- 2023/#:~:text=The%20scope%20of%20sales
%20and,consumer
%20spending%20of%20%246%20trillion.

27
Limitations for the study –

1. As per the instructions given to us, it was said that we also

need to attach the phone number of experts which whom we
have consulted. But they were not ready to share their
personal contacts, so I have attached their LinkedIn profile
.
2. There might be some profiles which are repeated, but I have
tried to contact them, few were busy in their work, so I didn’t
get the reply from them.

28
 PART – B
SECOND SPECIALIZATION/ MINOR SPECIALIZATION

LOGISTIC AND SUPPLY CHAIN MANAGMENT

29
 SCOPE OF SPECIALIZATION 1

With the fast-growing ventures in India, logistics and supply chain

management is in much demand. It is still prospering but it holds
immense opportunities with itself. With a huge advancement in
online services, a career in this field ensures a brighter and
secure future in the long run. The logistics and SCM departments
establish a system to deliver goods and services from supplier to
consumer/ client.

Watching today’s fast-paced and technology-driven scenario of

industries in India, one of the most secured career options we can
see is logistics and supply chain management. Every industry, be
it small or big, be it local or branded, moves forward with a
procedure, a process which is supervised by logistics and supply
chain professionals

'Logistics and supply chain management is regional, national and

global - it is everywhere,' says Dr Graham Wall, MSc course leader in
Logistics and Supply Chain Management at the University of
Portsmouth. 'Without it, the wheels of industry and ultimately the UK
economy would grind to a halt. Logistics is a key part of the UK
economy, contributing over £127 billion and employing 1.7 million
people, around 5% of the workforce.'

30
 Skills and Competencies required to excel in Specialization 1

Analytical Skill - You don’t necessarily need a degree in data science or

mathematics to be a successful logistics and supply chain manager, but
having the ability to read, analyse and interpret data will make you an
asset to any employer in the industry. 
Technical skills - A logistics and supply chain management degree will
equip you with the knowledge and skills you need to successfully grasp
the increasingly complex technical aspects of supply chains.

Adaptability - Characterised by constant change, the logistics and

supply chain industry demands managers who can effectively
demonstrate adaptability and flexibility in their approach.

Problem Solving Skill - To be a successful supply chain manager, you

need to be able to effectively solve problems and make decisions – fast.

Collaborative Skill - Although logistics and supply chain management is

a highly-technical industry, to be a successful supply chain manager, you
also need to have excellent people and collaborative skills.
As Senior Resourcing Business Partner at DHL, Chrissie Gray, says:
“Logistics is about processes and being logical, but it’s also about
people.”

Competencies –

31
1.Distribution Design, Sourcing, and Management · 2. Global Trade
Compliance · 3. Sourcing and Supplier Selection/Management · 4. Supply
Chain Continuity Planning. 5. Transportation Sourcing & Management.
6.Contract Management

Industry profiles related to Specialization 1

1. Product Development Assistant.
Shweta Yeole
linkedin.com/in/shweta-yeole-900a701a0

2. Retail merchandiser
Shalini Rai
 linkedin.com/in/shalini-rai-29b032201
3. Logistics and distribution manager
Santosh katkar
linkedin.com/in/santosh-katkar-8406b163

4. Warehouse Manager
choudhary Kapil
linkedin.com/in/kapil-choudhary-87b97712b
5. Production Manager
Pankaj goutam
linkedin.com/in/pankaj-gautam-762a11143

6. Project Management & Delhivery

Mohit Dadwal
linkedin.com/in/santosh-katkar-8406b163

7. Purchasing Agent
Palvinder kaur
linkedin.com/in/palvinder-kaur-0b0ba1118

8. Operation Manager
Ashutosh K
linkedin.com/in/ashutosh-k-b652b2208

32
9. Logistic Analyst
Janani Kannan
linkedin.com/in/janani-kannan-aa550518

10. Storage and distribution manager

Ravi Sarda
linkedin.com/in/ravisarda

33
 Job opportunities for Fresher's in Specialization 2

1. Purchasing agent
2. Logistic Analyst
3. Marketing Executive
4. Operation Executive
5. Data Analyst
6. Distribution Manager
7. Business Analyst
8. Business Development Executive
9. Logistic coordinator
Warehouse Executive

34
 Compensation Benefits for MBA freshers in Specialization 2

The salary range for entry-level in logistic supply chain

positions in India can vary based on various factors, including
qualifications, location, industry, and company size and
reputation.

Salary Packages vary depending on the post, work

experience and area. A graduate can expect up to 2-3 lacs
per annum while an MBA graduate can expect around 3-6
lacs per annum. There can be regular growth in the PayScale
as you grow in the field. One who is working at higher post
can also earn up to 8-12 Lacs per annum.

Forecasting / Industry Analyst-Some organizations hire

industry analysts to look at the logistics and supply chain
management field as a whole in an attempt to identify both
current and upcoming trends and processes. This helps them
take advantage of the latest logistical innovations and stay
more competitive in their field. The Bureau of Labor
Statistics (BLS) reports that jobs in market research
analysis are expected to grow at a "much faster than
average" rate of 18% over the next several years and have a
median pay of $63,790 per year

35
Actual Skill set of the student and Identification of Gaps
in Skill set for Specialization 2

1. I recognize the importance of prioritizing the

improvement of my communication skills, including both
verbal and written abilities, along with honing my
presentation skills.
2. To stay abreast of the latest trends and developments, I
understand the need to continuously acquire new tools
and technologies relevant to my field.
3. In order to gain practical insights and a better
understanding of consumer behaviour, I aim to actively
engage in market visits and real-world experiences
outside of the traditional learning environment.

36
 Analysis by the student:

After considering various factors, I believe that pursuing logistics

as my minor specialization would be a wise choice. Logistics And
supply chain is a field that has long-term prospects and is
expected to evolve in diverse ways in the future.

To excel in this field, I recognize the importance of enhancing my

communication skills. Additionally, earning certifications for
relevant software tools can provide a competitive advantage.
Furthermore, developing a strong sense of business awareness
and corporate ethics is crucial.

In my quest to improve my business acumen, I am committed to

acquiring additional knowledge and staying updated with
industry trends and practices.

37
 Analysis by the student:

After considering various factors, I believe that pursuing logistics as my

minor specialization would be a wise choice. Logistics And supply chain is
a field that has long-term prospects and is expected to evolve in diverse
ways in the future.

To excel in this field, I recognize the importance of enhancing my

communication skills. Additionally, earning certifications for relevant
software tools can provide a competitive advantage. Furthermore,
developing a strong sense of business awareness and corporate ethics is
crucial.

In my quest to improve my business acumen, I am committed to

acquiring additional knowledge and staying updated with industry trends
and practices.

38
39
40
Gaps between the self-analysis and Results of BMEs
& CELs: N/A

1. Based on my self-analysis, I recognize the importance of

acquiring proficiency in technical tools utilized in the
Logistic landscape.
2. To further enhance my skills and knowledge in
logiastics , I have taken the initiative to enrol in a
summer school program offered by Sunstone.
3. With a specific focus on logistic and supply chain, I
believe it would be advantageous for me to gain
expertise in tools such as Google Analytics, Power BI,
and Salesforce. By mastering these tools, I aim to gain a
competitive edge in the field.

41
 Measures Taken for Bridging the Gap

1. I have taken the initiative to enrol in specific courses offered by

platforms like Coursera and Udemy. These courses focus on teaching
technical tools such as Google Analytics, Python or R, as well as
Tableau or Power BI, which are valuable for conducting marketing
research.
2. In order to enhance my analytical skills, I am actively engaging with
various case studies and research papers. By immersing myself in
these resources, I aim to broaden my thinking and gain different
perspectives that can inform effective decision-making processes.

42
 Critical Judgment and Conclusion

Overall, I feel that this combination is most appropriate and suitable as per
my skillset. Yes, there are few deficiencies, but I will learn and improve
those skills in the due course of time.

I feel that Marketing and Logistics and sc as appropriate combination of

specialization. Because I would like to be in people-oriented jobs. With this
specialization, I will be looking for roles in learning and development, payroll
and compensation, etc.

Therefore, as per my skills and understanding, I feel Marketing and Logistics

and supply chain are righteous choice going forward.

43
Feedback by Mentor Guide:

44
 References (APA Style)

For this project – various sources were used, in order get proper
guidance and information.
This project is made with the expert guidance, and I have took
guidance from professionals related to my career path. The mode of
communication used was LinkedIn and personal contacts and certain
websites too.

Links –

1. https://blog.vantagecircle.com/hr-career/

2. https://www.indeed.com/career-advice/finding-a-job/human-
resource-management-careers

3. https://www.themuse.com/advice/marketing-jobs-careers-
types

4. https://www.indeed.com/career-advice/finding-a-
job/marketing-career-path

5. https://blog.hubspot.com/marketing/marketing-jobs

45
11. https://www.coursera.org/articles/marketing-careers

12. https://www.mbatuts.com/scope-of-marketing/

13. https://www.upgrad.com/blog/career-options-after-mba-hr/

14. https://www.forbes.com/sites/jeannemeister/2023/01/10/
top-ten- hr-trends-for-the-2023-workplace/?sh=4b4ae3b15933
15. https://talentedge.com/articles/scope-sales-marketing-
india- 2023/#:~:text=The%20scope%20of%20sales
%20and,consumer
%20spending%20of%20%246%20trillion.

46
Limitations for the study –

1. As per the instructions given to us, it was said that we also

need to attach the phone number of experts which whom we
have consulted. But they were not ready to share their
personal contacts, so I have attached their LinkedInprofile
.
2. There might be some profiles which are repeated, but I have
tried to contact them, few were busy in their work, so I didn’t
get the reply fromthem.

47
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