BRAND

TRACKING REPORT TEMPLATE

M O N T H LY R E PO RT

Data range
 METHODOLOGY OF THIS REPORT

How did we conduct this report?

• Tracking period:
• Methodology & Means to prepare this report as listed below:
• Keywords – Conversation research is based on the set of agreed keywords
• Online tracking tool – Social Heat via http://www.socialheat.buzzmetrics.com
• Data coverage – Data mining across publicly available social media channels including Vietnam’s online news, forums, social networks,
micro-blogs and publicly available Facebook conversations.

2
 TERMS & COLOR CODE USED IN THIS REPORT

Let’s understand research terms before we move into this report…

Buzz Volume
• Process: Use proprietary software and keyword strings to isolate messages Sentiment
relevant to the campaign and key competitors within the project timeframe. Percentage of relevant conversation, expressing user’s attitude: Positive
• Results: Buzz volume is presented as total number of conversations generated by /Negative/ Neutral
topics relating to brand/product
Like the brand/campaign
Positive Express favorable attitude toward the brand
Brand-related
Relevant buzz, which mention brand (brand name, product, distribution, Mentioning the brand without expressing a sentiment
promotion, client service, brand image, employee,…) Neutral
Dislike the brand/campaign
Negative Express negative attitude toward the brand
Campaign/Brand-activity related
Relevant buzz, which mention brand activities (fans join mini
games/engagement post/campaign, tag friends,…)

Share of voice
Share of buzz volume of all brands across platforms (Facebook, Online News,
Forums, YouTube, Ecommerce)

3
AGENDA OF REPORT

EXECUTIVE SUMMARY
PART 1: What happened in energy drink category this month?
1. Beverage share of voice up to this month
2. ED share of voice up to this month
3. Activities calendar across ED brands
4. Zoom into key brand attributes movement

PART 2: How did energy drink brands go viral this month?

1. Brands’ performance
• Contribution of brand activities
• Our campaigns’ performance in month
2. Consumer’s feedback to our brands
PART 3: Recommendations
APPENDIX

4
EXECUTIVE SUMMARY – JUNE 2018
• BEVERAGE SHARE OF VOICE ON SOCIAL IN MONTH
• ED SHARE OF VOICE ON SOCIAL IN MONTH
(1) Capture Market • TOPIC OF DISCUSSION ABOUT ED BRANDS
On Social

MAJOR PLAYERS’ HIGHLIGHT

(2) Competitive SCREENSHOT OF HIGH SCREENSHOT OF HIGH SCREENSHOT OF HIGH PROVIDE EXPLANATION OF HOW OUR COMPETITORS
Landscape PERFORMING OR PERFORMING OR PERFORMING OR ENGAGE WITH CONSUMERS BY THESE
REPRESENTATIVE REPRESENTATIVE REPRESENTATIVE ACTIVITIES/CAMPAIGN
POST/CONTENT OF POST/CONTENT OF POST/CONTENT OF
COMTETITOR COMTETITOR COMTETITOR

DRIVERS: CHALLENGES:
(3) Drivers & • OPPORTUNITIES TO GENERATE BRAND CONVERSATION • ANY CHALLENGES IN TERMS OF TRIGGERING CONSUMERS
• ANY THREATS FROM OTHER COMPETITORS
Challenges

POSITIVE: NEGATIVE:
• PROVIDE MAIN THEMES IN POSITIVE CONVERSATION. • PROVIDE MAIN THEMES IN NEGATIVE CONVERSATION.
(4) Consumers’
Feedback

5
Part 1

What happened in energy drink

category this month?
 BEVERAGE SHARE OF VOICE
In June, The World Cup 2018 is an enormous event on social media that offers opportunities for brands to get seen by millions of people. To leverage
the event, two big players in CSD – Pepsi & Coke have jumped in and made noise on social (↑135K buzz & 18% SOV) with two big campaigns (Pepsi
with football & Coke with FIFA World Cup) while ED & RTD Tea brands do not have any remarkable campaigns in related to that topic.

Share of voice & Buzz volume * (MBM) This month

total buzz of beverage category 2.17M

281.1K 184.4K 441.3K 159.8K 521.5K 499.0K
100% 9%
12% 13% 13%
9% 14% 27%
23%
(Share of voice)

28% 28%
15% 63% READY-TO-DRINK TEA (RTD TEA)
YTD
50%
79% 74% ENERGY DRINK (ED) 2018 56%
68% 58% 6% 59%
31% CARBONATED SOFT DRINK (CSD) 16%
0%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

327.9K
300.2K

295.6K
350.0K

1,207.0K
222.4K

300.0K
(Buzz volume)

250.0K 1,400.0K

160.3K
READY-TO-DRINK TEA (RTD TEA)

138.3K
135.5K

200.0K 1,200.0K

613.8K
102.2K

ENERGY DRINK (ED) 1,000.0K

92.9K

150.0K

349.2K
800.0K

65.1K
42.5K
38.8K

600.0K
33.1K

33.4K
100.0K CARBONATED SOFT DRINK (CSD)
25.6K

25.4K

24.4K
23.5K

400.0K
50.0K
AVERAGE BUZZ VOLUME (116K/month) 200.0K
0 0
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 YTD 2018
(*) Buzz volume in the template is based on sample data
CSD includes Coke & Pepsi
RTD Tea includes C2, Zero Degree, Dr.Thanh & Tea+ Plus 7
ED includes Red Bull, Sting, Warrior & Number 1
 ED CATEGORY SHARE OF VOICE
Then, zoomed into ED brands, Red Bull’s buzz volume has increased dramatically due to the negative issue of fake product and organic discussion.
Although Sting does not have any remarkable activity during this month, its buzz volume also goes up thanks to organic discussion.

Share of voice & Buzz volume (MBM) This month

2.5
[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] total buzz of ED category 349.2K
5% 4% 3% 2 1%
100% 6%
5% 15% 17% 14% NUMBER 1
24% 15% 5%
1.5
(Share of voice)

40% 14%
12% WARRIOR 17%
50% 1 YTD
78% 81% 84% STING
59% 68% 2018
51% 0.5
RED BULL 77%
0% 0
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

116.7K
120.0K

268.0K
350.0K
79.9K

100.0K NUMBER 1 300.0K

(Buzz volume)

80.0K 250.0K
WARRIOR
60.0K 200.0K
27.0K STING

19.5K
150.0K
16.6K
15.7K

40.0K
15.0K

57.8K
12.9K
10.2K

100.0K

18.0K
6.1K

5.9K

5.7K
3.5K
3.7K

RED BULL
3.1K

20.0K
1.4K

1.2K
1.0K

1.4K
612

649

824

5.4K
229
388
50.0K
0 AVERAGE BUZZ VOLUME (14.5K/month) 0
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 YTD 2018

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
8
 ACTIVITIES CALENDAR ACROSS ED BRANDS
2018 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

RED BULL MOTORWRAP ACTIVITY

REAL ADVENTURE SHOW ACTIVITY

WARRIOR YOUR TIME IS NOW NEW GENERATION OF WARRIOR SHOW

ENERGY BOOST
STING CAMPAIGN ACTIVITY

NUMBER 1 ALWAYS ON CONTENT – ENERGY BOOST FOR EXAM

WAKEUP 247 ACTIVITY

ACTIVITY
COMPACT

9
 KEY BRAND ATTRIBUTES MOVEMENT

POPULAR BRAND ENERGY BOOST

BRAND ACTIVITIES/CAMPAIGN
60 60
50 50
40 40
Buzz Volume

Buzz Volume
30 30
20 20
10 10
0 0
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun

TASTE BETTER THAN OTHER BRANDS KEEP ME FROM SLEEPY

60 60
50 50
40 40
Buzz Volume

Buzz Volume
30 30
20 20
10 10
0 0
1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun

RED BULL STING WARRIOR WAKE UP 247

10
OTHER BRAND ATTRIBUTES MOVEMENT

OTHER ATTIBUTES OF RED BULL

70 BRAND FOR ME OVERCOME CHALLENGE FOLLOW YOUR DREAM
60
50
Buzz Volume

40
30
20
10
0
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May 2-Jun 6-Jun 10-Jun 14-Jun 18-Jun 22-Jun 26-Jun 30-Jun

OTHER ATTIBUTES OF WARRIOR

70
60 BRAND FOR ME OVERCOME CHALLENGE THAILAND PRODUCT

50
Buzz Volume

40
30
20
10
0
1-May 5-May 9-May 13-May 17-May 21-May 25-May 29-May 2-Jun 6-Jun 10-Jun 14-Jun 18-Jun 22-Jun 26-Jun 30-Jun

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
11
Part 2

How did energy drink brands go

viral this month?
1. BRAND PERFORMANCE

13
 14

CONTRIBUTION OF CAMPAIGN/ACTIVITY
TO BRAND BUZZ
 [Red Bull - Contribution of campaign/activity to brand buzz]

Contribution of key activities (%) – Month by month This month

250%
[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] Total buzz of Red Bull 268.0K
200% 3%
100%
15% 4% 9%
1% Real Adventure Reality Show 1% 3%
26% 18%
3% 49% 150% Motor-wrap campaign
10% 25%
78% 100% Always-on content YTD
50% 47%
89% 78% 2018
63% 60% Negative issue 46%
50% 50%
18% Organic discussion
0% 0%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

2.5
62.1K

58.1K
57.4K
70.0K 2

125.4K
124.0K
60.0K
1.5 Real Adventure Reality Show 140.0K
50.0K
(Buzz volume)

120.0K
40.0K 1 Motor-wrap campaign 100.0K

21.0K
30.0K 80.0K
Always-on content
14.7K
14.5K

0.5 60.0K
20.0K
9.5K

40.0K

9.1K
7.7K

7.8K
Negative issue

1.7K
5.0K
3.8K

3.2K

3.1K

0 20.0K
1.5K

1.9K

1.5K

1.1K
10.0K
914
158

161

238

110

177
Organic discussion
94

62

39
0
5

0 1 YTD 2018
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

Prepared for: Red Bull– Time range: Jan 01 – Jun 30, 2018 15
 [Warrior - Contribution of campaign/activity to brand buzz]

Contribution of key activities (%) – Month by month This month

250%
Total buzz of Red Bull 18.0K
100% 200% 1%
28%
(% Contribution of

36% 150% Your time is now

54% 26%
activities)

50% 89%
100% 94% 100% YTD
Always-on content
65% 2018
61%
46% 50% 73%
Organic discussion
10% 2% 6% 7%
0% 0%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18
5.4K

6.0K

13.2K
5.0K
14.0K
3.6K
(Buzz volume)

12.0K
3.2K

4.0K Your time is now

2.7K

10.0K
3.0K 8.0K

4.7K
Always-on content 6.0K
2.0K
4.0K
760
630

611
454

163
1.0K 2.0K

264
215
Organic discussion

69
27

30

15

14
0
8

0
YTD 2018
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

Prepared for: Red Bull– Time range: Jan 01 – Jun 30, 2018 16
 [Sting - Contribution of campaign/activity to brand buzz]

Contribution of key activities (%) – Month by month This month

250%
[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] Total buzz of Red Bull 57.8K
100% 1% 200% 1%
4% 12%
150% Energy boost campaign
(% Contribution of

38% 31% 16%

1% Always-on content
activities)

50% 100% 99% 100% YTD

96% 88%
Negative issue 2018
62% 68%
50%
Organic discussion 83%
0% 0%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

25.0K

19.3K

48.2K
20.0K 60.0K
(Buzz volume)

Energy boost campaign 50.0K

10.7K

15.0K
40.0K
Always-on content 30.0K
10.0K
6.3K

5.7K
4.9K

9.2K
20.0K
3.9K
3.0K

3.1K

Negative issue
5.0K 10.0K

314
193
416
160

173
117

Organic discussion
19

13

0
8

1
6

1
0
YTD 2018
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

Prepared for: Red Bull– Time range: Jan 01 – Jun 30, 2018 17
 [Number 1 - Contribution of campaign/activity to brand buzz]

Contribution of key activities (%) – Month by month This month

250%
[CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] Total buzz of Red Bull 5.4K
100% 200% 1%
12%
(% Contribution of

150% Always-on content 20%

67% 79%
activities)

50% 86% 86% 91% 100% YTD

88% Negative issue
2018
50%
33% 21% Organic discussion
14% 7%
6% 9%
0% 0% 79%
Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18

2.0K

4.2K
5.0K

1.2K
1.2K
(Buzz volume)

Always-on content 4.0K

865

1.0K 3.0K
Negative issue
511

1.1K
2.0K
411

340
200

1.0K
191

138

128

65
Organic discussion
75
64

48
0
1

0
YTD 2018
Jan 01 2018 Feb 01 2018 Mar 01 2018 Apr 01 2018 May 01 2018 Jun 01 2018

Prepared for: Red Bull– Time range: Jan 01 – Jun 30, 2018 18
THEN ZOOM INTO OUR CAMPAIGNS’ PERFORMANCE THIS MONTH 19

#1
3,435 buzz

#2
3,135 buzz

Kindly see next slides for deep analysis of Red Bull & Warrior campaign
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
#1
 [Campaign Buzz volume & daily buzz trend]

[Key information & analysis]

VIRALITY OF CAMPAIGN DAILY BUZZ TREND OF CAMPAIGN

3,454 buzz
(+ - 3,243 compared to last month)
500
450
400
350
300
250
200
150
100
50
0
1-May 4-May 7-May 10-May 13-May 16-May 19-May 22-May 25-May 28-May 31-May

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 21
 [Contribution of each activity in campaign]

[Key information & analysis]

#1
3,435 buzz

% ACTIVITIES TO TOTAL CAMPAIGN

5% ACTIVITIES 1
25%
ACTIVITIES 2
#2
50% 3,435 buzz
ACTIVITIES 3
30%

ACTIVITIES 4

5%
ACTIVITIES 5
50%
ACTIVITIES 6

(Total buzz of campaign = 100,000)

22
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer’s feedback to campaign]

Total Buzz volume

[Key information & analysis]
100K
Act Neu Brand
8% Pos
Brand- 16%
related Act Neg
Brand
16% 16%
Neg
5%

Others Brand -
54% Activity
related
30%
Act Pos
24% Brand
Neu
31%

+/- Previous month

Brand Positive -58% 10.5%
Brand Negative -50% 0.4%
Brand Neutral +7% 89.1%
Activity Positive -58% 10.5%
Activity Negative -50% 0.4%

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 Activity Neutral +7% 89.1% 23
 [Consumer’s feedback to campaign]

ABOUT PRODUCT/BRAND

Popular brand 40 5 [Key information & analysis]

attributes

Brand for me 12 23
Brand

Overcome challenge 5 10
Energy boost 2 30
Attribute 23 2
Attribute 1 6
attributes
Product

Attribute 1 1
Attribute 1 1
Attribute 1 1
Attribute 1 1

ABOUT BRAND ACTIVITIES [Key information & analysis]

Social contents 40 5
Attribute 12 23
Sharing posts 5 10
Promotion 2 30
Join in Brand activities 23 2
Attribute 1 6
Attribute
1 1
Attribute
1 1
Attribute
1 1
Attribute
1 1
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 24
 [Social media channels & Top sources by buzz volume during campaign]

[Key information & analysis]

% SOCIAL MEDIA PLATFORMS TOP SOURCES BY BUZZ VOLUME

Facebook Source 1 1,847
5% 727
25% Source 1
News Source 1 192
50% Source 1 171
Forum
Source 1 124
30%
Youtube Source 1 112
Source 1 103
5% E-commerce Source 1 58
Source 1 50
50% Others
Source 1 41

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 25
#2
 [Campaign Buzz volume & daily buzz trend]

[Key information & analysis]

VIRALITY OF CAMPAIGN DAILY BUZZ TREND OF CAMPAIGN

3,154 buzz
(+ - 3,243 compared to last month)
500
450
400
350
300
250
200
150
100
50
0
1-May 4-May 7-May 10-May 13-May 16-May 19-May 22-May 25-May 28-May 31-May

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 27
 [Contribution of each activity in campaign]

[Key information & analysis]

#1
3,435 buzz

% ACTIVITIES TO TOTAL CAMPAIGN

5% ACTIVITIES 1
25%
ACTIVITIES 2
#2
50% 3,435 buzz
ACTIVITIES 3
30%
ACTIVITIES 4

5%
ACTIVITIES 5
50%
ACTIVITIES 6

(Total buzz of campaign = 100,000)

28
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer’s feedback to campaign]

Total Buzz volume

[Key information & analysis]
100K
Act Neu Brand
8% Pos
Brand- 16%
related Act Neg
Brand
16% 16%
Neg
5%

Others Brand -
54% Activity
related
30%
Act Pos
24% Brand
Neu
31%

+/- Previous month

Brand Positive -58% 10.5%
Brand Negative -50% 0.4%
Brand Neutral +7% 89.1%
Activity Positive -58% 10.5%
Activity Negative -50% 0.4%

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 Activity Neutral +7% 89.1% 29
 [Consumer’s feedback to campaign]

ABOUT PRODUCT/BRAND

Popular brand 40 5 [Key information & analysis]

attributes

Brand for me 12 23
Brand

Overcome challenge 5 10
Energy boost 2 30
Attribute 23 2
Attribute 1 6
attributes
Product

Attribute 1 1
Attribute 1 1
Attribute 1 1
Attribute 1 1

ABOUT BRAND ACTIVITIES [Key information & analysis]

Social contents 40 5
Attribute 12 23
Sharing posts 5 10
Promotion 2 30
Join in Brand activities 23 2
Attribute 1 6
Attribute
1 1
Attribute
1 1
Attribute
1 1
Attribute
1 1
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 30
 [Social media channels & Top sources by buzz volume during campaign]

[Key information & analysis]

% SOCIAL MEDIA PLATFORMS TOP SOURCES BY BUZZ VOLUME

Facebook Source 1 1,847
5% 727
25% Source 1
News Source 1 192
50% Source 1 171
Forum
Source 1 124
30%
Youtube Source 1 112
Source 1 103
5% E-commerce Source 1 58
Source 1 50
50% Others
Source 1 41

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018 31
2. CONSUMER’S FEEDBACK

32
 [Sentiment ratio of Red Bull]

[Key information & analysis] Total Buzz volume

100K
Act Neu Brand
8% Pos
Brand- 16%
related Act Neg
Brand
16% 16%
Neg
5%

Others Brand -
54% Activity
related
30%
Act Pos
24% Brand
Neu
31%

+/- Previous month

Brand Positive -58% 10.5%
Brand Negative -50% 0.4%
Brand Neutral +7% 89.1%
Activity Positive -58% 10.5%
How do consumers perceive about key brand attributes? Activity Negative -50% 0.4%
(Kindly see next slides) è Activity Neutral +7% 89.1% 33
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer feedback]
ABOUT PRODUCT/BRAND

Popular brand 40 5 [Key information & analysis]

attributes

Brand for me 12 23
Brand

Overcome challenge 5 10
Energy boost 2 30
Attribute 23 2
Attribute 1 6
attributes
Product

Attribute 1 1
Attribute 1 1
Attribute 1 1
Attribute 1 1

ABOUT BRAND ACTIVITIES [Key information & analysis]

Social contents 40 5
Attribute 12 23
Sharing posts 5 10
Promotion 2 30
Join in Brand activities 23 2
Attribute 1 6
Attribute
1 1
Attribute
1 1
Attribute
1 1
Attribute
1 1
34
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer feedback]

POSITVE FEEDBACK NEGATIVE FEEDBACK

<Verbatim> <Verbatim>

35
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Sentiment ratio of Warrior]

[Key information & analysis] Total Buzz volume

100K
Act Neu Brand
8% Pos
Brand- 16%
related Act Neg
Brand
16% 16%
Neg
5%

Others Brand -
54% Activity
related
30%
Act Pos
24% Brand
Neu
31%

+/- Previous month

Brand Positive -58% 10.5%
Brand Negative -50% 0.4%
Brand Neutral +7% 89.1%
Activity Positive -58% 10.5%
How do consumers perceive about key brand attributes? Activity Negative -50% 0.4%
(Kindly see next slides) è Activity Neutral +7% 89.1% 36
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer feedback]
ABOUT PRODUCT/BRAND

Popular brand 40 5 [Key information & analysis]

attributes

Brand for me 12 23
Brand

Overcome challenge 5 10
Energy boost 2 30
Attribute 23 2
Attribute 1 6
attributes
Product

Attribute 1 1
Attribute 1 1
Attribute 1 1
Attribute 1 1

ABOUT BRAND ACTIVITIES [Key information & analysis]

Social contents 40 5
Attribute 12 23
Sharing posts 5 10
Promotion 2 30
Join in Brand activities 23 2
Attribute 1 6
Attribute
1 1
Attribute
1 1
Attribute
1 1
Attribute
1 1
37
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
 [Consumer feedback]

POSITVE FEEDBACK NEGATIVE FEEDBACK

<Verbatim> <Verbatim>

38
Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
Part 3

Recommendations
What should we do next?
OPPORTUNITIES CHALLENGES
• Opportunity 1 • Challenge 1

• Opportunity 2 • Challenge 1

<Next step 1>

#1

<Next step 2>

#2

40
APPENDIX

41
SOCIAL MEDIA CHANNELS

Brand fanpage Groups Fanpages Users’ wall YouTube

6% 92% 0.09 0.8

1%
% 4%

54 0.1 0.0
46% 0.05
% % % 1%

2% 95% 1%
0.0
1%
1%

38% 61%

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
42
TOP SOURCES BY BUZZ VOLUME

TOP SOURCES TOP SOURCES TOP SOURCES TOP SOURCES

Source name Source name Source name 8,240
Source name 8,240
8,240 8,240
Source name Source name Source name Source name 6,885
6,885 6,885 6,885
Source name 5,402 Source name 5,402 Source name 5,402
Source name 5,402

Source name 3,151 Source name Source name 3,151

Source name 3,151
3,151
Source name 2,997 Source name 2,997 Source name 2,997 Source name 2,997

Source name 2,646 Source name 2,646 Source name 2,646 Source name 2,646

Source name 2,549 Source name 2,549 Source name 2,549 Source name 2,549

Source name 1,781 Source name 1,781 Source name 1,781 Source name 1,781

Source name 1,404 Source name 1,404 Source name 1,404 Source name 1,404

Source name 1,341 Source name 1,341 Source name 1,341 Source name 1,341

Unit: buzz Unit: buzz

Unit: buzz Unit: buzz

Prepared for: Red Bull– Time range: Jun 01 – Jun 30, 2018
43
CONSUMER INSIGHT FROM SOCIAL LISTENING