17th-19th FEB

Association Highlights
Title Sponsors Riding Partner Ads Snippet

Riding partner
of
PRESENTED BY

3.5M+ Reach
online + offline

Online and offline branding Bajaj Pulsar to be declared Provisions to include branding
to be done with the tagline as The Riding Partner of clips featuring the Company
"Engifest Presented by Engifest'23. activities during the fest in
Bajaj Pulsar". “The Official After Movie.”

200k+ views
on aftermovies
 Creative Branding

Bike racing Bajaj Parking Zone Branding on sign boards

All the traffic sign boards

Provision to conduct Bajaj
Pulsar racing competition
on DTU racing track.
Provision to rename the
of DTU to bear Bajaj Pulsar
parking zone of campus as
logo and Bajaj Pulsar
"Bajaj Pulsar Parking Zone".
branding.
 VIP BOX Bajaj Pulsar OAT Test drive

3 Km long area
of metallic roads

Special raised platform to Provision to rename the Provision to allot key

be setup near concert OAT of DTU where most of locations inside the
ground during all the the crowd of fest gathers campus for test drive of
pronites and the platform with "Bajaj Pulsar OAT" and Bajaj Pulsar bikes.
to be renamed as "Bajaj to paint the logo of Bajaj
Pulsar VIP BOX". Pulsar at the center of OAT.
 Emcee Mention Showcase Zone Air/Nitrogen stations

Provision to provide a 15 The company will be

Provision to allot prime
min slot before the start provided with key locations
location inside campus to across the campus to setup
of main highlight artist to
setup Showcase Zone of mini air and nitrogen
the promotion of Bajaj
Bajaj Pulsar bikes. refilling stations, which can
Pulsar.
carry exclusive branding of
company - "Bajaj Pulsar
Refilling Station"
15 min slot
 Merchandise Branding
Apparel Wrist Bands Sky Balloon

500+ Tshirts

Co-branding of the Bajaj

All Attendees are to be
All volunteers/on-ground Pulsar company via the Sky
provided a wrist band with balloon, placed at high
staff will wear the Bajaj
the branding of Bajaj visibility.
Pulsar logo merchandise.
Pulsar on it.

90k + Bands
 Offline Branding
Backdrop Banner Exclusive flex Standee

40k+ visibility
rate

Provision for backdrop Provision for Bajaj Pulsar Provision for standees at
banner of Bajaj Pulsar in banners at a strategic all the strategic
the concert ground, which location inside the locations inside the
witnesses performances campus premises leads campus premises for the
from various Bollywood to extensive branding for entire duration of the fest.
stars like Vishal and the company throughout
Shekhar, Quintino, etc.
the festival.
35+ standees
 3D Gates Drop Down Banner Arch Gate Branding

3-D gates with exclusive

Drop Down Banners to be Provision to create posters
branding of Bajaj Pulsar to
hung across trees along all and banners at The
set up at strategic
the busy roads of the Historical Arch Gate to
entrances to all major
campus. create crowd engagement.
assembly points in the
campus.
Title Sponsor Pronite
1.25 M+ Reach
Bajaj Pulsar to be declared
as the official title
sponsor of pronite.
AV Slot DIGITAL AD SCREEN
2 Hrs+ playtime
per day
Provision to provide AV
Provision to place digital
Slots on the concert
ad screens at strategic
ground digital screens
campus locations for Bajaj
during various events.
Pulsar branding.
60k+ impression
per night
 2K+ median
Seminar Kiosk traffic
EngiFest Mascot

Provision to allot DTU The Official Mascot of

Provision to allot a space
auditoriums and classrooms Engifest'23 to bear The
at a prime location to set
for seminars and workshop of Bajaj Pulsar’s
up exclusive Bajaj Pulsar's
Bajaj Pulsar. logo/branding.
kiosk.

1250+
attendee's
DTU Times and Media Branding in Hostel AD chips on OAT Steps

100k+
reach
Promotion through DTU Targeted branding in Provision to display ads on
times, the Official hostels via door stickers, the steps of OAT as well as
Newsletter of DTU, and pamphlets and free pillars around the mini-
various social media product sample OAT to be used for
handles having a reach of distribution. creative branding.
over 1 lakh.