Name: Sachin Kumar Gupta Email: sachinisgupta@gmail.

com
SEO Specialist - Mobile: +91- 8860870089

Professional Summary
• Highly driven and results-oriented SEO Specialist with 4+ year’s career experience in e-
business optimization organizations. Adept in original content development search friendly
architecture solutions and keyword research. Possesses excellent problem-solving and
analytical thinking skills.
• Functional SEO expert with strong background in web marketing and analytics and proven
experience in content strategy, link building and keyword strategy.

Experience
Freelance Work 2022-Feb 2023

• Developed and implemented interactive marketing strategies for about 8 clients that
improved search engine performance, attracted users to websites and drove growth, resulting
in annual traffic increases of an average of 23% year over year
• Analyzed data to identify trends, generate reports and adjust campaigns as necessary to
produce the most optimal ROI
• Prepared website evaluations and marketing proposals that attracted new business, resulting
in an increased annual budget of 37%

Hemkunt Tour & Travels, Delhi April-23, 2018 – 29 Mar, 2021

RESPONSIBILITIES
• Keyword Research: Researching the best keyword using different tools such as google
keyword planner, google trends and keyword everywhere.
• On-Page Optimization
• Off-Page Optimization
• Content creation as per google guideline.
• Traffic analysis and Reports using Google Analytics and using google search Console.
• Social Media Optimization: Optimizing social platform such as LinkedIn, Instagram, Tweeter,
Pinterest, and Facebook, web 2.0 etc.
• Manage campaign expenses to ensure adherence to budget and estimating costs to avoid
discrepancy reconciliation.
• Develop link building strategies to improve SEO positions for targeted keywords; analyze and
recommend website architecture changes.
• Instructed and educated clients in SEO and SEM terminology to cater programs and strategies
to fit individual businesses.

SupportMart, Technical Services, Gurgaon. SEP-21, 2015 to Oct 18, 2017

Excel Knowledge with success in maintaining and organizing data, including dictionaries, across a
broad range of industries. Skilled in Data entry, Reporting, VLOOKUP formula development, PPT
development, Google AdWords/PPC reports preparing.

RESPONSIBILITIES
• Creating dynamic reports using raw data from Smart Desktop.
• Building formulas like SUM, Profits, percentages.
• Managing large datasets with functions: IF, SUM, INDEX, MATCH, VLOOKUP.
• Building charts and graphs.
• PPT development.
• Google AdWords/PPC reports preparing.

PCL Technology, Electronic City, Gurgaon. May 2014 to Sep 18, 2015

The objective of the company is to develop strong and innovative strategies to promote the business
brand, products, and services. This company professional is expected to effectively use all marketing
tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

RESPONSIBILITIES
• Ability to generate content in a clear and precise manner.
• Exceptional written and verbal communication skills.
• Extensive knowledge of Google key word research tools.
• Target oriented and ability to perform tasks within limited period of time.
• Planning and implementing powerful link building strategies to increase each client's link
popularity and gain visibility on major search engines
• Conducting competitive market research for each client to identify opportunities for
increasing their online visibility.

QUALIFICATION

• MCA from R.D Engineering College Ghaziabad Uttar Pradesh 2011.

• BCA from Indira Gandhi National Open University (IGNOU) Gorakhpur 2008.
• Intermediate From U.P. Board, from D.A.V.I.C. Gorakhpur.
• High School from U.P. Board, from D.A.V.I.C. Gorakhpur.

PERSONAL DETAILS

Date of Birth : 01st Dec 1987

Marital Status : Single
Language Known : Hindi, English
Address 1 : B-209, Pocket -12, Jasola Vihar New Delhi.
Permanent address : D9/133, Ghasikatra Gorakhpur (U.P)
Nationality : India.