Bohol Northern Star College, Inc.

January 2023
I
College of Hospitality Management May 2023

Hospitality Management 2nd Semester

Vision Mission

The pioneering Educational institution in the Northern part of Bohol To provide highly-trained facilitators responsive to the needs of community.
offering quality education empowered by the virtues of educated minds, noble
hearts and helpful hands, to be globally competitive.

College Goals
1. Implements programs and policies for faculty and staff to pursue professional growth and development.
2. Train student to be good and productive citizens, internalizing the virtues of nationalism and values of life.
3. Produce graduates who are proficient, disciplined and world-class professionals.
4. Institutional research and development program and projects.
5. Comply with relevant government mandated training policies, programs and standards.
Program Outcomes
1. Learn about self and personal development;
2. Know the theories and principles elucidating human development;
3. Determine the value of understanding the self;
4. Identify the holistic individuality of a person;
5. Characterized the adolescence during the crucial years of adolescence;
6. Recognize the issues and challenges affecting the adolescence.

Class Information Instructor’s Information

Section: 1st Year VIRGINIA P. MAGHUYOP

Schedule: MTW College Instructor

Venue: HM Room Per Hour,

Time: 3:00-4:00 PM Office

 Telephone
First Semester: 2nd maghuyopvirgz@gmail.com

Course Information

Course Principles of Marketing Course Code NABM 1

Name
Pre- none Course Credit 3 units, 3 hrs./wk. (18 weeks, 54 hrs. total)
requisite
Subject
Course Requirements
• Major Exams
• Summative quizzes
• Per unit outputs as specified in the assessment
• End of course learning log (reflective journal) and portfolio (compilation of outputs) on the different learning theories and research with reflections
on their applications and implications to teaching child and adolescent learners.
Grading System
Assessment Tasks Weight Minimum Average for
Satisfactory
Performance
CO1 Class Requirements (Quizzes, Participation, 40% 30%
CO2 Portfolio, Attendance)
Oral Recitation 20% 15%
Preliminary Examination 20% 15%
Mid-term Examination 20% 15%
100% 75%
Previous (Midterm) Grade = 100% x 40%

CO3 Class Requirements (Class Participation, 40% 30%

CO4 Attendance and Project)Quizzes
Semi-final Examination 30% 20%
Final Examination 30% 25%
75%
100%
Present (Final) Grade = 100% x 60%
40% Previous Grade + 60% Present Grade = Final Grade
 The following table will be used in giving the final grades:

Percentage 74 and 75-77 78 - 80 81-83 84-86 87-88 89-91 92-94 95-97 98-
Equivalent below 100
Final Grade 5.00 3.00 2.75 2.50 2.25 2.00 1.75 1.50 1.25 1.00

Rubrics will be used for other types of assessment such as oral presentation, simulation, etc.

1 2 3 4 5
BEGINNING DEVELOPING APPROACHING PROFICIENT ADVANCE
Limited Some Evidence PROFICIENCY Commendable Exceptional
Evidence of of Achievement Adequate Evidence Achievement Achievement
Achievement of Achievement
75 – 80 81 – 86 87 – 88 89 – 94 95 – 100

Course Description BTIs covered

This course deals with principles and practices in marketing goods and services. It also focuses on the development of integrated 6.2.1
marketing programs that will help grow businesses. 6.2.5
Course Learning Outcomes BTIs covered

At the end of this course student can ;

1) Apply management skills in F & B service and operations; 6.1.1
2) Demonstrate knowledge in the tourism industry, local tourism products and services; 6.2.1
3) Manage and market a service oriented business organization; 6.2.5
4) Demonstrate administrative and managerial skills in a service oriented business organization;
5) Perform human capital development functions of a tourism oriented organization;
6) Utilize various communication channels proficiently in dealing with guest and colleagues.
Time Intended Learning Outcomes (ILOs) BTIs/ Suggested Teaching Suggested BTIs/
CLOs Content Learning Assessment CLO
Allotmen Activities
t
PRELIMINARY WEEKS
Week 1-2 At the end of this chapter, the -Sharing of Activity 1
students must be able to: CHAPTER 1 expectations from -Student to
a. Know more about tourism -MARKETING: AN OVERVIEW teachers and submit reflection
and hospitality industry; [1]  Marketing process students paper on their
b. Identify the needs of the  Marketing plan -Online classroom realization from
industry;  Salient points to remember policies the initial
c. Learn the significance of  Top global brands: Coca- discussion.
personality enhancement in Cola -Reporting and
relation to penetrating the  Most reputable Companies: individual\group
tourism and hospitality BMW activities
industry;  Well- loved Filipinos
d. Check one’s self character Advertisement: McDonald’s
or personality.

Week 2-3 At the end of the chapter, the CHAPTER 2 Reporting and -Activity 2
students must be able to: [I] -CONSUMERS BEHAVIOUR individual and group Summative
a) Know what an image is and activities. quizzes
its importance to tourism  Factors that Influence Consumers Unit lear
and hospitality Behavior
professionals;  Maslow’s Hierarchy of Needs
b) Understand the impact of  Types of Consumer Buying Behavior
one’s image;  Consumer Purchase Decision ning log or
c) Identify the aspects that Process reflective
made us what we are at  Salient points to Remember Journal.
present;  Top Global Brands: Apple
d) Analyze what image is best  Most Reputable Companies: Sony
for us;  Well-Loved Filipino Advertisement:
e) Know the definition and PLDT
nature of personality;
f) Identify the determinants of CHAPTER 3
personality; Business Buying Behavior
g) Identify more aspects to be
 enhanced in one’s
personality.
Week 3-6 At the end of the chapter student
must be able to:
a. Discuss the overview of
personality development;
b. Understand the different
theories on personality
development;
c. Enumerate the different
theories in relation to
development of one’s
personality.
Activity 3
 Characteristics of the Business Chapter quiz
Markets (activity )
 Types of Buying Situations -Explain the
 Participants in Purchase Decisions following
 Major Influence in the Business questions
Markets accordingly
 Business Buying Decision Process (GCR).
 Salient Points to Remember -Term Exam
 Top Global Brands: IBM (prelim)
 Most Reputable Companies: The
Walt Disney Companies
 Well- Loved Filipino Advertisement:
Fita
PRELIMINARY EXAMINATION
(Week 6)
MIDTERM WEEKS
CHAPTER 4 Reporting, individual Activity 4-5
-MARKET SEGMENTATION and group activities. -Chapter quiz,
 Stages in Target Marketing Google Form
[I, IV]u  Types of Target Segmentation -Reflection paper
 Types of Consumer Market
Segment
 Market Targeting
 Characteristics of Effective
Segmentation
 Market Positioning
 Salient Points to remember
 Top Global Brands: Google
 Most reputable Companies:
DAIMLER(Mercedes Benz)
 Most Reputable companies: Milo
Week 7- At the end of this chapter, students CHAPTER 5 Reporting, individual Activity 5-7
10 must be able to: -Marketing Mix and group activities. -Chapter quiz,
a) Understand the intellectual  Product -Midterm
attributes of personality; [I,II,IV]  Part/levels of a product Examination
b) Discuss memory,  Classification of a products
intelligence, and state of  Product decisions
mind;  Price
c) Enumerate the steps to  Placement
effective study skills;  Promotion
d) Understand the emotional  Major types of promotion
aspects of an individual’s  Salient points to remember
personality;  Top Global Brands: Microsoft
e) Explains Maslow’s hierarchy  Most reputable companies: Apple
of needs; Inc.
 Well-loved Filipino advertisement:
Ceelin

CHAPTER 6
-NEW PRODUCT DEVELOPMENT
 Product Line
 New Product Development
 New Product Development Process
 Product Life Cycle
 Salient Points to Remember
 Top Global Brands: GE
 Most Reputable Companies: Google
 Well-loved Filipino Advertisements:
Asiong Aksaya

MIDTERM EXAMINATION
Week 11
SEMI-FINAL WEEK
Week At the end of this chapter , the Reporting and Activity 7
12-13 students must be able to: CHAPTER 7 individual and group -GCR quizzes
-SERVICE MARKETING activities -Semi-Final
a. Understand what is book  Services Defined examination
keeping;  Characteristics of services
b. Understand the business  Components of Service Marketing
accounts; [I, II,]  Salient Points to Remember
c. Identify the different types  Top Global Brands: McDonald’s
of accounts;  Most Reputable Companies:
d. Understand the double- Microsoft
entry bookkeeping system;  Well-loved Filipino Advertisements:
Vicks Vapor Rub

Week At the end of this chapter , the Reporting and Activity 8

12-13 students must be able to: CHAPTER 8 individual and group -GCR quizzes
-PRICING AND DISTRIBUTION activities -Semi-Final
e. Understand what is book CHANNELS examination
keeping;  Pricing Approaches
f. Understand the business  New Product Pricing
accounts; [I, II,]  Main Distribution Channels
g. Identify the different types  Retailers
of accounts;  Wholesalers
h. Understand the double-  Salient Points to Remember
entry bookkeeping system;  Top Global Brands: Intel
 Most Reputable Companies:
Volkswagen Group
 Well-loved Filipino Advertisements:
Sarsi

SEMI-FINAL EXAM
Week 14
FINAL WEEKS

Week 15- At the end of this chapter, the CHAPTER 9 Lecturing, Activity 9
 18 student can; -PROMOTION Reporting and -GCR quizzes
a) Understand what leadership  Advertising individual and -Reflection paper
is;  Advertising Objectives group activities. -Final examination
b) Discuss the types of  Reach. Frequency, and Impact (GCR) -Mock Job
leadership; [I,III,IV]  Personal Selling Interview
c) Explain the leadership  Sales Promotion - final
needed in the tourism and  Public Relations Examination
hospitality industry;  Direct Marketing
d) Discuss how to develop  Promotion Strategies
leadership skills.  Salient Points to Remember
 Top Global Brands: Samsung
 Most Reputable Companies: Canon
Inc.
 Well-loved Filipino Advertisements:
Jollibee
At the end of this chapter, the CHAPTER 10 Lecturing, Activity 10
student can; -NEW TRENDS IN MARKETING Reporting and -GCR quizzes
e) Understand what leadership  New Trends in the Philippines individual and -Reflection paper
is;  Worlds Trends group activities. -Final examination
f) Discuss the types of  Salient Points to Remember (GCR) -Mock Job
leadership; [I,III,IV]  Top Global Brands: Toyota Interview
g) Explain the leadership  Most Reputable Companies: Lego - final
needed in the tourism and Group Examination
hospitality industry;  Well-loved Filipino Advertisements:
h) Discuss how to develop Royal Tru-Orange
leadership skills.

FINAL EXAMINATION

List of References

Principles of Marketing , Cynthia A. Zarate

-CMO No. 62 series of 2017
 Descriptions of Assessment Methods Employed (sridharan& Mustard, 2015)
Assessment method Description
Oral Recitation Oral recitation is the practice of having the entire class recite important facts, identifications, definitions,
theorems and procedures within the instructor and later when we need to be revisited.
Unit Quiz A form of assessment used to measure growth knowledge, abilities and or skills about a certain subject.
Demonstration Provide student with experience od real events, phenomena and processes, helping them learn; raise students’
interest and motivation, enable you to focus students on a particular event.
Portfolio A portfolio is a collection of self-chosen work at exhibits a student’s effort, progress and achievement.
Example of evidence criteria
Include: selection, organization, reflection, alignment, connection with learning outcomes, creativity and
reflection exhibiting depth, breadth and growth of student’s cognitive and emotional skills.

Prepared by: Checked by: Approved by:

VIRGINIA P. MAGHUYOP JASMIN ZARCO, MSIT-FT LEONARDA D. LOAYON, Ed.,D.

Instructor Department Dean VP ACADEMICS