Helping businesses take right decisions

OTA Travel API - Feasibility study

for Southern India
CASE STUDY

About Client

Highlights Our client is a software development company with a strong focus on upcoming
technologies and industry sectors.

Scope of the project

6 The scope of the engagement was to measure the:
Weeks
Feasibility Study about the OTA Travel API in the southern India
Perception study of transport operators, Travel Agents and end users ( Frequent travelers) about
the OTA ticket booking services
Expectation of transport operators, Travel Agents and end users (Frequent travelers) about the

3
OTA ticket booking services from the new API/APP
To get a comprehensive visibility about the Indian OTA industry
Teamsize
Comprehending the current online ticket market in India and what is expected by its enablers
(agents, bus operators…)
Analyzing the current scenario of online ticket booking by consumers and what are their expecta-
tions

7 Analyzing the present market dynamics of Online ticket booking along with its key performance
indicators
Peer Studies

Our Solution
ResearchFox helped the client to understand the existing demand, the perception, the available
opportunities for developing and establishing an online app dedicated for online travel business
50
Travel Agents Key Findings
Surveys
Calculating the total addressable market in the region under consideration
Finding the key players in this market and their respective market share
Listing, ranking and grouping the USPs of these players

100
Finding and recording the consumer perception about OTA based ticketing solutions
Challenges faced by the OTA ecosystem enablers (Transporters, end users and travel agents)
Frequent Traveler
Creating a practical roadmap for creating and commercializing the ticketing solution on popular
Surveys
mobile and desktop platforms like (Android, iOS and Windows (Mobile and PC))
Creating KPIs based on the regroup inputs collected through the studies of the current player's
performance and business strategy

10
Transport
Operators Survey

Client Benefits
This study has helped the client to understand the expectations of OTA ecosystem enablers
(Transporters, end users and Travel agents) , limitations of existing APIs and APPS and USPs which
can help the client to penetrate the OTA travel API market in India.

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