BRAND

GUIDELINES
Brand identity and guidelines are crafted by: The Designer Saurabhh
Brand identity and guidelines are crafted by: The Designer Saurabhh
 PREFACE

The purpose of this Brand Manual is to create the complete visual identity for Teechy. Starting from the logo
and the communication to the overall outlook of the brand in terms of colours, icons, symbols, and even fonts, we
have created this guideline keeping the entire brand aesthetics in mind.

Brand identity and guidelines are crafted by: The Designer Saurabhh
TABLE OF
CONTENT
About Company .......... 5 Brand Color ......... 23
The Logo .......... 6 Brand Typography ......... 26
The Logo .......... 7 Graphic Elements ......... 29
Complete Logo .......... 8 Printed & Digital Assets ......... 31
Logo Favicon .......... 9 Stationary ......... 32
Brand Communication Unit .......... 10 Social Media Outlook ......... 33
Logo Breakdown .......... 11 Merchandise ......... 34
Logo Essence .......... 12 Brand Images ......... 40
Logo Ratio .......... 13
Logo Logic .......... 14
Logo Usage ........ 15
Logo Use ......... 16
Renditions ......... 18
Favicon Flat ......... 19
Monogram Outline ......... 20
Minimum Size ......... 21
Minimum Spacing ......... 22

Brand identity and guidelines are crafted by: The Designer Saurabhh
ABOUT
COMPANY
eechy
Learn Easy Peasy

Teechy

Brand identity and guidelines are crafted by: The Designer Saurabhh
 THE
LOGO
Brand identity and guidelines are crafted by: The Designer Saurabhh
THE
LOGO

eechy
Favicon Text with Favicon

Brand identity and guidelines are crafted by: The Designer Saurabhh
COMPLETE
LOGO

zestful and innovative

brain and the brush represents creative right brain

eechy
Text with Favicon

Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
FAVICON

The favicon of the Teechy logo embodies brand's educational

ethos, with a balanced and attractive design that conveys the
depth of thought process.

It is compact, eye-catching, and easily recognizable no matter

where it is placed.

Favicon

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
COMMUNICATION UNIT

COLOR CODE

#Ef0489
e a r
L easy n Gula Free
ABCDEFGHIJKLMNOPQR
STUVWXYZ

#0772DE
Peasy

Brand identity and guidelines are crafted by: The Designer Saurabhh
 LOGO
BREAKDOWN
Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
ESSENCE

stroke letter t

stroke.

Letter T Pen with Stroke Brush Stroke Stars

Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
RATIO

Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
LOGIC
The Teechy logo is a unique combination of symbolism and typography that reflects
the brand's zestful and educational essence.

The letter 't’ in the logo is a symbol that stands for the brand's name and serves as the
focal point of the logo. The symbol is a combination of a brush tip, the letter 't' in the
middle, and a pen nib with a stroke at the bottom.

eechy
These elements are put together to form a cohesive and attractive symbol that captures
the brand's message of zestfulness, creativity, learning, and innovation.

The use of stars in the logo represents the brand's focus on magical learning outcomes
promoting creativity in education and provides an attractive and eye-catching touch to
the overall design.

The typography used in the logo, Gula, is a playful script font that further emphasizes
the brand's image as a zestful and engaging educational platform.

Brand identity and guidelines are crafted by: The Designer Saurabhh
 LOGO
USAGE
Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
USE

Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
RENDITIONS

Brand identity and guidelines are crafted by: The Designer Saurabhh
LOGO
RENDITIONS

Brand identity and guidelines are crafted by: The Designer Saurabhh
FAVICON
FLAT

Brand identity and guidelines are crafted by: The Designer Saurabhh
MONOGRAM
OUTLINE

Brand identity and guidelines are crafted by: The Designer Saurabhh
MINIMUM
SIZE

150px

68px

128px 128px

Favicon – width: 68 px | height: 128 px Logo – width: 150 px | height: 128 px

Brand identity and guidelines are crafted by: The Designer Saurabhh
MINIMUM
SPACING

Brand identity and guidelines are crafted by: The Designer Saurabhh
 BRAND
COLOUR
Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
COLOR
PRIMARY COLOR

TRUE BLUE DARK ORANGE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
COLOR
SECONDARY COLOR

MEXICAN PINK MALACHITE METALLIC CAPRI PALE VIOLET TRUE BLUE

YELLOW

Brand identity and guidelines are crafted by: The Designer Saurabhh
 BRAND
TYPOGRAPHY
Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
TYPOGRAPHY

TYPEFACE Gula FREE

A typeface plays a crucial role in branding. It conveys a
brand's personality, values, and tone with
A B C D E F G H I J K L M N O P Q R S T U V W
X Y Z
sophistication and elegance. Consistent use of a
typeface across all marketing materials creates a
cohesive visual identity. A well-designed typeface is a b c d e f g h i j k l m n o p q r s t u v w x y z
essential in effectively communicating a brand's
messages.
1 2 3 4 5 6 7 8 9 0

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
TYPOGRAPHY

ROBOTO SLAB BOLD ROBOTO SLAB

A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y
z

1 2 3 4 5 6 7 8 9 0

`~!@#$^&()_+*%/?<>,”’:;|\

Brand identity and guidelines are crafted by: The Designer Saurabhh
 BRAND
ELEMENTS
Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
PATTERN

Option 1 Option 2 Option 3

Brand identity and guidelines are crafted by: The Designer Saurabhh
 PRINTED &
DIGITAL ASSETS
Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
STATIONARY

Brand identity and guidelines are crafted by: The Designer Saurabhh
SOCIAL MEDIA
OUTLOOK

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
BRAND
MERCHANDISE

Brand identity and guidelines are crafted by: The Designer Saurabhh
 BRAND
IMAGES
Brand identity and guidelines are crafted by: The Designer Saurabhh
eechy
Learn Easy Peasy

e a r
L easy n
Peasy
 eechy
Learn Easy Peasy

e a r
L easy n
Peasy
eechy
Learn Easy Peasy

e a r
L easy n
Peasy
eechy
Learn Easy Peasy

e a r
L easy n
Peasy
THANK
YOU
Brand identity and guidelines are crafted by: The Designer Saurabhh