Job Aid: Benefits of Using Digital Marketing and Social Media This is the golden age of digital marketing, and most organizations understand that to remain viable, they have to cither adapt and adopt or risk becoming obsolete. Online platforms engage customers, drive sales, increase brand awareness, and provide customer support. To use them effectively, it’s important to understand just how important the benefits of using digital marketing strategies really are, Digital marketing benefits and advantages to marketing efforts. Digital marketing benefits Increased cost effectiveness and environmental responsibility Wider reach to engage a more interested audience ‘Targeted and flexible results that are easy to adjust and analyze Advantages to marketing efforts + Costs less than traditional marketing outlets + Is more environmentally responsible + Enables companies to go "paperless" + Over 3 billion users spending three hours serolling per day + Allows continuous access to products at any time, day or night + Word of mouth + Testing different messages on the same audiences + Analyzing the feedback loop to help ‘guide businesses + Assessing digital ads in real timeDigital marketing benefits Advantages to marketing efforts Marketing conducted in real time + Digital ads are placed and updated in minutes + Realizes more flexibility in marketing approach + Gets ahead of potential public relations challenges + Introduces urgency to sales Opportunity for two-way conversations + Provides a more detailed, with customers rewarding, and fulfilling consumer experience + Provides ability to leverage online and social media strategies to communicate with customers