ports Direct is a British sporting goods retailer.

It is the largest sports retailer in the

United Kingdom and Ireland, and the second-largest in Europe. The company was
founded in 1982 by Mike Ashley, and is headquartered in Derbyshire, England.

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Sports Direct logo

Sports Direct sells a wide range of sporting goods, including clothing, footwear,
equipment, and accessories. The company has over 700 stores in the United
Kingdom and Ireland, and also operates an online store.

Sports Direct is a controversial company. It has been criticized for its treatment of
employees, and for its use of sweatshops. However, the company remains popular
with customers, and is a major player in the sporting goods retail industry.

Some of the key products sold by Sports Direct include:

 Clothing: Sports Direct sells a wide range of clothing for men, women, and children.
This includes sportswear, casualwear, and footwear.

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Sports Direct clothing

 Footwear: Sports Direct sells a wide range of footwear for men, women, and
children. This includes trainers, boots, and sandals.
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Sports Direct footwear

 Equipment: Sports Direct sells a wide range of equipment for a variety of sports. This
includes footballs, cricket bats, and tennis rackets.

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Sports Direct equipment

 Accessories: Sports Direct sells a wide range of accessories for a variety of sports.

This includes bags, hats, and gloves.

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Sports Direct accessories

 Sports Direct also offers a number of services, including:

 Online shopping: Sports Direct has an online store where customers can buy
products from the comfort of their own home.
 Click and collect: Customers can order products online and collect them from a
store.
 Layaway: Customers can pay for products in installments.
 Membership: Sports Direct offers a membership program that gives members
exclusive discounts and benefits.

Sports Direct is a major player in the sporting goods retail industry. The company
has a wide range of products and services, and is a popular choice for customers.
However, Sports Direct has also been criticized for its treatment of employees and
for its use of sweatshops.