SUMMER INTERNSHIP TRAINING REPORT

TOWARDS THE PARTIAL FULFILLMENT OF UNDERGRADUATE DEGREE IN

INTERNATIONAL BUSINESS

A CASE STUDY ON ANALYZING CONSUMER PERCEPTION OVER SUSTAINABLE

VEHICLES FOCUSING ON ELECTRIC VEHICLES

SUBMITTED BY

VANDIT KAPOOR

A1833321075

BACHELOR OF BUSINESS ADMISNISTRATION

IN

INTERNATIONAL BUSINESS

2021-2024

UNDER THE GUIDANCE

OF

DR. ADITYA GUPTA

ACADEMIC YEAR

2023-2024

1
A CASE STUDY ON ANALYZING CONSUMER PERCEPTION OVER SUSTAINABLE
VEHICLES FOCUSING ON ELECTRIC VEHICLES

SUBMITTED BY

VANDIT KAPOOR

A1833321075

BACHELOR OF BUSINESS ADMISNISTRATION

IN

INTERNATIONAL BUSINESS

2021-2024

UNDER THE GUIDANCE

OF

DR. ADITYA GUPTA

ACADEMIC YEAR

2023-2024

SUBMITTED TO

AMITY INTERNATIONAL BUSINESS SCHOOL

AMITY UNIVERSITY, NOIDA, INDIA 201313

2
 STUDENTS DECLARATION

I undersigned Vandit Kapoor a student of BBA-IB at Amity International Business School,

Amity University Semester 5 in partial fulfilment of requirement for the award of the degree of
Bachelor of Business Administration, has not been previously formed the basis for the award of
any degree, diploma or other similar title or recognition. I declare that summer internship project
titled A Case Study on Analyzing Consumer Perception Over Sustainable Vehicles Focusing
on Electric Vehicles is a result of my own work and my indebtedness to other work publications,
references, if any, have been duly acknowledged. If I are found guilty of copying any other
report or published information and showing as my/our original work, I understand that I shall be
liable and punishable by Institute or University, which may include ‘Fail’ in the examination,
‘Repeat study & re-submission of the report’ or any other punishment that Institute or University
may decide.

Name of Student: Vandit Kapoor

Enrolment Number: A1833321075

Signature:

3
 ACKNOWLEDGEMENT

The satisfaction that accompanies the successful completion of any task would be incomplete
without the mention of people whose ceaseless cooperation made it possible, whose constant
guidance and encouragement crown all efforts with success. I would like to thank Prof. (Dr.)
Gurinder Singh, Group vice chancellor and Head of Institute- Management, and Amity
University for giving me the opportunity to undertake this project. I would like to thank my
faculty guide Dr. Aditya Gupta who is the biggest driving force behind my successful completion
of the project. He has always been there to solve any query of mine and guided me in the right
direction regarding the project. I would like to share my gratitude with my Industry guide Mr.
Tushar Agrawal for his diligent and continuous effort and mentoring me in throughout my
summer internship and Mrs. Nehal Rajguru who was my company mentor and supported me
throughout the summer internship. I would also like to thank my program leader Dr. Nitin Garg
who constantly give support and guidance.

Vandit Kapoor
Amity International Business School
Amity University, AUUP

4
 CERTIFICATE OF COMPLETION

It is to certify that Mr. Vandit Kapoor is pursuing BBA in International Business from Amity
International Business School, Amity University Uttar Pradesh and Has Successfully completed
his Summer Internship Under My Supervision. The Comprehensive Report submitted is found to
be original and suitable for submission.

Date: Name of the Faculty:

Signature:

Designation:

5
 CERTIFICATE OF COMPLETION (BY ORGANIZTION)

MORRIS GARAGES
Since 1924

To Whomsoever It May Concern

This is to certify that Vandit Kapoor was engaged with MG Motor India Pvt. Ltd., as intern in EV &
Innovation Department from 05 th June 2023 to 02 nd July 2023.

We wish him all the best for future endeavors.

Pallavi Modi
Deputy General Manager-Human Resources MG Motor
India Private Limited

Date: 03 rd July 2023

Place: Gurgaon

6
 TABLE OF CONTENTS

ABSTRACT....................................................................................................................................................8
1. INTRODUCTION.......................................................................................................................................9
2. ABOUT COMPANY..................................................................................................................................11
3. LITERATURE REVIEW..............................................................................................................................13
4. RESEARCH METODOLOGY......................................................................................................................14
5. DATA ANALYSIS AND DISCUSSION..........................................................................................................16
6. FINDINGS...............................................................................................................................................34
7. CONCLUSION.........................................................................................................................................35
8. BIBLIOGRAPHY.......................................................................................................................................37

7
ABSTRACT

This study researches the variables that impact customers' view of electric vehicles (EVs) and
whether these variables are connected with their general impression of EVs. It investigates the
explanations behind changing to EVs, the requirement for EVs, and the availability of people to
take on this innovation in their day to day routines. The study also looks at the various kinds of
electric vehicles that are available today and the factors that directly affect the adoption of
electric vehicles in nations like India. It also looks at how electric vehicles have developed over
time, beginning with their introduction and progressing through time.

The concentrate likewise investigates the connection among hindrances and insight towards EVs,
utilizing measurable devices and diagrams. In addition, the study takes into account a variety of
consumer characteristics and how they affect how they perceive EVs as well as the factors and
obstacles associated with EV perception and adoption.

Keywords: Attributes, Customer, Electric Vehicle, Sustainable Development

8
1. INTRODUCTION

Electric vehicles (EVs) have acquired ubiquity as a reasonable and mechanically progressed
method of transportation. Electric vehicles can be powered by grid electricity or by self-
contained systems like batteries, solar panels, fuel cells, or electric generators. For propulsion,
EVs use traction motors or electric motors. Electric power has remained prevalent in other
vehicle types despite the fact that internal combustion engines have dominated the automotive
industry for decades.

The conversion of electrical energy into mechanical energy is the foundation upon which an
electric engine in an EV operates. At the point when an EV is connected to a charging point, it
takes power from the framework and stores it in battery-powered batteries. An electric motor that
powers the vehicle's wheels is powered by the stored electricity. The speed at which electric
vehicles can accelerate compared to gasoline-powered automobiles gives them a lighter and
more responsive feel.

Charging an electric vehicle should be possible by connecting it to a public charging station or a

home charging unit. The increase in the number of charging stations has made it possible for
owners of EVs to charge their vehicles while they are on the move. It is essential to select the
appropriate EV electricity tariff for home charging in order to maximize savings on charging
costs.

Electric cars come in many different varieties. Zero emissions are produced when operating pure
electric vehicles, which operate entirely on electricity and do not require gasoline or diesel.
Although plug-in hybrid vehicles primarily run on electricity, they also have an engine that runs
on gasoline or diesel, allowing them to switch to fuel when the battery is low. Regenerative
braking is used to charge an electric battery in hybrid-electric vehicles, which run primarily on
gasoline. These vehicles use gasoline or diesel for power and cannot be powered by electricity.

Compared to cars with internal combustion engines (ICEs), electric vehicles have significantly
fewer moving parts in their internal components. An inverter that converts electrical current from
DC to AC, a drivetrain that transfers power from the motor to the wheels, and batteries that store
the electricity required to run the vehicle are the primary components. The electric engine or

9
motor is what powers the wheels. To charge the electric vehicle, you need to plug it into an outlet
or a dedicated charging point.

A few variables add to the reception of electric vehicles. The decrease in generally cost is turning
out to be progressively reachable, with the cost of EVs moving toward equality with regular
vehicles, and proof recommending that the complete expense of possession for an EV is lower
than that of a fuel controlled vehicle. The attention on maintainable practices and the need to
decrease air and clamor contamination likewise drive EV reception. The shift toward electric
vehicles as a technology of the future is also being driven by government regulations on
pollution and emission limits and advancements in battery technology.

Overall, the growing adoption of electric vehicles as a cleaner and more efficient mode of
transportation is being driven by the combination of cost savings, environmental benefits,
regulatory policies, and technological advancements.

The targets of the review are as per the following:

1. Determine the most important influences and obstacles on consumer adoption of electric
vehicles (EVs).

2. Examine how consumers' perceptions of electric vehicles are influenced by demographic

factors.

3. Research the connection among age and buyers' insight towards EVs.

4. Investigate the impact of schooling level on shoppers' insight towards EVs.

5. Evaluate the impact of pay level on buyers' discernment towards EVs.

The study aims to gain a comprehensive understanding of the forces and obstacles that hinder
consumer adoption of EVs by addressing these objectives. It additionally means to analyze how
segment factors, for example, age, training level, and pay level, add to buyers' discernments and
perspectives towards EVs. The discoveries of the review can give significant bits of knowledge
to policymakers, producers, and advertisers in advancing the reception of EVs and tending to
possible difficulties on the lookout.

10
2. ABOUT COMPANY

Indian automaker MG Motor India Private Limited is a subsidiary of Shanghai-based Chinese

automaker SAIC Motor that sells automobiles under the British MG brand. The auxiliary was
laid out in 2017 and started deals and assembling tasks with a plant in Halol, Gujarat, in 2019.
With an end goal to help limitation, MG Engine India chose in January 2023 to raise assets for
supporting its development in the country by taking advantage of Indian monetary business
sectors and decreasing guardian association SAIC's stake. The MG Hector is a well-known SUV
that is made by MG Motor India, a subsidiary of the British automaker MG Motor UK. The MG
Hector was sent off in the Indian market in 2019 and immediately acquired consideration for its
in vogue plan, roomy inside, cutting edge highlights, and cutthroat valuing.

Here are a few vital elements and features of the MG Hector:

1. Design: The bold and modern design of the MG Hector is highlighted by a prominent grille,
sleek LED headlights, and a muscular stance. It has a large interior with high-quality upholstery
and ample legroom for front- and rear-seat passengers.

2. Informational System: The MG Hector's enormous 10.4-inch vertically oriented touchscreen

infotainment system is one of its most distinctive features. It offers voice commands, real-time
navigation, remote control functions, and over-the-air (OTA) updates thanks to its support for
MG's iSMART connectivity technology.

3. Wellbeing Highlights: The MG Hector comes outfitted with a scope of security highlights,
including double front airbags, ABS (Non-freezing stopping mechanism) with EBD (Electronic
Brakeforce Conveyance), electronic solidness program, foothold control, slope hold control,
back stopping sensors, and a 360-degree camera framework.

4. Options for the engine: There are a number of different powertrain options for the MG Hector.
It offers both petroleum and diesel motor decisions. The gasoline models have a turbocharged
1.5-liter engine, while the diesel models have a turbocharged 2.0-liter engine. A hybrid version
with an electric motor and a gasoline engine is also available.

5. Convenience and ease of use: Automatic climate control, power-adjustable seats, rear AC
vents, keyless entry, push-button start, electrically adjustable and foldable ORVMs (Outside

11
Rear-View Mirrors), and a multifunction steering wheel are just a few of the comfort and
convenience features found in the MG Hector.

6. Space and Usefulness: The MG Hector has a large cabin with plenty of head and leg room for
all passengers. It can carry up to 587 liters of luggage and has a large trunk, making it ideal for
family outings.

The MG Hector's combination of modern design, cutting-edge features, and affordable pricing
has made it popular in the Indian market. Customers looking for a spacious and technologically
advanced vehicle have identified it as a feature-rich and value-for-money SUV option.

3. LITERATURE REVIEW

12
A 2021 briefing says that by 2030, the Indian automotive industry will be the third largest in the
world. The Indian government is pushing for shared, connected, and electric mobility to address
sustainability concerns. By 2030, the goal is to completely electrify all vehicles. India enjoys the
benefit of bountiful environmentally friendly power assets and a gifted labor force, which can
add to the development and assembling of electric vehicles.

Through the establishment of its subsidiary in Bengaluru, Tesla India Motors and Energy Pvt
Ltd, the American electric vehicle manufacturer has entered the Indian market. The first
intelligent electric vehicle manufacturer in India, Ather Energy, has moved its factory from
Bengaluru to Hosur and has a large annual production capacity. Ola Electric, an auxiliary of
Indian ride-hailing startup Ola, has reported plans to fabricate the world's biggest electric bike
plant in Hosur, with an objective of creating 2 million units each year.

Through a joint venture with Enel X, the engineering, procurement, and construction company
Sterling and Wilson Pvt Ltd has also entered the electric mobility market in India with the
intention of developing innovative charging infrastructure.

By 2030, electric vehicles could account for 70% of commercial cars, 30% of private cars, 40%
of buses, and 80% of two- and three-wheelers in India, according to projections from NitiAayog,
a federal think tank. Energy and CO2 emissions could be significantly reduced if these goals are
met. It is assessed that electric vehicles sold until 2030 could save 474 million tons of oil same,
worth around US$207.33 billion.

However, adoption of electric vehicles faces challenges in India. Limitations in battery life,
reliability and performance issues, and range are all technical obstacles. Social hindrances
emerge from an absence of information and mindfulness about EVs, as well as an absence of
comprehension of their natural advantages. The higher cost of EVs to buy, the higher cost of
replacing batteries, and the higher cost of charging are all economic obstacles.

According to the literature review, consumer perception and awareness are important factors in
the adoption of electric vehicles. In order to remove these obstacles and encourage the
widespread use of electric vehicles in India, it is helpful to comprehend the factors that influence
consumer perception.

13
4. RESEARCH METODOLOGY

Information assortment is a critical cycle in research that includes assembling, estimating, and
breaking down precise data to acquire experiences and go with informed choices. The main goal
of collecting data is to get accurate and relevant data for statistical analysis, which makes it
possible for research results to be driven by data.

Primary Data: Essential information is gathered straightforwardly from unique sources by the
specialist through procedures like reviews, meetings, or trials. It is gathered specifically for the
current research project, ensuring that the data meet the research goals. Secondary data, on the
other hand, is information gathered by someone else for a different purpose. It incorporates
information from censuses, government offices, functional records, and past exploration studies.

By using essential information, specialists enjoy the benefit of gathering information that is
custom-made to their particular examination needs and goals. It considers command over the
information assortment process and guarantees the assortment of applicable and forward-
thinking data. However, gathering primary data can be time-consuming and expensive.

In contrast, secondary data provides a time- and cost-effective method for accessing existing
data. It may give the research a broader perspective and historical context. However, in order to
ensure that secondary data sources are appropriate for their research, researchers must carefully
assess their quality, dependability, and relevance.

Both essential and optional information have their own assets and impediments. In order to
increase the breadth and breadth of their analysis, researchers frequently employ a combination
of both kinds of data. The decision among essential and optional information assortment relies
upon the exploration goals, accessible assets, and the particular examination questions being
tended to.

The exploration instrument used in this study was a "survey" regulated through Google
Structures. Closed-ended and Likert scale questions were carefully arranged in a specific order
on the questionnaire in order to efficiently and conveniently collect responses from participants.

To get a delegate test, respondents were chosen from metropolitan urban communities in India.
The example size of the review included Indian members. The determination of the example was

14
directed through an inspecting cycle, which included picking people to act as a more modest
portrayal of the bigger populace being scrutinized.

It is essential to take note of that the example size is resolved in light of the populace size and the
ideal degree of exactness in mirroring the qualities of the whole populace. In this instance, the
research objectives were satisfied with a sample size of 100 respondents.

15
5. DATA ANALYSIS AND DISCUSSION

SR. DEMOGRAPHICS VARIABLE FREQUENCY

NO.
1 GENDER
Male 73%
Female 27%
2 OCCUPATION
Employed 40%
Have your own business 25%
Part-time 4%
Unemployed 0%
Student 31%
3 WHAT IS YOUR ANNUAL HOUSEHOLD INCOME?
Above 6 lac less than 10 lac 37%
Above 10 lac less than 20 lac 29%
Above 20 lac less than 30 lac 19%
Above 30 lacs 15%
4 HOW MANY CARS DO YOU OWN?
1 58%
2 29%
3 or more 13%
5 DO YOU OWN A EV CAR?
Yes 31%
No 69%

Did you consider government subsidies before buying the EV car?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

YES 21 67.7%

16
 NO 10 32.3%
TOTAL 31 100%

Did you consider government sub-

sidies before buying the EV car?

YES
32%
NO

68%

The results of the survey indicate that approximately 67.7% of respondents considered
government subsidies before purchasing an electric vehicle (EV). Then again, around 32.3% of
respondents didn't consider government sponsorships.

This shows that administration endowments assume a critical part in impacting purchasers'
choices with regards to purchasing EVs. For the majority of people, the availability of subsidies,
which have the potential to reduce the overall cost of an electric vehicle, appears to be an
important consideration.

These discoveries feature the significance of government arrangements and motivators in

advancing the reception of electric vehicles. Subsidies have the potential to make electric
vehicles more affordable and more appealing to consumers, encouraging the shift toward
environmentally friendly modes of transportation.

Other factors, such as the features, performance, pricing, or personal preferences of the vehicle,
may have influenced the decision-making process of those who did not consider government
subsidies.

17
In general, policymakers and stakeholders in the industry can benefit from an understanding of
consumer perceptions and preferences regarding government subsidies when developing efficient
strategies to promote sustainable mobility and accelerate the adoption of electric vehicles.

Do you think recharging an EV car take a lot of time and its inconvenient?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 5 16.1%
Agree 17 54.8%
Neutral 7 22.6%
Disagree 2 6.5%
Strongly disagree 5 16.1%
Total 31 100%

Do you think recharging an EV car

take a lot of time and its incon-
venient?
Strongly agree
Agree
14% 14% Neutral
6% Disagree
Strongly disagree
19%
47%

In view of the given information, here is a translation of the reactions in regards to the comfort
and time taken for re-energizing an EV vehicle:

- Unequivocally concur: 16.1% of respondents firmly concur that re-energizing an EV vehicle

takes a ton of time and is badly designed.

- Agree: 54.8% of respondents concur that it is time-consuming and inconvenient to recharge an

electric vehicle.

18
- Unbiased: 22.6% of respondents are neutral and do not have a strong opinion about whether it
is time-consuming or inconvenient to recharge an electric vehicle.

- Conflict: 6.5% of respondents differ that re-energizing an EV vehicle takes a great deal of time
and is badly designed.

- Completely disagree: 16.1% of respondents unequivocally differ that re-energizing an EV

vehicle takes a ton of time and is badly designed.

According to the responses, recharging an electric vehicle is both time-consuming and

inconvenient for the majority of respondents (71 percent - strongly agree + agree). It is quite
important that a critical number of respondents (22.6%) are unbiased, showing that they might
not have areas of strength for an or need adequate information about EV charging.

Generally, these reactions recommend that there is an insight among a critical part of the
respondents that re-energizing an EV vehicle is tedious and badly designed. Notwithstanding, it
is essential to consider that the accommodation and time expected for EV charging can change
contingent upon variables like the charging foundation, charging rate, and individual
inclinations.

According to you what are the shortcomings of EV cars?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Limited range 14 45.1%
High investment cost 9 29%
Education and awareness 11 35.5%
Limited charging 11 35.5%
infrastructure
All of the above 5 16.1%

19
 According to you what are the
shortcomings of EV cars?

Limited range
10% High investment cost
28% Education and awareness
22% Limited charging infrastruc-
ture
All of the above
18%
22%

In view of the information gave, the respondents distinguished a few deficiencies of EV vehicles.
Here is the understanding of the outcomes:

1. Restricted Range: A significant drawback of EV vehicles is their limited range, according to

the majority of respondents (45.1%). This alludes to the distance an electric vehicle can go on a
solitary charge. Customers still have a lot of anxiety about range anxiety, or the fear of running
out of gas before they get to their destination.

2. High Venture Cost: Roughly 29% of respondents see the high speculation cost as a downside
of EV vehicles. In general, the initial cost of an electric vehicle is higher than that of a gasoline-
powered vehicle. The underlying price tag, including the expense of batteries and cutting edge
innovation, can be an obstruction for a few possible purchasers.

3. Awareness and instruction: The lack of education and awareness was cited as a limitation of
EV vehicles by approximately 35.5% of respondents. This suggests that consumer education
regarding the features, advantages, and operation of electric vehicles still requires additional
information and awareness campaigns. Beating misguided judgments and giving precise data can
assist with expanding customer trust in EVs.

4. Limited Infrastructure for Charging: Another 35.5% of respondents cited the limited
infrastructure for charging EVs as a disadvantage. Even though there are fewer charging options
in some areas, the availability and accessibility of charging stations remains a concern. An

20
advanced charging network is vital for help the far reaching reception of EVs and address the
reach tension referenced before.

5. Everything Above: A smaller percentage of respondents (16.1%) stated that they consider all
of the aforementioned drawbacks (limited range, high investment costs, lack of education and
awareness, and inadequate charging infrastructure) to be disadvantages of electric vehicles. This
suggests that some respondents see electric vehicles as facing multiple obstacles.

In general, the information features key regions where upgrades can be made to improve the
reception and acknowledgment of EV vehicles. These include expanding the network of charging
infrastructure, addressing cost concerns, educating consumers about the advantages of electric
vehicles, and increasing range capabilities. Overcoming these obstacles may aid in the expansion
of the use of electric vehicles and the transition to a transportation system that is more
environmentally friendly.

What are the main reasons that you prefer an electric vehicle?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Capital costs 4 12.9%
Running cost 6 19.4%
Environmental issues 25 80.6%
Intelligent functions 11 35.5%

21
 What are the main reason that you
prefer an electric vehicle?

9% Capital costs
24% Running cost
13%
Environmental issues
Intelligent functions

54%

According to the data provided, environmental concerns and operating costs appear to be the
primary reasons for preferring an electric vehicle (EV). The following is how the percentages
should be interpreted:

1. Capital expenses: The fact that this category received a response rate of 12.9% indicates that
some people place a significant emphasis on the initial cost of purchasing an electric vehicle. It
suggests that some of the respondents might take into consideration the initial investment
required for an EV.

2. Cost of running: Running costs were also a significant consideration for many respondents,
with a response rate of 19.4%. When compared to vehicles with conventional internal
combustion engines, electric vehicles are known to have lower operating costs. This includes
paying less for fuel because electricity is typically less expensive than gasoline or diesel and
because an electric drivetrain has fewer moving parts.

3. Aspects of the environment: The most elevated reaction pace of 80.6% demonstrates that a
critical larger part of respondents focus on ecological worries while picking an electric vehicle.
Compared to conventional automobiles, electric vehicles emit no tailpipe emissions, which helps
to reduce air pollution and their carbon footprint. This is in line with the growing awareness of
how crucial it is to combat climate change and encourage sustainability.

22
4. Shrewd capabilities: The class of shrewd capabilities got a reaction pace of 35.5%. This
recommends that an extensive piece of respondents esteem the high level mechanical highlights
and developments accessible in electric vehicles. These canny capabilities could incorporate
elements like regenerative slowing down, cutting edge infotainment frameworks, availability
choices, and independent driving abilities.

In outline, the essential purposes behind favoring an electric vehicle, as shown by the
respondents, are natural worries and running expense reserve funds. This features the rising
acknowledgment of the requirement for supportable transportation arrangements and the
financial advantages related with electric vehicles.

EV cars are more reliable for daily trips

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 1 3.2%
Agree 15 48.4%
Neutral 12 38.7%
Disagree 1 3.2%
Strongly disagree 2 6.5%
Total 31 100%

EV cars are more reliable for daily

trips

7% Strongly agree
3% Agree
3%
Neutral
Disagree
48% Strongly disagree
39%

23
It is possible to deduce from the provided data that 48.4% of respondents agree that electric
vehicles (EVs) are more reliable for daily trips. Furthermore, an extensive number of
respondents (38.7%) hold an impartial position on this explanation. Just a little level of
respondents emphatically concur (3.2%) or dissent (3.2%) with the idea, while a somewhat
higher rate (6.5%) firmly clash.

Regarding the dependability of EVs for daily trips, the majority of respondents are either neutral
or in agreement. This recommends that there is a positive impression of EVs as a solid choice for
regular driving. However, it is essential to keep in mind that the interpretation is solely based on
the provided data, and that additional data or context would provide a more complete
comprehension of the perspectives of the respondents.

Did you consider the following factors before making the purchase decision?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 33 26.6%
Agree 71 57.2%
Neutral 18 14.5%
Disagree 2 1.61%
Strongly disagree 0 0%
Total 124 100%

Did you consider the following fac-

tors before making the purchase
decision?
Strongly agree
Agree
15% 2% Neutral
27% Disagree
Strongly disagree

57%

24
In light of the gave information, apparently a larger part of respondents thought about the
accompanying elements prior to settling on a buy choice:

The joined level of respondents who concurred or firmly concurred (83.8%) shows that a larger
part of people considered the variables referenced prior to settling on a buy choice. This
recommends that these elements hold significance in impacting buyer navigation.

It is essential to keep in mind that the interpretation is based on the presumption that the factors
discussed earlier are the same ones referred to in this data. The interpretation might differ if there
are additional factors or the context is different.

Did peer influence, social factors and personal factors convinced you to buy the EV car?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 5 16.1%
Agree 14 45.2%
Neutral 8 25.8%
Disagree 4 12.9%
Strongly disagree 0 0%
Total 31 100%

Did peer influence, social factors and

personal factors convinced you to
buy the EV car?
Strongly agree
Agree
13% 16% Neutral
Disagree
Strongly disagree
26%

45%

25
In light of the study results, it very well may be seen that a critical level of respondents (61.3%)
either emphatically concur or concur that friend impact, social elements, and individual variables
affected their choice to purchase an EV vehicle. One more prominent extent of respondents
(25.8%) picked the nonpartisan choice, demonstrating that they probably won't have major areas
of strength for a because of these variables. Only a small number of respondents (12.9%)
expressed disagreement with the assertion.

These outcomes propose that for a greater part of people, factors, for example, peer impact (e.g.,
suggestions from companions or family), social variables (e.g., natural worries), and individual
elements (e.g., inclination for reasonable transportation) assumed a part in their choice to buy an
electric vehicle. This demonstrates the significance of personal and social influences in
influencing consumer attitudes toward EV vehicles.

It is important to note that there were no respondents who strongly disagreed with the statement.
This indicates that people generally acknowledge the impact of these factors, even if they haven't
experienced them firsthand. Generally speaking, the discoveries support the possibility that
outside and inward considers assume a part impacting people's choices to take on electric
vehicles.

Are you considering buying an EV car in the future?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

YES 41 59.4%
NO 28 40.6%
TOTAL 69

26
 Are you considering buying an EV car
in the future?

YES
41% NO

59%

In light of the reactions from the review, it is clear that a greater part of the members (59.4%) are
thinking about purchasing an electric vehicle (EV) later on. This suggests that people are more
likely to embrace electric vehicles and environmentally friendly modes of transportation.

However, a sizable portion of the respondents, 40.6%, stated that they would not purchase an EV
in the foreseeable future. This could be because of different reasons, for example, worries about
the accessibility of charging foundation, the higher forthright expense of EVs contrasted with
customary vehicles, range nervousness, or individual inclinations.

It is important that the review just gives bits of knowledge into the assessments of the members
and their aims at the hour of the study. Individual circumstances and external factors may
influence actual purchase decisions differently.

Overall, the high proportion of respondents who are considering purchasing an electric vehicle
(EV) suggests potential market opportunities for electric vehicle manufacturers and automotive
industry stakeholders.

Do you think subsidies and government initiatives play a key role when you think of buying an
EV car?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 23 33.3%
Agree 25 36.2%

27
 Neutral 15 21.7%
Disagree 6 8.7%
Strongly disagree 0 0%
Total 69 100%

Do you think subsidies and govern-

ment initiatives play a key role when
you think of buying an EV car?
Strongly agree
Agree
9% Neutral
22% 33% Disagree
Strongly disagree

36%

It is evident from the survey responses that a significant majority of respondents (69.5%) either
strongly agree or agree that government programs and subsidies play a significant role in
deciding whether or not to purchase an electric vehicle (EV). This suggests that these incentives
are viewed as influencing factors in decision-making by individuals.

In addition, a smaller percentage of respondents (21.7%) selected the neutral option, indicating
that they may not have a strong opinion or are unsure about the effect that government programs
and subsidies will have on the purchase of EVs.

Only 8.7% of respondents disagreed with the statement, indicating that they do not consider
government programs and subsidies to be a significant factor in their decision to purchase an
electric vehicle.

Notably, there were no respondents who strongly disagreed with the statement, indicating that
people do not oppose the idea that government programs and subsidies influence the purchase of
EVs.

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In general, the results of the survey show how much consumers think that government programs
and subsidies influence consumer behavior and encourage the use of EVs. Policymakers and
stakeholders in the electric vehicle industry may benefit from this information in order to
comprehend public sentiment and develop effective initiatives and policies to further encourage
EV adoption.

What are you looking for in an electric vehicle?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Maximum range 45 65.2%
Maximum performance 30 43.5%
Comfort 28 40.6%
Safety 36 52.2%
Total 69 100%

What are you looking for in an

electric vehicle?

Maximum range
26% Maximum performance
32%
Comfort
Safety

20%
22%

The results show that the majority of people place a high value on an electric vehicle's maximum
range, with 65.2% of respondents indicating that this is their preference. This suggests that
potential buyers place a high value on the capability to travel greater distances without the need
for recharging.

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Safety was the second most important factor for respondents, after maximum range, with 52.2
percent of participants favoring a safe electric vehicle. This suggests that people place a high
value on vehicles with cutting-edge safety technologies and features because they care about
their well-being.

With 40.6% of respondents indicating that comfort was a factor of interest, it was also deemed an
important consideration for buyers of electric vehicles. This suggests that people place a high
value on features like interior space, amenities, and overall ride quality in order to have a
pleasant driving experience.

Maximum performance received the least amount of attention, with only 43.5% of respondents
indicating that they place it at the top of their priority list. This suggests that although
performance is still a factor, the majority of buyers place more importance on factors like range,
safety, and comfort.

Generally speaking, these discoveries demonstrate that people searching for an electric vehicle
focus on variables like most extreme reach, security, solace, and less significantly, greatest
execution. Marketers and manufacturers of electric vehicles can make use of this data to better
comprehend consumer preferences and tailor their offerings to meet these specific requirements.

If you are to buy a 4-wheeler electric vehicle, how much are you willing to pay?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Below 6 lakhs 15 21.7%
6 to 15 lakhs 42 60.9%
15 to 25 lakhs 10 14.5%
25 lakh and above 2 2.9%
Total 69 100%

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 If you are to buy a 4 wheeler electric
vehicle, how much are you willing to
pay?
Below 6 lakh
3% 6 to 15 lakh
15% 22% 15 to 25 lakh
25 lakh and above

61%

The interpretation of the responses is as follows, based on the provided data:

The respondents were questioned regarding their willingness to pay for an electric four-wheeler.
The available choices were broken down into various price ranges:

- Under six lakhs: 15 respondents (21.7%) showed their eagerness to pay inside this reach.

- 6 to 15 lakh: Most of respondents, 42 people (60.9%), were able to address inside this cost
range.

15 to 25 million: Ten respondents, or 14.5 percent, indicated that they were willing to spend
between 15 and 25 lakhs.

- 25 lakh or more: Only two respondents, or 2.9%, were willing to pay more than 25 lakh rupees
for an electric four-wheeler.

According to the data, the majority of respondents (60,9 percent) are willing to pay between 6
and 15 lakhs for an electric four-wheeler. This suggests that cost-effectiveness and affordability
play a significant role in their purchasing decisions.

It is important to note that the interpretation is solely based on the data that was provided;
additional context or considerations may be required in order to have a more complete
comprehension of the preferences of consumers in the electric vehicle market.

Select the manufacturing company of your desired electric 4-wheeler?

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 OPTIONS NO. OF RESPONDENTS PERCENTAGE
Tata motors 39 56.5%
MG 10 14.5%
Hyundai 14 20.3%
Mahindra 4 5.8%
BYD 0 0%
Citroen 2 2.9%
Total 69 100%

Select the manufacturing company of

your desired electric 4 wheeler?
6%3% Tata motors
MG
Hyundai
20%
Mahindra
57% BYD
15% Citroen

In view of the review results, apparently Goodbye Engines is the favored decision among
respondents with regards to choosing an assembling organization for an electric 4-wheeler. Tata
Motors received the most votes, with 56.5 percent, making it the most popular choice.

MG received 14.5 percent of the votes, followed by Tata Motors, Hyundai (20.3%), Mahindra
(5.7%), and Citroen (2.9%). BYD got no votes in this review.

Since Tata Motors received the highest number of preferences from respondents, this data
suggests that the company has a strong presence and reputation in the market for electric four-
wheelers. It means that individuals trust Goodbye Engines' capacity to convey quality electric
vehicles. In addition, Hyundai and MG received a significant number of votes, indicating that
respondents value and value them.

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In general, this survey sheds light on consumers' preferences for electric four-wheeler
manufacturers, with Tata Motors emerging as the most popular selection in this particular survey.

Do you expect that EV cars will outperform internal combustion engines in terms of
performance, appearance, maintenance and technology?

OPTIONS NO. OF RESPONDENTS PERCENTAGE

Strongly agree 13 18.8%
Agree 30 43.5%
Neutral 12 17.4%
Disagree 10 14.5%
Strongly disagree 4 5.8%
Total 69 100%

Do you expect that EV cars will outperform internal

combustion engine in terms of performance, ap-
pearance, maintenance and technology?

Strongly agree
6%
19% Agree
15%
Neutral
Disagree
17% Strongly disagree

44%

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According to the aforementioned data, the expectation that electric vehicles (EVs) will
outperform cars with internal combustion engines (ICEs) in terms of performance, appearance,
maintenance, and technology is viewed favorably.

- The fact that 623.3% of respondents either concur with the statement or strongly concur with it
indicates a belief that EVs will surpass ICE cars in these areas.

- 17.4 percent of respondents remained neutral, indicating uncertainty or lack of conviction.

- 20% of the respondents differ or firmly deviate, recommending that they don't completely
accept that EVs will beat ICE vehicles here.

In general, the majority of respondents anticipate that EVs will outperform ICE cars in terms of
performance, appearance, maintenance, and technology. This is consistent with the rising
popularity of EVs and advancements in their technology, pointing to an eventual shift toward
electric mobility.

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35
6. FINDINGS

There are a number of factors that influence consumers' perceptions of electric vehicles (EVs) in
India. If consumers lack knowledge or feel uninformed, this can result in a negative perception.
Factors, for example, the driving scope of EVs, accessibility of charging foundation, cost
contemplations, and correlation with ordinary vehicles can add to this negative insight.

To resolve this issue, an examination study was directed to recognize the variables affecting
shopper discernment towards EVs in India and their effect on the choice to buy. Consumer
perception was influenced by demographic factors, education level, and income level, according
to the study.

Besides, government strategies and drives firmly affect EV reception. In urban communities all
over the planet, drives like mileage rules, limits for low-discharge vehicles, and interests in
charging framework have been carried out to advance EV utilization. The Faster Adoption and
Manufacturing of Electric Vehicles (FAME) framework's inclusion of charging infrastructure has
made it easier to build highways and public charging facilities in Tier 1 and Tier 2 cities in India.
The production costs of EVs have decreased as a result of these policies, as well as incentives
and subsidies, making them more cost-effective for consumers. As a result, consumers'
perceptions of electric vehicles have improved, which has resulted in an increase in actual
purchasing behavior.

Television advertisements, after-sales programs offered by manufacturers, and readily available

information on the internet have all had a significant impact on consumer perception and the
decision to purchase an electric vehicle. Moreover, the ascent in extra cash and the accessibility
of charging stations have additionally added to a positive discernment among clients.

Overall, the findings of the study suggest that factors like a consumer's level of education,
income, government policies, awareness campaigns, and charging infrastructure are crucial in
influencing actual buying behavior and shaping consumer perceptions of EVs. By tending to
these variables and advancing the advantages of EVs, the reception pace of electric vehicles can
be expanded, prompting a more reasonable transportation framework.

36
7. CONCLUSION
In light of the examination, a few variables have been distinguished that influence the
discernment and reception of electric vehicles. Limited range, infrastructure for charging, battery
capacity, and technology are some of these factors. Long-distance vehicles like trucks and utility
vehicles require additional development and investment in battery capacity and charging
infrastructure, despite the fact that electric vehicles may see greater acceptance and adoption for
short-distance travel.

However, the transition from gasoline-powered automobiles to electric vehicles can be

accelerated if facilitating factors are present. Among the facilitating factors are:

1. Adding More EV Charging Stations: It will be easier for owners of electric vehicles (EVs) to
charge their vehicles if the network of charging stations is expanded, which will lessen range
anxiety.

2. Policies that Give Benefits to the Public: Government strategies that give impetuses,
endowments, and tax reductions for buying electric vehicles urge shoppers to change to EVs.

3. Further developing Foundation: Putting resources into charging framework advancement,

including quick charging stations, can improve the availability and comfort of charging for EV
proprietors.

4. EV Range Extension: The issue of only being able to drive a short distance can be addressed
by advances in battery technology that extend the range of electric vehicles.

5. Bringing Down the Cost of EVs: Bringing down the expense of electric vehicles, either
through government backing or economies of scale, can make them more reasonable for a more
extensive shopper base.

6. Instructing Buyers about EV Advantages: Consumer perceptions can be altered and adoption
of electric vehicles increased by raising awareness of their environmental and economic
advantages.

7. Giving More EV Decisions: Offering an assortment of electric vehicle models and choices
gives customers more decisions and improves the probability of tracking down a reasonable EV
for their necessities.

37
8. Putting strict standards on pollution: By preventing the use of conventional gasoline-powered
vehicles, enforcing stringent pollution regulations and emissions standards can encourage the use
of electric vehicles.

It is anticipated that the Indian market for electric vehicles will be one of the fastest-growing,
attracting domestic and international players to invest in its production. The battery market
potential is determined to develop essentially, and with government support and expanding
request, the electric vehicle market is ready for development before very long.

In rundown, while challenges exist, the reception of electric vehicles in India can be advanced
quickly by tending to variables, for example, charging framework, range limits, valuing,
schooling, and government approaches. The transition to electric vehicles can gain momentum
with the right measures and investments, resulting in a transportation system that is cleaner and
more sustainable.

38
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