ASSIGNMENT BRIEF

MODULE NAME: PRL60204/ PRL61404 PROMOTIONAL WRITING

ASSIGNMENT #2
Preparing a Media Kit (Group)
(40 %)
Submission date W9: BEFORE Friday, 2 June 2023 (ONLINE SUBMISSION)

Learning Outcome
Translate the vision of the client to the best possible written media using the appropriate persuasive
words.

Background

Information released to the media is done by using a media kit. Due to the challenges to pitch to the
media, it is very important to ensure that the media kit has all the relevant information for the media to
pick-up a story from your event.

Instructions
You and your partners are required to select an event or a project (local or international) and pitch
your story to the media by using the media kit.

Below are the guidelines for this assignment:

1. A brief about the event/ project
2. Identify and prepare the media kit (Press release, fact sheet, speech etc)
Assessment Rubric
Criteria Weightage Outstanding Mastering (11- Developing (6- Beginning (0-5)
(16-20) 15) 10)
Ability to 20 % Display Display Display ability Showcase little
describe the consistent frequent to describe the or no ability to
basic concepts ability to ability to basic concepts describe the
of promotional describe the describe the of promotional basic
writing basic concepts basic concepts writing understanding
in promotional in promotional of promotional
writing writing writing

Criteria Weightage Outstanding Mastering (11- Developing (6- Beginning (0-5)

(16-20) 15) 10)
Ability to 20 % Display Display Display ability Showcase little
produce consistent frequent to describe to or no ability to
effective ability to ability to produce produce
promotional produce produce effective effective
materials in a effective effective promotional promotional
creative promotional promotional materials in a materials in a
manner. materials in a materials in a creative creative
creative creative manner manner
manner. manner