SUMMER TRAINING PROJECT REPORT

TITLED
Analysing Marketing Strategy Regarding TATA MOTORS
Submitted in pursuant to the ordinances for award of
the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Of
D.D.U. Gorakhpur, University, Gorakhpur

Project Submitted By: Project Supervisor:

Riza Nawab Mr Abhinav Tripath
Reg No. 2214118360021 Asst Prof
Dept. of Business Administration

Department of Business Administration

ITM COLLEGE OF MANAGEMENT

Gorakhpur 2020-21
 CERTIFICATE

This is to certify that Riza Nawab has completed the training project titled

“Analysing Marketing Strategy Regarding TATA MOTORS’’

in pursuant to the ordinances for award of the degree of Bachelor of
Business Administration under my guidance to the best of my knowledge it is
his original work.

Date: Project Supervisor

Mr Abhinav Tripathi

Countersigned by HOD
 DECLARATION

I hereby declare that this project report is based on the training undergone by

me on the topic “Analysing Marketing Strategy Regarding TATA

MOTORS’’ This is my original work and no part thereof has been submitted

anywhere else for any other academic purpose.

Date: ………………
Riza Nawab
BBA 6th Sem
Reg No. : 2214118360021
 ACKNOWLEDGEMENT

I am extremely grateful to my Supervisor & H.O.D. Dr. Mr Abhinav

Tripathi, Department of Business Administration, ITM College of
Management, GIDA Gorakhpur whose guidance encouraged me a lot to go
deep in the scope of the project tending to broaden my understanding on this
project.

Riza Nawab
BBA 6th Sem
Reg No. : 2214118360021
 CONTENT

INTRODUCTION 1

COMPANY PROFILE 13

SERVICE OFFERED BY TATA MOTORS 81

OBJECTIVE OF THE PROJECT 98

RESEARCH METHODOLOGY 99

SCOPE OF THE PROJECT 102

DATA PRESENTATION 103

FINDINGS 115

CONCLUSION 113

RECOMMENDATION & SUGGESTION 117

LIMITATION 118

QUESTIONNAIRE 119

BIBLIOGRAPHY 123
 INTRODUCTION

AUTOMOTIVE INDUSTRY IN INDIA:

The automotive industry in India is one of the largest in the world and one of
the fastest growing globally. India's passenger car and commercial vehicle
manufacturing industry is the sixth largest in the world, with an annual production of
more than 3.9 million units in 2018. According to recent reports, India overtook Brazil
and became the sixth largest passenger vehicle producer in the world (beating such old
and new auto makers as Belgium, United Kingdom, Italy, Canada, Mexico, Russia,
Spain, France, Brazil), growing 16 to 18 per cent to sell around three million units in
the course of 2018-12. In 2016, India emerged as Asia's fourth largest exporter
ofpassenger cars, behind Japan, South Korea, and Thailand. In 2017, India beat
Thailand to become Asia's third largest exporter of passenger cars.

As of 2017, India is home to 40 million passenger vehicles. More than 3.7

million automotive vehicles were produced in India in 2017 (an increase of 33.9%),
making the country the second (after China) fastest growing automobile market in the
world. According to the Society of Indian Automobile Manufacturers, annual vehicle
sales are projected to increase to 5 million by 2015 and more than 9 million by
2020. By 2050, the country is expected to top the world in car volumes with
approximately 611 million vehicles on the nation's roads.

The majority of India's car manufacturing industry is based around three

clusters in the south, west and north. The southern cluster consisting
of Chennai and Bangaloreis the biggest with 35% of the revenue share. The western
hub near Mumbai and Pune contributes to 33% of the market and the northern cluster
around the National Capital Region contributes 32%.[8] Chennai, is also referred to as
the "Detroit of India" with the India operations
of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler,
Caparo and PSA Peugeot Citroën is about to begin their operations by 2014. Chennai
accounts for 60% of the country's automotive

1
exports. Gurgaon and Manesar in Haryana form the northern cluster where the
country's largest car manufacturer, Maruti Suzuki, is based. The Chakancorridor
near Pune, Maharashtra is the western cluster with companies like General
Motors,Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes
Benz, Land Rover, Fiat andForce Motors having assembly plants in the
area. Aurangabad with Audi, Skoda andVolkswagen also forms part of the western
cluster. Another emerging cluster is in the state ofGujarat with manufacturing facility
of General Motors in Halol and further planned for Tata Nano attheir plant in Sanand.
Ford, Maruti Suzuki and Peugeot-Citroen plants are also set to come up in
Gujarat.[14] Kolkata with Hindustan
Motors, Noida with Honda and Bangalore with Toyota are some of the other
automotive manufacturing regions around the country.

OVERVIEW:

The Indian Automobile Industry manufactures over 11 million vehicles and

exports about 1.5 million each year. The dominant products of the industry are two-
wheelers with a market share of over 75% and passenger cars with a market share of
about 16%. Commercial vehicles and three-wheelers share about 9% of the market
between them. About 91% of the vehicles sold are used by households and only about
9% for commercial purposes. The industry has a turnover of more than USD $35
billion and provides direct and indirect employment to over 13 million people. The
supply chain is similar to the supply chain of the automotive industry in Europe and
America.

Interestingly, the level of trade exports in this sector in India has been medium
and imports have been low. However, this is rapidly changing and both exports and
imports are increasing. The demand determinants of the industry are factors like
affordability, product innovation, infrastructure and price of fuel. Also, the basis of
competition in the sector is high and increasing, and its life cycle stage is growth.
With a rapidly growing middle class, all the advantages of this sector in India are yet
to be leveraged.

2
 With a high cost of developing production facilities, limited accessibility to
new technology, and increasing competition, the barriers to enter the Indian
Automotive sector are high. On the other hand, India has a well-developed tax
structure. The power to levy taxes and duties is distributed among the three tiers of
Government. The cost structure of the industry is fairly traditional, but the profitability
of motor vehicle manufacturers has been rising over the past five years. Major players,
like Tata Motors and Maruti Suzuki have material cost of about 80% but are recording
profits after tax of about 6% to 11%.

The level of technology change in the Motor vehicle Industry has been high
but, the rate of change in technology has been medium. Investment in the technology
by the producers has been high. System-suppliers of integrated components and sub-
systems have become the order of the day. However, further investment in new
technologies will help the industry be more competitive. Over the past few years, the
industry has been volatile. Currently, India's increasing per capita disposable income
which is expected to rise by 106% by 2015 and growth in exports is playing a major
role in the rise and competitiveness of the industry.

Tata Motors is leading the commercial vehicle segment with a market share of
about 64%. Maruti Suzuki is leading the passenger vehicle segment with a market
share of 46%. Hyundai Motor India Limited and Mahindra and Mahindra are focusing
expanding their footprint in the overseas market. Hero MotoCorp is occupying over
41% and sharing 26% of the two-wheeler market in India with Bajaj Auto. Bajaj Auto
in itself is occupying about 58% of the three-wheeler market.

Consumers are very important of the survival of the Motor

Vehicle manufacturing industry. In 2015-09, customer sentiment dropped, which
burned on the augmentation in demand of cars. Steel is the major input used by
manufacturers and the rise in price of steel is putting a cost pressure on manufacturers
and cost is getting transferred to the end consumer. The price of oil and petrol affect
the driving habits of consumers and the type of car they buy.

3
 The key to success in the industry is to improve labour productivity, labour
flexibility, and capital efficiency. Having quality
manpower, infrastructure improvements, and raw material availability also play a
major role. Access to latest and most efficient technology and techniques will bring
competitive advantage to the major players. Utilising manufacturing plants to
optimum level and understanding implications from the government policies are the
essentials in the Automotive Industry of India.

Both, Industry and Indian Government are obligated to intervene the Indian
Automotive industry. The Indian government should facilitate infrastructure creation,
create favourable and predictable business environment, attract investment and
promote research and development. The role of Industry will primarily be in designing
and manufacturing products of world-class quality establishing cost competitiveness
and improving productivity in labour and in capital. With a combined effort, the
Indian Automotive industry will emerge as the destination of choice in the world for
design and manufacturing of automobiles.The Indian market offers endless
possibilities for investors.

HISTORY:

The first car ran on India's roads in 1897. Until the 1930s, cars were imported
directly, but in very small numbers. Embryonic automotive industry emerged
in India in the 1940s. Mahindra & Mahindra was established by two brothers as a
trading company in 1945, and began assembly of Jeep CJ-3A utility vehicles
under license from Willys. The company soon branched out into the manufacture
of light commercial vehicles (LCVs) and agricultural tractors.

Following the independence, in 1947, the Government of India and the private
sector launched efforts to create an automotive component manufacturing industry to
supply to the automobile industry. However, the growth was relatively slow in the
1950s and 1960s due to nationalisation and thelicense raj which hampered the Indian
private sector. Total restrictions for import of vehicles was set and after 1970 the

4
automotive industry started to grow, but the growth was mainly driven by tractors,
commercial vehicles and scooters. Cars were still a major
luxury. Japanese manufacturers entered the Indian market ultimately leading to the
establishment of MarutiUdyog. A number of foreign firms initiated joint ventures with
Indian companies.

In the 1980s, a number of Japanese manufacturers launched joint-ventures for

building motorcyclesand light commercial-vehicles. It was at this time that the Indian
government chose Suzuki for its joint-venture to manufacture small cars. Following
the economic liberalisation in 1991 and the gradual weakening of the license raj, a
number of Indian and multi-national car companies launched operations. Since then,
automotive component and automobile manufacturing growth has accelerated to meet
domestic and export demands.

Following economic liberalization in India in 1991, the Indian automotive

industry has demonstrated sustained growth as a result of increased competitiveness
and relaxed restrictions. Several Indian automobile manufacturers such as Tata
Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and
international operations. India's robust economic growth led to the further expansion
of its domestic automobile market which has attracted significant India-specific
investment by multinational automobile manufacturers. In February 2016, monthly
sales of passenger cars in India exceeded 100,000 units and has since grown rapidly to
a record monthly high of 182,992 units in October 2016. From 2010 to 2017, car sales
in India have progressed at a CAGR of 13.7%, and with only 10% of Indian
households owning a car in 2016 (whereas this figure reaches 80% in Switzerland for
example) this progression is unlikely to stop in the coming decade. Congestion of
Indian roads, more than market demand, will likely be the limiting factor.

SIAM is the apex industry body representing all the vehicle manufacturers,
home-grown and international, in India.

5
KEY STATISTICS:

The production of automobiles has greatly increased in the last decade. It

passed the 1 million mark during 2010-2011 and has more than doubled since.

% %
% Total
Ye Car Ch Ch
Commercial Chang Vehicle
ar Production an an
e s Prodn.
ge ge
2018 3,038,332 7.3 888,185 22.42 3,926,517 10.4
2017 2,831,542 30.17 725,531 55.58 3,557,073 34.7
2016 2,175,220 17.83 466,330 -4.10 2,641,550 13.25
2015 1,846,051 7.74 486,277 -9.99 2,332,328 3.35
2014 1,713,479 16.33 540,250 -1.20 2,253,999 10.39
2013 1,473,000 16.53 546,808 50.74 2,019,808 19.36
2012 1,264,000 7.27 362,755 9.00 1,628,755 7.22
2011 1,178,354 29.78 332,803 31.25 1,511,157 23.13
2010 907,968 28.98 253,555 32.86 1,161,523 22.96
2009 703,948 7.55 190,848 19.24 894,796 8.96
2008 654,557 26.37 160,054 -43.52 814,611 1.62
2007 517,957 -2.85 283,403 -0.58 801,360 -2.10
1999 533,149 285,044 818193
2011- 2012- 2013- 2014- 2015-
Year
2012 2013 2014 2015 2016
Motor Vehicle 11,087,99
8,467,853 9,743,503 10,853,930 11,175,479
Production[18] 7
Industry Revenue
24,379 26,969 30,507 32,383 33,342*
USD Million[18]
Exports (Units)[18] 629,544 806,222 1,011,529 1,238,333 1,530,660
Exports 1,915 2,231 2,552 3,008 3,718*

6
 (Revenue)[18]

AUTOMOBILE PRODUCTION:

Type 201 201

of 1- 2- 2013- 2014- 2015- 2016- 2017-
Vehicl 201 201 2014 2015 2016 2017 2018
e 2 3
Passenger 1,209,87 1,309,30 1,545,22 1,777,58 1,838,69 2,357,41 2,987,29
Vehicles 6 0 3 3 7 1 6
Commerci
al 353,703 391,083 519,982 549,006 417,126 567,556 752,735
Vehicles
Three
374,445 434,423 556,126 500,660 501,030 619,194 799,553
Wheelers
Two 6,529,82 7,608,69 8,466,66 8,026,68 8,418,62 10,512,9 13,376,4
Wheelers 9 7 6 1 6 03 51
8,467,85 9,743,50 11,087,9 10,853,9 11,175,4 14,057,0 17,916,0
Total.
3 3 97 30 79 64 35

AUTOMOBILE SALES:

Type
2011 2012 2014 2015
of 2013- 2016- 2017-
- - - -
Vehicl 2014 2017 2018
2012 2013 2015 2016
e
Passenger 1,061,57 1,143,07 1,549,88 1,552,70
1,379,979 1,951,333 2,520,421
Vehicles 2 6 2 3
Commerci
318,430 351,041 467,765 490,494 384,194 532,721 676,408
al

7
 Vehicles
Three
307,862 359,920 403,910 364,781 349,727 440,392 526,022
Wheelers
Two 6,209,76 7,052,39 7,249,27 7,437,61 11,790,30
7,872,334 9,370,951
Wheelers 5 1 8 9 5
7,897,62 8,906,42 10,123,98 9,654,43 9,724,24 12,295,39 15,593,15
Total
9 8 8 5 3 7 6

PRODUCT AND SERVICE SEGMENTATION:

The automotive industry of India is categorized into passenger cars, two-

wheelers, commercial vehicles and three-wheelers, with two-wheelers dominating the
market. More than 75% of the vehicles sold are two-wheelers. Nearly 59% of these
two-wheelers sold were motorcycles and about 12% were scooters. Mopeds occupy a
small portion in the two-wheeler market however; electric two-wheelers are yet to
penetrate.

The passenger vehicles are further categorised into passenger cars, utility
vehicles and multi-purpose vehicles. All sedan, hatchback, station wagon and sports
cars fall under passenger cars.TataNano, is the world's cheapest passenger car,
manufactured by Tata Motors - a leading automaker of India. Multi-purpose vehicles
or people-carriers are similar in shape to a van and are taller than a sedan, hatchback
or a station wagon, and are designed for maximum interior room. Utility vehicles are
designed for specific tasks. The passenger vehicles manufacturing account for about
15% of the market in India.

Commercial vehicles are categorised into heavy, medium and light. They
account for about 5% of the market. Three-wheelers are categorised into passenger
carriers and goods carriers. Three-wheelers account for about 4% of the market in
India.

8
VEHICLE REGISTRATION:

India had over 100 million vehicles registered on its roads in the year
2015. This is a growth of about 100% in the past 9 years. Over 77% and about 77
million of these vehicles are two-wheelers, about 14% and over 14 million are cars,
jeeps and taxis. Over 5 million and over 1 million vehicles registered are goods
vehicles and buses respectively.

Two-wheelers account a significant market share. Tata Motors with the launch
of Tata Nano is trying to attract some of these two-wheeler buyers to buy a small,
cheap and affordable passenger car.

EXPORTS:

Mahindra Scorpio Jeep in service with the Italy's CNSAS.

India's automobile exports have grown consistently and reached $4.5 billion in
2016, with United Kingdom being India's largest export market followed by Italy,
Germany, Netherlands and South Africa. India's automobile exports are expected to
cross $12 billion by 2014.

According to New York Times, India's strong engineering base and expertise in
the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of
manufacturing facilities of several automobile companies like Hyundai
Motors, Nissan, Toyota, Volkswagen andSuzuki.

9
 In 2015, Hyundai Motors alone exported 240,000 cars made in India. Nissan
Motors plans to export 250,000 vehicles manufactured in its India plant by 2018.
Similarly, General Motors announced its plans to export about 50,000 cars
manufactured in India by 2018.

In September 2016, Ford Motors announced its plans to set up a plant in India
with an annual capacity of 250,000 cars for US$500 million. The cars will be
manufactured both for the Indian market and for export. The company said that the
plant was a part of its plan to make India the hub for its global production
business. Fiat Motors also announced that it would source more than US$1 billion
worth auto components from India.

In July 2017, The Economic Times reported that PSA Peugeot Citroën was
planning to re-enter the Indian market and open a production plant in Andhra Pradesh
with an annual capacity of 100,000 vehicles, investing EUR 700M in the
operation. PSA's intention to utilise this production facility for export purposes
however remains unclear as of December 2017.

A Tata Safari on display in Poznan,Poland.

In 2016 India (0.23m) surpassed China (0.16m) as Asia's fourth largest

exporter of cars after Japan (1.77m), Korea (1.12m) and Thailand (0.26m) by allowing
foreign carmakers 100% ownership of factories in India, which China does not allow.

In recent years, India has emerged as a leading center for the manufacture of
small cars. Hyundai, the biggest exporter from the country, now ships more than
250,000 cars annually from India. Apart from shipments to its parent Suzuki, Maruti
10
Suzuki also manufactures small cars for Nissan, which sells them in
Europe. Nissan will also export small cars from its new Indian assembly line.Tata
Motors exports its passenger vehicles to Asian and African markets, and is in
preparation to launch electric vehicles in Europe in 2017. The firm is also planning to
launch an electric version of its low-cost car Nano in Europe and the U.S. Mahindra &
Mahindra is preparing to introduce its pickup trucks and small SUV models in the
U.S. market. Bajaj Auto is designing a low-cost car for the Renault Nissan
Automotive India.

Which will market the product worldwide. Renault Nissan may also join
domestic commercial vehicle manufacturer Ashok Leyland in another small car
project. While the possibilities are impressive, there are challenges that could thwart
future growth of the Indian automobile industry. Since the demand for automobiles in
recent years is directly linked to overall economic expansion and rising personal
incomes, industry growth will slow if the economy weakens.

Top 20 export destinations in 2014-2015 and growth from previous year:

2014-2015 (in 2015-2016 (in Percentage

Rank Country
USD Millions) USD Millions) Growth
United States
1 593.64 525.24 -11.52
of America
2 Italy 332.35 359.68 8.22
3 Sri Lanka 249.14 216.11 -13.26
4 South Africa 224.93 188.57 -15.79
United
5 165.57 246.32 48.77
Kingdom
United Arab
6 164.44 192.74 17.21
Emirates
7 Algeria 147.34 265.63 80.28
8 Bangladesh 137.26 164.86 20.11

11
9 Egypt 134.43 143.54 5.99
10 Germany 133.52 409.63 206.8
11 Colombia 118.88 120.71 1.54
12 Nepal 111.33 98.13 -11.86
13 Mexico 93.80 94.10 0.32
14 Turkey 83.53 73.82 -11.63
15 Spain 81.01 56.96 -29.69
16 France 76.77 134.21 74.83
17 Nigeria 66.01 148.74 125.03
18 Greece 65.75 127.63 94.1
19 Netherland 65.19 163.66 151.05
20 Ghana 59.91 38.30 -36.07

12
 COMPANY PROFILE

TATA MOTORS:

Tata Motors Limited is India's largest automobile company, with consolidated

revenues of Rs. 92,519 crores (USD 20 billion) in 2016-10. It is the leader in
commercial vehicles in each segment, and among the top three in passenger vehicles
with winning products in the compact, midsize car and utility vehicle segments. The
company is the world's fourth largest truck manufacturer, and the world's second
largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the
manner in which we operate, best in the products we deliver, and best in our value
system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the first
rolled out in 1954. The company's manufacturing base in India is spread across
Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in
2012, it has set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.
The company is establishing a new plant at Sanand (Gujarat). The company's
dealership, sales, services and spare parts network comprises over 3500 touch points;
Tata Motors also distributes and markets Fiat branded cars in India.

Tata Motors, the first company from India's engineering sector to be listed in
the New York Stock Exchange (September 2011), has also emerged as an
international automobile company. Through subsidiaries and associate companies,
Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them
is Jaguar Land Rover, a business comprising the two iconic British brands that was
acquired in 2015. In 2011, it acquired the Daewoo Commercial Vehicles Company,.

13
 South Korea's second largest truck maker. The rechristened Tata Daewoo
Commercial Vehicles Company has launched several new products in the Korean
market, while also exporting these products to several international markets. Today
two-thirds of heavy commercial vehicle exports out of South Korea are from Tata
Daewoo. In 2012, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed
Spanish bus and coach manufacturer, and subsequently the remaining stake in 2016.
Hispano's presence is being expanded in other markets. In 2013, Tata Motors formed a
joint venture with the Brazil-based Marcopolo, a global leader in body-building for
buses and coaches to manufacture fully-built buses and coaches for India and select
international markets. In 2013, Tata Motors entered into joint venture with Thonburi
Automotive Assembly Plant Company of Thailand to manufacture and market the
company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has
begun production of the Xenon pickup truck, with the Xenon having been launched in
Thailand in 2015.

Tata Motors is also expanding its international footprint, established through

exports since 1961. The company's commercial and passenger vehicles are already
being marketed in several countries in Europe, Africa, the Middle East, South East
Asia, South Asia and South America. It has franchisee/joint venture assembly
operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa.

The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to translate
them into customer-desired offerings through leading edge R&D. With over 3,000
engineers and scientists, the company's Engineering Research Centre, established in
1966, has enabled pioneering technologies and products. The company today has
R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea,
Spain, and the UK. It was Tata Motors, which developed the first indigenously
developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998,
the Tata Indica, India's first fully indigenous passenger car. Within two years of
launch, Tata Indica became India's largest selling car in its segment. In 2012, Tata

14
Motors created a new segment by launching the Tata Ace, India's first indigenously
developed mini-truck.

In January 2015, Tata Motors unveiled its People's Car, the Tata Nano, which
India and the world have been looking forward to. The Tata Nano has been
subsequently launched, as planned, in India in March 2016. A development, which
signifies a first for the global automobile industry, the Nano brings the comfort and
safety of a car within the reach of thousands of families. The standard version has
been priced at Rs.100,000 (excluding VAT and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment with

generous leg space and head room. It can comfortably seat four persons. Its mono-
volume design will set a new benchmark among small cars. Its safety performance
exceeds regulatory requirements in India. Its tailpipe emission performance too
exceeds regulatory requirements. In terms of overall pollutants, it has a lower
pollution level than two-wheelers being manufactured in India today. The lean design
strategy has helped minimise weight, which helps maximise performance per unit of
energy consumed and delivers high fuel efficiency. The high fuel efficiency also
ensures that the car has low carbon dioxide emissions, thereby providing the twin
benefits of an affordable transportation solution with a low carbon footprint.

In May 2016, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by unveiling its new
range of world standard trucks called Prima. In their power, speed, carrying capacity,
operating economy and trims, they will introduce new benchmarks in India and match
the best in the world in performance at a lower life-cycle cost.

Tata Motors is equally focussed on environment-friendly technologies in

emissions and alternative fuels. . It has developed electric and hybrid vehicles both for
personal and public transportation. It has also been implementing several
environment-friendly technologies in manufacturing processes, significantly
enhancing resource conservation

15
 Through its subsidiaries, the company is engaged in engineering and
automotive solutions, construction equipment manufacturing, automotive vehicle
components manufacturing and supply chain activities, machine tools and factory
automation solutions, high-precision tooling and plastic and electronic components for
automotive and computer applications, and automotive retailing and service
operations.

Tata Motors is committed to improving the quality of life of communities by

working on four thrust areas – employability, education, health and environment. The
activities touch the lives of more than a million citizens. The company's support on
education and employability is focused on youth and women. They range from
schools to technical education institutes to actual facilitation of income generation. In
health, our intervention is in both preventive and curative health care. The goal of
environment protection is achieved through tree plantation, conserving water and
creating new water bodies and, last but not the least, by introducing appropriate
technologies in our vehicles and operations for constantly enhancing environment
care. With the foundation of its rich heritage, Tata Motors today is etching a refulgent
future.

16
HISTORY

The second-generation Tata Indica; one of the best selling cars in the history of
the Indian automobile industry

The Tata Nano, the world's least expensive car

Tata entered the commercial vehicle sector in 1954 after forming a joint venture
with Daimler-Benz of Germany. After years of dominating the commercial vehicle
market in India, Tata Motors entered the passenger vehicle market in 1991 by
launching the Tata Sierra, a multi utility vehicle. After the launch of three more
vehicles, Tata Estate (1992; astation wagon design based on the earlier 'TataMobile'
(1989), a light commercial vehicle), Tata Sumo (1994; LCV) and Tata Safari (1998;
India's first sports utility vehicle).

Tata launched the Indica in 1998, the first fully indigenous Indian passenger car.
Although initially criticised by auto-analysts, its excellent fuel economy, powerful
engine and an aggressive marketing strategy made it one of the best selling cars in the
history of the Indian automobile industry. A newer version of the car, named Indica
V2, was a major improvement over the previous version and quickly became a mass-

17
favourite. Tata Motors also successfully exported large quantities of the car to South
Africa. The success of Indica played a key role in the growth of Tata Motors.[7]

In 2011 Tata Motors acquired Daewoo's South Korea-based truck manufacturing unit,
Daewoo Commercial Vehicles Company, later renamed Tata Daewoo.[8]

On 27 September 2011, Tata Motors rang the opening bell at the New York Stock
Exchange (NYSE) to mark the listing of Tata Motors.[9]

In 2012, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach
manufacturer Hispano Carrocera.[10] Tata Motors continued its market area expansion
through the introduction of new products such as buses (Starbus & Globus, jointly
developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed
with subsidiary Tata Daewoo).

In 2013, Tata formed a joint venture with the Brazil-based Marcopolo, Tata
Marcopolo Bus, to manufacture fully built buses and coaches.[11]

In 2015, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer
of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor
Company.[12][13][14][15]

In May 2016 Tata unveiled the Tata World Truck range jointly developed with Tata
Daewoo.[16] Debuting in South Korea, South Africa, the SAARC countries and the
Middle-East by the end of 2016.[16]

Tata acquired full ownership of Hispano Carrocera in 2016.[17]

In 2017, Tata Motors acquired an 80% stake in the Italian design and engineering
company Trilix for €1.85 million. The acquisition formed part of the company's plan
to enhance its styling and design capabilities.[18]

In 2012, Tata Motors announced it will invest around 6 billion on developing

Futuristic Infantry Combat Vehicles in collaboration with DRDO.[19]

18
In 2013, Tata Motors announced it will sell in India, the first vehicle in the world to
run on compressed air (engines designed by the French company MDI) and dubbed
"Mini CAT".

OPERATIONS

Tata Motors has vehicle assembly operations in India, the United Kingdom, South
Korea, Thailand, Spain and South Africa. It plans to establish plants in Turkey,
Indonesia and Eastern Europe.

Tata Motors' principal subsidiaries include Jaguar Land Rover, Tata Daewoo and Tata
Hispano.

TATA MOTORS CARS

Main article: Tata Motors Cars

THE TATA PRIMA

Tata Motors is among the top four passenger vehicle brands in India with products in
the compact, midsize car and utility vehicle segments.[20] The company’s
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Dharwad
(Karnataka) and Sanand (Gujarat). Tata's dealership, sales, service and spare parts
network comprises over 3,500 touch points.[20]

19
Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh,
Ukraine, Russia and Senegal.[21] Tata has dealerships in 26 countries across 4
continents.[22] Though Tata is present in many countries it has only managed to create
a large consumer base in theIndian Subcontinent, namely India, Bangladesh, Bhutan,
Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South
Africa.

Tata Motors has more than 250 dealerships in more than 195 cities across
27 states and 4 Union Territories of India.[23] It has the 3rd largest Sales and Service
Network after Maruti Suzuki and Hyundai.

TATA DAEWOO

Main article: Tata Daewoo

THE TATA PRIMA HEAVY TRUCK

Tata Daewoo (officially Tata Daewoo Commercial Vehicle Company and formerly
Daewoo Commercial Vehicle Company) is a commercial vehicle manufacturer
headquartered in Gunsan, Jeollabuk-do, South Korea and a wholly owned subsidiary
of Tata Motors. It is the second-largest heavy commercial vehicle manufacturer in
South Korea and was acquired by Tata Motors in 2011. The principal reasons behind
the acquisition were to reduce Tata's dependence on the Indian commercial vehicle
market (which was responsible for around 94% of its sales in the MHCV segment and

20
around 84% in the light commercial vehicle segment) and expand its product portfolio
by leveraging on Daewoo's strengths in the heavy-tonnage sector.

Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus
and World Truck and buses including GloBus and StarBus. In 2012, Tata began
developing a new line to manufacture competitive and fuel efficient commercial
vehicles to face the competition posed by the entry of international brands like
Mercedes-Benz, Volvo and Navistar into the Indian market.[24]

TATA HISPANO

Main article: Tata Hispano

Tata Hispano Motors Carrocera, S.A. is a bus and coach cabin manufacturer based in
Zaragoza, Aragon, Spain and a wholly owned subsidiary of Tata Motors. Tata
Hispano has plants in Zaragoza, Spain and Casablanca, Morocco. Tata Motors first
acquired a 21% stake in Hispano Carrocera SA in 2012,[10] and acquired the remaining
79% for an undisclosed sum in 2016, making it a fully owned subsidiary,
subsequently renamed Tata Hispano.

JAGUAR LAND ROVER

The Range Rover Evoque

Main article: Jaguar Land Rover

21
Jaguar Land Rover PLC is a British premium automaker headquartered in Whitley,
Coventry, United Kingdom and has been a wholly owned subsidiary of Tata Motors
since June 2015, when it was acquired from Ford Motor Company.[25] Its principal
activity is the development, manufacture and sale of Jaguar luxury and sports cars
and Land Roverpremium four wheel drive vehicles. It also owns the currently
dormantDaimler, Lanchester and Rover brands.[26]

Jaguar Land Rover has two design centres and three assembly plants in the UK. Under
Tata ownership, Jaguar Land Rover has launched new vehicles including the Range
Rover Evoque, Jaguar F-Type, the Jaguar XF, the latest Jaguar XJ the Second-
generation Range Rover Sport, the Fourth-generation Land Rover Discovery and
the fourth-generation Range Rover.

TML DRIVELINES

HV Transmission (HVTL) and HV Axles (HVAL) are 100% subsidiary companies of

Tata Motors engaged in the business of manufacture of gear boxes and axles for heavy
and medium commercial vehicles, with production facilities and infrastructure based
at Jamshedpur and expansion plan at Lucknow. HVAL and HVTL have been
amalgamated to HVAL and is renamed as TML Drivelines Ltd. TML Forge division
is also a recent acquisition of TML Drivelines Ltd.

TATA TECHNOLOGIES

Tata Technologies Limited (TTL) provides engineering and design services to the
automotive industry. Tata Motors holds 86.91% of TTL’s share capital. TTL is based
in Pune (Hinjewadi) and operates in the United States and Europe through its wholly
owned subsidiaries in Detroit and London respectively. It also has a presence in
Thailand. Tata Technologies is a software service provider in the IT services
and business process outsourcing(BPO) space. Its global client list
includes Ford, General Motors, Toyota and Honda. TTL acquired the British
engineering and design services company Incat International Plc for 4 billion in

22
August 2012. Incat specialises in engineering and design services and product
lifecycle management in the international automotive, aerospace and engineering
markets.

EUROPEAN TECHNICAL CENTRE

The Tata Motors European Technical Centre (TMETC) is an automotive design,

engineering and research company based at the campus of the University of
Warwick in the United Kingdom. It was established in 2012 and is a wholly owned
subsidiary of Tata Motors. It was the joint developer of the World Truck.[27]

JOINT VENTURES

Tata Marcopolo[edit]

Main article: Tata Marcopolo

A Tata Marcopolo bus in use inChandigarh, India

Tata Marcopolo is a bus manufacturing joint venture between Tata Motors (51%) and
the Brazil-based Marcopolo S.A. (49%). The joint venture manufactures and
assembles fully built buses and coaches targeted at developing mass rapid
transportation systems. It utilises technology and expertise in chassis and aggregates
from Tata Motors, and know-how in processes and systems for bodybuilding and bus
body design from Marcopolo. Tata Marcopolo has launched a low-floor city bus
which is widely used by Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Lucknow,

23
Pune, Kochi, Trivandrum and Bengaluru transport corporations. Its manufacturing
facility is based in Dharwad.

FIAT INDIA AUTOMOBILES

Main article: Fiat India Automobiles

Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel
engine technology.[28] Tata Motors use to sell Fiat cars in India through a 50/50 joint
venture Fiat Automobiles India Limited, and may be looking to extend its relationship
with Fiat and Iveco to other segments.

Fiat has now launched their Fiat cafe to sell passenger cars.

Tata Hitachi Construction Machinery[edit]

Main article: Tata Hitachi Construction Machinery

Tata Hitachi Construction Machinery is a joint venture between Tata Motors

and Hitachi which manufactures excavators and other construction equipment. It was
previously known as Telcon Contruction Solutions.

PRODUCTS

For details of Tata Motors passenger cars, see Tata Motors Cars. For details of Land
Rover products, see Land Rover. For details of Jaguar products, see Jaguar Cars

COMMERCIAL VEHICLES

24
The Tata TL

A Tata 407 water truck

A Tata Starbus

Tata Motors trucks in Rajasthan, India

Tata Ace
Tata Ace Zip
Tata Super Ace
Tata TL/Telcoline/207 DI Pickup Truck
Tata 407 Ex and Ex2

25
 Tata 709 Ex
Tata 809 Ex and Ex2
Tata 909 Ex and Ex2
Tata 1109 (Intermediate truck)
Tata 1512 (Medium bus chassis)
Tata 1612/1616 (Heavy bus chassis)
Tata 1618 (Semi Low Floor bus chassis)
Tata 1623 (Rear Engined Low Floor bus chassis)
Tata 1518C (Medium truck)
Tata 1613/1615 (Medium truck)
Tata 2515/2516 (Medium truck)
Tata Starbus (Branded Buses for city, inter city, school bus and standard passenger
transportation)
Tata Divo (Hispano Divo; Fully built luxury coach)
Tata CityRide (12 – 20 seater buses for intra-city use)
Tata 3015 (Heavy truck)
Tata 3118 (Heavy truck) (8×2)
Tata 3516 (Heavy truck)
Tata 4018 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6×4)
Tata Novus (Heavy truck designed by Tata Daewoo)
Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)
Tata Prima LX (Stripped down version of Tata Prima)

Tata Ultra (ICV Segment)

MILITARY VEHICLES

Tata LSV (Light Specialist Vehicle)

Tata Mine Protected Vehicle (4×4)
Tata 2 Stretcher Ambulance
Tata 407 Troop Carrier, available in hard top, soft top, 4×4, and 4×2 versions

26
 Tata LPTA 713 TC (4×4)
Tata LPT 709 E
Tata SD 1015 TC (4×4)
Tata LPTA 1615 TC (4×4)
Tata LPTA 1621 TC (6×6)
Tata LPTA 1615 TC (4×2)
Tata Winger Passenger Mini Bus
Tata Landrover 1515 F
TATA SUMO 4*4

ELECTRIC VEHICLES

Tata Motors has unveiled electric versions of the Tata Indica passenger car and
the Tata Ace commercial vehicle, both of which run on lithium batteries. The
company has indicated that the electric Indica would be launched locally in India in
about 2017, without disclosing the price. The vehicle would be launched in Norway in
2016.[29]

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a
50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon
of Norway for US$1.93 million, which specialises in the development of innovative
solutions for electric vehicles, and plans to launch the electric Indica hatchback in
Europe next year.[30][31][32] In September 2017, Tata Motors presented four CNG–
Electric Hybrid low-floored Starbuses to the Delhi Transport Corporation, to be used
during the Commonwealth games. These were the first environmentally friendly buses
to be used for public transportation in India.

27
NOTABLE VEHICLES

Main article: Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched
in May 2012. The mini-truck was a huge success in India with auto-analysts claiming
that Ace had changed the dynamics of the light commercial vehicle (LCV) market in
the country by creating a new market segment termed the small commercial
vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and
single truck owners for city and rural transport. By October 2012, LCV sales of Tata
Motors had grown by 36.6 percent to 28,537 units due to the rising demand for Ace.
The Ace was built with a load body produced byAutoline Industries.[33] By
2012, Autoline was producing 300 load bodies per day for Tata Motors.

Ace is still a top seller for TML with 500,000 units sold to date (June 2017).[34] In
2018, Tata Motors invensted Rs.1000 Crore in Dharwad Plant, Karnataka with the
capacity of 90,000 units annually and launched 2 models of 0.5T capacity as Tata Ace
Zip, Magic Iris.[35]

Ace has also been exported to several Asian, European, South American and African
countries and all-electric models are sold through Polaris Industries' Global Electric
Motorcars division.[36] In Sri Lanka it is sold through Diesel & Motor Engineering
(DIMO) PLC under the name of DIMO Batta.

28
TATA 407

Main article: Tata 407

Tata 407, is a Light Commercial Vehicle (LCV) that has sold over 500,000 units since
its launch in 1986.[37] In India, this vehicle dominates market share of the LCV
category, accounting for close to 75% of LCV sales.

MILESTONE:

It has been a long and accelerated journey for Tata Motors, India's leading
automobile manufacturer. Some significant milestones in the company's journey
towards excellence and leadership.

1945 Tata Engineering and Locomotive Co. Ltd. was established to manufacture
locomotives and other engineering products.

1948 Steam road roller introduced in collaboration with Marshall Sons (UK).

1954 Collaboration with Daimler Benz AG, West Germany, for manufacture of
medium commercial vehicles. The first vehicle rolled out within 6 months of
the contract.

1959 Research and Development Centre set up at Jamshedpur.

1961 Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.

1966 Setting up of the Engineering Research Centre at Pune to provide impetus to

automobile Research and Development.

1971 Introduction of DI engines.

1977 First commercial vehicle manufactured in Pune.

29
1983 Manufacture of Heavy Commercial Vehicle commences.

1985 First hydraulic excavator produced with Hitachi collaboration.

1986 Production of first light commercial vehicle, Tata 407, indigenously designed,
followed by Tata 608.

1989 Introduction of the Tatamobile 206 - 3rd LCV model.

1991 Launch of the 1st indigenous passenger car Tata Sierra.

TAC 20 crane produced.

One millionth vehicle rolled out.

1992 Launch of the Tata Estate.

1993 Joint venture agreement signed with Cummins Engine Co. Inc. for the
manufacture of high horsepower and emission friendly diesel engines.

1994 Launch of Tata Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle.

Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for
manufacture of Mercedes Benz passenger cars in India.

Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing
turbochargers to be used on Cummins engines.

1995 Mercedes Benz car E220 launched.

1996 Tata Sumo deluxe launched.

1999 Tata Sierra Turbo launched.

100,000th Tata Sumo rolled out.

30
2008 Tata Safari - India's first sports utility vehicle launched.

2 millionth vehicle rolled out.

Indica, India's first fully indigenous passenger car launched.

2009 115,000 bookings for Indica registered against full payment within a week.

Commercial production of Indica commences in full swing.

2010 First consignment of 160 Indica shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.

Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

Indica 2007 (Euro II) with multi point fuel injection petrol engine launched.

Launch of CNG buses.

Launch of 1109 vehicle - Intermediate commercial vehicle.

2011 Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out.

Launch of CNG Indica.

Launch of the Tata Safari EX

Indica V2 becomes India's number one car in its segment.

Exits joint venture with Daimler Chrysler.

2012 Unveiling of the Tata Sedan at Auto Expo 2009.

Petrol version of Indica V2 launched.

31
 Launch of the EX series in Commercial vehicles.

Launch of the Tata 207 DI.

2,00,000th Indica rolled out.

5,00,000th passenger vehicle rolled out.

Launch of the Tata Sumo'+' Series

Launch of the Tata Indigo.

Tata Engineering signed a product agreement with MG Rover of the UK.

2013 Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata

Motors Limited.

3 millionth vehicle produced.

First CityRover rolled out

135 PS Tata Safari EXi Petrol launched

Tata SFC 407 EX Turbo launched

2014 Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment
agreement

Indigo Advent unveiled at Geneva Motor Show

32
 Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

Tata LPT 909 EX launched

Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty
truck 'NOVUS' , in Korea

Sumo Victa launched

Indigo Marina launched

Tata Motors lists on the NYSE

2015 Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in
Pune

The Tata Xover unveiled at the 75th Geneva Motor Show

Branded buses and coaches - Starbus and Globus - launched

Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus
manufacturing Company

Tata Ace, India's first mini truck launched

Tata Motors wins JRD QV award for business excellence.

The power packed Safari Dicor is launched

Introduction of Indigo SX series - luxury variant of Tata Indigo

Tata Motors launches Indica V2 Turbo Diesel.

One millionth passenger car produced and sold

Inauguration of new factory at Jamshedpur for Novus

33
 Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched

Launch of Tata Novus

Launch of Novus range of medium trucks in Korea, by Tata Daewoo

Commercial Vehicle Co. (TDCV)

2016 Tata Motors vehicle sales in India cross four million mark

Tata Motors unveils new long wheel base premium Indigo & X-over concept at
Auto Expo 2013

Indica V2 Xeta launched

Passenger Vehicle sales in India cross one-million mark

Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture

fully built buses & coaches for India & markets abroad

Tata Motors first plant for small car to come up in West Bengal

Tata Motors extends CNG options on its hatchback and estate range

TDCV develops South Korea's first LNG-Powered Tractor- Trailer

Tata Motors and Fiat Group announce three additional cooperation agreements

Tata Motors introduces a new Indigo range

2017 Construction of Small Car plant at Singur, West Bengal, begins on January 21

New 2014 Indica V2 range is launched

Tata Motors launches the longwheel base Indigo XL, India's first stretch
limousine

Common rail diesel (DICOR) engine extended to Indigo sedan and estate range

34
 Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi),
announce formation of a joint venture company in Thailand to manufacture,
assemble and market pickup trucks.

Roll out of 100,000th Ace

Tata-Fiat plant at Ranjangaon inaugurated

Launch of a new Upgraded range of its entry level utility vehicle offering, the
Tata Spacio.

CRM-DMS initiative crosses the 1000th location milestone

Launch of Magic, a comfortable, safe, four-wheeler public transportation

mode, developed on the Ace platform

Launch of Winger, India’s only maxi-van

Fiat Group and Tata Motors announce establishment of Joint Venture in India

Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-level
utility vehicle, the Sumo Spacio

Tata Motors launches Indica V2 Turbo with dual airbags and ABS

Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L Direct
Injection Common Rail (DICOR) engine.

Rollout of the one millionth passenger car off the Indica platform.

2018 Ace plant at Pantnagar (Uttarakhand) begins production.

Indica Vista – the new generation Indica, is launched.

Tata Motors' new plant for Nano to come up in Gujarat.

Latest common rail diesel offering- the Indica V2 DICOR, launched.

35
 Indigo CS (Compact Sedan), world’s first sub four-metre sedan, launched.

Launch of the new Sumo -- Sumo Grande, which combines the looks of an
SUV with the comforts of a family car.

Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo.

Xenon, 1-tonne pick-up truck, launched in Thailand.

Tata Motors signs definitive agreement with Ford Motor Company to purchase
Jaguar and Land Rover.

Tata Motors completes acquisition of Jaguar Land Rover.

Tata Motors introduces new Super Milo range of buses.

Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III
Commonwealth Youth Games Pune 2015.

Indica Vista – the second generation Indica, is launched.

Tata Motors launches passenger cars and the new pick-up in D.R. Congo.

2012 Tata Marcopolo Motors, Dharwad plant beings production

Tata Motors launches Nano - The People's Car

Introduction of New world standard truck range

Launch of premium luxury vehicles - Jaguar XF, XFR and XKR and Land
Rover Discovery 3, Range Rover Sport and Range Rover from Jaguar and
Land Rover in India

Tata Nano wins the Indian Car of the Year (ICOTY) Award

Tata Motors launches the Sumo Grande MK II

36
 Tata Motors begins distribution of Prima World truck

Tata Motors acquires remaining 79% in Hispano Carrocera.

Tata Motors launches the next generation all-new Indigo MANZA.

FREELANDER 2 launched in India.

Tata Motors introduces the all new Tata 407 Pickup, Tata Super Ace and Tata
Ace EX.

First Jaguar Land Rover showroom opens in India.

Ravi Kant to become Non-executive Vice-Chairman of Tata Motors on

retirement,
P.M. Telang to become Managing Director – India Operations.

Tata Nano draws over 2.03 lakh bookings

2013 Tata Ace becomes India's first 1-lakh brand in goods commercial vehicles.

Appointment of Mr. Carl-Peter Forster as Managing Director of Tata Motors.

Jaguar Land Rover announces opening of its Dealership in New Delhi

Tata Motors to construct heavy truck plant in Myanmar under Government of

India’s Line of Credit.

Tata Motors declared as the Commercial Vehicle Maker of the Year.

Tata Motors Passenger Car Division launches ‘Tata Motors Service Edge’ for
leading edge customer service.

Tata Motors displays Tata Nano EV at the 80th Geneva Motor Show.

Chief Minister of Punjab inaugurates Tata Motors supported State Institute of

Automotive and Driving Skills.
37
 Jaguar Land Rover announces Dr Ralf Speth as Chief Executive Officer.

Tata Motors appoints Mr. Carl-Peter Forster as Group CEO.

Tata Motors Group displays the widest range of products and environment-
friendly technologies at Auto Expo 2017.

Tata Motors launches Magic Iris

On 26th April 2017, Tata Motors sold its 4 millionth Commercial Vehicle.

MANAGEMENT

BOARD OF DIRECTORS

Mr. Ratan N Tata (Chairman)

Mr. Ravi Kant

Dr. J JIrani

Mr. R Gopalakrishnan

Mr. Nusli N Wadia

Mr. S M Palia

Dr. R A Mashelkar

Mr. Nasser Munjee

Mr. SubodhBhargava

Mr. V K Jairath

Mr. RanendraSen

38
 Mr. Carl-Peter Forster

Mr. P M Telang

SENIOR MANAGEMENT

Mr. Carl-Peter Forster Chief Executive Officer & Managing Director

Mr. P M Telang Managing Director-India Operations

Mr. C Ramakrishnan Chief Financial Officer

Mr. R Pisharody President (Commercial Vehicles Business Unit)

Mr. T Leverton Head, Advanced and Product Engineering

Mr. S N Ambardekar Sr. Vice President (Manufacturing Operations-

CVBU).

Mr. S Krishnan Sr. Vice President (Commercial-PCBU)

Mr. P Y Gurav Sr. Vice President (Corp. Finance-Accounts and Taxation)

Mr. S B Borwankar Head (Jamshedpur - Plant)

Mr. VikramSinha Head (Car Plant - PCBU)

Mr. B B Parekh Chief (Strategic Sourcing)

Mr. U K Mishra Vice President (ADD and Materials - CVBU)

Mr. A AGajendragadkar Vice President (Corp. Finance-Business Planning)

Mr. N Pinge Chief Internal Auditor

Mr. R Bagga Vice President (Legal)

39
 Mr. R Ramakrishnan Vice President - Sales &Marketing(CVBU)

Mr. S Ravishankar Vice President (Engg. Systems, ERC)

Mr. GirishWagh Head (Small Car Project)

COMPANY SECRETARY

Mr. H K Sethna

CORPORATE COMMUNICATIONS

Mr. Debasis Ray Head - Corporate Communications

MR. RATAN N TATA (CHAIRMAN):

Mr Tata holds a B.Sc. (Architecture) degree with structural engineering from

Cornell University, USA and has completed the Advanced Management Program at
Harvard Business School, USA. He joined the Tata Group in 1962. As Chairman of
Tata Industries Limited since 1981, he was responsible for transforming the company
into a Group strategy think-tank and a promoter of new ventures in high technology
businesses. In 1991, Mr Tata was appointed Chairman of Tata Sons Limited, the
holding company of the Tata Entities and currently holds the chairmanships of major
Tata companies. During his tenure, the Group's revenues have grown over ten-fold to
annualised Group revenues of $62.5 billion. Mr Tata is on the Central Board of the
Reserve Bank of India, a Member of the Prime Minister's Council on Trade and
Industry besides being a member of various global councils. He is also the chairman
of two of the largest private sector promoted philanthropic trusts in India. Mr Tata is
associated with various organizations in India and abroad.

The Government of India honored Mr Tata with its second highest civilian
award, the Padma Vibhushan, in 2015. Earlier, in 2007, he had been awarded the
Padma Bhushan. He has also been conferred an honorary doctorate in business
administration by the Ohio State University, an honorary doctorate in technology by

40
the Asian Institute of Technology, Bangkok, an honorary doctorate in science by the
University of Warwick, and an honorary fellowship by the London School of
Economics. Mr Tata has been on the Company's Board since over 19 years including
13 years in an executive capacity and is actively involved with product development
and other business strategies pursued by the Company. One of his achievements
include designing and developing an indigenous Indian car - "Indica" which besides
creating a record of sorts, is one of the leading products in its category in the car
market.

MANUFACTURING:

Tata Motors owes its leading position in the Indian automobile industry to its
strong focus on indigenisation. This focus has driven the Company to set up world-
class manufacturing units with state-of-the-art technology. Every stage of product
evolution-design, development, manufacturing, assembly and quality control, is
carried out meticulously. Our manufacturing plants are situated at Jamshedpur in the
East, Pune in the West and Lucknow in the North.

JAMSHEDPUR:

Established in1945, the Jamshedpur unit was the company's first unit and is
spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory,
Engine Factory, Cab & Cowl Factories, and the Novus. The divestments in March
2007 hived off the Axle and Engine plants into independent subsidiaries viz. HVAL
&HVTL, respectively.

The Truck Division boasts of two assembly lines. The main assembly line,
measuring 180m in length has 20 work stations with a vehicle rolling out every 8
mins. The other line is dedicated to special purpose vehicles and for meeting the
requirements of the Indian Army. The uniqueness of the Factory lies in its possession
of Advanced facilities for manufacturing long members comprising of a set-up of
5000 Tones Hydraulic press line, cut-to-length line for strip preparation purchased
from M/s Kohler of Germany and a Camber Correction line. Facility for hot forming

41
of axle halves with a 3000 tone press and heating furnace. Flexibility in manufacturing
frames with an off line Proto-typing facility.

The Cab, Cowl & Novus Factory is equipped with state- of- art facilities like
Centralized Paint Shop and Automated painting set up, Robot painting, BIW
Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW
Fabrication of Cowls for buses, and other miscellaneous applications.

The fully equipped Foundry, that the unit is supported by, supplies high-grade
SG Iron castings for automobile components and excavators, and is rated as one of the
cleaner, better and highly automated foundries in the world. It has an annual capacity
of 42,000 MT of Good castings and makes, both, Gey and SG cast Iron casting. It
manufactures all critical automobile castings e.g. Cylinder Block, Cylinder Head etc.
It has a sophisticated Kunkel Wagner High Pressure Moulding line of a rated
production capacity of 90 moulds/ hour. This is supported by a sand cooler and sand
mixer from Kunkel Wagner. Its melting shop has Medium Frequency Induction
Furnaces for melting and Channel Furnaces for holding. The pouring is done by a
Channel Press Pour coupled with a Steam Inoculation Dispenser. The core shop has a
state- of-the- art Cold Box Machine, making four cores per minute. It has elaborate
sand and metallurgical laboratories. In 1993 the foundry was ISO 9002 certified by the
Bureau Veritas Quality International, which was later followed by the more stringent
QS 9000 certification from the BVQI in the year 2007. Currently it is certified as TS:
16949 by BVC.

The Engine Factory is responsible for the in-house manufacture of Tata

697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series engines
manufactured at Tata Cummins.

As one of the most modern forging set-ups in the country, the Forge Division is
equipped with a semi-automated forging line with 40,000 mkgBeche Hammer and
state-of-the-art presses from Kurimoto of Japan. It produces critical forgings like
crankshafts, front axle beams and steering parts for the automobile plant. The new

42
forging line, installed in April 1984, has the capacity to forge front axle beams at 90
sec per piece and crankshafts at 120 sec per piece. Mechanical presses help produce a
variety of heavy forgings. The sophisticated FIDIA digit 165 CC Graphite Milling
Machine links shop floor machines to the design workstation. The Forge has been
certified as ISO 9002 and QS 9000 by the BVQI.

HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the

market leader in medium and heavy commercial vehicles axles in India with an
installed capacity of over two lakh axles per annum. The company's product range
includes Front Steer axles- both live and normal, Rear Drive axles and dummy/ trailer
axles. It is currently the sole suppliers of M&HCV axles to the Jamshedpur and
Lucknow plants of Tata Motors.

HVAL has state-of-the-art manufacturing facilities for making all major Axles
components such as Front Axle Beam, Stub Axles, Front & Rear Wheel Hubs,
Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear), Banjo
Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in the forefront of
cutting edge technology, HVAL has proven skills in manufacturing axles from
component level to assembly & testing. As a TS 16949 company, HVAL encourages
and continuously supports its vendor base to upgrade their Quality Management
System to TS 16949.

HVTL was established on 13th March 2007 as a major subsidiary of Tata

Motors by taking over operations of Tata Motors' erstwhile Gearbox Division. It is a
leading manufacturer of automotive transmissions, components & engineering
applications for a wide range of medium & heavy commercial vehicles. The company
has a capacity of producing 94,000 gearboxes per year which is being enhanced to a
capacity of 120,000 Gearboxes per year. It provides products and services of superior
quality, matching with the current economic and business trends in medium and heavy
commercial vehicle markets. The Quality System of HVTL is certified under ISO/ TS-
16949. In the environmental and safety front, it was ISO14001 certified in 2011 and
OHSAAS-18001 certified in 1999.

43
 While making technological advancements, the social responsibilities are also
taken up seriously. Tata Motors, Jamshedpur, plays an active role in serving rural
communities surrounding its Works through various community centres. While
striving to create a culture for self-help amongst the local populace, it has made
significant progress in community and social forestry, sustainable development of
wastelands, road construction, rural health and education, development of rural
industries, water supply and family planning. A signatory to the UN Global Pact, it
also takes various initiatives in human rights protection, labour standards,
environmental issues, modern effluent treatment facilities, sanitation drives, soil and
water conservation programmes, tree plantation drives, etc.

PUNE:

The Pune unit is spread over 2 geographical regions- Pimpri (800 acres) and
Chinchwad (130 acres). It was established in 1966 and has a Production Engineering
Division, which has one of the most versatile tool making facilities in the Indian sub-
continent. It houses a Vehicle manufacturing complex which is one of the most
integrated automotive manufacturing centers in the country producing a large variety
of individual items and aggregates. It is engaged in the design and manufacture of
sophisticated press tools, jigs, fixtures, gauges, metal pattern and special tools, as well
as models for the development of new ranges of automobile products. Its capabilities
have enabled Tata Motors to introduce new products and improve existing ones
without resorting to imports of dies or fixtures.

Over the years, this division has developed expertise in design and manufacture
of automated dies, fixtures and welding equipment. Its large design group is fully
conversant with state-of-the-art CAD facilities and manufacturing facilities
comprising of light and heavy CNC machine shops, jigs boring room, plastic template
shop, wood pattern and model pattern shop, five axis precision machine tools and
laser control machines. To cope with such a diverse range, four assembly lines have
been established, one each for MCVs and HCVs, LCVs, Utility vehicles and one for
Passenger Cars (Indica and Indigo).

44
 The Passenger Car Division in 'K' block executes the entire process of car
manufacture over five shops - the engine shop, the transmission shop, press and body
shops, paint shop and the trim and final assembly shop. The shops are fully
automated ensuring that there is minimal chance for error in the manufacturing
processes.

After the car is completely assembled, it goes through several checks like
wheel alignment, sideslip test, brake test, shower test, and a short test run before it is
ready for dispatch. All systems such as materials management, maintenance and other
activities are computerized, enabling smooth operations and minimum inventory
needs.

The Electronics Division is engaged in the production of a wide variety of

Machine Tool Controllers, PLCs, Test rig instrumentation, Servomotors, Proximity
Switches. In addition, it has developed a number of components such as flashers,
horns, timers that are used in Tata Motors' vehicles.

Industry experts rate the fully automated Foundries at Chinchwad and Maval
among the best, worldwide. The Iron Foundry at Chinchwad produced 37,000 Tons of
high precision castings in 2013-07 while the Iron Foundry at Maval produced 14000
Tons of spheroidal Iron castings in 2013-07. These include Cylinder Blocks, Cylinder
Heads, Gear Box Housing, etc. To dispense with the need for outsourcing, an
Aluminium Foundry with an annual capacity of 3,300 Tonnes has been established.

LUCKNOW:

Tata Motors Lucknow is one of the youngest production facilities among all the
Tata Motors locations and was established in 1992 to meet the demand for
Commercial Vehicles in the Indian market. The state of art plant is strongly backed by
an Engineering Research Centre and Service set-up to support with latest technology
and cater to the complexities of automobile manufacturing. Fully Built Vehicle
business, which is one of the fast growing areas of our business, is also established in
Lucknow.

45
 MODELS OF TATA MOTORS CAR
MODEL TYPE
Tata Indigo e-CS Premium-Cars
Tata Aria SUV
Range Rover 2017 Model SUV
Tata Indigo Manza Mid-Size
Tata Nano Small size
Safari Dicor SUV

• Safari DICOR VX
• Safari DICOR EX
• Safari DICOR LX
• Safari DICOR 2.2 VTT

Tata Indigo Mid-Size

• Petrol Variants
• Indigo GLS
• Indigo GLX
• Diesel Variants
• Indigo LX
• Indigo LS
• Tata Indigo LS Dicor
• Tata Indigo LX Dicor

Tata Indigo XL Mid-Size

Tata Indica Mid-Size

• Tata Indica V2
• DLS
• DLE

46
• Tata Indica V2 Xeta
• GL
• GLX
• GLG
• GLS
• GLE
• Tata Indica V2 Turbo
• DLS
• DLG
• DLX
• Tata Indica V2 Dicor
• DLS
• DLG

Tata Indigo Marina SUV

• Indigo Marina LS-Diesel

• Indigo Marina -Petrol
• Indigo Marina GLS
• Indigo Marina GLX
• Indigo Marina LX Dicor

Tata Magic Small size

Tata Motors Sumo Grande MKII SUV
Tata Sumo SUV

• Sumo Victa
• Sumo SE+
• Sumo SE 4*4
• Sumo 4*4
• Sumo Spacio ST
• Sumo Spacio

47
• Sumo Grande

Tata Indigo CS Premium-Cars

Our plant, rolls out commercial vehicles and is specialized in the designing and
manufacturing of a range of modern buses which includes Low-floor, Ultra Low-
floor, CNG & RE Buses. The Lucknow facility also specializes in manufacturing
HCBS (High capacity Bus System) buses.

In light of Company’s aggressive growth plans, we are currently in expansion

phase and production at Lucknow would grow many-fold in near future. The
expansion shall be in the areas of painting, welding, vehicle assembly & testing and
utility services, driven by latest technology. To achieve these plans we invite people
who have good Technical Knowledge, seek Challenging Opportunities and have a
Drive for Engineering Excellence to come and partner us in our journey.

UTTARAKHAND:

The company has set up a plant for its mini-truck Ace and the passenger carrier
Magic (based on the Ace platform) at Pantnagar in Uttarakhand. The plant began
commercial production in August 2014. This is the company's fourth plant, after
Jamshedpur (commercial vehicles), Pune (commercial vehicles and passenger
vehicles) and Lucknow (commercial vehicles). The plant is spread over 953 acres, of
which 337 acres is occupied by the vendor park.

State-of-the-art facilities include weld shops, paint shops, engine and gear box
shops and assembly lines. The company has invested over Rs.1000 crores in the plant.
Vendors for the vehicle have made additional investments to set up their plants in the

48
vendor park adjoining the plant. The operation has generated about 7500 direct and
indirect jobs in the plant, among vendors and service providers in the area.

AWAITED MODEL OF TATA MOTORS CAR

MODEL TYPE
Air car OneCat Small Size Car
People's car Small Size Car
Tata Elegante Mid Size Car
Tata Indigo Vista Mid Size Car
Tata Aria Cross-over car

TATA CARS:

Tata offers 3 new car models in Midsize segment, 5 in Small segment, 1 in Sports
segment, 5 in Utility segment in India. Choose a Tata car to know prices, features,
reviews and photos.

Car Model Avg Ex-Showroom Price

Tata Nano Rs. 1,51,300

Tata Indica V2 Xeta Rs. 3,33,258

Tata Indica V2 Rs. 3,77,638

Tata Indica Vista Rs. 4,16,659

49
Tata Venture Rs. 4,23,934

Tata Indica eV2 Rs. 4,26,132

Tata Indigo eCS Rs. 4,84,703

Tata Sumo Rs. 5,50,257

Tata Manza Rs. 5,78,939

Tata Winger Rs. 7,20,264

Tata Sumo Grande MK II Rs. 7,39,103

Tata Xenon XT Rs. 7,91,839

Tata Safari Rs. 7,94,078

Tata Aria Rs. 11,98,013

50
TATA NANO:

The launch of this family car was like a dream come true for Mr. Ratan Tata
(Chairman of Tata Group) and all those car lovers across the country who were really
longing to have their own car. Tata Nano is sleek and classy in look. Besides of its
624 cc, 2 cylinder, MPFI high performance engine and tubeless tyres, this magical car
is comprised of many other fabulous features. Above all, Nano is the cheapest car of
the world. As Mr. Tata had also said, addressing the press at the launch of Nano, “We
have made a promise and we have kept that promise”, reminding people of his
promise to made the cheapest car.

Nano will be soon available in the market in multiple colors including racing
red, summer blue, champagne gold, lunar silver, ivory white & sunshine yellow.
Booking will start from April 9 and will extend till April 25. The people's car will be
out for sale from July 2016. The price of the cheapest car will range from Rs. 1,23,000
to Rs. 1,80,000; inclusive of all taxes. However, the given price range may vary for
different states, according to the company policy.

TATA NANO VARIANTS:

At present, Tata Nano is available in three different models or variants. The same
are as under:

• Tata NANO (standard)

• Tata NANO CX
• Tata NANO LX

51
The features of the above given variants are divided into four main categories viz.

Comfort & Convenience

• Interior
• Exterior

Tata Indigo e-CS

Tata Indigo CS Engine

The new Tata Indigo e-CS succeeds the highly successful and the most
compact sedan of the world Tata Indigo CS. Launched in 2015, this car went on to
become the best seller in the very first year. No wonder, this has fulled the interest
about the newly launched Tata Indigo e-series car. Expectation, similarly, is touching
heights, as is evident from the Tata Indigo e-CS reviews.

The new Tata Indigo e-CS compact car comes with a 1.4 liter CR4 Common
Rail Diesel engine. This gives Tata Indigo e-CS mileage of 23.03 kmpl, the highest
for any sedan currently available in India and a benchmark in itself. It also sports a 1.2
liter MPFI petrol engine to provide its owners with a wider choice. The cutting-edge
technology and the refinement in both the engines results in a smooth driving
experience and stunning Tata Indigo e-CS road performance that Tata Indigo cars are

52
known for. Both the engines are BS4 emission norms compliant and currently
applicable in 13 major cities in India.

Tata Indigo Technical Specifications

Diesel engine specifications of Tata Indigo e-CS are:

• 1396cc, CRDI Diesel Engine

• DOHC CR4 16 Valve Engine
• Maximum Power – 70 BHP @ 4000 RPM
• Maximum Torque – 140 Nm @ 1800-3000 RPM

Petrol engine specifications of Tata Indigo e-CS are:

• 1193cc, MPFI Petrol Engine

• 32 Bit Microprocessor control
• Maximum Power – 65 BHP @ 5000 RPM
• Maximum Torque – 100 Nm @ 2700 RPM

Other technical specifications of Tata Indigo e-CS include:

• Front independent McPherson strut suspension

• Independent 3 Link McPherson Strut suspension in rear with anti-roll bar
• 5 speed manual transmission
• Rear drum brakes
• Front disk brakes
• Seating Capacity 5
• Boot Space: 380 L

53
 Weight/ Measurements
Kerb weight 1065 Kg
Turning Radius 5m
Fuel tank capacity 42 liter
Width 1620 mm
Length 988 mm
Height 1540 mm
Tyre Size 14 inches
Tyre Radius 175/65 R14
Wheelbase 2450 mm

TATA INDIGO E-CS FEATURES:

While some features of the earlier Tata Indigo CS car are missing in the new
Indigo e-CS, like auto headlamps, buttons / controls on steering, and auto viper, a lot
more have been added to spruce up its looks. Some of these stylized features include:

• New instrument panel with chrome finish

• Double folding backrests for comfort
• Body colored side rub rails
• Body colored OVRMs with turn indicator blinkers
• Central locking, Child lock in doors
• Audio warning for seat belt, key in, door-open warning
• Clear lens headlamps
• Front fog lamps
• Rear defogger
• Power steering
• Air conditioning and heater
• Front and rear power windows
• Leather wrapped gear knob

54
 • Dual tone beige interiors
• Bluetooth enabled music system with auxiliary input
• 4 Speaker Music System

TATA INDIGO E-CS PRICES:

Tata Motors has fixed the price of new Tata Indigo e-CS in line with its earlier
CS versions, though with some modifications. While MPFI petrol base eGLS version
price has been kept a bit low, the bar has been upped for the top-end eLX version of
CR4 diesel.

TATA INDIGO E-CS VARIANTS:

Tata Indigo e-CS sedan will be available in 4 colors, such as:

• Sterling Gold
• Starlight Blue
• Royal Burgundy
• Porcelain White

55
TATA SAFARI DICOR:

IT HAS DIFFERENT VARIANTS:

• Safari DICOR VX
• Safari DICOR EX
• Safari DICOR LX
• Safari DICOR 2.2 VTT

SAFARI DICOR VX:

It has various striking features like arm rest on driver and co-driver seat, arm
rest on rear seat, power windows (front and rear), rear wiper, power steering, digital
trip meter, analog clock etc. There are several kind of lamp fittings available inside the
car for better illumination like spot type reading lamps, glove box lamp, cargo area
lamp, puddle lamp etc.

SAFARI DICOR EX:

Along with the features of Safari DICOR VX , there are also other features
available in this model electrically operated remote fuel flap, 3 position Lumbar
support on driver seat, Ash tray at front and rear, can holders on middle console,
crumple zones, demister on rear windscreen, anti sub-marine seats etc.

56
SAFARI DICOR LX:

Safari DICOR LX is well equipped with the features like new roof rails, stick
on type quarter and tail glass, ignition key illumination, side cladding, electronic
instrument cluster, stylish front grill etc.

SAFARI 2.2 VTT:

The brand new Safari Dicor 2.2 VTT is a complete blend of great power and
style. It has been stuffed with excellent interior and exterior features like DVD / MP3
System with LCD Screen, Puddle Lamp that can illuminate the area near your safari at
night and analog clock. Besides these, it consists of various other features like side
foot step, power steering, rear wiper, 4 wheel drive and so on. Safety has been paid a
proper attention while designing this car. It has all the safety features like Dual Air
Bags, Crash Worthiness, Tiltable& Collapsible Steering Column and Demister On
Rear Windscreen.

It is available in various kinds of colors like:

• Mountain Green
• Passion Red
• Artic White
• Pearl White
• Light Gold
• Cycus Grey
• Quartz Black
• Artic Silver
• Steel Blue

57
TECHNICAL SPECIFICATIONS OF TATA SAFARI DICOR

MODEL

• LX
• EX
• GX
• VX
• EXI

ENGINES FUEL

• Diesel
• Petrol

TYPE

• 2.2 L 16 Valve DOHC VTT DiCOR

(Variable Turbine Technology)
(32 Bit Electronically Controlled)(Direct Injection Common Rail)
• 486 PL MPFI Petrol

CAPACITY (CC)

• 2179
• 2092

MAX. OUTPUT (PS) AT RPM

• 140 @ 4000
• 127 @ 5630

58
MAX. TORQUE (NM) AT RPM

• 320 @ 1700-2700
• 198 @ 3750

SUSPENSION FRONT

• Independent Double Wishbone with Torsion bar

REAR

• 5 link Suspension with coil springs

STEERING TYPE

• Power Steering, Adjustable Height & Collapsible

BRAKES TYPE

• Vacuum Assisted Independent Hydraulic

FRONT

• Ventilated Disc brake with Twin Pot caliper

REAR

• Drum brake, Auto Adjusting Type

TYRES SIZE

• 235/70 R 16, 105 S

WHEELS SIZE

• 6.5 J 16

59
SEATING

Total No. of Persons : 7

CAPACITY

FUEL TANK

• 65 litres
• 60 litres

WEIGHT

Kerb Weight (Kgs) 4*2

• 2040
• 2040
• 2040
• 2040
• 1935

Kerb Weight (Kgs) 4*4

• 2170
• 2170
• 2170
• 2170
• 2055

Gross Vehicle Weight (Kg)

Gross Vehicle Weight (Kgs) 4*2

• 2650
• 2650

60
 • 2650
• 2650
• 2550

Gross Vehicle Weight (Kgs) 4*4

• 2780
• 2780
• 2780
• 2780

TATA INDICA:

With the overall structure of Maruti Zen, interior space like Ambassador and
cost nearly to Maruti 800 was a challenging venture for Tata Motors. Its fully foldable
rear seat has made this car more accommodating for extra luggage.

Conception from Italian design house, I.D.E.A and TUD 5 Peugeot power
plant, Tata Indica is known for its striking features like tea drop highlights and bisson
tail lamps.

For safe and secure driving and to give proper comfort , side-impact beams,
rigid monochrome frame and child safety locks are attached to this car.

61
DIFFERENT TATA INDICA MODELS ARE:

Tata Indica Vista (Rs. 3.5 to 4.5 lacs)*

Tata Indica V2 (Rs. 3 to 4 lacs)*

• DLS
• DLE

Tata Indica V2 Xeta (Rs. 2.5 to 4 lacs)*

• GL
• GLX
• GLG
• GLS
• GLE

Tata Indica V2 Turbo (Rs. 3.5 to 5 lacs)*

• DLS
• DLG
• DLX

Tata Indica V2 Dicor (Rs. 4 to 4.5 lacs)*

• DLS
• DLG

The Ex-showroom price may vary as per the taxes and other charges applicable in the
respective cities. Please check with the dealer for the correct prices.

62
COLORS AVAILABLE IN INDICA VISTA ARE :

• Gala red
• Marine silver
• Solar orange
• Artic silver
• Noble blue

TATA INDICA VISTA:

New looks of Tata Indica Vista makes turn heads as well as driving this car is a
fresh new experience. It is equipped with power steering, front power windows and is
also available in three new engines with new gear boxes. Three elements are there in
new Indica Vista known as Terra, Aqua and Aura. This car changes the way you look
at style, comfort, performance and life.

TATA INDICA V2:

Tata Indica V2 with its special features and appealing looks is capturing market
rapidly.

THERE ARE TWO MODELS FOR TATA INDICAV 2 :-

DLS
With power steering and other features like internally adjustable OVRM, sill valence,
body colored bumpers, and the wheel arch flair have made this car comfortable and
secured for driving.

63
DLE
Adjustable internally OVRM on the driver's side, sill valence, grey wheel arch
flairs add a new touch in terms of security as well as elegance.
Various colors are found for this model:

• Mint White
• Flora Green
• Smoked Metal
• Arctic Silver
• Carbon Black

TATA INDICA V2 XETA:

In the collection of cars of Tata motors Indica V2 Xeta has added a new era in
the world of cars. Its extra efficient Torque Advantage petrol engine delivering 12.4
kgm torque , instant pick-up and fewer gear changes has made its driving smoother
and faster.

Its highly advanced MPFI engine has 32 bit microprocessor . It also includes
sports 12 sensor,along with a knock control sensor and this is for controlling damage
from adulterated fuel.

Its spacious cabin with ample elbow room and leg space have made this car
luxurious. Indica V2 Xeta has come up with four specific models with few differences
in each:

GL:
In the V2 Xeta GL variant comfort and safety aspects has been prioritized. It
incorporates some of the best features which a car should have these days, like Anti
Submarine Seats, Child safety locks on Rear Doors, Low Fuel & High Engine
Temperature warning lamps, Remote Release of Fuel Lid Latch, Tailgate Latch and
lots more.

64
GLX:
Its secured central locking system, power steering , four power windows give the
comfort as well as safety statement of this car. The H-VAC system give nice cold
feelings during the hot days. Its body colored bumpers, OVRMs, door handles and the
wheel arch flairs are the striking features of this car.

GLG:
With the different looks and almost with the alike features of the GLX , GLG has
also captured the market. It has front power window facility.

GLS:
With facilities like power steering, body colored bumpers, internally adjustable
OVRM, sill valence, wheel arch flairs, this particular model is hitting the market.
GLE:
To mention the special features of this model, it has sill valence, grey wheel arch
flairs and internally adjustable OVRM on the side of the driver.

Colors are found in this model:

• Salsa Red
• Odyssey Blue
• Pastel Green
• Carbon Black
• Satin Glow
• Mint White
• Cavern Grey
• Arctic Silver

65
TATA SUMO:

Tata Sumo with its reputation as an utility vehicle is running strong in the
market. It is well equipped with all the desired equipments for the comfort and safety
of the passenger.

It is available with different variants:

• Sumo Victa
• Sumo SE+
• Sumo SE 4*4
• Sumo 4*4
• Sumo Spacio ST
• Sumo Spacio
• Sumo Grande

SUMO VICTA:

It comes with various features for better safety and comfort of the passengers
like tinted glass, power steering, power windows on all four doors, keyless entry with
engine immobiliser, central locking, tachometer, full fabric seat upholstery, internally
operated OVRM, two tone horn, gas balancer on tail gate, roof air conditioning,
molded roof lining, light intensity adjustment for instrument cluster, sporty gear knob
etc.

66
SUMO SE+:

This vehicle is available with many important accessories for the comfort and
safety of the passengers like stylish alloy wheels, air fresheners, car refrigerators,
reverse warning system, car audio system, elegant floor mat, fog lamps, dashboard
anti skid mat, bull guards etc.

SUMO SE 4*4:

It comes with many accessories which are really helpful in making this vehicle one
of the most desirable car of the country. Those accessories include car care products,
sun shades, air fresheners, car refrigerator, car security system , reverse warning
system, fog lamps, smart pouch, spoilers, bull guards etc.

SUMO 4*4:

This utility vehicle is marketed with the wide range of accessories like steering
wheel covers, floor mats, neck rests, car refrigerator, flat torches, car security system,
new range of car audio system, leather seat covers, rear and side steps for MUVs etc.

SUMO SPACIO ST:

This utility vehicle is fully equipped with various accessories like mobile hands
free kits, spoiler, bull guards, air fresheners, new range of car refrigerator, car security
system, reverse warning system, sunshades, dashboard anti-skit mat, dust cover, flat
torches etc.

SUMO SPACIO:

This vehicle is available with alloy wheels, floor mats and carpets, car
refrigerators, air fresheners, car care products, car audio system, new range of car
security system, fog lamps, bull guards etc.

67
SUMO GRANDE:

This another model of Tata Sumo is a perfect assimilation of style, safety and
technology. Out of Tata's car closet, this car along with delivering the great
performance offers its user with a feel good factor while driving. A perfect comfort
car for your family, it consists of dynamic as well as vivacious looks that can create
the envy of any onlooker.

COLORS:

• Sunset Orange
• Mineral Red
• Marine Blue
• Arctic Silver
• Zephyr Green
• Quartz Black

68
TATA ARIA:

After being unveiled at the Auto expo 2017 in January this year, launch of Tata
Aria in India is now being planned in May/June 2017. Tata Aria price has been fixed
reasonably to justify its positioning in the MUV segment.

TATA ARIA TECHNICAL SPECIFICATIONS:

Tata Aria utility car is an eight-seater premium MUV build on the cutting-edge
roadster concept. It comes with a 2.2 L, DICOR (Direct Injection Common Rail) 16
Valve DOHC engine that is competent of providing a maximum power of 140 bhp @
4000rpm and a maximum torque of 320Nm @ 1700~2700rpm.. Amazing fuel
efficiency in the form of Tata Aria mileage and stunning Tata Aria road performance
are also the endowments of this top-class Tata Aria engine configuration.

As per industry-sourced Tata Aria reviews, the crossover utility car has all the
features that takes it to become a market leader. Amongst the topmost Tata Aria
features are the in dash built-in GPS system and a multi-functioning leather-covered
steering wheel. The dual air conditioning system with automatic climate control
mechanism and individual AC vent for rear seat in Tata Aria crossover car also
assures for a super comfortable ride.

69
OTHER COMFY FEATURES OF TATA ARIA AND TATA ARIA
ACCESSORIES:

• Gear Shift Knob and leather seats

• Headrest Mounted LCD screen
• Power and Tilt Steering
• Power Window for all the doors
• Powerful CD/mp3 audio system
• Cup Holders on floor console
• Cigarette Lighter & Ash-Tray in front console
• Rear Wash and Wiper
• Digital Outside Temperature Indicator
• Broad Alloy Wheels
• Parking Sensors

TATA ARIA REVIEW: SAFETY FEATURES:

So, what makes Tata Aria one of the safest vehicles around? Here is a
comprehensive list of some of the most significant Tata Aria safety measures:

• All Wheel Drive Option

• Anti-lock Braking System
• Electronic Brake Distribution
• Disc Brakes
• Traction Control
• Cruise Control
• Front & Rear Air Bags
• Child Safety Lock

70
TATA ARIA VARIANTS:

Three variants will be available in the uber-cool Tata Aria utility car. They are:

• Tata Aria EX
• Tata Aria GX
• Tata Aria LX

Tata Motors has positioned Tata Aria crossover of SUV and MUV quite wonderfully.
Only time will tell how Tata Aria succeeds in capturing the Indian car market in the
years to come.

71
TATA INDIGO MARINA:

IT IS CATEGORIZED ACCORDING TO THE FUEL USED IN THIS CAR:

• Indigo Marina LS-Diesel

• Indigo Marina -Petrol
• Indigo Marina GLS
• Indigo Marina GLX
• Indigo Marina LX DICOR

INDIGO MARINA –DIESEL:

This category car is with turbocharged 1405cc indirect ignition diesel engine
having capacity of maximum output of 70PS @ 4500 rpm and maximum torque of
13.5 kgm@ 2500 rpm.

72
INDIGO MARINA LS:

It has various advanced features like front and rear cabin lamp with spot
reading lamp, aluminum gear shift knob, HVAC system, 4 spoke wheel, manual rear
and front windows, body colored bumpers, black door handles, roof rails, rub rails on
door, full wheel covers, digital clock, partial fabric seats, retractable luggage cover,
side impact beams, collapsible steering column etc.

INDIGO MARINA –PETROL:

Fully equipped with 32 bit micro processor and 1405 cc MPFI Petrol engine,
this variant delivers maximum power of 85 PS @ 5500 rpm and maximum torque of
11kgm @ 3000 rpm.

INDIGO MARINA GLS: 0

This model along with the features of Indigo Marina GLE comes with various
other features like HVAC system, aluminum gear shift knob, 4 spoke wheel, power
steering, body colored bumpers, rub rails on door, full wheel covers, stylish grip and
cover for hand brake lever etc.

INDIGO MARINA GLX:

Indigo Marina GLX is equipped with several added features apart from the
features of Indigo Marina GLS like front and rear central locking, leather wrapped
gear shift knob, rear ash tray, 4 spoke beige leather wrapped wheel, power windows,
body colored door handles, AC fascia with cubic print, engine compartment lamp,
overhead utility box, beige full fabric seats, front and rear fog lamps, rear defogger,
rear washer and wiper etc.

73
INDIGO MARINA LX DICOR:

The new Dicor version of Tata Indigo Marina is in many ways similar to the
Tata Indigo's Dicor version. Exhibiting a new head with an intake system, the classy
sedan can yield maximum power of 70 PS /4000 rpm with its 32-bit microprocessor
based comprising of 1366 cc DICOR (Direct Injection Common Rail), 16-valve
engine featuring the Dual Over Head Camshafts and a Variable Geometry
Turbocharger (VGT).

OTHER FEATURES:

• Maximum torque of 140 NM @ 1800-3000 rpm

• Scuff plates for front, rear & for tail gate sill
• Low level fuel and high coolant temperature indicator
• Anti-submarine type front seats
• Audio warnings-'key in-door open' & 'key out-door open-head lamps on'
• Audio-visual warning for driver's seat belt

TECHNICAL SPECIFICATIONS OF TATA INDIGO MARINA

Engines BS-II

Diesel

Turbo Charged 1405 cc Indirect Injection Engine. Max. Power - 62 PS @ 4500

rpm. Max. Torque - 12.5 kgm @ 2500 rpm

PETROL

1405 cc MPFI Petrol Engine with 16-bit microprocessor. Max. Power - 85 PS

@ 6000 rpm. Max. Torque - 11 kgm @ 3000 rpm

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Engines BS-III

Diesel

Turbo Charged 1405 cc Indirect Injection Engine with Intercooler Max. power - 70 PS
@ 4500 rpm Max. Torque - 13.5 kgm @ 2500 rpm

PETROL

1396 cc MPFI Petrol engine with 32-bit Microprocessor Max. power - 85 PS @

5500 rpm Max. torque - 12 kgm @ 3500 rpm

DICOR:

32-bit microprocessor based 1366 cc DICOR(Direct Injection Common Rail)

16-valve engine with Dual Over Head Camshafts and a Variable Geometry
Turbocharger(VGT) Max.power-70 PS @ 400 rpm Max.torque 140 NM @ 1800-3000
rpm

Suspension

Front

Independent, lower wishbone, McPherson strut, with anti-roll bar

Rear

Independent, 3-link, McPherson strut, with anti-roll bar and gas-filled dampers

Steering

Type

Rack and pinion type with collapsible steering column

Turning Radius

75
5.0 m

Brakes

Type

Vacuum assisted dual circuit, diagonal split hydraulic brakes through tandem master
cylinder

Front

Ventilated Disc brake

Rear

Drum brake

Tyres& Wheels

Type

Radial

Size

175/65 R14

76
TATA MAGIC:

Whether it is a hub town or a village, the Magic can very well ferry passengers
with ease and comfort. The rigid front axle of this vehicle has specifically been
designed keeping in mind the Indian conditions. It can very well and safely navigate
through the narrow countryside streets or roads where it seems difficult for other
vehicles to do so.

As far as safety is concerned, the Magic meets all the safety norms. There is
absolute safety for drivers and passengers, as it incorporates door intrusion beams,
seatbelts for driver's and passenger cabin, vacuum assisted brakes for excellent
braking performance and large windscreen for better driving visibility. In addition to
this, it meets all the safety standards for static roll over and roof crush because of its
hard top and tubular construction. Above all, you can have an easy and safe reversing
because of the two box tail lamp with an inbuilt reflector and a bright reverse lamp.
The Magic ensures high fuel efficiency, longer life, low maintenance operation and
less downtime. It has an engine of 700 cc, which can deliver a power of 16 hp @ 3200
rpm and a torque of 38nm @ 2007 rpm. It meets BS-II and BS-III standards, which
makes it an eco-friendly vehicle.

77
 THE COLORS AVAILABLE WITH MAGIC ARE:

• Ruby red
• Jet Black

TATA SUMO GRANDE MKII

BOTTOM OF FORM

Carrying the legacy forward, Tata Motors has launched another new iteration
of Tata Sumo. This one is called Tata Motors Sumo Grande MKII. The new SUV, the
upgraded version of Sumo Grande was launched in Mumbai on 14th December, 2016.
This recently launched Sumo Grande MKII will be priced between Rs. 6.43 lakhs and
Rs. 7.50 lakhs (ex-showroom, Delhi).

ENGINE:

The latest version of Tata Sumo comes with 2.2 litre DICOR diesel unit.
According to Tata Motors, the engine of this utility vehicle makes 120 PS of power
and 250 Nm of torque. The vibration level of the engine has been worked upon and
reduced.

78
TIRE:

This new variant of Sumo Grande comes with 5-spoke steel wheels that gives
this car a more refined look. While the steel wheels have been changed, the tires' size
remains the same as the old Sumo Grande. The tire size remains to be 235/70 R16.

THE CLASSIER LOOK OF TATA MOTORS SUMO GRANDE MKII:

The recently launched Tata Motors Sumo Grande MKII is better improved.
Tata Motors has worked both on the interiors and exteriors of this utility vehicle (UV).
Some of the major changes include:

EXTERIOR:

• The recently launched Sumo Grande MKII comes with new paint shades –
Walnut Gold (as pictured), Platinum Beige and Castle Grey.
• The rear tailgate has the logo of new MKII.
• There is a 2.2 Dicor badge above the side-indicators on the front fenders,
• The side-view mirror of this Tata Motors UV has a chrome lined front grille
and indicators.

INTERIORS:

The interior of Tata Sumo Grande MKII is much better now and gives a more
classier look than the previous version of the people's favorite carrier. The car design
engineers have done some commendable changes that are add-ons to the overall look
of the vehicle.

• The mix of black and beige gives the vehicle a more elegant and refreshed
look.
• The fabric used in car seats are soft.
• All the seats especially the front ones are very comfortable.
• There is very less legroom space near the rear seats.
• The Sumo Grande MKII comes with new steering wheel.

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 • There are thicker brake discs upfront.
• New lining material has been used for the rear drums and a slightly tweaked
booster module.

OLDER GRANDE VS NEW SUMO GRANDE MKII:

• 4 LEDs have been used on the wing mirrors for the turn signal indicators.
• The Suspension System – New stabilizer bars are used in the suspension
system for the double wishbone coil springs in the front. At the rear, new
parabolic leaf springs are used. These changes in this department helps in more
optimized differential ratio.
• Entertainment factor in the new version of Tata Sumo has not been ignored.
The Tata Motors Sumo Grande MKII comes with entera high-end music
system with iPod connectivity.

THREE VARIANTS OF SUMO GRANDE MKII:

• Sumo Grande MKII LX - Priced at Rs 6.43 lakhs (ex-showroom in Delhi)

• Sumo Grande MKII EX – Priced at Rs 6.83 lakhs (ex-showroom in Delhi)
• Sumo Grande MKII GX – Priced at Rs 7.50 lakhs (ex-showroom in Delhi)

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Tata Altroz

Altroz
The Altroz Turbo will offer 100PS and is expected to be launched soon.
Tata Altroz Prices: The Altroz is priced from Rs 5.44 lakh to Rs 8.95 lakh (ex-showroom
Delhi).
Tata Altroz Variants: Tata’s premium hatchback is available in five variants: XE, XM, XT,
XZ, and XZ(O).

Tata Nexon

Nexon
Tata has launched a new mid-spec XM (S) variant of the Nexon.
Tata Nexon Price: The Nexon is priced from Rs 6.99 lakh to Rs 12.70 lakh (ex-showroom).

81
Tata Nexon Variants: It is offered in eighteen variants: XE, XM, XM (S), XZ, XZ+, XZ+ DT,
XZ+ (S), XZ+ (S) DT, XZ+ (O), XZ+ (O)

Tata Tiago

Tiago
A test mule of the Tiago turbo-petrol was spotted for the first time.
Tata Tiago Price: It is priced between Rs 4.69 lakh and Rs 6.73 lakh (ex-showroom Delhi).
Tata Tiago Variants: The Tiago is available in eight variants: XE, XT, XZ, XZA, XZ+, XZ+
DT, XZA+, and XZA+ DT.
Tata Tiago Powertrain: Tata offers the Tiago only with a 1.2-litre petrol engine
(86PS/113Nm) mated to either a 5-s

Tata Harrier

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Harrier
Tata has added a new XT+ variant to the Harrier’s lineup.
Tata Harrier Price: The SUV retails between Rs 13.84 lakh and Rs 20.30 lakh (ex-
showroom).
Tata Harrier Variants: It is available in six variants: XE, XM, XT, XT+, XZ, and XZ+. Tata
also offers the Harrier in dual tone.

Tata Tigor

Tigor
Tata has slashed the prices of the Tigor by up to Rs 39,000.
Tata Tigor Price: The Tigor is priced from Rs 5.39 lakh to Rs 7.49 lakh (ex-showroom
Delhi).
Tata Tigor Variants: It comes in a total of six variants: XE, XM, XZ, XZ+, XMA, and XZA+.

83
 SERVICES OFFERED BY TATA MOTORS

Through its subsidiaries, the company is engaged in engineering and

automotive solutions, construction equipment manufacturing, automotive vehicle
components manufacturing and supply chain activities, machine tools and factory
automation solutions, high-precision tooling and plastic and electronic components for
automotive and computer applications, and automotive retailing and service
operations.

Over the years, Tata Motors has made substantial investments in building
companies that add value, facilitate and support its diverse range of business activities.

The services offered by Tata Motors are:

1) TATA MOTORS INSURANCE:

• Nearly cash less claims

• Hassle-free claim process
• High-end customer support through a dedicated call centre
• Road assistance for towing
• Pan-India convenience in case of relocation
• Survey of vehicles within 4 hours
• Claim settlement within 8 working days

2) AFTER SALES SERVICES PROVIDED BY TATA MOTORS:

i)Quality servicing/repairs of your car:

• Free repair of the complaint that reappears within 3000 kms or 1 month
(whichever is earlier) after being attended at this set-up.

84
ii) Quality washing of your car:

• If you are not satisfied with the washing quality of your car, we will clean it
again to your satisfaction.

iii) On-time delivery:

• If you do not get your car back on the promised day*; we will waive off 10%
on the labour bill of your car.
• In case of increase in job content/parts not available. Service Advisor will
intimate you the revised delivery date & time in advance

iv) Follow-up call after service:

• This workshop will contact you on the 4th day after the delivery of the vehicle,
to ensure your satisfaction with the service. Hence, we request you to provide
us your latest phone number.

v) Extended Warranty Benefits:

• Peace of Mind
• Better Resale value
• Near cashless & speedy claim settlement
• Insures you against unforeseen break down repair bills
• Documentation is simple and hassle free
• EW is transferable to the subsequent buyer for private use only
• Policy valid at all Tata Motors authorized dealers and TASC’s

3) Free Service Check-up:

Tata Motors invites all esteemed customers to various free check-up campaigns
which are held periodically across the country. These campaigns will prepare the car
for optimum performance and driving pleasure. Customers will also benefit from

85
expert advise, information & tips about the car and various value added services on
offer.

i) Free Service check up Camp:

• Regular hosting of Free service check-up camps at dealerships in your city

• Event well publicised through local newspaper ads, FM radio &personalised
mailers etc
• Cars checked thoroughly for proper functioning of various systems by
dealership personnel and also by experts from Original Equipment
Manufacturers (Castrol, Subros, Delphi TVS …to name a few)
• Apart from check up we also educate our privileged customers like you, about
the various maintenance aspects of the car & how to derive optimum
performance from your Tata car.

ii) Mega Service camp:

• Large free service Apart from vehicle check-up, Mega camp has mega benefits
for our customers
• check up camp organised at centrally located exhibition / parade ground with
20 or more Original Equipment Manufacturers
• Attractive freebies, fun events, gifts & prizes for you & your family
• Get to know about maintenance & upkeep of vehicle and about the major
repairs that your vehicle may need
• Evaluation of car’s Health check report along with discount coupons for spares
/ labour for limited period.

4) Customer Education Meets:

• Objective of Customer Education Meets is to familiarise a customer with his /

her vehicle.
• Salient features of the vehicle are explained.
• Maintenance schedule explained.

86
 • Tips given for achieving better fuel economy.
• Tips for safe driving & handling of vehicle are given.
• Tips are given for fault diagnosis & troubleshooting - in order that customer
develops necessary confidence to take care of minor troubles which may
immobilise the car viz. fuse blowing, air lock in fuel system, etc.

5) AC Check-up Camp:

• Organised before the onset of summers to check the

vehicle for satisfactory operation of AC system at dealer
workshops
• Experts / engineers of AC vendors participate & assist
dealers in checkup & rectification of any defect
• Get to know about maintenance & major repairs that may
be required
• Minor repairs, topping up of gas, cleaning of condenser
etc are carried out & health check up report is issued to
the customer.
• Offer of discount for major repairs by dealers if done

And Some More Services:

• Comprehensive AC repairs conducted using modern AC charging

machines.
• Comprehensive accidental repairs done by experts in Body and
Paint shop Technology
• Value Added Services - Car Care Treatments, Anti Rust
Applications, 18 + 18 / 18 + 30 extended Warranty benefits, fuel
additives, engine decarbonizing, etc.
• Service Packages - Gold club member ship, Annual Maintenance
contract, Annual Scheduled Service contract, Vehicle Health

87
 checkup plan, etc.
• Availability of “Value for Money” Reconditioned aggregates like
engines, power steering, AC compressors (Reconditioned by
OEMs)

Term
For Private Usage
Models covered
A) Indica, Indigo, Marina & Sumo, Indica, Indigo, Marina –Dicor / CR4
• 18 months +18 months or 150000kms (whichever occurs earlier)
• 18 months +30 months or 150000kms (whichever occurs earlier)

B) Indica-Vista Turbo/SafireIndica-Vista Quadrajet / Indica ev2/ Indigo

Manza/ Safari / Sumo Grande / Xenon -2.2 Dicor/ Venture
• 24 months+24 months * or 150000kms (whichever occurs earlier)
• 24 months +12 months * or 150000kms (whichever occurs earlier) –Not
applicable for Xenon & Venture models

C) Aria
• 36 Months + 12 months / 150000 kms whichever occurs earlier

* Maximum time allowed to opt for EWP is limited to

For Personal Usage
• 60,000 kms or 14 months from date of sale for vehicles having 2 years
manufacturer’s warranty.
• 14 months from date of sale for vehicles having 18 months
manufacturer’s warranty.

For Taxi usage

• 36 months / 50000+100000kms whichever is earlier - No surcharge
applicable, purchase within 0-90 days from invoice date of vehicle

» Where to enroll for extended warranty

88
 • From the showroom / workshop – In any dealership of your choice

We strongly recommend purchase of Extended Warranty at time of purchase of

your vehicle. Surcharge applicable on purchase of Extended Warranty after 30 days of
purchase of vehicle.

The Dealer Service Marketing Executive shall explain to you the Terms and
conditions, Coverage and Owner’s responsibility.

» Extended Warranty Rate Card : Effective from

Top
12th April 2012

For Private usage

18 months +18 months or 150000 kms

(whichever occurs earlier)
Models Rate
0 -30 days 31 – 90 days 91 – 421 days
Sumo 5630 6475 7038
18 months + 30 months or 150000 kms
(whichever occurs earlier)
Models Rate
0 -30 days 31 – 90 days 91 – 421 days
Sumo 7530 8660 9413
24 months + 12 months * or 150000 kms
(whichever occurs earlier)
Models Rate
0 -30 days 31 – 90 days 91 – 421 days
Indica, Indigo & Marina 4600 5290 5750
Indica, Indigo & Marina –Dicor 4970 5716 6213
Indica-Vista Turbo/Safire 4100 4715 5125
Indica-Vista Quadrajet 4350 5003 5438

89
Indigo Manza 4550 5233 5688
SAFARI-Dicor-2.2 /Sumo Grande 2.2 6290 7234 7863
24 months + 24 months * or 150000 kms
(whichever occurs earlier)
Models Rate
0 -30 days 31 – 90 days 91 – 421 days
Indica, Indigo & Marina 6050 6958 7563
Indica, Indigo & Marina –Dicor 6360 7314 7950
Indica-Vista Turbo/Safire 5440 6256 6800
Indica-Vista Quadrajet 5650 6498 7063
Indigo Manza 5800 6670 7250
SAFARI-Dicor-2.2 /Sumo Grande7580 8717 9475
2.2/Xenon
Venture 5100 5865 6375
36 months+12 months * or 150000 kms
(whichever occurs earlier)
Models Rate
0 -30 days 31 – 90 days 91 – 421 days
Sumo GOLD 7580 8717 9475

FOR TAXI’S:

36 months / 50000+100000 kms whichever is earlier

- No surcharge applicable, purchase within 0-90 days from sale date of vehicle
Coverage - Mechanical + Emission
Models Rate
Indica,IndiCab& Vista-TDI 5220
Indica (Dicor) 5580
Indigo & Marina 5475
Indigo & Marina (Dicor) 5830
Sumo,Sumo-Grande (TDI) 6750

90
36 months / 50000+100000 kms whichever is earlier
- No surcharge applicable, purchase within 0-90 days from sale date of vehicle
Coverage - Mechanical + Emission + Electrical
Models Rate
Indica,Indigo& Marina 5525
Indica,Indigo& Marina (Dicor) 5890
Safari & Sumo-Grande (2.2 Dicor) 7920
Sumo Gold(100000 kms + 50000 kms) 8630
36 months / 50000+100000kms whichever is earlier
- No surcharge applicable, purchase within 0-90 days from sale date of vehicle
Coverage - Drive line warranty (Engine & Gear Box)
Models Rate
Indica,Indigo& Marina 2775
Indica,Indigo& Marina (Dicor) 3130

FOR ARIA:

36 Months + 12 months / 150000 kms (whichever occurs earlier )

Rate
0 - 90 days 91 - 180 days 181 - 730 days
Amount 7000 7490 7875

FOR SAFARI STORME:

36 Months + 12 months / 150000 kms (whichever occurs earlier)

Rate
0 - 90 days 91 - 180 days 181 - 730 days
Amount 7000 7490 7850

91
NOTE:

Extended warranty does not apply to vehicles used for shuttles, delivery
vehicles, driving schools, emergency services, ambulance, any kind of timed
competition or race, or off road service

Engine: Cylinder head and head gasket. oil pump and drive. crankshaft and
related bearing and seals. flywheel and ring gear. timing gears. belts and
chains. camshaft and related bearing and seals. cam follower. valves (excluding burnt
and pitted valves) valve gear. pistons. connecting rod. gudgeon pin. distributor
drive. inlet and exhaust manifolds. internal oil seals. bore / liner. turbocharger. inter
cooler units where factory fitted. variable geometry turbocharger .EGR cooler .Cam
box . Autotensioner. Dual mass flywheel.

Clutch: Clutch pressure plate. clutch disc. release bearing (Any breakdown
covered up to 50.000kms in ARIA and 30.000kms in other models) master and slave
cylinder. clutch cable (failure due to worn or burnt out clutches are not
covered). clutch switch. clutch HP pipe.

Transmission: Internal gears. shafts. synchromesh rings and

hub. bushes. selector forks. drive chains. gear lever and bushes (failure due to worn or
burn out clutches and bands are not covered).gear shift cable. reverse switch .Torque
on demand

TRANSFER CASE: ALL INTERNAL PARTS:

Cooling System: Radiator. water pump. thermostat. engine oil cooler (failure
due to external damage or corrosion is not covered). auxiliary tank Steering
System: Rack and pinion. steering box. column. shaft bearings. couplings. power
steering pump.pressure pipes. Reservoir Propeller Shaft: Shaft. universal joints. centre
bearings. Final drive & front wheel drive: Crown wheel and pinion. differential
gears. hub and hub bearing. drive shaft & couplings. constant velocity joints. hub
drive flange & Rear disc brakes Fuel System: Fuel injection pump. injectors. chock

92
unit. ECU. Cold start valve. pressure damper. auxiliaryvalve.overrun cut off
valve. deceleration valve. tank sender unit. glow plug. fast idle control device. fuel
rail. fuel pressure regulators.

High pressure pump. common rail. high pressure pipes. throttle body. continous
variable cam phaser unit .Fuel pump calibration & rectification for faults Brake
System: Servo. master cylinder. wheel cylinder. diesel vacuum pump. calipers. discs
(excluding brake pads / liners). drums. handbrake lever and ratchet. ABS ECU with
modulator. wheel speed sensor. and brake pedal switch. Suspension: Shock absorbers
(excluding fluid leakage). bush / mechanical failures. control arms. upper and lower
wishbones. springs. subframe. Any claim for shock absorbers is limited to 35000 kms
of vehicle use beyond which it deemed to be normal wear and tear. (ARIA – Any
claim is limited to 50.000 kms only) Casings: Should failure of any of the components
covered result in damage to the casings. and then they will also be covered and will
constitute part of the maximum claim liability.

Exhaust System: EGR valve. EGR Actuation system. secondary air pump.
Intake System: Assembly throttle body ( Which includes map sensor. throttle position
sensor and idle speed control valve) .Air mass flow meter .cam angle sensor. Air
intake throttle. air temperature sensor. air mass flow meter. Oil separator and PVC
valve. Ignition system: Distributor ignition coil. HT cable. ignition
switch. Immobilizer ECU Evaporative Emission Control: Canister purge valve. fuel
tank cap and relief valve Engine Management System: Crank angle sensor. Vehicle
speed sensor. Water temperature sensor. ECU.cam sensor. Knock sensor lambda
sensor. PDA position sensor. rail pressure sensor. accelerator pedal sensor. Some parts
pertaining to emission warranty are incorporated in the mechanical breakdown cover.

Electricals: Starter motor and solenoid. alternator .wiper and washer

motor .windows motors. fan motors. panel switches and instruments. driver
information system. body control module .ambient temperature sensor . Rain light
sensor. Bluetooth box. Rear view camera . window winding controller.

93
 Air conditioning: Compressor. condenser. evaporator and clutch magnet. AC
control panel. Thermal expansion valve. blower motor. heater unit. pressure
switch.FATC Tata motors will not accept any liability for any loss, damage or injury
of whatsoever nature sustained by any person(s),property or vehicles(s),including the
vehicle detailed in the registration form, caused by or arising out of or in way
connected with motor vehicle accidents, fire ,storm, flood, theft, chemicals,
contamination, environmental, hazards, vandalism, windstorm, damage, explosion,
fire, freezing, fuels, lightening, road hazards, tsunami or any other natural calamities,
war, civil war, civil rebellion, invasion, insurrection, hostilities, confiscation,
nationalization, or loss resulting from order of government or local authority, ionizing
radiation or contamination by radioactivity malicious damage or any other loss,
damage or liability not otherwise specially covered

Tata motors will not accept any liability for damage caused by lack of
servicing, abuse or the continued use of the vehicle after any fault has become evident,
or for consequential loss of a part not covered by the extended warranty.

Normal maintenance services including without limitation, oil and fluid

changes, Wheel alignment, headlight aiming, wheel balancing, tightening mountings,
tyre rotation , tyre inflation ,engine tuning , engine overhauls , clutch and brake
settings , universal joints , clutch & brake overhaul , valve clearance settings , brushes
kit and alternator brush kit , wiper motor brush kit , differential back lash setting ,
replacement and adjustment of bolts.

Normal maintenance service items including without limitation, bulbs, fuses,

battery tyres, tubes, brake lining, internal parts of brake master cylinder and wheel
cylinder ,belts (other than timing belt),hoses ,filters, wiper blades,bushes,oil and
coolants. Any seal/gasket replaced / refitted as a part of periodic maintenance
schedule. Items having limited life like clutch, brake liners and pads

Interior trim, wheel rims, rubber parts, body & body parts, body mouldings ,
corrosion of body parts , glass, lenses , lock cylinder etc.

94
Any repair service required as a result of accident Exhaust system like catalytic
converter, muffler, Accessories

• Loss of vehicle on account of burglary, theft etc

• Any break down of parts unless specified in the master schedule of parts
covered
• Any loss or damage to batteries, tyres and tubes by any case whatsoever
• Any loss or damage to windshield and door / window glasses, paint, trim and
appearance items like bright finish material, decorative parts, decals etc.
• Any loss or damage to upholstery, carpets/floor coverings, seats and seat
covers.
• Any loss or damage to the items which are not part of the original vehicle
• Any loss resulting out of odometer disconnection, tempering or alteration.

» DAMAGES ARISING FROM

• Defect which is likely to have existed prior to the commencement of extended

warranty
• Foreign matter entering the fuel or cooling system
• Grade of oil, lubricants , hydraulic fluids , or any additives not recommended
by Tata Motors
• Any corrosion or damage due to corrosion
• All warranty expenses are covered only after vehicle reaches workshop.
• Injector not covered if problem is due to improper fuel.

» OWNER’S RESPONSIBILITY

• The vehicle must have been serviced as per periodic maintenance schedule
from Tata motors authorized dealers / Service Centres, Service points or
Service outlets.
• The intervals between scheduled services must not exceed stipulated mileage
more than as mentioned in Extended warranty booklet

95
 • The Extended Warranty registration form is completely filled in at the time of
application
• Present Owner’s manual and extended warranty booklet to Tata Motors
Dealer/Authorized repairer while requesting inspection or attention.
• If the extended warranty booklet is lost or destroyed, the owner should consult
Tata motors dealer from whom the extended warranty was registered for advise
concerning obtaining duplicate copy.

» EXTENDED WARRANTY BOOKLET AND COVER NOTE:

The Customer to retain this booklet and the same to be produced to the dealer while
claiming benefits under Extended Warranty.

MARKETING MIX OF TATA MOTORS:

1. Product: Tata has a very wide range of products it has passenger cars, utility
vehicles, Trucks, Commercial passenger Carriers And Defence Vehicles

Passenger cars UtilityVehicles Trucks Commercial

Passenger Carriers
Indica vista Safari Dicor Tata Buses
Novas
Indigo XL Sumo Grande TL 4×4 Winger
Nano Sumo Magic
Fiat cars Xenon XT

2. Price: The prices of Tata motors are generally affordable acceptable by the general
public at large. Tata always have something for the lower class people with Nano
being their trump card. Giving discount every month and special promotion for certain
type of vehicle also one of the strong strategy use by Tata Motors. Discount can be
made from Company’s profit or from dealer’s profit at certain range.

96
3. Place: Tata Motors has an extensive dealer network covering Indian and
International markets. Wherever you are, there is a Tata Motors Sales and Service
dealership close to you. The channel of distribution, physical location, and dealership
method of distribution and sales is generally adopted. The distribution of vehicle must
be in a very systematic way, from the plant to dealership and to end user. This is not
only in India itself but also to the world-wide dealership.

4. Promotion: Tata motors promote their products via Advetising and after sales
services

5. People: Tata Motors owe our success to the highly motivated and talented staff. Our
recruitment division picks the crème-de-la-crème from premier universities,
management and engineering institutes in India. they put them through rigorous
training programmes to hone their entrepreneurial skills and impart comprehensive
product knowledge.

6. Processes: Tata motors follow Balanced Scorecard Collaborative, Inc for achieving
excellence in overall Company performance.

7. Physical Evidence: The management of the company has managed to keep their
hopes alive even in this recession and hopes that the worse is behind Tata Motors
recently launched the most awaited car of the year, Tata Nano and the company has
already received 203,000 booking that are fully paid and 70 percent of the applicants
are ready to wait till the end of 2017 for the car to be manufactured.

MARKETING STRATEGIES OF TATA MOTORS:

Marketing strategies of TATA motors is one of the most successful marketing

strategies in automobile industry. By looking at the SWOT analysis of Tata Motors,
you will know why Tata Motors Company is able to produce more than 4 million
different types of vehicles such asc a r s, trucks, commercial vehicles, 4×4…etc since
the company began in 1945. Meanwhile.

97
 OBJECTIVE OF THE PROJECT

• To study about the automobile industry in India.

• To study about the Tata Motors services.

• To study about the products of Tata Motors.

• To find out the competitive brands of Tata Motors vehicles.

98
 RESEARCH METHODOLOGY

The research methodology is the way whichsystematically solves the research p

roblems. The main objective of the project was to study about Tata Motors and

compare the Tata Vehicles with their competitors. For this, right at the beginning the

research plan was prepared. This includes all the detail of how to go about research

work of Tata Motors.

DATA COLLECTION:

The descriptive nature of research necessitates collection

of primary data from car owners through market survey technique which were

conducted through structured questionnaire. The questions were asked in prearranged

manner. The market research was conductedover a period of 30-35 days. Data was

tabulated, analyzed and suggestions were given.

RESEARCH INSTRUMENTS:

The Research instrument chosen for conducting the survey was structured

questionnaire, which was preparedas shown earlier. The questionnaire designed and a

99
pilotsurvey was made with the questionnaire and then changeswere made accordingly

with the questionnaire.

SAMPLE PLAN:

• A sampling technique was chosen for the study wasRandomSampling

Technique.

• This is the most common method of selecting the sample.

• This is because the building sites are localized in different area of Gorakhpur.

SAMPLE SIZE:

100 respondents in Gorakhpur city.

CONTACT METHOD:

Personal interview is used for conducting the marketsurvey. Personal intervie

w was conducted with the structured questionnaire. Personal interview had the

benefit of one to one communication between the researcher and the respondent.

If the respondent is having

any doubt or queries in their mind, they can get their doubts clarified from the

researcher on the spot and so superior data were collected from the survey.

100
ANALYSIS AND INFORMATION:

Detailed information was collected for the project through

the market survey to know the Tata Motors in the region of Gorakhpur. The

interview of Car Owners was taken in friendly atmosphere so as to encourage them to

give right information, without any hesitation.

ANALYSIS:

The analysis of the collected information was made in scientific manner.

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 SCOPE OF THE PROJECT

It is aimed to study the vehicle market and buying behavior of the customer.

The project is analyzed the demographic, psychographic and buying

characteristics of the customers in buying the vehicles.

It includes the detailed study of customers focusing on the various parameters

that lead to identifying and understanding the perception of the customer in

buying the vehicles brands.

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 DATA ANALYSIS & INTERPRETATION

Q.1 What is Your age ?

Age Percentage
25-35 45
35-50 30
Above 50 25

INTERPRETATION:

According to above table 45% respondents are of 25-35 years age, 30%
respondents are of 35-50 years age, 25% respondents are above 50 years age.

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Q2. What is your profession ?

Percentage
Servicemen 45
Businessman 50
Retired 3
Others 2

60

50
50 45

40

30

20

10
3 2
0
Servicemen Businessman Retired Others

INTERPRETATION:

According to above table 20% respondents are servicemen, 25% are

professionals, 50% are businessman, 3% are retired and 2% do other type of jobs.

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Q.3. Which company Car do you use ?

Car Name Percentage

Maruti Suzuki 67
Tata 13
Hyundai 12
Cheverlet 8

INTERPRETATION:

According to above table 67% respondents have Maruti Suzuki, 13% have
Tata, 12% have Hyundai and 8% have cheverlet cars.

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Q.4. Purpose of purchasing car.

Percentage
Self Use 80
Commercial Purpose 15
Other Use 5

INTERPRETATION:

According to above table, 80% purchased car for self use, 15% purchased car
for commercial use and 5% purchased for other uses.

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Q.5. Are you satisfied with your car?

Percentage
Yes 65
No 35

INTERPRETATION:

According to above table 65% are satisfied with their car and 35% were not
satisfied with there car.

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Q.6. How you are motivated to purchase?

Percentage
From Advertisement 45
Recommendation 50
Other 5

INTERPRETATION:

According to above table 45% respondents were motivated to purchase the

car while seeing the advertisement, 50% purchased car by recommendations and 5%
were motivated by other means.

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Q.7. According to you which company petrol car you find more fuel efficient ?

Percentage
Tata 40
Maruti Suzuki 45
Hyundai 10
General Moters 5

INTERPRETATION:

According to above table 40% found Tata has more fuel efficient car, 45%
have maruti Suzuki more efficient, 10% found hundyai , 5% general motors found
other company car more fuel efficient.

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Q.8. According to you which company car you find more Comfortable?

Percentage
Tata 35
Maruti Suzuki 25
Hyundai 25
General Moters 15

INTERPRETATION:

According to above table 35% found Tata car more comfortable, 25% found
maruti Suzuki more comfortable, 25% found Hyundai, 15% general motors other
company car more fuel efficient.

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Q.9. According to you which company car you find more beautiful interiors?

Percentage
Tata 40
Maruti Suzuki 30
Hyundai 25
General Moters 5

INTERPRETATION:

According to above table 40% found Tata car have more beautiful interiors,
30% Maruti Suzuki, 25% Hyundai, 5% General Motors found other company car
more beautiful.

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Q.10. According to you which company car model you find more beautiful?

Percentage
Tata 35
Maruti Suzuki 25
Hyundai 30
General Motors 10

INTERPRETATION:

According to above table 35% found tata car more beautiful, 25% found
maruti car model more beautiful, 30% Hyundai, 10% General Motors found other
company car model more beautiful.

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Q.11. According to you which company car engine you find more efficient ?

Percentage
Tata 43
Maruti Suzuki 37
Hyundai 10
General Moters 10

INTERPRETATION:

According to above table 43% found Tata car engine more efficient, 37%
Maruti Suzuki, 10% Hyundai, 10% General Motors other company.

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Q.12. According to you which company car you find more suitable costwise?

Percentage
Tata 23
Maruti Suzuki 37
Hyundai 22
General Moters 18

INTERPRETATION:

According to above table 23% found Tata car price suitable, 37% said Maruti
Car Price is best, 22% Hyundai, 18% General motors said other company car is on
better price.

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 FINDINGS

• 45% respondents are of 25-35 years age, 30% respondents are of 35-50 years
age, 25% respondents are above 50 years age.
• 20% respondents are servicemen, 25% are professionals, 50% are businessman,
3% are retired and 2% do other type of jobs.
• 67% respondents have Maruti, 13% have Tata, 12% have Hyundai and 8%
have Chevrolet cars.
• 80% purchased car for self use, 15% purchased car for commercial use and 5%
purchased for other uses.
• 65% are satisfied with their car and 35% were not satisfied with there car.
• 45% respondents were motivated to purchase the car while seeing the
advertisement, 50% purchased car by recommendations and 5% were
motivated by other means.
• 40% found Tata has more fuel efficient car, 45% have maruti Suzuki more
efficient, 10% found Hyundai, 5% general motors found other company car
more fuel efficient..
• 35% found Tata car more comfortable, 25% found maruti Suzuki more
comfortable, 25% found Hyundai, 15% general motors, 2% found other
company car more fuel efficient.
• 40% found Tata car have more beautiful interiors, 30% Maruti Suzuki, 25%
Hyundai, 5% General Motors and 2% found other company car more beautiful.
• 35% found tata car more beautiful, 25% found maruti car model more
beautiful, 30% Hyundai, 10% General Motors, 2% found other company car
model more beautiful.
• 43% found Tata car engine more efficient, 37% Maruti Suzuki, 10% Hyundai,
10% General Motors and 2% other company.
• 23% found Tata car price suitable, 37% said Maruti Car Price is best, 22%
Hyundai, 18% General motors, and 2% said other company car is on better
price.

115
 CONCLUSION

Tata Motors is the one of the biggest Automotive Industry of India. It has a

great goodwill in the Automotive Market. There are many big automotive companies

are in the India.

Tata Motors have separate place in Indian Market due its fuel efficient cars. Tata

Indica is very much popular among travel agency due to its fuel efficiency.

Advertisement is more effective tools for sales of passenger car. So advertisement

play an important role to purchase a car .

According to my survey young people are more influence by advertisement for

purchasing the passenger car. In this age group the people more like and believe the

advertisement which shows feature of the model it means what is the speed, looks,

mileage etc.

People are very much consider the mileage factor, the diesel cars of Tata motors are

more popular for mileage but petrol cars of Maruti Suzuki is more popular for

mileage.

Few Models like Tata Nano Car has no competitor in market due to its low cost and

high mileage.

Tata Safari is one of the most popular car among the people who loves luxuries and

engine with high efficiency.

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 RECOMMENDATION & SUGGESTION

• Tata should try to reduce the rates of passenger vehicles to compete Maruti

Suzuki rates.

• Provide complete information of price and feature of the model in the

advertisement.

• Tata should try to make more fuel efficient petrol passenger cars to compete

Maruti Suzuki rates.

• Tata Nano, Tata Indica, Tata Sumo and Tata Safari should be advertised more.

• Tata Nano car almost sale highest in present time and better than other cars.

• Tata car more fuel efficient petrol passenger cars to compete there rates to

provide consumer in present time.

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 LIMITATIONS

• It is also difficult to known the opinion of despondences each and every one

will have qualitative knowledge about Cars/Automobile Industry.

• There are channel of respondent issues being this chance whether it may be a

wrong or right this; may create a bias in response. However it has been

avoided as for as possible.

• The scope of study reconfirmed to Gorakhpur only. The reference has been

drawn with the help of opinion of consumer’s.

• It was found in some cases that car owners showed

inclination towards certain brands which gave them more margins when

compared to others.

• It was experienced during the survey that it was difficult to convince or make the

vehicle owners to understand the importance of the project.

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 QUESTIONNAIRE

Q.1 What is Your age ?

Age Tick Mark

25-35
35-50
Above 50

Q2. What is your profession ?

Tick Mark
Servicemen
Businessman
Retired
Others

Q.3. Which company Car do you use ?

Tick Mark
Maruti Suzuki
Tata
Hyundai
Chevrolet

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Q.4. Purpose of purchasing car.

Tick Mark
Self Use
Commercial Purpose
Other Use

Q.5. Are you satisfied with your car?

Tick Mark
Yes
No

Q.6. How you are motivated to purchase?

Tick Mark
From Advertisement
Recommendation
Other

Q.7. According to you which company Petrol car you find more fuel efficient?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

120
Q.8. According to you which company car you find more Comfortable?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

Q.9. According to you which company car you find more beautiful interiors?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

Q.10. According to you which company car model you find more beautiful?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

121
Q.11. According to you which company car engine you find more efficient ?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

Q.12. According to you which company car you find more suitable costwise?

Tick Mark
Tata
Maruti Suzuki
Hyundai
General Motors

122
 BIBLIOGRAPHY

Name of the Author/Publisher Year of Publication Name of the Books

1. Kotler Philip Eighth Edition (1994)Marketing Management

2. RSN Pillai BhagavathiThirteenthEdition(2010)Modern Marketing Principle

and Practices

3 C.R. KothariSecond Edition (1990)Research Methodology

MAGAZINE

Auto World

Over Drive

Business Today

Auto India

WEBSITE

www.Tatamotorsindia.com

www. Tatamotors.com

www.carwale.com

www.wikipedia.com

www.gadi.com

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