Asim Akhtar

Presents:

RUNNING
PROFITABLE
FACEBOOK ADS

If you want step-by-step videos and 1 on 1 support, go HERE

The following training is the exact
formula we use to run ads for our:
• E-Commerce store
• Clients

What we will cover?

1. What is a Facebook ad?
2. The Facebook pixel
3. Optimizing your Ads
4. The Anatomy of a Facebook Ad
- What types of ads
- When to run them
5. Tracking your data
- know when to stop an ad
- know when to scale an ad
Part 1:
Understanding
Facebook Ads
The uses for FB Ads:

• Getting registrations
• Acquiring leads
• Direct sales

Ad types:

• Page post engagement (PPE)

purpose: get someone to engage with your
post (social proof)
• Click to website (CTW)
purpose: to get as much traffic as posible to
your website
• Conversion
purpose: get someone to take a specific action
such as view content, ad to cart, initiate check-out,
and of course PURCHASE

Ad placements (News feed only):

• Mobile - 1200 x 1650 px resolution

• Desktop - 1200 x 1200 px resolution
• Split test mobile vs desktop ads
 Part 2:
The Facebook
Pixel

Q: What is the pixel?

A: An analytics tool embedded on each and every page of your Shopify store.

Types of Pixels:

• View content (VC):

this pixel is fired when someone views a product on your
store • Add to cart (ATC):
this pixel is fired when someone adds a product to their cart
• Initiate Checkout (ITC):
this pixel is fired when someone begins the checkout
process • Purchase (PUR):
this pixel is fired when someone purchases a product
 How It Works:
Facebook collects data on your visitor…
e.g. Todd fired a VC pixel

Facebook collects Todd’s data and

finds people very similar to Todd to serve them ads

Q: What do you mean by “data”?

A: Interests, profiles, age, sex etc.

! The more data you can collect, the more Facebook will
learn who your target audience is!
• The facebook pixel is constantly tracking every single thing that
every that every visitor does when they visit your website.

• We obviously want our visitors to purchase so will focus on the PUR pixel.

• If you don’t have enough data FB will follow this pixel path:

Seting up the pixel:

Ads Manager All tools Assets Pixels

• This is your pixel dashboard

• Copy your pixel ID in the top right of the dashboard

• Go to your Shopify dashboard and click:

online store preferences Facebook pixel ID

And paste your ID

• Install the Chrome extension “Facebook pixel helper” to check if your

pixel was installed correctly.
 Part 3:
Optimizing
Your Ads
• 99% of the time you will be running a conversion ad
• Understand this, when you first open your store your pixel has
zero data
• Start with a PUR ad (Purchase)
- based off the audiences you choose
- this will get you the most purchases possible
• From there we will move on to the ATC (Add To Cart) objective
- this is after you have had at least 100 ATC Pixel Fires on your store
- the goal here is to get 100+ ATC’s weekly.
- from here FB will only serve your ads to people who are most likely
to add to cart
• Now that we have been getting a lot ATC’s we will focus on
purchase (PUR)
- once we get 100+ purchases a month we can run Facebook
conversion ad with Purchase objective
- with those conversion ads we will get more purchases

! What we’ve learned: the more data the better. Get

purchases first, before all else.
The simple targeting checklist

• Any audience (niche) with a strong presence on

face book can be profitable

• THE KEY is finding them on facebook with just a bit of research

• If you can find an audience (niche) with a presence, that means there
has been a social engagement within that niche
this pixel is fired when someone purchases a product

How do we find them?

1. Enter in the broadest term for your audience (niche) in Audience Insights

2. Narrow the audience dawn to the core followers

3. Check the audience size of monthly active people

- If niche is present then move to the #4
- If not, pick a new niche

4. Search facebook graph for fan pages

5. Search google for magazines, forums, businesses

6. Write down all the top 5 to save for targeting

7. Search for those top selections when building your ad within the
ad manager
Part 4:
The Anatomy
of a Facebook Ad
PT1: Question
PT2: Link
PT3: Scarcity
PT4: Link
PT5: Small text description
PT6: Social proof

• Start out with a budget of $5 a day and test it

for three days

• Set automatic bids and conversions for 7

days window

Design:

• 1200 x 1200 px (desktop ads)

• 1200 x 1650 px (mobile ads)
• Have at least one link above the fold
• You want to take up as much space
as possible in the News feed

see the example on next page

Do you love _______?

Claim yours here: (link)

_______ fold
*LIMITED SUPPLY*

Get yours before they’re gone - link

(brief product description)
__________________________
__________________________
__________________
Tag a friend who needs this!

PRODUCT IMAGE

XXXX likes XXXX comments XXXX shares

 Part 5:
Tracking
your Ad

• Change your view mode in the Ads Manager to Ad Sets

• Customize columns to: (Save New Report)

- Budget
- CPC (All)
- CTR (All)
- CPM (cost per 1,000 Impressions)
- Purchase (Facebook pixel)
- Cost per purchase (Facebook pixel)
- Purchase Conversion Valve (Facebook pixel)

• What to look for:

- CPM should be less than $15 in the first 24 hours
- CTR sould be above 2%
- CPC doesn’t matter as long as you’re profitable
- Increase your budget by only $5 a day to seale
- You can also just duplicate the adset with the new budget
Hey guys, I hoped you enjoyed all of this info.

Now, it is a lot to take in – and to be honest, some of it will become

outdated.

If you want to stay up to date and skyrocket your conversions with your
Facebook ad campaigns, I’d suggest taking up my E-Commerce Package.
In this, I will show you everything, step by step, until you’re making a 5
figure business.

Grab the E-Commerce Package in order to get:

 The Step-by-Step Shopify Store Creation Guide
 Proven 6 Figure Advertising Strategies
 Copy & Paste Store Templates
 Over 3x Revenue Email Funnels
 6+ Hours of Walkthrough Content
 1 on 1 Support and Personal Mentoring

Go here to get it: https://asimakhtar.com/the-e-commerce-package/

I’ll see you on the inside!

- Asim