Data Analysis

Researchers used IBM SPSS software to conduct advanced statistical analyses and gain valuable

insights from their data. SPSS, which stands for Statistical Package for the Social Sciences, is a

powerful tool that enables researchers to analyze complex datasets and make informed decisions

based on the results.

By employing IBM SPSS, researchers were able to explore patterns, relationships, and trends

within their data. The software offers a wide range of statistical techniques, such as regression

analysis, factor analysis, cluster analysis, and multivariate analysis, among others. These methods

allowed researchers to delve deep into their data and uncover meaningful relationships between

variables, identify significant predictors, and understand the underlying factors driving certain

phenomena.

Reliability Testing

Firstly, researchers do reliability testing to evaluate the extent to which these random errors

influence the measurement results, and thus, the accuracy and consistency of their findings.

Case Processing Summary

N %
Cases Valid 50 100
Excluded 0 0
Total 50 100
Listwise deletion is based on all variables in the procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
0.815 39

Secondly, researchers perform a descriptive analysis of data using IBM SPSS to see frequency,

percentages, and cumulative percents on the result of the survey conducted.

Lastly, to answer the latter three questions on the statement of the problem, researchers perform

Pearson’s Correlation Test to see if there were significant relationships between the profile of the

respondents and how stress and sadness affect the therapeutic online purchase decisions of the
respondents, the profile of the respondents and the degree to which friends and luxury brands

influence respondents' purchasing decisions during the pandemic, and the profile of the

respondents and degree to which past behavior influences the respondent’s decision to engage in

retail therapy to online purchasing as retail therapy.

1. What is the profile of the respondents in terms of

a) Age

AGE
Cumulative
Frequency Percent Valid Percent Percent
17 1 2 2 2
19 2 4 4 6
21 4 8 8 14
22 6 12 12 26
23 5 10 10 36
24 5 10 10 46
25 3 6 6 52
26 5 10 10 62
27 10 20 20 82
28 5 10 10 92
29 2 4 4 96
31 1 2 2 98
33 1 2 2 100
Total 50 100 100

According to the analysis conducted by researchers, the majority of the 50 respondents consisted

of individuals aged 27 years old. This was followed by three distinct age groups, namely 23, 24,

and 28 years old. The researchers determined these frequencies by examining the distribution of

ages among the participants.

b) Gender

Gender
Cumulative
Frequency Percent Valid Percent Percent
Valid Female 35 70 70 70
Male 15 30 30 100
 Total 50 100 100

The researchers aimed to assess the gender distribution among the respondents. The findings

revealed that the majority of the respondents were female, comprising 70% or a count of 35

individuals. On the other hand, male respondents accounted for 30% or a count of 15 among the

total respondents.

c) Civil Status

Civil Status
Cumulative
Frequency Percent Valid Percent Percent
Valid Single 38 76 76 76
Married 12 24 24 100
Total 50 100 100

Based on the tabulated results, it is evident that the majority of the respondents identified

themselves as single, constituting 38 individuals or 76% of the total sample. Conversely, married

respondents accounted for 12 individuals, or 24% of the total sample. Notably, none of the

participants reported being divorced or widowed.

d) Frequency in Online Purchase

Frequency in Online Purchase

Cumulative
Frequency Percent Valid Percent Percent
Valid Always 13 26 26 26
Seldom 22 44 44 70
Rarely 14 28 28 98
Never 1 2 2 100
Total 50 100 100

Upon inquiring about the frequency of online purchases among the respondents, the findings

indicate that the majority of them responded with 'Seldom'. Specifically, 22 individuals,
constituting 44% of the total respondents, confirmed this preference. Subsequently, 'Rarely' was

selected by 14 respondents, while 'Always' was chosen by 13 respondents.

2. How do the following variables affect the therapeutic online purchase decisions of

the respondents?

a) Stress

STRESS
Valid Cumulative
Frequency Percent
Percent Percent
Strongly
8 16 16 16
Agree
The pandemic has
Agree 23 46 46 62
caused so much
stress to my Undecided 7 14 14 76
wellbeing because I Disagree 10 20 20 96
cannot travel to
Strongly
places I like 2 4 4 100
Disagree
Total 50 100 100
Strongly
7 14 14 14
Agree
Agree 20 40 40 54
Simply staying at Undecided 4 8 8 62
home for months
made me feel stress. Disagree 14 28 28 90
Strongly
5 10 10 100
Disagree
Total 50 100 100
Strongly
8 16 16 16
The lockdown Agree
makes me feel Agree 24 48 48 64
depressed due to Undecided 6 12 12 76
lack of physical
contact with friends. Disagree 10 20 20 96
Strongly
2 4 4 100
Disagree
Total 50 100 100
I am easily stressed Strongly
18 36 36 36
just by watching the Agree
news of rampant Agree 23 46 46 82
deaths of Filipinos
due to covid-19 Undecided 4 8 8 90
pandemic Disagree 4 8 8 98
Strongly 1 2 2 100
Disagree
 Total 50 100 100
Strongly
8 16 16 16
Agree
Agree 27 54 54 70
I am stressed due to
lack of routine Undecided 5 10 10 80
during the Disagree 7 14 14 94
pandemic.
Strongly
3 6 6 100
Disagree
Total 50 100 100
Strongly
7 14 14 14
Agree
I am stressed Agree 10 20 20 34
because some of my Undecided 12 24 24 58
favorite restaurants
are close during the Disagree 12 24 24 82
pandemic. Strongly
9 18 18 100
Disagree
Total 50 100 100
Strongly
6 12 12 12
Agree
Agree 21 42 42 54
I feel depressed, Undecided 4 8 8 62
anxious, and isolated
at home. Disagree 12 24 24 86
Strongly
7 14 14 100
Disagree
Total 50 100 100
Strongly
7 14 14 14
Agree
I am stressed out
because I don't know Agree 21 42 42 56
what to do every day Undecided 6 12 12 68
during the Disagree 12 24 24 92
lockdown.
Strongly
4 8 8 100
Disagree
Total 50 100 100
Strongly
6 12 12 12
Since the Agree
coronavirus Agree 23 46 46 58
emerged, it's been Undecided 6 12 12 70
more difficult than
ever to motivate Disagree 11 22 22 92
myself to get out of Strongly
4 8 8 100
bed in the morning. Disagree
Total 50 100 100
I am stressed Strongly 4 8 8 8
because I keep Agree
 Agree 5 10 10 18
Undecided 5 10 10 28
seeing the same Disagree 11 22 22 50
faces daily. Strongly
Disagree 25 50 50 100
Total 50 100 100

According to the survey result, a majority of the respondents (54%) agreed that they experienced

stress due to the lack of routine during the pandemic. Coming in second with 48%, a significant

portion of respondents agreed that the lockdown made them feel depressed because of the

absence of physical contact with friends, and 16% of them strongly agreed with this statement.

Furthermore, 46% of the participants also expressed agreement with the statement that since the

emergence of the coronavirus, it has become increasingly difficult for them to find the motivation

to get out of bed in the morning. They attributed this to factors such as being easily stressed by

watching the news about the widespread deaths of Filipinos due to the COVID-19 pandemic and

the inability to travel to places they enjoy, which has caused considerable stress to their overall

well-being.

In contrast, a relatively smaller proportion of respondents (28%) disagreed that simply staying at

home for months had led to feelings of stress.

These findings indicate that a significant number of individuals experienced stress and emotional

challenges as a result of the pandemic, particularly related to disruptions in routine, limited social

contact, motivational difficulties, and the inability to engage in preferred travel activities.

b) Sadness

SADNESS
Cumulative
Frequency Percent Valid Percent
Percent
I am sad Strongly Agree 14 28 28 28
because I miss Agree 26 52 52 80
hanging out
with my Undecided 2 4 4 84
friends. Disagree 6 12 12 96
Strongly 2 4 4 100
Disagree
 Total 50 100 100
Strongly Agree 0 0 0 0
I am sad Agree 20 40 40 40
because some Undecided 8 16 16 56
of my favorite
stores closed Disagree 15 30 30 86
during the Strongly
7 14 14 100
pandemic. Disagree
Total 50 100 100
Strongly Agree 7 14 14 14
Agree 22 44 44 58
I am sad
because I can Undecided 6 12 12 70
no longer Disagree 12 24 24 94
travel to
Strongly
unwind. 3 6 6 100
Disagree
Total 50 100 100
Strongly Agree 23 46 46 46
The rise of Agree 24 48 48 94
covid-19 cases Undecided 0 0 0 0
each day as
per news, Disagree 2 4 4 98
makes me feel Strongly
1 2 2 100
sad. Disagree
Total 50 100 100
Strongly Agree 12 24 24 24
Agree 17 34 34 58
I am less
productive at Undecided 8 16 16 74
home due to Disagree 6 12 12 86
the feeling of
Strongly
sadness 7 14 14 100
Disagree
Total 50 100 100
Strongly Agree 3 6 6 6
Agree 21 42 42 48
I am sad
because I miss Undecided 5 10 10 58
watching in Disagree 8 16 16 74
cinemas and
Strongly
visiting malls. 13 26 26 100
Disagree
Total 50 100 100
Strongly Agree 4 8 8 8
Feeling of
hopelessness Agree 20 40 40 48
occurred to me Undecided 9 18 18 66
during the Disagree 12 24 24 90
imposed
lockdown. Strongly
5 10 10 100
Disagree
 Total 50 100 100

The Strongly Agree 4 8 8 8

occurrence of Agree 19 38 38 46
social Undecided 13 26 26 72
withdrawal
due to the Disagree 10 20 20 92
pandemic Strongly
4 8 8 100
makes me feel Disagree
sad. Total 50 100 100
Strongly Agree 11 22 22 22
Agree 9 18 18 40
Sleeping too Undecided 11 22 22 62
much or not
all, makes me Disagree 14 28 28 90
feel sad. Strongly
5 10 10 100
Disagree
Total 50 100 100
Strongly Agree 12 24 24 24
It makes me Agree 22 44 44 68
feel sad that I Undecided 4 8 8 76
am restricted
to do outdoor Disagree 11 22 22 98
activities that I Strongly
1 2 2 100
once enjoyed. Disagree
Total 50 100 100
The survey results indicate a significant percentage of respondents expressing feelings of sadness

due to various factors related to the COVID-19 pandemic. Notably, a substantial proportion of

participants (52%) reported feeling sad as a consequence of missing opportunities to spend time

with their friends, highlighting the impact of reduced social interactions.

Furthermore, a considerable number of respondents, with 46% strongly agreeing and 48%

agreeing, stated that the daily increase in COVID-19 cases, as reported in the news, contributed to

their feelings of sadness. This suggests that the constant reminders of the pandemic's impact and

its effects on public health have had a significant emotional impact on a significant portion of the

participants.

In contrast, when it comes to purchasing behavior, a notable proportion of respondents (30%)

expressed disagreement with feeling sadness due to the closure of some of their favorite stores

during the pandemic. This indicates that for these individuals, the closure of stores did not have a

significant negative emotional impact.

Overall, these findings highlight the prevalence of sadness among respondents, primarily linked to

the absence of social interactions and the ongoing news reports regarding the rise in COVID-19

cases.

3. What is the degree to which the following factors influence respondents' purchasing

decisions during the pandemic, considering:?

a) Friends

FRIENDS
Cumulative
Frequency Percent Valid Percent
Percent
High Influence 12 24 24 24
My friends Moderate
26 52 52 76
recommend Influence
shops that they Undecided 2 4 4 80
have tried for
me to order Slight
8 16 16 96
things I like Influence
online. No Influence 2 4 4 100
Total 50 100 100
High Influence 12 24 24 24
Moderate
My friends 27 54 54 78
Influence
motivate me to
buy online Undecided 2 4 4 82
through the Slight
reviews that 7 14 14 96
Influence
they give me.
No Influence 2 4 4 100
Total 50 100 100
High Influence 4 8 8 8
Moderate
12 24 24 32
I want to have Influence
the same item Undecided 9 18 18 50
that my friends
got, that is why Slight 10 20 20 70
I order online. Influence
No Influence 15 30 30 100
Total 50 100 100
I see how my High Influence 4 8 8 8
friends are Moderate
happy with 18 36 36 44
Influence
their online
Undecided 6 12 12 56
 Slight
9 18 18 74
Influence
purchases and No Influence 13 26 26 100
I want to Total 50 100 100
experience the
High Influence 21 42 42 42
Moderate
17 34 34 76
Influence
Some of my Undecided 6 12 12 88
friends are
online sellers. Slight
2 4 4 92
Influence
No Influence 4 8 8 100
Total 50 100 100

In order to examine the factors influencing respondents' purchasing decisions during the

pandemic, the researchers gathered data on various aspects. Regarding the influence of friends on

purchasing behavior, a majority of the respondents (42%) stated that the presence of their friends

as online sellers had a significant impact. This indicates that the involvement of friends in online

selling plays a crucial role in shaping their purchasing decisions.

Furthermore, a notable proportion of participants (27 or 54%) acknowledged that their friends'

reviews and recommendations motivated them to make online purchases. Although this influence

was described as moderately impactful, it still holds significance in their decision-making

process.

Additionally, 18 respondents, constituting 36% of the total, expressed that they observe their

friends' purchasing behavior and consider it when making their own decisions. This suggests that

the actions and choices of their friends have a certain degree of influence on their own purchasing

behavior.

These findings shed light on the influence of social connections, specifically friends, in shaping

respondents' purchasing decisions during the pandemic. The presence of friends as online sellers,

their reviews, and the observation of their behavior are factors that hold weight in influencing the

respondents' choices.
Further research and analysis would be beneficial to explore the nuances and underlying

mechanisms behind these influences, potentially providing insights for marketers and businesses

in understanding and targeting consumer behavior during similar challenging circumstances.

b) Luxurious Brands

LUXURY
Cumulative
Frequency Percent Valid Percent
Percent
High Influence 14 28 28 28
Moderate
The appeal of 15 30 30 58
Influence
luxury
branded items Undecided 11 22 22 80
are Slight Influence 4 8 8 88
undeniable.
No Influence 6 12 12 100
Total 50 100 100
High Influence 16 32 32 32
Moderate
13 26 26 58
The price of Influence
luxury brands Undecided 11 22 22 80
are off-
putting. Slight Influence 4 8 8 88
No Influence 6 12 12 100
Total 50 100 100
High Influence 18 36 36 36
Luxury brands Moderate
10 20 20 56
are a good Influence
investment Undecided 12 24 24 80
because their
value rise Slight Influence 4 8 8 88
through time. No Influence 6 12 12 100
Total 50 100 100
Luxury brands High Influence 19 38 38 38
makes me feel Moderate 13 26 26 64
 Influence
Undecided 5 10 10 74
Slight Influence 6 12 12 86
classy and
elegant. No Influence 7 14 14 100
Total 50 100 100

When I make High Influence 16 32 32 32

a purchase Moderate
16 32 32 64
from a luxury Influence
brand that has Undecided 6 12 12 76
a limited
edition of an Slight Influence 7 14 14 90
item, I feel No Influence 5 10 10 100
accomplished. Total 50 100 100

To gain a deeper understanding of the factors influencing respondents' purchasing decisions,

additional questions were posed to the participants. The findings revealed significant insights into

the impact of luxury brands on their decision-making process.

A notable percentage of respondents (38%) expressed that luxury brands held a high level of

influence on their purchasing decisions. Specifically, they stated that these brands made them feel

classy and elegant. This suggests that the association of luxury brands with a sense of refinement

and sophistication plays a crucial role in shaping their consumer behavior.

Additionally, a substantial proportion of respondents (36%) reported that they were highly

influenced to purchase luxury brands due to the perception that they are a good investment. This

viewpoint stems from the belief that the value of luxury brands tends to appreciate over time,

making them desirable assets for investment purposes.

These findings underscore the significant impact of luxury brands on consumers' purchasing

decisions. The allure of classiness and elegance, along with the perceived long-term investment

value, emerges as strong motivators for respondents when considering luxury brand purchases.

Further research and analysis are recommended to explore the underlying factors contributing to

these influences, such as marketing strategies employed by luxury brands and the societal

perceptions surrounding them. This understanding can aid businesses and marketers in effectively

targeting and appealing to consumers who are influenced by luxury brands in their decision-

making process.
 4. What is the degree to which past behavior influences the respondent’s decision to

engage to online purchasing as a retail therapy to combat against psychological

distress during the Pandemic?

Past behavior influences the respondent’s decision to engage in online purchasing

Cumulative
Frequency Percent Valid Percent Percent
High Influence 13 26 26 26
Moderate
16 32 32 58
Influence
I used to be
shopaholic Undecided 8 16 16 74
even before the Slight
pandemic. 7 14 14 88
Influence
No Influence 6 12 12 100
Total 50 100 100
High Influence 5 10 10 10
Moderate
9 18 18 28
I value Influence
branded things Undecided 5 10 10 38
I buy even
before Slight
10 20 20 58
lockdown. Influence
No Influence 21 42 42 100
Total 50 100 100
High Influence 24 48 48 48
Moderate
I like 16 32 32 80
Influence
competing
with my Undecided 2 4 4 84
friends Slight
regarding our 7 14 14 98
Influence
purchases.
No Influence 1 2 2 100
Total 50 100 100
High Influence 3 6 6 6
Moderate
Purchasing 5- 6 12 12 18
Influence
10 items from
thrift shops has Undecided 3 6 6 24
always been Slight
my stress 7 14 14 38
Influence
reliever.
No Influence 31 62 62 100
Total 50 100 100
I like buying High Influence 5 10 10 10
things and Moderate 10 20 20 30
showing them Influence
 Undecided 9 18 18 48
Slight
11 22 22 70
Influence
to people who
No Influence 15 30 30 100
I am close
with. Total 50 100 100

The highest 48% of the respondents were highly influenced to purchase as they like competing

with their friends regarding on purchases and 32% say they are moderately influenced by this at

the same time. Also, 32% of the respondents were moderately influenced as they used to be

shopaholic even before the pandemic. However, 62% of respondents say that Purchasing 5-10

items from thrift shops has always been a stress relieve has no influence on their purchasing

decision

During the survey, respondents were asked about the factors that influenced their purchasing

decisions. The findings revealed significant insights into the various influences that shape their

consumer behavior.

The highest proportion of respondents, constituting 48%, reported being highly influenced to

make purchases due to their inclination to compete with their friends regarding their purchases.

This competitive aspect of comparing purchases holds a considerable sway over their decision-

making process. Additionally, 32% of the respondents stated a moderate level of influence

stemming from the same factor, indicating a varying degree of competitiveness among

participants.

Furthermore, 32% of the respondents expressed being moderately influenced by their pre-existing

shopaholic tendencies, which existed even before the onset of the pandemic. This suggests that

their inclination towards excessive shopping behavior plays a role in shaping their purchasing

decisions, although to a moderate extent.

In contrast, a significant majority of respondents (62%) stated that purchasing 5-10 items from

thrift shops has always served as a stress-relieving activity but holds no influence over their

purchasing decisions. This finding indicates that engaging in such purchases from thrift shops
primarily serves as a means to alleviate stress, rather than directly influencing their decision-

making process.

These results underscore the significance of social comparison and competition among friends,

pre-existing shopaholic tendencies, and the stress-relieving aspect of thrift shop purchases as key

factors influencing respondents' purchasing decisions. Recognizing these influences can assist

businesses and marketers in tailoring their strategies to effectively address and capitalize on these

factors.
 5. Is there a significant relationship between the profile of the respondents and how stress and sadness affect the therapeutic online purchase decisions of the

respondents?

Correlations

Mean SD Age Gender CivilSt Online The Simply The I am I am I am I am I feel I am Since I am I am I am The I

atus Puurch pande staying lockdo stresse stresse stresse easily depress stresse the sad sad sad rise of

ase mic at wn d due d d stresse ed, d out corona becaus becaus becaus covid- pr

has home makes to lack becaus becaus d just anxiou becaus virus eI e some e I can 19 ti

caused for me feel of e some eI by s, and eI emerge miss of my no cases h

so months depress routine of my keep watchi isolate don't d, it's hangin favorit longer each d

much made ed due during favorit seeing ng the d at know been g out e stores travel day as

stress me feel to lack the e the news home. what to difficul with closed to per fe

to my stress. of pande restaur same of do t than my during unwind news,

wellbei physic mic. ants faces rampan every ever to friends. the makes sa

ng al are every t day motiva pande me feel

becaus contact close day. deaths during e mic. sad.

eI with during of the myself

cannot friends. the Filipin lockdo to get

 os due

to out of

travel covid- bed in

to 19 the

places pande pande mornin

I like mic. mic wn. g.

Age 24.86 3.194 1

Gender 1.3 0.463 -0.068 1

CivilStatus 1.24 0.431 .528** -0.266 1

OnlinePuurchase 2.06 0.793 0.068 0.172 -0.043 1

The pandemic has

caused so much stress

to my wellbeing

because I cannot travel

to places I like 3.5 1.111 0.198 0.02 0.128 -0.081 1

 2. Simply staying at

home for months

made me feel stressed. 3.2 1.278 0.157 -.311* .355* 0.068 .374** 1

3. The lockdown

makes me feel

depressed due to lack

of physical contact

with friends. 3.52 1.111 -0.014 -0.111 0.075 -0.059 .298* .385** 1

4. I am stressed due to

lack of routine during

the Pandemic. 3.6 1.107 0.042 0.04 -0.051 0.214 .365** .447** .305* 1

5. I am stressed

because some of my

favorite restaurants are

close during the

pandemic. 2.88 1.319 0.257 -0.074 0.016 0.144 .501** .317* .308* 0.246 1
 6. I am stressed

because I keep seeing

the same faces every

day. 2.04 1.324 -0.032 -0.153 0.09 -0.138 .291* .393** 0.221 .304* .552** 1

7. I am easily stressed

just by watching the

news of rampant

deaths of Filipinos due

to covid-19 pandemic. 4.06 0.978 -0.115 0.005 -0.035 0.101 0.235 .399** .553** .362** 0.227 0.03 1

8. I feel depressed,

anxious, and isolated

at home. 3.14 1.309 0.107 -0.205 -0.025 0.011 .428** .471** .300* .349* .341* .385** .280* 1

9. I am stressed out

because I don't know

what to do every day

during the lockdown. 3.3 1.216 -0.047 0.054 0.016 -0.167 .370** .302* .456** 0.273 0.239 0.233 .396** .537** 1
 10. Since the

coronavirus emerged,

it's been more difficult

than ever to motivate

myself to get out of -.476*

bed in the morning. 3.32 1.186 -0.047 * 0.086 -0.064 0.108 0.145 0.181 0.177 -0.079 0.044 -0.035 0.26 0.158 1

1. I am sad because I

miss hanging out with

my friends. 3.88 1.081 -0.135 -0.171 0.019 -0.11 0.034 -0.071 .376** 0.027 0.061 -0.082 0.065 0.156 0.261 .556** 1

2. I am sad because

some of my favorite

stores closed during

the pandemic. 2.82 1.119 0.033 -0.13 0.049 0.081 0.057 -0.174 -0.087 0.089 0.248 0.088 -0.27 -0.094 -0.034 0.213 .370** 1

3. I am sad because I

can no longer travel to

unwind. 3.36 1.174 .324* -0.015 0.148 -0.221 .422** 0.005 0.057 0.129 .397** 0.161 -0.126 0.179 .309* 0.194 .421** .547** 1
4. The rise of covid-19

cases each day as per

news, makes me feel -.408*

sad. 4.32 0.844 -0.112 * 0.177 -0.029 -0.196 0.204 0.058 0.118 -0.258 -0.194 0.199 0.236 -0.056 .324* 0.177 0.041 -0.077 1

5. I am less productive

at home due to the

feeling of sadness. 3.42 1.357 0.146 -0.01 -0.036 0.014 .386** 0.068 0.204 0.182 .542** .331* 0.058 .426** .281* 0.067 0.132 0.172 .441** -0.102

6. I am sad because I

miss watching in

cinemas and visiting

malls. 2.86 1.37 0.075 -0.222 0.093 -0.03 0.101 -0.042 0.049 0.178 .442** .341* -0.131 0.216 0.173 0.229 0.236 .702** .463** 0.022 .3

7. Feeling of

hopelessness occurred

on me during the

imposed lockdown. 3.12 1.172 .321* -0.068 .305* -0.162 .423** 0.038 0.139 -0.009 .392** 0.063 -0.042 -0.078 0.032 0.148 0.237 .421** .532** -0.205 .3
 8. The occurrence of

social withdrawal due

to the pandemic makes

me feel sad. 3.18 1.101 0.205 -0.148 0.251 0.104 .375** 0.177 0.189 .379** .465** .303* 0.047 .322* 0.096 0.252 .293* .640** .486** 0.113 .4

9. Sleeping too much

or not all, makes me

feel sad. 3.14 1.325 -0.13 0.03 0.154 -0.125 0.215 .514** .365** 0.206 0.197 .392** .403** 0.2 .417** -0.068 -0.159 -.299* -0.086 -0.096 0

10. It makes me feel

sad that I am restricted

to do outdoor

activities that I once

enjoyed. 3.66 1.136 -.340* -0.151 0.17 -0.181 0.024 .470** 0.256 0.198 -0.041 0.267 0.056 0.252 .356* .325* 0.265 -0.017 0.078 .308* 0

* Correlation is significant at the 0.05 level (2-tailed).

The analysis reveals notable correlations between the age and emotions experienced by the respondents, as well as between their gender, civil status, and specific feelings during

the pandemic.

Regarding age, there is a positive correlation coefficient of 0.324 between age and feeling sad due to the inability to travel for relaxation purposes. This suggests that as

respondents' age increases, they are more likely to experience sadness related to the restriction on travel opportunities. Similarly, there is a positive correlation coefficient of 0.321

between age and the feeling of hopelessness during the imposed lockdown, indicating that older respondents tend to experience a higher sense of hopelessness in such

circumstances. On the other hand, there is a negative correlation coefficient of -0.340 between age and feeling sad about being restricted from outdoor activities they once enjoyed.

This implies that younger respondents tend to feel sadder about the limitations on outdoor activities.

In terms of gender, a negative correlation coefficient of -0.476 is observed between respondents' gender and feeling unmotivated to get out of bed in the morning. Additionally,

there is a negative correlation coefficient of -0.408 between gender and feeling sad due to the daily rise of COVID-19 cases reported in the news. This suggests that either of the

genders tend to feel sadder in response to the increasing COVID-19 cases.

Analyzing civil status, a significant correlation coefficient of 0.355 is found between civil status and feeling stressed by simply staying at home. This implies that respondents who

are not single or unmarried are more likely to experience stress from prolonged periods of staying at home. Furthermore, there is a correlation coefficient of 0.305 between civil

status and the feeling of hopelessness during the imposed lockdown, indicating that respondents' civil status plays a role in their sense of hopelessness.

There is no significant relationship found between the frequency of online purchases and the stress and emotions of the respondents during the pandemic.
These findings highlight the relationships between respondents' age, gender, civil status, and the various emotions experienced during the pandemic. Understanding these

correlations can aid in developing targeted strategies to address the specific needs and emotions of different demographic groups.

6. Is there a significant relationship between the profile of the respondents and the degree to which friends and luxury brands influence respondents' purchasing

decisions during the pandemic?

My friends I see how my

recommend My friends I want to friends are
shops that motivate me have the happy with
they have to buy online same item their online The appeal
tried for me through the that my purchases Some of my of luxury The pric
to order reviews that friends got, and I want to friends are branded luxury
OnlinePuurc things I like they give that is why I experience online items are brands a
Mean SD Age Gender CivilStatus hase online. me. order online. the same. sellers. undeniable. off-putti

Age 24.86 3.194 1

Gender 1.3 0.463 -0.068 1

CivilStatus 1.24 0.431 .528** -0.266 1

OnlinePuurc
hase 2.06 0.793 0.068 0.172 -0.043 1
My friends
recommend
shops that
they have
tried for me
to order
things I like
online. 3.76 1.117 0.162 -0.016 0.08 -0.237 1

My friends
motivate me
to buy online
through the
reviews that
they give
me. 3.8 1.088 0.062 0.041 -0.113 0.014 .699** 1

I want to
have the
same item
that my
friends got,
that is why I
order online. 2.6 1.355 .284* 0.065 0.063 0.118 0.259 .305* 1

I see how my
friends are
happy with
their online
purchases
and I want to
experience
the same. 2.82 1.38 .313* 0.086 0.108 0.01 0.249 .410** .670** 1
Some of my
friends are
online
sellers. 3.98 1.204 .291* 0.084 0.127 -0.127 .482** .355* 0.258 .305* 1

The appeal
of luxury
branded
items are
undeniable. 3.54 1.313 .306* -0.104 -0.017 -0.149 .410** .334* .330* .505** .369** 1

The price of
luxury
brands are
off-putting. 3.58 1.341 0.224 0.043 0.037 0.024 .326* 0.207 .433** .388** .387** .641** 1

Luxury
brands is a
good
investment
because their
value rise
through time. 3.6 1.37 0.215 0.032 -0.007 0.079 .323* 0.219 .462** .393** .391** .633** .984*

Luxury
brands
makes me
feel classy
and elegant. 3.62 1.455 .335* 0.082 0.018 0.002 0.257 0.247 .459** .453** 0.275 .633** .763*

When I make
a purchase
from a 3.62 1.338 0.231 0.089 0.02 -0.209 .347* .381** .342* .592** .363** .642** .353
luxury brand
that has a
limited
edition of an
item, I feel
accomplishe
d.

**
Correlation
is significant
at the 0.01
level (2-
tailed).

* Correlation
is significant
at the 0.05
level (2-
tailed).

A secondary correlation analysis was conducted to explore the potential relationship between respondents' profiles and the extent to which their purchasing decisions during the

pandemic are influenced by friends and luxury brands.

The analysis revealed that respondents' age exhibited significant correlations with several factors influencing their purchasing decisions. Specifically, there was a positive

correlation between age and the tendency to purchase the same items as their friends (correlation coefficient = 0.284), as well as the desire to experience the same happiness that
their friends derive from their online purchases (correlation coefficient = 0.313). Additionally, age demonstrated a positive correlation with having friends who are online sellers

(correlation coefficient = 0.291), perceiving the undeniable appeal of luxury brands (correlation coefficient = 0.306), and experiencing a sense of being classy through luxury

purchases (correlation coefficient = 0.335).

On the other hand, no significant relationships were found between other socio-demographic categories and the aforementioned potential influences on respondents' purchasing

decisions during the pandemic. This suggests that factors such as gender, civil status, and other demographic variables did not play a substantial role in influencing their decisions

to the same extent as age did.

These findings underscore the importance of age as a determining factor in the degree to which friends and luxury brands influence respondents' purchasing decisions during the

pandemic. It indicates that younger respondents may be more susceptible to the influence of their peers and have a greater inclination toward luxury brand purchases.

Further exploration and analysis are recommended to gain a comprehensive understanding of the underlying mechanisms and motivations behind these relationships. This

information can provide valuable insights for marketers and businesses seeking to tailor their strategies and target specific demographic groups more effectively.

7.Is there a significant relationship between the profile of the respondents and degree to which past behavior influences the respondent’s decision to engage in retail therapy to

online purchasing as a retail therapy to combat against psychological distress during the Pandemic?

OnlinePuurchas I used to be I value branded I like Purchasing 5- I like buying

Age Gender CivilStatus e shopaholic things I buy competing with 10 items from things and
even before the even before my friends thrift shops has showing them
 regarding our always been my to people who I
pandemic. lockdown. purchases. stress reliever. am close with.

Pearson
Age Correlation 1

Pearson
Gender Correlation -0.068 1

Pearson
CivilStatus Correlation .528** -0.266 1

OnlinePuurchas Pearson
e Correlation 0.068 0.172 -0.043 1

I used to be
shopaholic
even before the Pearson
pandemic. Correlation 0.234 0.167 -0.018 -0.199 1

I value branded
things I buy
even before Pearson
lockdown. Correlation .348* -0.156 .425** -.287* 0.139 1

I like
competing with
my friends
regarding our Pearson
purchases. Correlation 0.259 0.137 0.159 -0.03 .547** 0.192 1

Purchasing 5- Pearson
10 items from Correlation .327* 0.205 -0.084 0.165 .316* 0.113 0.148 1
thrift shops has
always been my
stress reliever.

I like buying
things and
showing them
to people who I Pearson
am close with. Correlation .303* -0.119 0.243 -0.164 0.273 .571** 0.238 .342* 1

** Correlation
is significant at
the 0.01 level
(2-tailed).

* Correlation is
significant at
the 0.05 level
(2-tailed).

In the final analysis, the aim was to examine the potential relationship between respondents' profiles and the extent to which their past behavior influenced their decision to engage

in retail therapy through online purchasing as a means to cope with psychological distress during the pandemic.

The results revealed several significant correlations between respondents' profiles and the influence of past behavior on their retail therapy choices. Specifically, respondents' age

demonstrated a significant positive correlation with the value they placed on branded items they purchased even before the lockdown (correlation coefficient = 0.348).

Additionally, age exhibited positive correlations with two other factors: purchasing 5-10 items from thrift shops as a stress reliever (correlation coefficient = 0.327) and engaging
in purchases to showcase to close acquaintances (correlation coefficient = 0.303). These findings suggest that other respondents are more likely to attribute value to branded items,

find stress relief through thrift shop purchases, and engage in purchasing to share their acquisitions with those close to them.

Furthermore, civil status displayed a significant correlation with the value respondents placed on branded items they purchased before the lockdown (correlation coefficient =

0.425). This indicates that respondents' civil status influences their perception of the worth of branded items.

On the other hand, the frequency of online purchases exhibited a negative correlation with the value respondents attributed to branded items purchased prior to the lockdown

(correlation coefficient = -0.287). This suggests that as the frequency of online purchases increases, respondents may place less value on branded items.

In contrast, gender did not exhibit a significant correlation with the degree to which past behavior influences respondents' decision to engage in retail therapy through online

purchasing. These findings highlight the influence of age, civil status, and frequency of online purchases on the extent to which past behavior influences respondents' engagement

in online retail therapy