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    Mingz Estremos
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    The document outlines the course Principles of Marketing taught by instructor Virginia P. Maghuyop at Bohol Northern Star College. The course will cover 10 chapters on marketing topics over 18 weeks, including introductions, consumer and business buying behavior, market segmentation, marketing mix, new product development, service marketing, pricing and distribution, promotion, and new trends in marketing. Students will take prelim, midterm, semi-final, and final examinations to assess their learning throughout the term. The course outline was prepared by the instructor and approved by the Dean and VP of Academic Affairs.

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    NABM COURSE OUTLINE

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    NABM 1

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    The document outlines the course Principles of Marketing taught by instructor Virginia P. Maghuyop at Bohol Northern Star College. The course will cover 10 chapters on marketing topics over 18 weeks, including introductions, consumer and business buying behavior, market segmentation, marketing mix, new product development, service marketing, pricing and distribution, promotion, and new trends in marketing. Students will take prelim, midterm, semi-final, and final examinations to assess their learning throughout the term. The course outline was prepared by the instructor and approved by the Dean and VP of Academic Affairs.

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    © All Rights Reserved
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    10 views2 pages

    Nabm 1

    Uploaded by

    Mingz Estremos
    The document outlines the course Principles of Marketing taught by instructor Virginia P. Maghuyop at Bohol Northern Star College. The course will cover 10 chapters on marketing topics over 18 weeks, including introductions, consumer and business buying behavior, market segmentation, marketing mix, new product development, service marketing, pricing and distribution, promotion, and new trends in marketing. Students will take prelim, midterm, semi-final, and final examinations to assess their learning throughout the term. The course outline was prepared by the instructor and approved by the Dean and VP of Academic Affairs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 2

    BOHOL NORTHERN STAR COLLEGE, INC.

    Isaac Garces St., Poblacion, Ubay, Bohol


    Tel. No. 038-518-8173 / 331- 1037 / Fax: 038-518-0279
    Email Address: bnscubay@yahoo.com/ boholnorthernstarcollege@yahoo.com

    COURSE OUTLINE
    COURSE NAME: PRINCIPLES OF MARKETING
    INSTRUCTOR: VIRGINIA P. MAGHUYOP
    REFERENCE BOOK: Abilanes, P.N.; Claudio, L. E. (2022). The Contemporary
    World: 2nd Edition. 839 EDSA, South Triangle, Quezon City: C & E Publishing, Inc.
    TERM: 2nd SEMESTER
    CONTENT COVERAGE

    PRELIM WEEK (JANUARY- FEBRUARY 15, 2023)


    Week 1-4
     Introducing self to classmates and Instructor- list expectations for the
    course
    CHAPTER 1: MARKETING: An Overview
    CHAPTER 2: Consumer Behavior
    CHAPTER 3: Business Buying Behavior

    Prelim Examination: FEBRUARY 15-17, 2023


    MIDTERM WEEK (FEBRUARY 20- MARCH 14, 2023)
    Week 5-9

    CHAPTER 4: Market Segmentation


    CHAPTER 5 : Marketing Mix

    Midterm Examination: MARCH 15-17, 2023


    SEMI FINAL WEEK (MARCH 20- APRIL 18, 2023)
    Week 10-13

    CHAPTER 6: New Product Development


    CHAPTER 7: Service Marketing

    Semi Final Examination: APRIL 19-21, 2023


    FINAL WEEK (APRIL- MAY 16, 2023)
    Week 14-18

    CHAPTER 8: Pricing and Distribution Channels


    CHAPTER 9: Promotion
    CHAPTER 10: New Trends in Marketing

    Final Examination: MAY 17-19, 2023


    Prepared by:

    VIRGINIA P. MAGHUYOP
    Instructor

    Recommending Approval:

    JASMIN A. ZARCO, MSIT-FT


    Dean, College of Hospitality Management

    Approved by:

    LEONARDA D. LOAYON, Ed.D.


    VP – Academic Affairs

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