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Module 1
Module 1
Managerial Economic
What is Economic?
Economics is a social science that studies how individuals, businesses, governments, and
societies make choices about the allocation of scarce resources to satisfy unlimited wants
and needs. It analyses the production, distribution, and consumption of goods and services.
At its core, economics examines how individuals and societies manage resources and make
decisions in order to maximize their well-being.
Nature of economic
1. Economics as a Science
Science deals with systematic studies that signify the cause-and-effect relationship. In
science, facts and figures are collected and are analysed systematically to arrive at any
certain conclusion.
2. Economics as an Art
It is said that “knowledge is science, action is art.” Economic theories are used to solve
various economic problems in society. Thus, it can be inferred that besides being a social
science, economics is also an art.
5. Macroeconomics:
Macroeconomics deals with the behaviour and performance of the entire economy
or large sectors of it. It examines aggregated variables such as national income, inflation,
unemployment, economic growth, and fiscal and monetary policies. Macroeconomics aims
to understand and influence factors that impact the overall economic conditions of a
country or region.
6. Multidisciplinary:
Economics often draws insights from other disciplines, such as mathematics, statistics,
psychology, sociology, political science, and history. It integrates knowledge and methods
from these various fields to enhance understanding and provide a comprehensive analysis
of economic issues.
7. Normative economics:
Normative economics deals with value judgments and policy recommendations. It
involves assessing economic outcomes in terms of what ought to be, rather than describing
and explaining how things are. Normative statements are subjective and depend on
individual or societal preferences. Economists may use normative analysis to provide
guidance on policy decisions and advocate for specific economic objectives.
2. Cost and Production Analysis: Managers use economic tools to analyse costs and
production processes. This includes evaluating factors of production, cost structures,
economies of scale, and resource allocation to maximize efficiency and productivity.
Micro economic
Let's consider the market for smartphones. In this scenario, the individual economic units
are the smartphone producers (firms) and the consumers (households).
1. Supply and Demand: The supply side refers to the firm’s producing smartphones,
determining how many units they are willing and able to produce at different price
levels. The demand side represents the consumers, determining how many
smartphones they are willing and able to purchase at different price levels.
2. Price Elasticity: Microeconomics also explores the concept of price elasticity, which
measures the responsiveness of demand or supply to changes in price. For instance,
if the price of smartphones increases, microeconomics would study how this affects
the quantity demanded by consumers. It would also analyse whether the demand
for smartphones is elastic (highly responsive to price changes) or inelastic (less
responsive to price changes)
Macro-Economic
2. Cost Analysis: Managerial economics provides tools and techniques for analysing
costs and identifying cost drivers. Managers can use this information to make
decisions regarding production processes, cost control, pricing strategies, and
resource allocation to achieve cost efficiency and maximize profitability.
1. Establishing Objectives: This step involves clearly defining the goals and objectives
that the decision should achieve. It's important to have a clear understanding of
what you want to accomplish before proceeding.
2. Defining the Problem: In this step, the manager identifies and defines the problem
or the decision that needs to be made. It's essential to have a clear understanding of
the issue at hand and what needs to be resolved or improved.
3. Identifying Possible Alternative Courses of Action: Once the problem is defined, the
manager generates a range of potential solutions or alternative courses of action.
Brainstorming, research, and gathering input from others can help generate a variety
of options.
5. Implementing and Monitoring the Decision: After selecting the best alternative, the
manager moves forward with implementing the decision. This step involves putting
the chosen course of action into practice. Additionally, it is important to monitor the
implementation to ensure that it is progressing as planned. Regular monitoring and
feedback allow for adjustments if necessary.
Principles of Economics
1. People face trade-offs: Everyone faces decisions that put one option above the other.
Most decisions, especially economic ones, involve trading off one thing for another. In
society, one of the main trade-offs we experience is between efficiency and equity.
Efficiency refers to something we can get the most out of, especially if the resource is
scarce. Equity implies that all members of society benefit equally from a resource. The
theory is that people will make good decisions if they thoroughly understand both options.
However, what usually ends up happening in life and in economics is that one item, either
efficiency or equity, is chosen above the other. For example, the way students decide to
spend their time or how governments allocate budgets can be examples of the trade-offs
people face.
2. The cost of something is what you give up to get it: Since people face these trade-offs, a
decision requires a comparison of the costs against the benefits of alternative courses of
action. Sometimes, the most obvious action or answer isn’t the first one you would think of.
Each item has an opportunity cost, in other words, what you’re giving up to get it. So, when
facing a decision, people should understand the opportunity cost involved in that decision
and in each action. For example, some people consider only the cost of an action, but not
the time involved. Cooking dinner at home is cheaper than ordering from a restaurant, but
takes up a lot more time than calling to place an order.
3. Rational people think at the margin: In general, economists like to assume that people
are rational thinkers. Still, they look at marginal changes to describe small adjustments to
the plan of action. Another way of looking at this is that people make decisions when they
think at the margin, or around the edge of a plan of action. For example, the decision of
whether or not to take an extra class in your semester is an incremental decision that will
have you comparing marginal costs and benefits. When considering marginal changes, we as
consumers are looking for the maximum satisfaction on our purchases that fit with our
budgets and incomes. So, we look for ways to achieve maximum satisfaction within the
constraints of what we are willing to pay for a commodity, and the decisions it takes to get
there are influenced by marginal changes and rational thinking.
4. People respond to incentives: This economic principle isn’t surprising but makes a lot of
sense when we consider the last few principles. Since consumers make decisions by
comparing benefits and cost, what happens when that scale changes? That’s where
incentives play a part. Incentives inspire consumers to act by offering up an extra reward to
those people who will change their behavior. Incentives can also be positive or negative,
meaning you can incentivize people to do something or not to do something. For example, a
positive incentive would be offering employees a bonus if they work extra hours. However, a
negative incentive can be exemplified by extra taxes governments might put on things like
fuel that encourage people to use it less.
5. Trade can make everyone better off: This one seems obvious, but trade can be a positive
for all parties involved. It’s not like a competition where one side wins and the other loses. In
trade, all parties can win by focusing on what they’re best at. The best example of this is
countries that benefit from trading with each other. Most countries don’t have all the
resources they need to function effectively, so they turn to other countries for more or even
cheaper resources that they can trade. It also allows for a wider variety of goods to become
available in the country, which increases competition on a global scale. When you think
about trade between countries, let’s say between the U.S. and Canada, neither side “wins,”
but both benefit in different ways from a trade partnership.
6. Markets are usually a good way to organize economic activity: A lot of countries used to
have a centrally planned economy but are now moving towards market economies. In a
market economy, decisions are made collectively by millions of households and firms that
have a stake in the economy. If you think about it, it’s like a cycle. Households decide where
they’ll work, and firms decide who they want to hire and what to produce. These two parties
interact in the market economy where decisions are guided by self-interest. Sometimes, the
market economy or aspects of it fail, and that’s where governments have to step in to
implement policy. But usually, the interaction between households and firms are guided
almost automatically, seemingly by an ‘invisible hand’ that helps direct economic activity.
The result is that households and firms consider prices when looking at what to buy and sell,
and they both look at costs and social benefits, which ultimately ends in a society’s welfare
being increased.
9. Prices rise when the government prints too much money: This one is relatively simple.
Prices follow inflation, and a high rate of inflation increases costs, so economic policymakers
aim for a lower level of inflation to keep the market moving. In most cases of a high rate of
inflation, the cause is that there’s too much money in circulation. When governments print
more money and there’s more available, its value decreases.
10. Society faces a short-run trade-off between inflation and unemployment: Another
result that occurs when there’s more money circulating is a lower rate of employment.
Economists use the Phillips Curve to trace the correlation between the two, which helps
them understand market and business cycles. The Phillips Curve aims to push inflation and
unemployment in opposite directions. Policymakers can impact inflation and unemployment
by altering how much money is printed, as well as the amount of government taxes.
Therefore, the policies that are implemented by governments and policymakers have a
direct impact on the market and economy and can severely impact the rates of inflation and
unemployment.
Profit Maximization
Theoretically, the point at which the marginal cost and marginal revenue become equal
allows for the maximum gap between the MR and MC. As a result, the profit at this point is
always maximum.
However, if the management decides to use sub-standard raw materials for production due
to the profit maximization calculator indicating them to lower their production costs, their
customer base could have adverse effects. Therefore, drawing a fine line between profit
maximization and quality management is a critical aspect of the process.
Graph
Profit maximization output is derived taking many aspects into consideration. Initially, the
profit becomes equal to the cost subtracted by revenue which can be plotted graphically.
Then, the graph can be constructed using the revenue and cost as variables plotted against
the function of output, as shown below in the supply and demand graph:
One of the major conditions to maximize profits is that the marginal revenue and marginal
cost must be equal (MC = MR). It is the equilibrium point on the graph. Producers or firms
achieve equilibrium when there is the widest gap (maximum difference) between MR and
MC; and TR and TC.
In the above graph, Q1 (output) is the point that intersects MR and MC. The above graph
shows that if the firm produces less output than equilibrium quantity Q1, then MR becomes
greater than MC. As a result, the firm is gaining more revenue than the cost it is spending on
producing goods, leading to an overall enhancement of profit.
As the output by the firm approaches the level of Q1, initially, the MR is slightly greater than
MC.
Subsequently, as the output crosses Q1, the marginal cost will substantially increase over
the marginal revenue. As a result, the firm will experience a revenue loss.
Managers only ensure acceptable level of profit, pursuing a goal which enhances their own
utility.
2.This has given powers to Managers who pursue their own goals rather than the goal of the
owners.
3.Managers ensure a minimum acceptable level of profit to satisfy the shareholders, but
would pursue a goal which enhances their own utility.
Incomes of top executives are closely related to sales rather than profits.
Banks and financial institutions are impressed by the amount of sales and treat this
as a good indicator of the performance of the firm.
Large and continuing sales enhance prestige of the Managers, who ensure regular
distribution of dividends.
A steady performance with satisfactory amount of profits is preferably to irregular
spectacular profits in some one or two years. Having shown high profits,if the level is
not maintained, it will lead to discontent of shareholders.
Large sales strengthens the competitive power of the firm vis-avis competitors, while
low or declining sales diminishes this power of bargaining.
Separation of ownership and management combined with the desire for steady
performance which ensures satisfactory profits, tend to make the managers risk avoiders.
Top Managers in the modern firm are generally reluctant to adopt highly promising but risk-
prone projects. But this approach stabilises the economic performance of the firm and leads
to development of orderly markets.
A firm’s decision making is limited to a single period. During this period, the firm
attempts to maximise total revenue rather than physical volume of sales.
Sales revenue maximisation is subject to provision of minimum required profit to
ensure a fair dividend to shareholders, thus ensuring stability of his job.
Conventional Cost and Revenue functions are assumed – Cost curves are U-shaped,
Demand curve is downward sloping.
Marris’s Theory of
The owners want to maximise their utility while the managers attempt maximisation
of their own utility.
Both utilities do not necessarily clash, because the most of the variables of both the
utilities, have a strong relationship with a single variable i.e., size of the firm.
It is reasonable to assume that maximising the long-run growth of any indicator is
equivalent to maximising the long-run growth rate of the others.
Owners being interested in the growth of the firm want maximisation of the growth
of the supply of capital, which is assumed to maximise the owner’s utility.
Managers wanting to maximise rate of growth of the firm rather than absolute size
of the firm, believe that growth of demand for the products is an appropriate
indicator of the growth of the firm.
Profit retention ratio: High retention of profits, adds to the reserves contributing to
the growth of capital.(risk= -ve)
Combining all the above into a single parameter will amount to financial constraint
of the firm.
1. The firm has the freedom to choose its financial policy, as it subjectively determines the
three financial ratios, liquidity ratio, leverage/debt ratio and retention ratio.
2. The firm can decide its diversification rate, either by expanding the range of its products,
or by merely effecting a change in the style of its existing range of products. OR it can adopt
the two policies simultaneously.
3. Price is not a policy variable of the firm. It is a parameter. Price is taken as given by the
oligopolistic structure of the market. Production costs are also taken as given.
4.The firm has the freedom to decide the level of it advertising and R&D. Since Price and
Production Costs are given, increase in advt. & R&D, will imply lower profit marginand vice-
versa.
Marris’s Model:
The rate of growth of demand for the products of the firm:
The growth of demand for the products of the firm depends on the rate of diversification
and the proportion of successful new products.
The shareholders who are the owners, wish to maximise company's capital, which is the
measure of the size of the firm.
The main source of finance for the growth of the firm is profit but the management can
retain only part of it, for another part has to be distributed as dividend.
The rate of growth of capital is determined by three factors: the three financial ratios
determined by the managers constituting the financial security constraint, the average rate
of profit, and the rate of diversification.
Williamsons Theory of managerial discretion Williamson is of the opinion that the managers
of a modern business firm organised as a corporate unit do not maximise the profits which
result in the maximisation of the utility of the owners. Onstead they maximise their own
utility using their discretion. However, for their job security,managers attempt to ensure a
certain minimum of profit to shareholders in the form of dividends. Thus profit is a
constraint to the manager’s discretion.
Managers’ utility depends on such variables as salary, job security, power, prestige, status,
job satisfaction and professional excellence. Of these variables only salary can be quantified.
Therefore, Williamson uses measurable variables like staff empenditures, managerial
emoluments and discretionary investment in the utility function of managers on the
assumption that these are the source of the job security and reflect power, prestige, status
and professional achievements of managers.
Basic Concepts:
The demand for the firm. The firm’s demand curve is assumed to be downward sloping and
is defined by the function
X = f1 (P, S, e)
P = f2 (X, S, e)
The demand is negatively related to price and is assumed to be positively related to staff
expenditure and to the shift factor.
The actual profit: Sales Revenue minus production costs and less staff expenditure.
Π=R–C–S
The reported Profit : Π is the profit that the firm reports to the tax authorities. It is the
Π=Π−Μ=R–C–S-Μ
Minimum Profit: Πο is required to satisfy the shareholders. If this profit is not earned, the
shareholders will either sell their shares or change the top management, adversely affecting
the job security of managers.
The Discretionary Profit: ΠD is the amount of profit left after subtracting the minimum profit
and the tax from the actual profit.
ΠD = Π − Πο − Τ
Discretionary Investment: ID – Discretionary investment is the amount that is left from the
reported profit after subtracting the minimum profit and the tax from the reported profit.
ID = ΠR − Πο - T