Part 1

A company often becomes involved in international trade by exchanging goods or services

with another country—importing raw materials it may need for production or exporting
finished products to a foreign market. Establishing these trade relationships is the first step in
the development of a multinational business. At this stage, however, the corporation's
emphasis is still on the domestic market. As trade expands, the corporation's dealings with
companies or people outside the 'home country' of that corporation increase.
Arti :
Sebuah perusahaan sering terlibat dalam perdagangan internasional dengan menukar barang
atau jasa dengan negara lain—mengimpor bahan mentah yang mungkin diperlukan untuk
produksi atau mengekspor produk jadi ke pasar luar negeri. Membangun hubungan
perdagangan ini adalah langkah pertama dalam pengembangan bisnis multinasional. Namun,
pada tahap ini, penekanan korporasi masih pada pasar domestik. Saat perdagangan meluas,
hubungan korporasi dengan perusahaan atau orang di luar 'negara asal' korporasi itu
meningkat.
Sinonim :
Becomes = menjadi
Involved = terlibat (+) Implicate, require
Often = sering (+) Frequently, many, usually
Exchange = bertukar (+) switch, trade, change
Goods = Barang (+) stuff, item, commodity,
Establish = Mendirikan (+) set up, build, found
Development = mengembangkan (+) expansion, establishment, growth,
At this stage = pada tahap ini
However = namun
Emphasis = tekanan/perhatian (+) pressure, attention, concern, care, interest.
As trade expand = seiring berkembangnya perdagangan
Expands = berkembang/meluas (+) extend, widen, enlarge, increase, develop
Dealings = hubungan (+) relationship, relation, connection.
PAR 2
The corporation then begins to view the whole world as a base for production and marketing
operations. The nest step in the development of a multinational business if focusing on the
world market. The company may establish a foreign assembly plant, engage in contract
manufacturing, or build a foreign manufacturing company or subsidiary. Therefore, a
multinational corporation is a company that is primarily based in one country and has
production and marketing activities in foreign countries.
Korporasi kemudian mulai memandang seluruh dunia sebagai basis untuk operasi produksi
dan pemasaran. Sarang langkah dalam pengembangan bisnis multinasional jika berfokus pada
pasar dunia. Perusahaan dapat mendirikan pabrik perakitan asing, terlibat dalam kontrak
manufaktur, atau membangun perusahaan manufaktur asing atau anak perusahaan. Oleh
karena itu, perusahaan multinasional adalah perusahaan yang terutama berbasis di satu negara
dan memiliki kegiatan produksi dan pemasaran di luar negeri.
Marketing : Pemasaran (+) commerce, trading
Development : Pengembangan (+) estabilishment, growth, expansion
Multinational : Multinasional (+) continental, global, multicultural
Establish : Mendirikan (+) authorize, base,build, create
Manufacturing : Manufaktur (+) construction, completion
Subsidiary : Anak perusahaan (+) ancillary, auxiliary

P4
A multinational corporation operates in a complex business environment. Cultural social, economic,
political, and technological systems vary from coun- try to country. In order to operate successfully,
a multinational company needs a basic understanding and appreciation of the foreign business
environment.

Sebuah perusahaan multinasional beroperasi dalam lingkungan bisnis yang kompleks. Sistem
budaya, sosial, ekonomi, politik, dan teknologi bervariasi dari satu negara ke negara lain. Agar dapat
beroperasi dengan sukses, perusahaan multinasional membutuhkan pemahaman dan apresiasi dasar
terhadap lingkungan bisnis asing.

Corporation : perusahaan (+) Company,enterprise,firm

vary : berbeda (+) differ,diverge,contrast

Order : memesan (+) reserve,book,send out,send away

Need : Membutuhkan (+) require,want,involve,demand

Basic : dasar (+) primary,elementary,base

Understand : memahami (+) know,find out,realize

Appreciation : apresiasi (+) tribute,recognition

Foreign : asing (+) alien,strange,outside,extraneous

Environment : lingkungan (+) neighborhood,surrounding,circle