Assignment Title: Social Media Campaign for "God of Sports"

Background: God of Sports is an online sports e-commerce store based in

India. They specialize in selling sports equipment, clothing, and
accessories. They have a loyal customer base, but they want to increase
their reach and attract new customers by running a social media
campaign.

Objective: Your objective is to create a comprehensive social media

campaign that includes hashtag research, content writing, SEO keyword
research, and on-page/off-page optimization to increase God of Sports'
online presence and attract new customers.

Tasks:

1. Hashtag Research: Conduct research on relevant hashtags for the

sports industry and God of Sports' target audience. Create a list of
20-25 hashtags that can be used in the campaign.
2. Content Writing: Write 3-4 engaging social media posts (100-150
words each) that highlight God of Sports' products and services.
Ensure that the posts are informative, engaging, and encourage
users to visit the website and make a purchase.
3. SEO Keyword Research: Conduct keyword research for sports-
related keywords and phrases that can be used to optimize the
website and social media posts. Create a list of 10-15 relevant
keywords and phrases.
4. On-Page Optimization: Identify 2-3 pages on God of Sports'
website that can be optimized for search engines. Conduct on-
page optimization by incorporating the keywords into the meta
tags, headings, and content.
5. Off-Page Optimization: Identify 2-3 external websites or blogs
related to the sports industry where God of Sports can submit
guest posts or articles. Write 1-2 articles for submission that
include relevant keywords and a link back to God of Sports'
website.

Submission Requirements:

1. Submit a document that includes all the tasks mentioned above,

along with a brief explanation of your thought process and
rationale behind your choices.
2. Submit screenshots of the social media posts and website pages
that you have optimized.
3. Submit the guest posts or articles that you have written for off-
page optimization.
Evaluation Criteria:

1. Hashtag Research: The relevance and accuracy of the hashtags

selected.
2. Content Writing: The quality and engagement level of the social
media posts.
3. SEO Keyword Research: The relevance and accuracy of the
keywords selected.
4. On-Page Optimization: The effectiveness and accuracy of the on-
page optimization.
5. Off-Page Optimization: The quality and relevance of the external
websites or blogs chosen, and the effectiveness of the guest posts
or articles submitted.

Good luck with the assignment!