Careem Egypt Business Case

What Is A Business Case Study?

A business case study is done to study a business problem and how its solution was reached.
These business case study assignments are given to management students so that they can
increase their knowledge about real-life business issues and how they are dealt with so that
students can develop the quality of these increasing issues in this era of market globalization.

You are a Business Development Manager at Careem Egypt, that is operating in 2 cities (Cairo -
Alexandria). In the first quarter of 2020, our sales numbers were 120 million and all the industry
sales numbers were 300 million.
You are planning to operate in another City in few months, but the corona pandemic happened!
During the quarantine: 
 Careem sales decreased by 80%.
 Industry sales decreased by 70%.

As a business developer, you must offer a solution to develop the company performance during
the quarantine and increase the growth rates.

To do that:
1. start with market analysis to identify all market opportunities
2. Design your solution
3. Set a plan
4. Prepare your proposal
Industry analysis:
Market size:
Trends in supply and demand:
- The reason:

Industry forecasts:

SWVL SWOT Analysis:

 Strengths:

 Weaknesses:

 Opportunities:

 Threats:

Market Trends:

 Political factors:

 Economic factors:

 Social factors:

 Technological factors:

 Environmental factors:

 Legal factors:
Target Market Analysis:
Location:

Demographics:

Psychographics:

Behaviors:

Sales analysis:
Comparative points November to March to June
February

A Industry sales 300,000,000 L.E ?

B Company Sales 120,000,000 L.E ?

C Market Share 40% ?

D Average Selling Price 100 L.E ?

E Variable Costs per unit 80 L.E ?

F Gross Margin = (D – E) ? ?

G Number of Units Sold = (B ÷ D) ? ?

H Gross Revenue = (D x G) ? ?

I Total Gross Margin = (F x G) ? ?

J Marketing Expenses 200,000 L.E ?

K Other Expenses 225,000 L.E ?

L Net Profit = (I – J – K) ? ?

Your Comments:

Competition analysis
 Competitor Market Product or Value offered Marketing Strengths Weaknesses
share (%) Service to customers Strategy
Description

{insert {insert {insert their {insert Unique {positioning {insert {insert What
Competitor’s Estimated products value to , branding, What are are your
name} percentage description} customers, e.g. advertising, your competitor'
of market quality, price or media competitor' s main
share} customer expenditur s main weaknesses
service?} es} strengths?} ?}

Results: (determine all the opportunities you recognized)

Due to the current situation (Market analysis Result’s), we decided to take two strategic
decisions:
1. Offering a new product or developing our main product; to fit with the urgent changes.
2. Expanding to new market.
let’s design our projects and set up successful business development plan to overcome the
effects of the Corona pandemic.

1. The development project description:

2. Positioning Strategy:

- Customer Jobs:

- Customer Pains:

- Customer Gains:

- Offered Value

3. Project Goals: (Revenue - Clients - Timeline)

-
-
-
-
Strategic Initiatives:

Partnerships: (Mention its goal)

2
1. Describe the new target market:
Location:
Demographics:

Psychographics:

Behaviors:

2. Expansion Goals: (Revenue - Clients - Timeline)

3. Strategic Initiatives: