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GUCCI
FASHION COLLECTION
WHAT IS
GUCCI?
FASHION COLLECTION
Gucci is an Italian luxury fashion house based in Florence, Italy. It sells handbags,
ready-to-wear, footwear, accessories, and home decoration, and licenses its name
and branding to Coty, Inc. for fragrance and cosmetics.
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HISTORY
OF GUCCI
The Gucci family originated in Florence in 1410.
Guccio Giovanbattista Giacinto Dario Maria
Gucci (1881–1953) left for Paris and London to
work at the Savoy Hotel and Compagnie des
Wagons-Lits. In 1921, he bought his own shop
and opened a workshop to make leather
goods. In 1935, the League of Nations imposed
a trade embargo on Italy, leading to the
introduction of other fabrics. In 1937, Gucci
launched its handbags. Aldo, the son of Guccio,
became increasingly involved in the family
Brand
company and opened a new shop in Rome in Fashion
1938.
Shoes
ready-to-wear apparel
watches
jewellery
perfume
home decor
PRODUCTS
GUCCI
SELLS
WHY IS GUCCI
SO FAMOUS
AND
EXPENSIVE?
Gucci uses raw materials of only the highest
quality, employing highly qualified workers,
outsourcing some production to other
countries, and promoting its product through
advertising.
gucci
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