FOOD TRUCK

“QUANTITY with QUALITY”

GROUP - 3 1
EXECUTIVE SUMMARY

● Largest market.
● Everlasting business
MISSION scope.
● To become a ● Investment friendly.
leading and reputed
food truck business,
BUSINESS PLAN
known across world.
● Affordable and Quality Food.
● Focus on student community.
VISION ● Convenient locations.
● Systematic and ● Initial focus: Delhi, India.
investment
attractive growth
plans.

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COMPANY SYNOPSIS

● Inaccessible and low quality food items.

PROBLEM ● Absence of pocket friendly fast food for
STATEMENT student community.
● Economical.
● Impeccable quality.
● Ready to serve.
● Ambiance assured.
● Food on wheels with easy accessibility
SOLUTION and quality.
● Convenient timing.

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INDUSTRY OVERVIEW

01 Market Size and Growth

●
●
The global market size is USD 4.11 Billion.
The market size in India is expected to grow by 8.4% annually..

● Government policies and regulations

02 External Factors
●
●
●
Current pandemic scenario
New trends in food industry and change in eating habits.
Economic factors such as income of society.

● Increasing demand of environmental friendly food.

03 Market Trends
●
●
●
Partnerships, collaborations and promotions
Advanced technology and effective social media marketing
Increasing demand for vegan options and meat plant blends.

● Food fleet ($18M/Year)

04 Industry Success Stories

●
●
●
New York food truck Association ($2.4 M/Year)
Roll Up Food Truck ($600K/Year)
Tap Truck USA ($360K/Year)

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COMPETITIVE ANALYSIS
Competitors:
● Direct Competitors

● Other food trucks

● Fast casual restaurants

● Indirect competitors
● Food delivery companies
● Restaurants and food trucks serving
different menus.

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FUTURE MARKETING PLANS
COMBO MEAL/ DISCOUNTS SOCIAL MEDIA
BASIC AESTHETICS &
BUY-1-GET-1 FEEDBACK MARKETING

Purchase an eye-catching, With the purchase of a food Discounts for holidays and Providing a safe
Colorful trucks inviting and
well-made sign that is item, a free beverage is calendars environment for customers
appealing to the eye.
visible. offered. to interact with our staff and
Using feedback cards to share their stories.
Disseminate information
Playing board games with Purchase a meal for two at determine what clients like
about our food truck's
friends is a great way to a discounted rate. and dislike about their
location and hours of
spend time together. experience.
operation via - elevator
Purchase an item and
posters and fliers, web
Creating a memories space receive a coupon for a
sources, and student
for consumers' they can freebie if you return later.
distribution.
return to relive them
(improving Customer Offering free refills on limited
Engagement). beverages.

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REVENUE MODEL
WORKING CAPITAL CALCULATION
COST TYPE CATEGORY COST PROJECTED REVENUES FROM STUDENTS
ONE TIME VEHICLE COST ₹ 7,00,000 POPULATION SIZE 100000
VEHICLE STUDENT POPULATION (Assuming 5%) 5000
MODIFICATION STUDENTS WHO PREFER TO EAT AT FAST FOOD
ONE TIME COST ₹ 5,00,000 JOINTS (Assuming 60%) 3000
ONE TIME UTENSILS COST ₹ 50,000 OF THESE STUDENTS (Assuming MS of 20%) 600
ONE TIME FURNITURE ₹ 10,000 MAX AMOUNT A STUDENT IS WILLING TO
ONE TIME MUNICIPAL FEE ₹ 50,000 SPEND ON FAST FOOD IN A MONTH ₹ 600
ONE TIME TOTAL COST ₹ 13,10,000 AVERAGE COST OF FOOD AT XYZ FOOD STALL ₹ 120
RECURRING LABOUR COST ₹ 30,000 TOTAL ORDERS PER STUDENT IN A MONTH 5
RAW MATERIAL TOTAL NO OF ORDERS FROM STUDENTS IN A
RECURRING COST PER PLATE ₹ 50 MONTH 3000
RECURRING LPG COST ₹ 1,500 AVERAGE DAILY ORDER FROM STUDENTS 100
RECURRING RENT COST ₹ 10,000 PROJECTED DAILY REVENUE ₹ 12,000
ACCESSORIES(PLATE PROJECTED MONTHLY REVENUE ₹ 3,60,000
S + GLASSES) PER PROFIT MARGINS (20%) ₹ 72,000
RECURRING ORDER ₹2
RECURRING TOTAL COST ₹ 41,552
TOTAL COST ₹ 13,51,552 7
REVENUE MODEL
PROJECTED REVENUES FROM FAMILIES AND INDIVIDUALS
POPULATION SIZE 100000
NUMBER OF FAMILIES ( 4 members in a family- assumption) 15000
FAMILIES WHO PREFER TO EAT AT FAST FOOD JOINTS (Assuming 5%) 750
OF THESE FAMILIES (Assuming MS of 20%) 150
MAX AMOUNT A FAMILY IS WILLING TO SPEND ON FAST FOOD IN A PROJECTED BREAK EVEN POINT
MONTH ₹ 1,000 INITIAL INVESTMENT ₹ 13,10,000
TOTAL ORDERS PER FAMILY IN A MONTH 3 FIXED EXPENSES ₹ 40,000
TOTAL NO OF ORDERS FROM FAMILIES IN A MONTH 450 VARIABLE EXPENSES PER
AVERAGE DAILY ORDER FROM FAMILIES 15 ORDER ₹ 67
PROJECTED DAILY REVENUE ₹ 1,800 PROJECTED BREAK EVEN
PROJECTED MONTHLY REVENUE ₹ 54,000 TIME (Months) 19.09601449

PROFIT MARGINS (20%) ₹ 10,800

TOTAL MONTHLY PROFIT ₹ 82,800

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OPERATIONAL PLAN
Food Truck operations plan is simple because it is overhead and costs are low.

Following are the functional roles of its employees:

The chef will be in

charge of the food truck Two part-time cooks who
operation. He'll be in will assist the Chef on a
Customer service and
charge of inventories, rotating basis throughout
bookkeeping will be
menu creation, and other business hours.
handled by a Helper.
duties.

Marketing will be The food truck will be As the business grows, two
handled by founding open from 2:00 p.m. to cooks will be supporting
members. 1:00 a.m. Tuesday through the Chef at the same time
Sunday. during peak hours.

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MANAGEMENT TEAM
SUPERVISER
03

FOUNDERS
.

01 02

FOOD TEAM
HEAD CHEF
TWO PART TIME COOKS
HELPER

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EXIT STRATEGY

Selling all equipments and merchandise to

cover outstanding debts if any.

Acquisition or merging.

Declare bankruptcy.

LOREM

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BUSINESS MODEL CANVAS

FSSAI marked Biodegradable food

ingredients packaging

Combo offers
Online food delivery
at
system
reasonable price

Best taste & Greater Customer

oriented
hygiene maintained

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THANK YOU

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 PEER RATING
NAME CONTRIBUTION RATING

Drishti Bajaj Idea, Presentation,operational plan,marketing plan, 33

management team

Madhumita Rout Industrial Overview, Competitive Analysis 31

Pratyush Financial aspects 29

SAHIL S Presentation, Executive summary, Synopsis, Exit strategy 32

Omprava Dalai Business canvas, Management Team 27

Sanskruti Khandelwal Financial aspects and Formatting 28

Deepak Patidar Content Research and Validation 20

Abhishek Kumar N/A N/A

Joe Joseph N/A N/A

KRISHNAKANT MUKTA N/A N/A

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