Exhibition Design

Group 4
Introduction

To display the great works done by

the final year students to celebrate
and highlight their efforts.

Provides a platform of opportunities

for students to proudly display their
work and network with potential
employers

To celebrate and commemorate this

occasion with friends and families
Objective
1. Showcase students’ result of their journey of study 4. Strengthen connection
& exploration a. Gather students from different courses
a. Attitude, experience, skills b. Ice-breaking > build relationship
b. Event management skills
c. Teamwork, adaptabilities, abilities 5. Create hope / clearer image of future pathway
a. Student might be confused and get lost
2. Provide exposure b. Provide chance to communicate
a. create and secure potential job c. Better understanding makes clearer view
opportunities d. Know more about available choice
b. Impress industry visitors and talent
seekers

3. Utilize and gain skills

a. Soft & Hard skills
b. Problem-solving, teamwork, leadership
Target Audience
- Art & Creative Industry
Employers

- Lecturer

- Junior Students (Foundation)

- Secondary Students

- Family, friends and relatives.

Task Division
The proposed task division was done
through a shared document so that all the
students can share what skills they are most
good at and what position they would prefer
to take.

Project Manager: Lee Tze Ming

Ass. Project Manager: Ti Hong Liang
Media Department: Sohail Siddiq
Design & Web Department: Ahsanul Insan
Exhibition Details
The Lights of Hope
Project Theme

The theme of the exhibition is the

aurora borealis in the arctic.

- Positive impression
- Associating Icebreaker ship
Exhibition Title &
Tagline

The Lights of Hope

- Associating with the phrase, ‘light at the end
of the tunnel’
- Means hoping and hopefulness

Tagline : Discover the hidden.

- Aurora light is existing all the time, but we
can’t see it in the day time.
- Just like students, who haven't got
discovered their potential, skills and talents
Design Statement

Based on the title chosen, “The Lights of

Hope”

Reminder to look toward the lights rather

than the hardships endured during our
studies

Brightly lit upon the harsh snowy arctic, the

lights give us a sense of direction entering
the right place
Design Direction

Presenting the bright arctic scene while

preserving a subtle but noticeable gradient
of the aurora lights

Utilizes light and cold colours to emphasize

the arctic theme, for example : light blue.

Derives the colours from the gradient of an

aurora borealis.
Marketing Collaterals/Materials
Design Direction

Art Style :
1. Visual : Photo-based (with
contrast colors) / Abstract
2. Fonts & Elements : Clean/Simple
+ Dynamic

Font Choice :
1. Oswald
2. Mohave
3. Open Sans
Proposed Location & Date

- Location: APIIT Level-3 Gallery

- Date: 11-13 May 2022
Floor Plan

- Function-rich Layout
- Fit in 20 Booths
- Contained exhibition
booths, event
backdrop/stage, theme
corner
- Function-centralized
- Course Categorized
- Safety : Covid-19
SOP/Social Distancing
Logistic Items
Required Arrange
- TV - Dark Cloth
- Stand Board - Lights
- Pedestal - Styrofoam Sheet
- Projector
- Tables
- Office chair
- Armchair
- Stanchion portable railing
3D Model Set
Information Counter Interview Session Decoration Area

Student Final Project Group Project

Poster &
Banner Design
APSpace Banner
Banner for Campus TV
Banner for Campus
LED Wall
Social Media Post
(1:1) Ratio
Marketing (E-Invitation)
Catalogue

Front Cover Page Rear Cover Page

Catalogue

Page 1 & 2 : Introduction & Table of Content

Catalogue

Page 3 & 4 : Introduction of the Community

Catalogue

Page 5 & 6 : Introduction of course lecturers and students.

Catalogue

Page 7 & 8 : Student’s work showcase (Layout Design 01)

Catalogue

Page 9 & 10 : Student’s work showcase (Layout Design 02)

Catalogue

Page 11 & 12 : Introduction of exhibition committee & farewell acknowledgement.

Web Design - Front Page
Web Design - Introduction
Web Design - Students & Courses
Web Design - Introduction Video
Web Design - Design Title Page
Web Design - Design Concept
Web Design - Feature/Process Showcase
Web Design - Feature/Process Showcase
Web Design - Feature/Process Showcase
Web Design - Feature/Process Showcase
Web Design - Hero Shot
Web Design - Video Showcase
Web Design - Student Profile
Promotional Platform (Online)

SOMAD - Final Year Exhibition SOMAD@APIIT (Group) APIIT & APU Student Affairs APU Official (Page)
(Page) (Page)
Promotional Platform (Online)

SOMAD APIIT (somad.apiit) APU Student Affairs (apu_studentaffairs)

Promotional Platform (Online)

Asia Pacific University of Technology & Innovation (APU) SoMAD_APU

Promotional Platform (Offline)

Campus 1 : APU Campus Campus 2 : APIIT Campus

- LED Wall & LED TV in main stage - Announcement board & available corner
- Announcement board & available corner
Marketing Strategy
PRE-EVENT

1. Post on every mentioned

channels :
- Event promotional post
- Teaser video
2. Post on SOMAD - Final Year
Exhibition page
- Second promotional post
- Event countdown post x7
3. Offline : Project digital
poster on LED sign board &
publish printed poster
Marketing Strategy

IN-EVENT & POST EVENT

- Focus only on SoMAD

channels :
1. In-event : Third promotion
post, event photo,
pre-recorded interview video
2. Post-event : last day event
photo (throwback), BTS of
event preparation, event end
announcement post &
acknowledgement post
Potential Employers Invitation
Following are companies which organizers can invite for the exhibition:

Animation
Omens, Inspidia, Scribble Studios, Les Copaque, KRU Studios, Animonsta Studios

Visual Effects & Design

Passion Republic Sdn Bhd, Lemon Sky Animation Sdn Bhd, Gorilla Studio Sdn. Bhd.

Product Design
Expedio Design, More Design, Artmatrix, Motorola Solutions
Exhibition Budget
Thank You!