Professional Documents
Culture Documents
Jones, Deja - Project 1 - Personas
Jones, Deja - Project 1 - Personas
home feeling I get from bed and breakfast that I don’t get at
hotels”
Aaron Williams Aaron is a wedding and environmental photographer with a busy travel schedule. He is
self-employed, lives in New York City with roommates. Because he travels so frequently,
Age: 36 Aaron prefers staying at Bed and Breakfasts over hotels because they are small and
Education: No degree reminds him of home and he gets to connect with the owners and other people staying
Hometown: New York, NY in them. Aaron struggles with dyslexia and has a hard time reading the descriptions of
the rooms and amenities and finds that some bed and breakfast don’t have updated
Family: Single, live alone photos of their rooms on their websites. He would like to be able to take virtual tours of
Occupation: Photographer rooms before making a decision.
“Now that we have so much time to travel, we want to see every
family owned bed and breakfast in the country. We love the
feelings of home away from home.”
Goals Frustrations
● To travel, sightsee and stay in ● Struggles to use her phone to
as many B&Bs across the find bed and breakfasts and
states. wishes the booking process
● To be able to book their stays was easier
with a simple click of a button ● Has a hard time finding
● To find rooms that offer accessible rooms
accessibility ● Desires bed and breakfast
accommodations easier companies to have updates
visuals of their rooms
Sandra Gold Sandra is a retired social worker. Her and her husband live in Cincinnati, OH in their
family home of forty years. Since both are retired, Sandra and her husband both love to
Age: 65 travel around the country visiting small towns and staying in bed and breakfasts. Sandra
Education: Bachelor of Arts is hearing impaired and isn’t tech savvy, but would find it easier if she could click a
Hometown: Cincinnati, OH simple button on her phone to see and book rooms. Her husband requires accessible
rooms and often times the images posted on the bed and breakfast websites don’t
Family: Husband show the full room amenities or updated versions of photos.
Occupation: Retired