AI and Digital Marketing:

Boon or Bane for the Future?

Artificial intelligence (AI) is transforming digital

marketing. In this presentation, we'll explore
whether this is a positive or negative
development.
Advantages of Using AI in Digital Marketing

Personalization
allows for personalized content and advertising,
improving customer experiences and increasing sales.

Efficiency
can automate many marketing tasks such as lead generation
and email campaigns, reducing manual workload and saving
time.

Insights
provides better insights into customer data, allowing
for more effective and targeted marketing strategies.

 Disadvantages and Challenges of

Using AI in Digital Marketing

Cost Data Bias Mistrust Technical

Challenges
ETHICAL CONCERNS AND RISKS ASSOCIATED
WITH AI IN DIGITAL MARKETING

Targeting Vulnerable Groups

Data Privacy

Misleading Advertising
 Case Study: Successful Implementation of AI in
Digital Marketing

E-Commerce Social Media Market Analysis

Advertising

AI-powered chatbots AI can analyze vast

AI algorithms can
amounts of data to provide
allow for personalized analyze vast amounts of
insights into market
customer service at data to create targeted trends, improving
scale, improving and effective ads, marketing strategies and
customer satisfaction reducing costs and increasing competitive
and increasing sales. improving ROI. advantage.
 CASE STUDY: NEGATIVE
CONSEQUENCES OF AI IN DIGITAL
MARKETING In 2019, YouTube
Burger King's 2017 TV ad violated child privacy
used Google Home laws by collecting data
devices to promote their on children without
Whopper burger, raising In 2018, Amazon's AI- parental consent, leading
ethical concerns about powered hiring platform to a $170 million
deceiving customers and discriminated against settlement with the FTC.
misuse of private women, perpetuating
technology. existing gender bias in the
YouTube's Child
tech industry.
Burger King's Privacy Violations
Misleading Ad
Amazon's Gender-
Biased Hiring Platform
 FUTURE OF AI AND DIGITAL MARKETING

Positive Negative
Increased automation and efficiency Privacy and security concerns
Improved customer experiences Risks of manipulation and
and personalization discrimination

How AI and Digital Marketing Will Impact Businesses and Consumers

The future of AI and digital marketing will have a profound impact on businesses and consumers, both
positive and negative. To reap the benefits while minimizing the risks, businesses need to be proactive in
addressing ethical and technical challenges associated with AI. Consumers, in turn, need to be informed
and demand accountability from the companies they engage with.

Author Bio
Hey everyone! I'm Deyasee Laha, a passionate digital
marketer and social media enthusiast. With a solid
educational background from Vision Upliftment Academy, one
of the premier digital marketing institutes in Kolkata, very
much grateful for the enhanced skills that are vital in the
ever-evolving world of digital marketing. My expertise lies in
producing impactful social media strategies, engaging content
creation, and driving organic growth. I am determined to
offer the finest outcomes for the clients by having a solid
eye for detail and a creative mindset. The dedication and
commitment of my craft work offer a valuable asset in social
media marketing.
THANK'S FOR
WATCHING

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