M Y PER S ON A L GUIDE

TO P RI CING

W W W. M A D E B Y J A M E S . C O
 HEY TEAM

LET’S DO THIS SHIT

HEY MY FRIENDS… I THOUGHT I WOULD POP THIS
LITTLE DOCUMENT TOGETHER FOR YOU TO HELP YOU
FIGURE OUT A PRICING STRATEGY.

HOPE IT HELPS.

M A D E B Y J A M E S
OVERVIEW
1 HOW DOES PRICING WORK?

2 WHAT I DO

3 THE POWER OF FIXED PRICING

4 KEEP ADJUSTING

5 BE PATIENT

M A D E B Y J A M E S
 HOW DOES PRICING WORK?
P R I C I N G I S S U C H A W E I R D T H I N G T O E X P L A I N A S I T I S T O T A L LY D E P E N D A N T O N S O M A N Y
VARYING FACTORS. EXPERIENCE - QUALITY - OVER HEADS - DELIVERABLES - AND SHIT
L O A D S O F O T H E R S T U F F.

PRICING IS SO UNIQUE TO THE INDIVIDUAL THAT MY PRICE, FOR EXAMPLE, MEANS

A B S O L U T E LY B U G G E R A L L T O T H E N E X T L O G O D E S I G N E R A S I T S A L L G E N E R A L LY B A S E D O N
P R O C E S S , D E L I V E R A B L E S , K N O W L E D G E O F T H E I N D U S T R Y A N D F I N A L LY T H E M A R K E T Y O U A R E
TRYING TO CATER TO. FROM EXPERIENCE I CAN LET YOU KNOW RIGHT AWAY THAT THE
HIGHER YOUR PRICES THE LOWER THE AMOUNT OF CLIENTS THERE ARE;

IN SIMPLE TERMS YOU MAY FIND;

2 PEOPLE TO GIVE YOU £10,000 FOR A LOGO
10 PEOPLE TO GIVE YOU £5,000 FOR A LOGO
100 PEOPLE TO GIVE YOU A £1,000 FOR A LOGO

D E F I N I N G Y O U R A U D I E N C E I S T H E B E S T W A Y F I G U R E O U T Y O U R P R I C E P O I N T.

www.madebyjames.co
 WHAT DO I DO?
I N A L L H O N E S T Y M Y P R I C E S C H A N G E C O N S T A N T L Y A N D A L M O S T M O N T H L Y. T H I S I S B A S E D O N
THE AMOUNT OF WORK I HAVE ON. NOW IM NOT SAYING THEY FLUCTUATE BY £1000’S BUT
EVERY NOW AND AGAIN I WILL INCREASE AND DECREASE BY 10% TO KEEP THE WORK LOAD
FLOWING… MY LITTLE PIECE OF USELESS KNOWLEDGE IS THIS;

I F Y O U H A V E H A R D LY A N Y C L I E N T S Y O U R P R I C E S A R E T O O H I G H … I F Y O U A R E W A Y T O B U S Y
Y O U P R I C E S A R E T O O L O W. T H I S I S S U P E R S I M P L E W A Y O F L O O K I N G A T I T B U T A G A I N I T
D E P E N D S O N Y O U R B U S I N E S S S T R A T E G Y A N D T A R G E T M A R K E T.

I LIKE TO WORK TO THIS FORMULA:

M Y H O U R LY R A T E ( X ) T H E A M O U N T O F T I M E I T T A K E S ( X ) 2 0 % F O R P R O F I T

SUPER SIMPLE EXAMPLE - £100 PER HOUR (X) 10 HOURS TO COMPLETE = £1000
20% OF £1000 = £200
TOTAL = £1200

www.madebyjames.co
 THE POWER OF FIXED PRICING
T H I S F O R M U L A H A S S E R V E D M E R E A L LY W E L L F O R T H E L A S T 5 Y E A R S W H E N I T C O M E S T O
L O G O D E S I G N - B U T - T H E O N LY R E A S O N I T W O R K S I S B E C A U S E I T I S B A S E D O N M E B E I N G I N
T O T A L C O N T R O L O F M Y P R O C E S S . I K N O W E X A C T LY H O W L O N G I T T A K E S T O C O M P L E T E A
LOGO BASED ON MY PROCESS, SO ITS EASY FOR ME HAVE A FIXED PRICE FOR LOGO DESIGN.
I N E V E R S T R A Y F R O M M Y P R O C E S S O R C H A N G E T H E W A Y I W O R K F O R A N Y C L I E N T.

THIS SHOWS YOU THE IMPORTANCE OF A DIALLED IN PROCESS… BECAUSE IF YOU HAVE YOUR
D E S I G N P R O C E S S N A I L E D Y O U C A N A C C U R A T E LY F I G U R E O U T Y O U R P R I C I N G .

THE REASON I LIKE TO WORK TO FIXED PRICES IS BECAUSE IT MAKES IT EASIER FOR MY
CLIENT TO MAKE A DECISION. IMAGINE GOING TO BUY A CAR AND NOT KNOWING THE PRICE,
YOU WOULD RUN AWAY QUICK, THAT IS WHAT YOUR CLIENTS WILL DO IF YOU ARE NOT OPEN
AND TRANSPARENT ABOUT YOUR PRICE.

FIXED PRICES WILL ALSO ALLOW YOU TO GET RID OF THE TIME WASTERS…IF IT’S TOO MUCH
FOR PEOPLE YOU WON’T HEAR FROM THEM AGAIN. BUT THE PEOPLE YOU DO HEAR FROM WILL
BE HOT LEADS WHO ARE HAPPY TO WORK TO YOUR PRICE… LESS WASTED TIME.

www.madebyjames.co
 KEEP ADJUSTING AND
BE OPEN TO A WIGGLE
LIKE I MENTIONED IN THE FIRST SLIDE ITS IMPORTANT TO BE PROACTIVE WITH YOUR
PRICES…THERE WILL B E T I M E S Y O U A R E R E A L LY B U S Y A N D O T H E R T I M E S W H E R E Y O U M A Y
NOT HAVE ANY WORK ON. BE WILLING TO SACRIFICE YOUR EGO TO PAY YOUR BILLS, JUST
ADJUST Y O U R P R O C E S S S L I G H T LY T O M A K E T H E P R O J E C T W O R K .

S O M E B O D Y C A N T E L L Y O U T H A T T H E Y C H A R G E £ 5 0 0 0 P E R L O G O , B U T I F T H E Y O N LY D O 2
L O G O S A Y E A R T H A T I S N O T A S U C C E S S F U L B U S I N E S S S T R A T E G Y.

FOR THE RIGHT PROJECT I AM ALWAYS OPEN TO A LITTLE WIGGLE ROOM - IF ITS A SUPER
C O O L P R O J E C T A N D T H E Y N E E D A T I N Y D I S C O U N T T O M A K E I T H A P P E N , I A L L O W F O R T H A T. . I
MAY JUST MAKE A LITTLE LESS PROFIT ON THAT PROJECT - BUT WHAT I DO HAVE IS A
KILLER PEICE OF WORK OUT IN THE WORLD THAT WILL BRING IN MORE WORK.

www.madebyjames.co
 BE PATIENT AS YOUR PRICES WILL
GROW OVERTIME
the biggest mistake you can make is charging big agency prices if you’re just
starting out - too many of you are charging way to much for the experience you
h a v e . i t ’s s o i m p o rt a n t t o b e w o r k i n g i n t h e e a r l y s t a g e s a n d t h e re i s n o p o i n t
getting one logo a year - that means you’re either crap or just charging too
much, because you read somewhere your should be charging more.

The people writing these articles are not in your position. you have to do what
works for you, not what has worked for someone else.

nail your process - figure out your hourly rate - don’t be greedy

play the long game

www.madebyjames.co
STAY AWESOME TEAM