Headline

It is the very first copy which the audience notice and connect with.
Commonly its font size is the largest of all the text included in the
advertisement. In general, a catchy headline is chosen in order to
draw the attention of the audience towards the advertisement. It is the
highly read part of the advertisement.

Sub-Headline
This follows the headline. There are some writers who choose to
display the sub-head first and then the Headline. However, some
advertisers also avoid the use of sub-headline. It is mainly used when
the advertiser wants to say more at the beginning. But, it would make
the headline wordy then the sub-headline is used.

They do so to pull their attention towards the whole copy. Its font size
is smaller than the Headline, but larger than the body copy.

Body Copy

Because it is illustration text, the font size used in this is the smallest
of the other two mentioned above. Before taking a buying decision,
consumers always like to know more facts about the product, which is
included in the body copy.

Generally, it describes the brand in brief and thoughtful words, that

stay in the mind of the reader for a long time. The main use of body
copy is to explain the brand in the best manner.

Caption

The font size of a caption is smaller than the body copy to indicate the
sales points.

Blurb or Balloon

This word indicates that the illustration of the advertising copy will be
said by one of the characters appearing in the ad campaign. There are
several instances when a blurb or balloon is used as the headline and
displayed in a large size.

Box and Panels

These are used for indicating important information about the product,
such as a warning or special offer, etc.

Slogans, logotype and signature

You can find these elements in each and every advertisement. They
are unique tags that help in recalling the company or brand. Helps it
helps differentiate the company’s product from products offered by the
competitors.