Positioning Strategy

1. Brand Identity: Barta Telecommunication provides eSIM that are flexible, durable and
secured and are compatible with a wide range of devices from smartphones to laptop.
2. Target customers:
 Travelers who travel internationally
 Multiple device users who use smartphones, laptops, tablets, IoT devices etc.
 People who like to use new technologies
3. Creative campaign Elements:
 Video Contents: Video contents highlighting the benefits of eSIM
 Partnerships: Collaborating with tech experts, travelers and multi-device
users to create engaging contents highlighting the benefits of Barta eSIM
 Social Media Campaign: Run contests on social media such as the Facebook,
Instagram, Twitter and other media such as the LinkedIn to promote the eSIM
of Barta company
4. Key Messaging:
 Freedom of switching between multiple mobile networks without the need of a
physical SIM
 Explore new service offerings such as new voice call and data pacakages
 eSIM is reliable as it provides assurance to its customers about the security of
their data
 Product and Service Offerings

Products

1. Basic eSIM: Provide data packages, voice call packages and combo packages having
daily, weekly and monthly subscription plans.
2. International eSIM: eSIM having coverage in multiple countries with data roaming
plans.
3. Travel eSIM: Voice packages for the tourists who travel abroad.
4. IoT (Internet of Things) device eSIM: For devices like smartwatches etc.
5. M2M (Machine-to-Machine) eSIM: For devices like sensors, routers, switches etc.

Services

1. Additional Data: Provides additional data bundle to the existing data package for
more flexibility.
2. Data rollover: Allows the users to carry over the unused data from one billing cycle
to the next so that no data is wasted.
3. 24/7 customer service: Round the clock service for eSIM users for sim activation-
deactivation and sim profile management.
4. Online Service Portal: A platform where the users can manage their eSIM profile,
view data and voice call usage and have access to the resources of the support system
of eSIM.
 Pricing Strategy
1. Competitive pricing: Considering existing competitors, set pricing considering data
allowances, data roaming, voice duration etc.
2. Tiered pricing: Provide data and voice minutes features in such a way that customers
can choose basic, standard and premium plans with different price level for each plan
and distinct benefits in each plan.
3. Flexible pricing: Data and voice subscription can be daily, weekly and monthly. Not
just that there are also special offers during various festivals and special occasion.
4. Bundled offerings: Combination of voice package, data package and international
roaming packages.
5. Corporate and Bulk pricing: Pricing plans with suitable discounts for corporate
leaders and clients who use multiple eSIM for their tasks.
6. Regular pricing evaluation: Pricing strategies need to be adjusted periodically
depending on the market trends, customer feedback, customer preferences, industry
dynamics, cost structures, etc.